2019 SMU Advertising Awards Luncheon Winners

The annual TAI Student Awards Luncheon on Friday, April 26 was a huge success! We always enjoy honoring our distinguished students for their dedication and accomplishments in the industry. Continue reading to view the award recipients.

President
Dalya Romaner

Vice President
Alissa Llort

Treasurer
Anna Grace Godoy

Events
Hunter Jackson

Outreach
Allie Hartman

 

 

 

Equestrian
Mary Elizabeth Cordia
Sherese Rivait

Volleyball
Meryn Kennedy

 

 

 

SILVER Medal* // Art Direction & Copy
COSTCO / “Prepared for anything.”
Gaelle Gachelin, AD/CW
Anna Rose Corell, AD/CW

HomeAdvisor / “Bridging the gap between you and home repair.”
Anna Rose Corell, AD/CW

Anger Room / “Lose your Cool. Keep your security deposit.”
Megan Cruikshank, AD
Graceley Todd, CW

Instacart / “Groceries delivered fast.”
Isaac Cordova, AD/CW

Sun Bum Sunscreen / “Get out there.”
Ellie Pace, AD/CW
Charlie O’Brien, AD/CW

BIC / “Light your way.”
Abby Coon, AD/CW
Madi Castellano, AD/CW

 

National Student Show
Dyala Ashfour
Allie Hartman

Young Ones Art Directors Club
Dyala Ashfour
Allie Hartman
Brie Bernstein

 

Dallas ADDY Award Winners
Dyala Ashfour
Brie Bernstein
Abby Coon
Megan Cruikshank
Kell Klopp

District 10 ADDY Award Winners:
Megan Cruikshank
Kell Klopp

 

 

 

This Honor Society at SMU recognizes academic excellence and promotes scholarship in journalism and mass communication. Membership must be earned by excellence in academic work and is awarded to the top 10% of seniors graduating with degrees in communication disciplines.

Undergraduate
Ellie King
Avery Lewis
Dalya Romaner
Alegra Volpe

Graduate
Cat Scholl

 

AAF Multicultural Advertising Internship Program (MAIP)
Kayla Griffis

Dallas Area Alliance for Women in Media Foundation Scholarship
Kayla Griffis

Vance and Betty Lee Stickell Student Internship
Kayla Griffis

Washington Media Scholars Foundation Scholarship
Kayla Griffis

Most Promising Multicultural Student (MPMS)
Gabby Grubb
Alissa Llort

Dallas Fort Worth Interactive Marketing Association (DFWIMA) Scholarship
Lizzie Venditti

Advertising Education Foundation (AEFH) of Houston iHeart Media Scholarship
Kaleb Mulugeta

AAF Tenth District awarded a Scholarship
Brenda Rivera Franco

Vance and Betty Lee Stickell Student Internship
Kayla Griffis
Cassidy Najarian

Institute Graduate Scholars
Pepper Barker
Joel Garza
Alex Gurasich
Reilly Horsak
Hammond Lake
Cat Scholl

Morris Hite Memorial Scholarship
Hannah Belsinger
Allie Hartman
Isaac Cordova

Roger and Rosemary Enrico Scholarship
Emma Doyle
Katherine Menchaca
Kaleb Mulugeta
Andrew White

TAI Donald John Carty Leadership Award
Dalya Romaner

 

 

 

TAI Anchor Award
Gabby Grubb 

TAI Optimizer Award
Maddy Paul

TAI Social Impact Award
Hillery Lemon

TAI Resilience Award
Allie Hartman

TAI Service Award
Alex Gurasich

 TAI Team Player Award
Wyatt Welch

Face of TAI Award
Kayla Griffis

Graduate Reader
Cat Scholl

Undergraduate Reader
Dalya Romaner

Marshal
Avery Lewis

SMU Advertising Outstanding Senior In Strategic Brand Management
Dalya Romaner

SMU Advertising Outstanding Senior In Creative
Avery Lewis

SMU Advertising Outstanding Senior In Digital Media Strategy
Hannah Tymochko

TAI Outstanding Graduate Student
Cat Scholl

 

