PROGRAM FEATURE: Why SMU Students Should Consider Temerlin’s Graphic Design Minor

Temerlin’s graphic design minor provides a basic understanding and development of skills necessary for message design across various media. Topics and skill sets may include identity (logos, branding collateral material, packaging), digital (social, mobile, online media), publication (magazines, newspapers, books), and other areas of design.

Professor Cheryl Mendenhall, program director for the graphic design minor, explains, “Learning to become a better visual communicator can enhance a variety of career paths. It’s so much more than learning the software used in the industry. It is about cultivating your ideas; using design principles of composition and layout; and learning about typography, imagery and color choices along with a little psychology to best present your ideas.” Research confirms the demand for graphic design skills:

  • The U.S. market size for graphic designers is $12.7 billion.
  • A Content Marketing Institute study reveals that 51% of business-to-business marketers say creating visual content is a priority.
  • According to a Digital Trends study by Adobe, 73% of companies invest in design to make their brand more recognizable than their competitors’.
  • Research by iScribblers shows that visuals are processed 60,000 times faster than text and that it takes twice as long to process and recognize words.

This year the Temerlin Advertising Institute has expanded the minor to include two new-upper level electives, Image-Making and Graphic Design for Digital Media. Image-Making explores various styles and techniques to produce conceptually based imagery. The second course, Graphic Design for Digital Media, examines specific design challenges posed by various digital media and platforms, including issues of scale, color, typography, resolution, file sizes and color modes.

Preview recent student graphic design work:

Learn more and apply to the graphic design minor here.

INDUSTRY CONNECTIONS: Stone Boutique Partners with Campaigns Students

Stone Boutique is a Dallas-based fine and rare stone showroom that brings cutting-edge slab technology to the interior design consumer. Owners Francisco and Margarita Acosta are dedicated to disrupting the industry by leveraging their patented technology to pioneer a new start-to-finish purchasing experience. They explain:

“For us, discovering a once-in-a-lifetime slab is a magical experience. Over the course of our first 30 years in the industry, we watched in awe as pieces forged by the history of the world’s most intriguing places were unearthed, only to be delivered to the customer through a lifeless, inefficient, and frustrating processes. It wasn’t good enough for the customer or for us.”

The Acosta’s aspire to increase sales, expand offerings globally, and roll out a proprietary process to revolutionize the consumer journey. They have partnered this fall with Professor Peter Noble’s campaigns course seeking a complete integrated marketing and messaging strategy to achieve this goal. “We partnered with Stone Boutique for two reasons. First, they provide our senior advertising students with an unusual challenge — their business spans both business-to-business and business-to-consumer product categories. And second, with their proprietary technology Stone Boutique has the potential to rapidly grow from a relatively recent start-up into a leading global brand. They’re poised to disrupt the entire stone industry. At this stage in their brand development, Stone Boutique was interested in raising and enhancing awareness of their revolutionary stone selection process,” Noble explains. Temerlin students are eagerly working on the campaign; two teams will present a plans book and virtual presentation to the client early next month.

Our students greatly benefit from working with real-world class clients such as Stone Boutique.

INDUSTRY CONNECTIONS: Advertising Course Connects Students to Internships

Last week the Temerlin Advertising Institute hosted its annual communications career fair, organized by Temerlin’s Sandi Edgar and held in conjunction with her Business Communications class. The evening began with Ivonne Kinser from Avocados From Mexico and Francisco Cardenas from LERMA/ breaking down their Super Bowl strategy and the cross-collaboration needed to produce their award-winning work. Students then met with agencies hiring for both full-time and internship positions.

Have a position you’d like to share with our students? Learn more here.

Thank you to all who participated:

Agency Entourage

Avocados From Mexico

Inspire

Launch Agency

LERMA/

MarketScale

RocketBrand

Slant Partners

The Power Group

The Richards Group

AWARDS: Creative Students to Showcase Winning Work at the 2020 DSVC National Student Show and Conference

Congratulations to the following Temerlin Students who’ve won 2020 DSCV National Student Show awards! This program is a professionally judged creative competition and conference built for students and their educators. Stay tuned to see the award-winning work!

Avery Bouch

Isaac Cordova

Anna Rose Corell

Megan Cruikshank

Gaëlle Gachelin

Allie Hartman

Kell Klopp

Elijah Niemczyk

Charlie O’Brien

Sam Smith

Will Sutter

 

AWARDS: Creative Students Win 9 AAF Dallas American Advertising Awards

The AAF American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. Temerlin creative students won NINE American Advertising Awards (ADDYs) at the 2020 AAF Dallas awards show last week. “Our students represented us well in front of the Dallas advertising community tonight and with so many gold, silver and Best of Show winners advancing on, we’ll keep representing SMU at the regional and national levels” explains Professor Mark Allen.

