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Portfolio Night Professional Development SMU Creative

SMU Portfolio Night 2025

On April 2nd, the Hughes-Trigg Ballroom transformed into a gallery of innovative design and storytelling for SMU’s annual Portfolio Night—an event that spotlights the best creative work produced by Advertising majors in the Creative specialization. From 6 to 9 p.m., students, faculty, alumni, and over 60 advertising professionals from over two dozen companies across the country gathered to celebrate.

Portfolio Night offers students the unique opportunity to exhibit their portfolios to industry leaders and receive invaluable feedback. The event featured work from two cohorts: Concepting students—those in their first semester of creative coursework—and Portfolio students, who are in their second or third year and preparing to graduate this May. The exhibition showcased a range of design, copywriting, video, and campaign work.

View the Companies Who Participated in Judging the Show and Portfolio Reviews
  • 3Headed Monster
  • Beautiful Beast
  • Cheil
  • Commerce House
  • Eisenberg & Associates
  • Firehouse
  • Golin
  • Hothouse (Houston)
  • Infinite Agency
  • Johnson & Sekin
  • Keurig Dr Pepper
  • LERMA/
  • Moroch
  • PMG
  • Saatchi & Saatchi
  • TPN
  • TRG
  • Team One
  • Tracy-Locke
  • Vitro (San Diego)

From hauntingly gritty metaphors on social media addiction to mouthwatering food copy, the evening highlighted the talent and passion of SMU’s student creatives. Professionals were engaged directly with students during the review sessions—offering critiques, encouragement, and even potential career connections.

“I couldn’t be any prouder of these students and the campaigns they got into Portfolio Night. We’ve built something really special here in the Temerlin creative program. Our students are producing work at the highest level, and they deserve all attention they’re getting for it.”

— Mark Allen, Creative Program Director

To recognize their outstanding work, Stan Richards Professor in Creative Advertising Willie Baronet and Creative Program Director Mark Allen presented awards across several categories:

Click to View Awards

Best of Show

Center for Humane Technology “Made to Be Addictive” by Jordan Naivar

Contact: jnaivar@smu.edu

 Best TV/Video

Polaroid “More Than a Moment” by Kailyn Sawhny (Art Direction) and Ross Yenerich (Copywriting)

Contacts: ksawhny@smu.edu | ryenerich@smu.edu

Full Video: https://vimeo.com/1052121955

Best Art Direction (Portfolio Cohort)

Birkenstock “Where to Next?” by Spencer Hogan (Art Direction) and Ross Yenerich (Copywriting)

Contacts: srhogan@smu.edu | ryenerich@smu.edu

Best Art Direction (Concepting Cohort)

Mr. Appliance “Appliance Repair Doesn’t Have to Be Scary” by Lucy Kieffer

Contact: lkieffer@smu.edu

Best Copywriting (Portfolio Cohort)

Squatty Potty “The Proper Way to Poop” by Kailyn Sawhny (Art Direction) and Bella Mac (Copywriting)

Contacts: ksawhny@smu.edu | bmac@smu.edu

Best Copywriting (Concepting Cohort)

Miracle-Gro for Christmas Trees “Keep it Real” by Lilly James

Contact: lillyjames@smu.edu

Best Integrated Campaign

Shiner Non-Alcoholic [NA] Beer “Bring Your [N]A Game” by Kailyn Sawhny (Art Direction) and Ross Yenerich (Copywriting)

Contacts: ksawhny@smu.edu | ryenerich@smu.edu

Best Concept

Grin Tongue Scraper “Tongue Breath” by Kaya Lee

Contact: kelee@smu.edu

Best Graphic Design

Hanky Panky Logo by Emma Georghakis

Contact: egeroghakis@smu.edu

Best Craft

National Videogame Museum “Please Play With the Exhibits” by Bernadette Cruz

Contact: brcruz@smu.edu

In addition to these, Judges’ Choice Awards were also given, including distinctions such as “Many Votes Across Multiple Categories” and “Best Logo/Packaging.”

Judge’s Choice: Cross-Category Votes

Sour Patch Kids “Impossibly Sour and Sweet” by Kaya Lee and Olivia Atherton

Contacts: kelee@smu.edu | oatherton@smu.edu

Judge’s Choice: Cross-Category Votes

Calphalon Non-Stick Cookware by Caroline Corcoran

Contact: cfcorcoran@smu.edu

Judge’s Choice: Best Packaging and Logo

Dream Pops by Kailyn Sawhny (Art Direction)

Contact: ksawhny@smu.edu

 

These honors not only celebrated individual excellence but also reflected the collaborative spirit and passion within SMU’s creative advertising program. It’s clear that SMU’s creative advertising students are not only ready for the industry—they’re ready to shape it.

Don’t bet against ANY of our students saving the world. I’m so proud of all of them!

— Willie Baronet, Stan Richards Professor in Creative Advertising

  • Click here for the full details on each campaign.
  • Want to look more into Temerlin Advertising Institute’s Advertising Program? Click here.
  • Watch the reel below to see the artists behind the art:
 
 
 
 
 
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Better Advertising. Better World. Community Outreach Portfolio Night Professional Development SMU Creative TAI Classes TAI Students Undergraduate Students

TAI Hosts Portfolio Night for Creative Advertising Students

Attendees at the event.

Wednesday, December 7, TAI hosted a Portfolio Night & Exhibition to display the work of creative advertising majors in both Concepting and Advanced Portfolio classes. The event was held in SMU’s Owen Arts Center and was attended by over 100 people. The night started off with an opening reception and exhibition viewing followed by a portfolio review.