2018 Scholar of the Year
Carrie La Ferle

Service Exemplar
Mark Allen
Sandi Edgar

Student Support Super Star
Amber Benson

TAI Student Kayla Griffis Speaks About Her Academic Experiences and Achievements

I am a junior majoring in Advertising with a specialization in Digital Media Strategy with minors in Graphic Design and Spanish. I’m also participating in the 4+1 SMU Advertising program that allows me to take undergraduate and graduate classes simultaneously in order to obtain bachelor’s and master’s advertising degrees in five years. During the 2018-2019 academic year, I received the following honors:

  • 2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship
  • 2019 Washington Media Scholars Foundation Media Fellows Scholarship
  • SMU Pi Beta Phi Foundation Scholarship
  • SMU Decima Chapter of Mortar Board National Honors Society
  • Finalist for 2019 AAF Vance and Betty Lee Stickell Internship
  • Finalist for 4A’s Multicultural Advertising Internship Program

I applied for these scholarships, internships, and honors societies at the end of the fall semester and was extremely nervous during the application processes because of the programs’ prestige and competitiveness. Managing deadlines, requesting letters of recommendation from professors and mentors, staying on top of daily homework assignments, and studying for tests was no easy feat. Nevertheless, I was determined to submit my applications, in case I wasn’t accepted as a junior, to refine my skills and experiences before becoming a senior.

When I was first notified that I received the 2019 Washington Media Scholars Foundation Media Fellows Scholarship, I was shocked! I couldn’t believe it until I spoke with a representative of the foundation who told me that my application was impressive and well-received. And while this was surprising, receiving two other scholarships–the 2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship and Pi Beta Phi Foundation at SMU Scholarship–was even more overwhelming. Additionally, qualifying for the 2019 AAF Vance and Betty Lee Stickell Internship and the 4A’s Multicultural Advertising Internship Program were both amazing opportunities, though I ultimately decided to participate in the 4A’s Multicultural Advertising Internship Program because of its focus to promote inclusion and diversity in the advertising industry. I am very passionate about this. My induction into the SMU Decima Chapter of Mortar Board National Honors Society is a privilege in itself and I am grateful to be a part of this organization that recognizes leadership, community service, and scholarship among students. As a 2019 MAIP Fellow, I will work at Digitas in Boston as a Media Buying and Planning intern this upcoming summer and am extremely excited.

SMU Advertising has provided me with amazing opportunities to network with professionals and connect with my peers as we prepare for future careers in the advertising industry. I hope to help foster a world where minorities are celebrated and accurately represented. I believe that I will make a difference in the industry, as a voice for minorities, and receiving these honors is just the beginning.

TAI Student Rani Vestal Shares about the Graphic Design Minor

Did you know that you can minor in graphic design at SMU? SMU Advertising offers this minor to provide students with a basic understanding and development of skills necessary for design across all media.

I’m currently a junior and always knew that I wanted a creative career – I just didn’t know what it could be. So when I declared my English major in Dedman College as a sophomore, due to my love of writing and literature, I also considered minoring in other disciplines to figure out what I wanted to do in the real world. When I searched through the latest course catalog, I was most intrigued by the Typography class because I love art and fonts. However, I couldn’t take it because I needed to 1) declare the graphic design minor and 2) take three prerequisite classes. With limited Photoshop and Illustrator experience, I met with Cheryl, declared the minor and enrolled in Creative Production. My minors now include history, Spanish, and graphic design. They surprisingly fuse together nicely.

The graphic design minor is unique because it unites students from a variety of majors including the three advertising tracks, studio art and English. We all have different creative interests from 90s album covers to pop art which manifest in our work. I love the classes when we collectively critique design roughs because my peers’ feedback is always valuable and respectful – this ultimately pushes me to better my deigns. I also find it fascinating that we can be given the same project guidelines and produce utterly different, yet equally compelling, work. After taking the same courses these last few years, we’ve really bonded and come to understand each other’s styles in a small graphic design “cohort.” 