Creative students have worked very hard over the past semester to produce several award-winning campaigns, and we couldn’t be happier to see them succeed. Professor Willie Baronet shares: “I’m so proud of all our students for killing it tonight, especially Gaelle and Anna Rose for taking home BEST OF SHOW!  And kudos to the TAI team for creating space for these students to flex their creative brilliance!”

Winners Include:

BEST OF SHOW

Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)

GOLD WINNERS

Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)

Sydney Bottum & Sophie Vos / Hello Fresh! (Magazine Advertising)

SILVER WINNERS

Olivia Childs / Keurig (Magazine Advertising)

Abby Coon & Charlie O’Brien / Slip (Poster)

Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Integrated Campaigns)

Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Illustration)

Olivia Childs & James Klopp / Native Deodorant (Illustration)

Anna Rose Corell & Gaëlle Gachelin / Diptyque (Animation or Special Effects)

INDUSTRY CONNECTIONS: Networking Students to Full-Time Positions

Recent Temerlin graduate Harrison Fiveash landed a full-time role as Sales Coordinator at Ampersand after graduating from SMU this past December. The opportunity arose when his professor, Peter Noble, endorsed the event in class claiming it was essential for advertising students. Looking back, Fiveash recalls, “per the norm – he was right.”

Presented by The Dallas 4A’s Council, the inaugural AdEdge program was conceived to propel graduating DFW advertising and marketing majors into their careers. Before attending the event, Fiveash researched the attending agencies and took notes on where he thought he’d be a good fit: “I had several questions and made small talk with the representatives. I also had a clear plan as to which position I was interested in. Asking, ‘Are you hiring more Sales Coordinators?’ instead of ‘Are you hiring any recent grads?”

The following Monday Fiveash followed up via email and scheduled an informational interview with a professional he met at the event. This is an assignment that students are guided through in ADV 4106- Professional Seminars, a course that teaches students how to navigate the industry and more. A week later, Fiveash received a call from Ampersand informing him of an open Sales Coordinator position and was hired, and accepted, on the spot. This position works with affiliates and agencies, ensuring advertising spots are ordered and run when scheduled. Regarding the new role, Fiveash shares “there’s room to grow vertically and horizontally. It’s a strong cultural fit, and it’s a good hybrid of my media background and potential future in sales.”

Harrison’s Advice for Students Seeking Full-Time Opportunities:

  • Always be early
  • Bring a notepad
  • Thank everyone for their time
  • Use your professors as resources- they want to help you and they know what they’re doing
  • Start looking for a job and networking now
  • Continue to learn. People hire intellectually curious people!

FACULTY SPOTLIGHT: Can Design Help Combat Homelessness?

Evictions are a serious national issue and extreme weather events displace thousands, houselessness is one of our society’s biggest challenges. Professor Willie Baronet is excited to participate in the new exhibition Houseless where Alaska’s Anchorage Museum invites visitors to considers ways design can contribute to solutions.

Design thinking helps break down complex problems and integrate new information and opinions while acknowledging there is no one right answer. The Houseless project provides a space for awareness, education, and creative problem-solving around housing security supporting individuals and communities in problem-solving together.

Willie Baronet began WE ARE ALL HOMELESS in 1993 due to the awkwardness he felt when he pulled up to an intersection and encountered a person holding a sign, asking for help. Like many, Baronet wrestled with whether or not he was doing good by giving them money. “Mostly I struggled with my moral obligations, and how my own choices contributed in conscious or unconscious ways to the poverty I was witnessing. I struggled with the unfairness of the lives people are born into, the physical, mental and psychological handicaps. In my struggle, I avoided eye contact with those on the street, unwilling to really see them, and in doing so avoided seeing parts of myself. That began to change once I began asking them if they would sell their signs.” Baronet’s relationship to the homeless has been powerfully and permanently altered. The conversations and connections have left an indelible mark on his heart. He explains “I still wrestle with personal questions regarding generosity, goodness, compassion, and guilt. And what it means to be homeless: practically, spiritually, emotionally? Is home a physical place, a building, a structure, a house? Or is it a state of being, a sense of safety, of being provided for, of identity? I see these signs as signposts of my own journey, inward and outward, of reconciling my own life with my judgments about those experiencing homelessness.”

Opening night, WE ARE ALL HOMELESS at the Anchorage Museum

Houseless is an installation of hundreds of the signs Baronet has purchased over the past two decades. “This is the largest WE ARE ALL HOMELESS exhibit to date, and I’m honored to be a part of Houseless at the Anchorage Museum. I love how this project is integrated into the classes I teach at SMU, where many of my students have volunteered to help AND have been inspired to start their own purpose-driven projects, which contributes to our desire to teach principled advertising. I’m also very excited to be working with students from SMU’s Human Rights program led by Rick Halperin. Some of his students have volunteered to work on the WE ARE ALL HOMELESS non-profit impact campaign in order to meet their class requirements. I always love finding ways to collaborate across disciplines at SMU” explains Baronet.

