Congratulations to the following Temerlin Students who’ve won 2020 DSCV National Student Show awards! This program is a professionally judged creative competition and conference built for students and their educators. Stay tuned to see the award-winning work!
The AAF American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. Temerlin creative students won NINE American Advertising Awards (ADDYs) at the 2020 AAF Dallas awards show last week. “Our students represented us well in front of the Dallas advertising community tonight and with so many gold, silver and Best of Show winners advancing on, we’ll keep representing SMU at the regional and national levels” explains Professor Mark Allen.
Creative students have worked very hard over the past semester to produce several award-winning campaigns, and we couldn’t be happier to see them succeed. Professor Willie Baronet shares: “I’m so proud of all our students for killing it tonight, especially Gaelle and Anna Rose for taking home BEST OF SHOW! And kudos to the TAI team for creating space for these students to flex their creative brilliance!”
BEST OF SHOW
Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)
Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)
Sydney Bottum & Sophie Vos / Hello Fresh! (Magazine Advertising)
Olivia Childs / Keurig (Magazine Advertising)
Abby Coon & Charlie O’Brien / Slip (Poster)
Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Integrated Campaigns)
Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Illustration)
Olivia Childs & James Klopp / Native Deodorant (Illustration)
Anna Rose Corell & Gaëlle Gachelin / Diptyque (Animation or Special Effects)
It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself – for everyone!” What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt, Germany which now has over 150,000 readers worldwide. Today, Lürzer’s Archive is the celebrated creative resource for advertising professionals worldwide which offers a full set of inspirational tools including Lürzer’s Archive magazine.
We celebrate Temerlin’s Kell Klopp and Megan Cruikshank’s Kong campaign which will be featured in the first issue of 2020! With this win, the Temerlin Advertising Institue’s overall Lürzer’s ranking is now #7 in the world and #4 in the United States.
The MPMS class is comprised of exceptional advertising talent across various disciplines who will lend their creativity and voices to inspire a more inclusive workforce as they start their professional, post-college, careers. This program affords students an inside look at the advertising industry where they participate in agency immersions, professional development, The Building Bridges for Our Future Student Awards Luncheon, and an exclusive recruiter’s expo.
“Each year, I have the pleasure of personally mentoring and watching the students simply blossom into the stars that they are. This experience gives multicultural students the confidence and reassurance that they belong in all spaces. The program also shows that our partners are trying to be intentional about bringing diverse talent into the industry. Thanks to Clear Channel Outdoor, this year, the faces of all 50 students made it on to several New York City billboards. Hands down, one of my top 3 moments this year was witnessing their faces in real-time when they saw the billboards. If at any point, they did not feel like they worked hard enough to be selected as Most Promising or believed that they “belonged,” everyone in Times Square sure did! I am extremely proud of these students and always look forward to witnessing the amazing things they will soon accomplish” explains Melony Hughes, Senior Manager of the AAF Mosaic Center & Education Services.
How Do I Apply?
Opportunities like this propel students into the advertising industry and our faculty are happy to take the time to champion our students to achieve these awards. The MPMS application goes live early each Fall. It consists of a resume, two essay questions, a personal tagline, and a recommendation letter from an advisor/mentor who is an AAF Member. Griffis adds, “I highly encourage students to apply to MPMS and other programs like this to get a better understanding of where they want to end up and to become better prepared for when they enter the workforce. My biggest takeaway is learning that I still have time to decide what I want to do, and nothing is set in stone.”
Congratulations to TAI Students Isaac Cordova and Will Sutter for achieving the TOP creative award in the Texas Central Bullet Train Short Film Competition! And thank you to everyone who voted them to first place, we are proud!
I am a junior majoring in Advertising with a specialization in Digital Media Strategy with minors in Graphic Design and Spanish. I’m also participating in the 4+1 SMU Advertising program that allows me to take undergraduate and graduate classes simultaneously in order to obtain bachelor’s and master’s advertising degrees in five years. During the 2018-2019 academic year, I received the following honors:
2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship
2019 Washington Media Scholars Foundation Media Fellows Scholarship
SMU Pi Beta Phi Foundation Scholarship
SMU Decima Chapter of Mortar Board National Honors Society
Finalist for 2019 AAF Vance and Betty Lee Stickell Internship
Finalist for 4A’s Multicultural Advertising Internship Program
I applied for these scholarships, internships, and honors societies at the end of the fall semester and was extremely nervous during the application processes because of the programs’ prestige and competitiveness. Managing deadlines, requesting letters of recommendation from professors and mentors, staying on top of daily homework assignments, and studying for tests was no easy feat. Nevertheless, I was determined to submit my applications, in case I wasn’t accepted as a junior, to refine my skills and experiences before becoming a senior.