I’ve almost completed the fourth and final prerequisite of the minor, and am eager to begin taking elective courses. However, the prerequisites were valuable and here’s why:

  • Creative Production (ADV 1360)
    This class taught me essential keyboard shortcuts in the Adobe Creative Suite which immediately expedited my design process. Having previously learned the programs by myself, these tricks were seriously ground-breaking and make me feel like a design wizard.

  • Word and Image, Art and Design: 1900-Present (ADV 2323)
    This was also right up my alley because it merges two of my favorite subjects: history and graphic design. I still reference the textbook from this class for inspiration because it streamlines historic design samples from cave art in Lascaux, France to postmodern Pee-wee Herman (my latest rediscovery is Lester Beall).
  • Introduction to Graphic Design (ADV 3323)
    I really enjoyed this course because I finally began integrating my knowledge of software and design into class projects. Seeing my personal work in print for the first time, instead of work for a client, was electrifying. I enjoyed learning color theory and creating packaging design for a Monster 826 coffee company.
  • Typography (3361)
    The course I’ve been waiting for! We hit the ground running this semester and dove into typeface classification, calligraphy and more. So far, I’ve prototyped a bitmap typeface and created album art for an angry Aztec band (Spanish + graphic design unite!). By this point, we’re all sort of “type geeks” and I love that we can identify and criticize typefaces together.

Despite my liberal arts major, the minor has helped me land a few advertising internships. Working at SLANT Partners in Downtown Dallas refined my professional skills because I learned how to gracefully correspond with clients. And the skills I developed through the graphic design classes also allowed me to work on real client projects including the brand development of a local philanthropic bakery. I now intern for the Temerlin Advertising Institute which has helped me meet more SMU Advertising faculty and learn about local networking opportunities. Because of this, I feel more connected to the school and industry alike.

If you’re considering the minor or are already enrolled in related courses, I encourage you to explore personal creative projects just for fun. The time you spend ‘playing’ is when you can really discover and develop your unique creative style. I spend much of my free time developing websites and animating graphics because those opportunities interest me but have not yet presented themselves in my courses. I also believe that I’m happier and more confident in my design skills through personal creative outlets because there’s no client or GPA pressure.

I’m excited to launch my creative career as a graphic designer after I graduate which would not be possible without the knowledge and experience I’ve acquired through the graphic design classes. I hope to work for a creative agency that specializes in digital, branding and packaging design. I’ve also considered freelancing before I eventually open up my own coffee shop… stay tuned.

Click here to learn more about the graphic design minor and course offerings.

Graphic Panel of CD Insert
Branding for Personal Podcast
Magazine Layout for Boaz Commons
Physical Representation of Bitmap Typeface

TAI Student Alissa Llort Selected As One Of AAF’s Most Promising Multicultural Students

Alissa Llort

This year I was selected as one of the 50 Most Promising Multicultural Students in the United States. This program was created by the American Advertising Federation (AAF) to immerse dedicated, multicultural students in the advertising industry before graduation. After being selected, I was invited to attend a 5-day conference in New York City. This was a unique experience for me because I visited the offices of various elite agencies and media companies including Wieden + Kennedy, Turner / CNN, Omnicom Group, Sparks and Honey, 72 and Sunny, McCann, FCB, and FCB Health, and IPG. During the visits, I spoke to advertising professionals and recruiters about agency culture, personal and professional experiences, and advocacy for multicultural talent in the industry.

Because this incredible opportunity unites hardworking students from different backgrounds across the country, I was able to connect with 49 students and learn from their experiences in advertising so far. I value these connections because together we are the future generation of advertisers and may work for the same companies someday. I am extremely grateful to have been selected for this opportunity and I encourage all multicultural students to apply next year.

To end, I wanted to share some of the pearls of wisdom that I collected from this trip:

  • “School is never out, keep reading and learning!”
  • “Fear is the indicator you are ready.”
  • “As you enter the professional career, choose several mentors that are not like you and learn from them.”
  • “Speak up. You will never regret speaking up and saying what you think.”
  • And the quote that struck me the most: “If you are here, you have earned it. It is not a matter of luck. Be proud of that and embrace your achievements.“

TAI Students Featured in CMYK Magazine

After a seven-year hiatus, CMYK Magazine is back in publication and better than ever with its first fully digital issue featuring nine Temerlin Advertising students as award winners. This means that more than half of the winners in the Advertising category are TAI students. Congratulations!