To learn more about this initiative please visit http://www.weareallhomeless.org/ and watch Willie’s award-winning documentary Signs of Humanity which is available to stream on Amazon.

 

INDUSTRY CONNECTIONS: Preparing Students for their Careers with StrengthsFinder

The Clifton StrenghtsFinder is a scientific 177 question assessment that measures an individual’s talents resulting in a unique “thumbprint” analysis of strengths. Understanding the sequence of these strengths is one of the keys to finding and managing a rewarding career. This week, Professor Amber Benson (right), a Gallop-Certified Strengths Coach, led Professor Sandi Edgar’s Advertising Business Communications course through a basic StrengthsFinder workshop. Here, students were guided through various exercises to understand their top strengths and how they may manifest in various aspects of their personal and professional lives. This insight provides an understating of motivations,  interactions with others, and the types of team members needed to compliment a person’s strengths. The students will use their individual strengths to explore personal branding with the ultimate goal to become more effective in interviews, networking, and the workplace. This project culminates with the Temerlin Advertising Institute career fair in March. Email to learn more: sandi@smu.edu.

INDUSTRY CONNECTIONS: Students Rank Super Bowl Ads

By Kaleb Mulugeta

This Tuesday prospective and current advertising students gathered to rank and review Super Bowl LIV ads. Think of it as a Super Bowl party, two days after the Super Bowl, with no actual Super Bowl. Just commercials. An advertising student’s dream come true.

“The annual Super Bowl Ad Off is the perfect forum for both ad majors and non-ad students to discuss the most talked-about commercials of the year. One of the most important steps that someone interested in advertising can take is to expose themselves to as much work as possible. Not only that but developing a taste for what is good vs great vs what misses the mark is essential when entering this competitive field. Ad Club’s meetings provide the perfect place to discuss, learn and grow” explains Ad Club President Allie Hartman. Students gave their two cents on whether the ads were appropriate for the respective brands, how effective they were, and collectively raised an eyebrow at #BabyNut.

A poll at the end of the night crowned these spots as the best of the bunch:

  1. GoogleLoretta 
  2. AlexaBefore Alexa
  3. JeepGroundhog Day

The most disliked ad of the game goes to OlayMake Space for Women. It began as a strong empowering statement for women but they threw away everything in the last 3 seconds by using the “a woman makes a silly mistake” stereotype when an unknown button is pressed which ejects the astronauts from the space shuttle. They almost had it, too bad.

 Learn more about Ad Club and join here.

STUDENT SPOTLIGHT: Introducing the 2020 SMU NSAC Adobe Team

By Kaleb Mulugeta

SMU’s Temerlin Advertising Institute is home to three undergraduate advertising tracks specializing in their respective disciplines: Creative, Digital Media Strategy and Strategic Brand Management. Mimicking an advertising agency setting, NSAC unites the three tracks to collaborate on a multi-media marketing plan while providing national exposure for students to land internships and full-time opportunities. Hillery Lemon ’19 recounts her time on last year’s winning team as “A really valuable experience. Especially as a creative student, because I got to work with the other advertising specializations and see what it really takes to put a campaign together. It’s so satisfying seeing your work do well!”

The National Student Advertising Competition (NSAC) is the premier collegiate competition founded by the American Advertising Federation (AAF). Led by Professor Amber Benson, each team is asked to devise a completely integrated campaign and pitches their work to savvy advertising professionals which are judged at the district, semi-final, and national levels. Prior NSAC clients include Ocean Spray, Snapple, Nissan, Coca-Cola, State Farm (and more). This year it’s Adobe. Yes, that Adobe.

Collaboration, presentation, and strategic planning are invaluable skills for students preparing to enter the ad industry. The SMU Ad Team exists to nurture these skills and give students a chance to present their work to a real client and a panel of industry experts. And we’ve been pretty successful. Last year, SMU won 1st place at the NSAC District 10 Competition and was a national finalist with an insightful advertising campaign for Wienerschnitzel.

The SMU 2020 Ad Team: Professor Amber Benson, Kathryn Chavez, Sarah Jane Eckelkamp, Jackson Ferris, Avery Fuller-Monk, Sebastian Gutierrez, Caillie Horner, Sarah Katsikas, Meryn Kennedy, Lauren Kobayashi, Erin McCraw, Abhinav Nadella, Ankita Padarthy, Riley Preston, Susan Slaton, Lizzie Venditti, and Whitney Wilkerson.


How do I join?

Temerlin’s highest-performing students need to apply to compete on the NSAC stage. Applications open each fall, keep an eye on your email. Pony Up Team Adobe!