When I was first notified that I received the 2019 Washington Media Scholars Foundation Media Fellows Scholarship, I was shocked! I couldn’t believe it until I spoke with a representative of the foundation who told me that my application was impressive and well-received. And while this was surprising, receiving two other scholarships–the 2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship and Pi Beta Phi Foundation at SMU Scholarship–was even more overwhelming. Additionally, qualifying for the 2019 AAF Vance and Betty Lee Stickell Internship and the 4A’s Multicultural Advertising Internship Program were both amazing opportunities, though I ultimately decided to participate in the 4A’s Multicultural Advertising Internship Program because of its focus to promote inclusion and diversity in the advertising industry. I am very passionate about this. My induction into the SMU Decima Chapter of Mortar Board National Honors Society is a privilege in itself and I am grateful to be a part of this organization that recognizes leadership, community service, and scholarship among students. As a 2019 MAIP Fellow, I will work at Digitas in Boston as a Media Buying and Planning intern this upcoming summer and am extremely excited.
SMU Advertising has provided me with amazing opportunities to network with professionals and connect with my peers as we prepare for future careers in the advertising industry. I hope to help foster a world where minorities are celebrated and accurately represented. I believe that I will make a difference in the industry, as a voice for minorities, and receiving these honors is just the beginning.
This year I was selected as one of the 50 Most Promising Multicultural Students in the United States. This program was created by the American Advertising Federation (AAF) to immerse dedicated, multicultural students in the advertising industry before graduation. After being selected, I was invited to attend a 5-day conference in New York City. This was a unique experience for me because I visited the offices of various elite agencies and media companies including Wieden + Kennedy, Turner / CNN, Omnicom Group, Sparks and Honey, 72 and Sunny, McCann, FCB, and FCB Health, and IPG. During the visits, I spoke to advertising professionals and recruiters about agency culture, personal and professional experiences, and advocacy for multicultural talent in the industry.
Because this incredible opportunity unites hardworking students from different backgrounds across the country, I was able to connect with 49 students and learn from their experiences in advertising so far. I value these connections because together we are the future generation of advertisers and may work for the same companies someday. I am extremely grateful to have been selected for this opportunity and I encourage all multicultural students to apply next year.
To end, I wanted to share some of the pearls of wisdom that I collected from this trip:
“School is never out, keep reading and learning!”
“Fear is the indicator you are ready.”
“As you enter the professional career, choose several mentors that are not like you and learn from them.”
“Speak up. You will never regret speaking up and saying what you think.”
And the quote that struck me the most: “If you are here, you have earned it. It is not a matter of luck. Be proud of that and embrace your achievements.“
After a seven-year hiatus, CMYK Magazine is back in publication and better than ever with its first fully digital issue featuring nine Temerlin Advertising students as award winners. This means that more than half of the winners in the Advertising category are TAI students. Congratulations!
Temerlin Advertising Institute (TAI) faculty members Carrie La Ferle and Amber Benson were among 25 Dallas women in advertising honored with the 2018 AAF Dallas Shining Stars Award, presented by the Dallas chapter of the American Advertising Federation. The awards were presented June 21 during a dinner ceremony at the Frontiers of Flight Museum in Dallas.
Inaugurated in 2017, the Shining Stars Award recognizes Dallas advertising women who are producing thought-provoking and innovative work, breaking through barriers to create something new, or forging partnerships that drive growth. AAF noted on its website that the Shining Stars winners are “community leaders, C-suite executives, co-founders, executive VPs, strategic masterminds, media mavens and more. They are breaking glass ceilings and making the Dallas advertising community look good.”
A noted scholar, Professor La Ferle conducts research on how culture impacts advertising and consumer behavior. She also has taught undergraduate and graduate classes in international advertising and ethics for over 20 years and has won several prestigious teaching recognitions at SMU, including both the Altshuler Distinguished Teaching Professor and Meadows Distinguished Teaching Professor awards. Benson is an executive-in-residence at TAI and the founder of Seamripper, an insights and innovation agency focused on high-growth companies. As a marketing consultant, she has over 20 years of experience in strategy development, digital marketing, e-commerce and corporate communications.
The impetus for creating the Shining Stars Award was frustration at the lack of recognition for talented women in the field. AAF wrote, “Last year, inspired after attending the Southwest Advertising Hall of Fame event, we googled ‘top women in Dallas advertising’ and the result was ‘The 10 Most Beautiful Women in Dallas.’ We thought … Dallas, we can do better than that! After a successful first year, we are proud to say when you google ‘the top women in Dallas advertising’ you will find our inaugural list of Shining Stars from 2017.”