SILVER Medal* // Art Direction & Copy
COSTCO / “Prepared for anything.”
Gaelle Gachelin, AD/CW
Anna Rose Corell, AD/CW

HomeAdvisor / “Bridging the gap between you and home repair.”
Anna Rose Corell, AD/CW

Anger Room / “Lose your Cool. Keep your security deposit.”
Megan Cruikshank, AD
Graceley Todd, CW

Instacart / “Groceries delivered fast.”
Isaac Cordova, AD/CW

Sun Bum Sunscreen / “Get out there.”
Ellie Pace, AD/CW
Charlie O’Brien, AD/CW

BIC / “Light your way.”
Abby Coon, AD/CW
Madi Castellano, AD/CW

Alumna Feature: Amy Cooley ’18

I came to SMU and wanted to be a theater major. Spoiler alert: it didn’t work out. At the beginning of my freshman year, I asked myself, “what can I study that still allows me to be surrounded by unique, creative, and thought-provoking people?” Luckily, I found Advertising which allowed me to think creatively, problem-solve, and exhibit my presentation skills acquired from experience in theater. I also majored in Spanish which helped me learn more about other cultures.  This better positioned me to navigate the world advertising because I can understand and interact with people who speak different languages.

After being accepted into the TAI Strategic Brand Management program, I met with my academic advisor. She told me about Dieste, a multicultural advertising agency in Dallas. After that conversation, my goal was to work for Dieste because it fuses my two majors and celebrates the diversity of every person.

I was hired as a Project Manager at Dieste after I graduated in May. In my opinion, the project manager is one of the most valuable positions to have at an agency. I oversee the strategic process from start to finish and interact with every department that is involved with the project (e.g. creative production, financials, brand leadership). I am now knowledgeable of the departments’ goals so I can empathize with them and better understand their needs. This will help me in the future as I continue to navigate different fields in advertising.

I cannot speak more highly of TAI and the faculty because they prepared me for my first professional role in Advertising. My brand management classes taught me how to think strategically, how to strengthen brands, and how to manage specific daily tasks. My ethics course helped me view the world through different cultural perspectives and understand the ethical responsibility in advertising. And although I was not enrolled in the Creative Advertising program, the Introduction to Creativity course prepared me for the wonderful weirdness that I experience among the creatives on my team. Finally, my two years of experience on Ad Team solidified what I had learned. I exemplified my project management skills as the Team Director and provided prospective employers with a printed plan book, visual and textual proof of my professional skills. I was confident in my interview with Dieste but I believe that the book sealed the deal.

I encourage current TAI students to embrace the department, the faculty, and the programs it offers (like Ad Team *wink*). While actually working in the field leverages your professional experience, TAI gets you there as close as possible. Additionally, I encourage you to embrace your niche. Continue to pursue your passions. Working at Dieste has further emphasized the importance of embracing cultures. Beyond ethnicity and heritage, the unique interests of people become parts of their culture. As advertisers, the better we can understand everyone’s interests, the better we can connect them to the brands we represent.

Alumnus Feature: Lucas Crespo ’18

I graduated with degrees in Creative Advertising and Film and Media Arts. Both majors involve conceptual thinking and storytelling. I am thankful that these areas of study are both in the Meadows School of the Arts. I utilized the school’s film equipment and knowledge from my production classes to build my advertising portfolio. Furthermore, my two respective but connected majors allowed me to focus my four years as an undergraduate student on the art and science of storytelling. 
 
During my senior year, I applied to over forty advertising agencies across the United States. Temerlin’s excellent professors, curriculum, and networking opportunities helped me secure a position as the art direction intern at BBDO in New York City. This is the first time that I have worked in a large agency with prominent clients. So far, the experience has been overwhelming but worth every second.