During the portfolio review, DFW-area industry professionals from over 15 agencies reviewed the students’ creative work. Industry reviewers at the event included Amanda Fowler, The Richards Group; Randall Kenworthy, TM; Gus Granger, 70kft; Jason Shipp, Moroch; Kevin Sutton, Moroch; Matt Lindner, Moroch; Zack Ward, Johnson & Sekin; Kent Johnson, Johnson & Sekin; David Wilgus, The Launch Agency; Anna Lee Doughtie, TracyLocke; Arturo Lee, Dieste; Jose Benitez, Dieste; Raul Mendez, Dieste; Greg Hunter, Firehouse; Michelle Sensale, The Richards Group; Abraham Campillo, The Richards Group; Rob Wilson, Illustrator / Designer; Alan Lidji, Lidji Design Office; Keisha Whaley, LDWWgroup; Jim Sykora, Willow St. Agency; Larry Johannes, Willow St. Agency; Mallory Massa, 3 Headed Monster; Blake Cleavenger, 3 Headed Monster; Travis Hanson, 3 Headed Monster; Ken Koester, KoesterDesign; Ky Lewis, Infinite Agency; Jordan Spencer, Infinite Agency.

Some of the work featured at the event.

“The most common thing I heard from our reviewers over the course of the night was that the work was really strong and only seemed to be getting better and better,” TAI Lecturer and Creative Professor Mark Allen said. “After seeing the work in the exhibition and the portfolio review, I had several agencies ask for recommendations for internships and full-time creative positions. My favorite thing about the whole event is getting to watch the faces of my students light up as they finally get to see their work displayed in an art gallery full of creative professionals who are visibly impressed with what’s on the wall—this is the moment when they understand why I push them so hard; why all the late nights and the seemingly endless rounds of changes are worth it.”

Several of the reviewers were also SMU and TAI alums, which provides students with a familiar perspective and encouragement about where they could be in the future. It also serves as a special experience for the alums themselves.

“Getting a chance to sit on the other side of the SMU portfolio review was quite an experience,” TAI alum and Art Director at Dieste Arturo Lee (MA ’14) said. “Seems like it was only yesterday I was having my book evaluated. The only thing that has changed since then is the level of talent, which [has] gone up exponentially. Can’t wait to see what next semester’s students are able to come up with.”

At the end of the night, Stan Richards Professor in Creative Advertising, Willie Baronet, and Mark Allen presented awards to students who had particularly positive reviews and creative work. The student awards include:

Best Concept – Tiffany Giraudon & Caroline Moss, Bumble

Best Art Direction – Helen Rieger & Tiffany Giraudon, Hypnotic Donuts (campaign) and Morgan Hoff & Caroline Moss, Converse Chuck II Poster (single)

Best Copywriting – Nicki Fletcher & Jennifer Nelson, Lotrimin

Best Graphic Design (TIE) – Sam Butz (Cookie Cottage, Zero Gravity and personal branding projects) and Tanner Thompson (Hotel California and NASA Interplanetary Missions posters)

Best Video/Commercial – Tanner Thompson & Sofie Rosell, Anonymous

Best Digital/Non-traditional – Laura Walsh & Christina Skertchly, 1-800-GOT-JUNK App

Best Overall – Tanner Thompson & Morgan Hoff, Dallas Grilled Cheese, Co.

Students Morgan Hoff and Tanner Thompson with their awards.

“It was really rewarding to see all of the student’s hard work being shown off at Portfolio Night,” TAI creative advertising student Morgan Hoff said. “I couldn’t believe how many people came to see our work! It was also a great way to show my friends and family what I’m passionate about. The feedback I received from industry professionals was really valuable too, because it helps me improve my work and helps me understand what agencies are looking for when they are reviewing portfolios. Overall, it was a really exciting event.”

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Portfolio Night

TAI Student Participates in Portfolio Night All Star Week in New York

Paul-Curry
TAI Student Paul Curry attends PN All Star Week

At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Hand picked from Portfolio Night 11, twenty-three creative students from across the country assembled in Manhattan for the purpose of completing a week-long creative advertising challenge, one of whom was TAI’s very own Paul Curry.

The Portfolio Night All-Stars competition was sponsored by Ford and Adobe. The week began with the presentation of the creative assignment on August 5th. After five long, hard days and a few sleepless nights, the All-Stars presented their creative concepts on Friday August 10th. Each team had ten minutes to present to a panel of representatives from Ford, Team Detroit and the Art Directors Club.

Senior TAI student Paul Curry reflects on his experience at Portfolio Night All Star Week: “The trip was frustrating, hard, stressful, awesome, freeing, long, short, and exactly what I thought it was gonna be. It was the kind of experience that gives you experience. Personally I loved talking to these people from all over the country and world about advertising and just life in general. I learned a lot about my own creativity, as well as how to relish frustrating things.”

Curry was selected as Dallas’ All Star on May 22 at Portfolio Night Dallas, which was held at TM Advertising and sponsored by the Temerlin Advertising Institute. His portfolio was ranked highest amongst other top young creatives in the Dallas/Fort Worth advertising community.

To read more about Portfolio Night All Stars and their collaboration with Ford Motor Company, check out their website at http://portfolionight.com/11/archives/10085.

2013 Portfolio Night All Stars
Participants in Portfolio Night All Stars Week