“I commend Dallas AAF for being a leader in developing this award to highlight the many talented women in our field,” said Steve Edwards, chair of TAI. “I am delighted for our Temerlin Advertising Institute to have not one, but two women in advertising selected for this year’s Shining Stars Award. We do great work in Dallas and this award not only celebrates these talented 25 Dallas women, but also our entire Dallas advertising industry.”
Pictured left to right at the 2018 AAF Shining StarS Awards ceremony are TAI guest Tanya Conovaloff; TAI Program Specialist Sandi Edgar, who accepted the award for Amber Benson; TAI guest Kelly Tokarczyk; and TAI professor and award recipient Carrie La Ferle.
It’s time to celebrate another wonderful year of student and faculty accomplishments. We’ve recognized the achievements that make the Temerlin Advertising Institute an award-winning institute at SMU, and we could not be more proud of our talented students and faculty.
Below are all the industry and special awards earned by our students and faculty during the 2017-2018 academic year.
AAF’s Most Promising Multicultural Student – Jennifer Nelson and Eric Sedeño
AAF American Advertising Awards (ADDYs) – Samantha Butz, Lucas Crespo, Tiffany Giraudon, Jolie Guz, Madeline Khare, Grace LaMontagne, Grey McDermid, Kirsty McLauchlan, Caroline Moss, Jennifer Nelson, Helen Rieger, Eric Sedeño, Matthieu Smyth.
AAF Stickell Internship – Austin Inglett and Dalya Romaner.
AFF 10th District Scholarship: Alissa Llort and Avery Lewis
Advertising Education Foundation MADE Internship: Eric Sedeño
Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Alissa Llort
DFW Interactive Marketing Association Scholarship – Hannah Tymochko
DSVC National Show Best Print Advertising Campaign, Best Copy & Judge’s Choice – Tiffany Giraudon, Laura Walsh and Caroline Moss.
National Student Advertising Competition, SMU-TAI’s Ad Team: Third Place and Special Judges Award for Best Market Segmentation
SMU Ad Club Officers
Sara Jane Stephens
and Alex Mackillop
Event Planning Chair
National Student Advertising Competition | Ad Team –
Hayley Banas, Myla Borden, Mary Charles Byers, Amy Cooley, Rita de Obarrio, Harrison Fiveash, Anne-Marie Geisler, Alissa Llort, Alex Mackillop, London Mercer, Shelby Pointer, Juan Reyes, Sara Jane Stephens, Sara Ann Whiteley and Frank Zhang.
SMU Mortar Board Top 10 Sophomore – Rachel Kainer and Jolie Guz
TAI STUDENT AWARDS:
TAI Anchor Award – Given to a student(s) who consistently “pulls more than his/her weight” in bringing projects to fruition: Matthieu Smyth.
TAI Donald John Carty Leadership Award –Given to a student(s) in recognition of leadership in the classroom, the Institute and beyond: Cheyenne Tilford.
Face of TAI Award – Given to a student(s) who represents the Institute within Meadows, SMU and/or the advertising industry: Joanna Fennessy
TAI Optimizer Award – Given to a student(s) who demonstrates a desire and aptitude to make work better through superior work strategies and iteration: Alissa Llort and Eric Sedeño.
TAI Outstanding Graduate Student – Given to a student(s) who best represents the academic and professional pursuit of the field: Coral Pisek.
TAI Resilience Award – Given to a student(s) who deals effectively with project setbacks while maintaining a positive attitude and demonstrating a resolve to produce outstanding work: Kirsty McLauchlan
TAI Social Impact Award –Given to a student(s) who exemplifies aspects of social responsibility in their advertising work and beyond: Anna Proctor.
TAI Service Award – Given to a student(s) who renders substantial service to the campus at large as well as in the greater community: Rita de Obarrio
TAI Team Player Award –Given to a student(s) in recognition of contributions to team projects and activities: Sara Jane Stephens and Jolie Guz.
TAI Outstanding Academic Achievement in Creative – Tiffany Giraudon.
TAI Outstand Academic Achievement in Digital – Rachel Kainer.
TAI Outstanding Academic Achievement in Strategic Brand Management – Cheyenne Tilford.
TAI Student Marshal at Graduation – Caroline Moss.
TAI Undergraduate Reader at Graduation – Alex Mackillop
TAI Graduate Reader – Deja Sanders.
TAI FACULTY AWARDS
Scholar of the Year – Dr. Hye Jin Yoon
Service Exemplar – Professor Mark Allen
Teaching Innovator – Professor Cheryl Mendenhall
TAI Research Fellows – Dr. Sidharth Muralidharan and Dr. Carrie La Ferle
Professor Inspiring Excellence –
Student Support Superstars – Dr. Alice Kendrick, Professor Mark Allen, and Professor Willie Baronet