Alumna Feature: Jolie Guz ’18

You never know where a single Instagram contest will take you. For me, one little Instagram post allowed me to present an elevator pitch to Scott Belsky, Chief Product Development Officer of Adobe. He basically makes all creative careers possible. That elevator pitch won me a trip to Adobe MAX,  an annual creative conference. During this three-day conference in Los Angeles, four thousand art directors, designers, and typeface enthusiasts join together and dive deeper into the software that makes our jobs possible. We tested out new features, listened to industry leaders, and nabbed a TON of free stuff (my favorite freebie was an ACTUAL type specimen! It’s a little metal piece of a letterpress that came in a tiny labeled test tube. SO COOL!). The conference encouraged me to get outside of my laptop and appreciate all the awesomeness of design and how it brings together incredibly interesting people and projects.

I recently graduated from TAI in May but my SMU experience has given me the warmest welcome into the real world. I work with several former TAI rockstars at BBDO in New York –  several of whom were in my own cohort! I also still bother my professors even though I’m no longer in their classes (Sorry Mark for de-railing your Advanced Portfolio class a couple weeks ago!). My education didn’t stopped when I left the classroom. The foundation of skills that I learned at TAI gave me the confidence to enter the art direction world wholeheartedly. My professors taught me that it’s always okay to ask questions and to seek advice from trusted friends and colleagues to strengthen my work.

Scott said it best in his opening keynote presentation on the first day of MAX: “The best way to learn to create is by seeing how others create.” TAI allowed me to learn from and alongside some of my favorite creative minds and I feel endlessly grateful for that opportunity.

Oh, and I’m grateful for Instagram contests too!

Instagram Submission Graphics

Alumna Feature: Alex Mackillop ’18

During my four years at SMU, I majored in Strategic Brand Management through the Temerlin Advertising Institute and minored in business and international studies. I have had several internships and my most recent position, before securing a job in Dallas, was with M&C Saatchi PR Worldwide in London.

My studies at Temerlin helped me obtain this internship position. I learned how to market myself for professional opportunities – an invaluable skill that all students should master as early as possible. Temerlin also taught me how to behave in a professional environment and how to respond to real world, real life, and real job situations.

My responsibilities at M&C Saatchi PR in London encompassed a wide range of activities. I wrote press releases, attended influencer events, and initiated one of the biggest energy drink activations in Europe. I worked with multi-national multi-billion-dollar companies including Red Bull and Foot Locker.

Currently, I am employed at another globally leading PR firm, Weber Shandwick, which is located in the Dallas American Airlines Center.

Temerlin not only prepared me to know the acronyms people use in meetings and to meet deadlines, but also how to position myself professionally, how to be successfully interact with clients and colleagues, and how to market myself in this industry.

This is my advice for current Temerlin students: don’t wait for the job hunt. I encourage you to secure an internship as soon as possible because all experience is good experience. I had five internships in college and I believe that I now work at Weber Shandwick because of this extensive experience. Oh, and also listen to your professors. One day, you might need to know what they taught you.

Welcome Panel for the Digital Media Strategy Specialization

By TAI Professor Dr. Hye Jin Yoon

In September, The Richards Group Media Planners and SMEs (Subject Matter Experts) visited TAI to discuss what having a career in media and digital look like. Experts in paid social, programmatic, and brand media took turns discussing their role in the agency, what kind of path they took to get where they are, what are the differences between SMEs and media planners, and tips on preparing for internships and future careers. An amazing group of nine TRG experts came to the panel and enjoyed fielding questions from our students.

Our senior Digital Media Strategy Specialization students joined the panel as well, Beth Rose, Hannah Tymochko, Julia Devine, and Austin Inglett, all graduating seniors, took time out of their busy schedules to give tips to the incoming group on how to navigate school and professional career building. Students discussed numerous past and current internship experiences, scholarships they have won, and classes within TAI and outside that helped them build relevant knowledge. Everyone emphasized the importance of networking and advised the new students to tap into our TAI faculty as a great resource and to establish more connections.

The Richards Group will be back in November for another media/digital panel and all of TAI will be invited. Media and digital crosses over to all other tracks so it would be a great way to learn more about different areas of an advertising agency. We hope to see you there!