Second year MA in Advertising students, Erin, Morgan, Rachel, Kirk and David, spent their lunch on Tuesday with AAF Dallas for their annual Emerging Technologies Showcase and Luncheon. The keynote speaker was Steve Deitz, President and Creative Director of 900lbs of Creative. He discussed what his company has been doing in experiential marketing. Through a collage of great examples, Steve was able to show how a stronger connection between technology, people and brands can occur using experience based marketing. A nice time was had by all and it was a great chance for faculty members to also catch up with previous students of the TAI program who are now industry professionals.