As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—KCB Group and MiNK, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals for the non-profit organization, REACH, whose sole mission is to “provide services for people with disabilities so that they are able to lead self-directed lives and to educate the general public about disability-related topics in order to promote a barrier free community.” By targeting a primarily young demographic in the DFW metroplex, the major emphasis of the campaign was to create awareness of the various services offered by REACH.
On behalf of the client, the presentations were graced by several distinguished TAI faculty and staff, namely, Peter Noble, Anna Kim, John Hall, Alan Lidji, Amy Dahmann, and Cheryl Mendenhall. They provided invaluable advice to the students, ranging from presentation style to strategic ideas. Dr. Sid commented on the presentations, noting, “I am really proud of both teams as this was a challenging task considering the limited resources and budget, however, the students worked hard on the research and were able to extract some great ideas from the findings. I have no doubt that they can be implemented by REACH in the future.”
Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are able to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.
We want to wish success to our graduating students as the class of 2016 move forward into their professional careers. Each one has grown and excelled over the past two years in the program.
New knowledge has been acquired from persuasion theories and research to strategic brand management and ROI metrics. Portfolios have been developed and perfected as well as understanding the importance of responsibility in advertising and the positive impact this can have on a brand’s bottom line.
Cultural sensitives and personal growth have been gained during a month of learning in Hong Kong. Students visited several advertising agencies and cultural sites enriching their understanding of international advertising and particularly that occurring in the Asian region.
As these exceptional graduating MA in Advertising students head out from their semester long Executive Internships, many are continuing to work for the same companies from The Richards Group and TM Advertising to Mary Kay, Commerce House to Swimming Duck.
We are super proud of all of you and are excited to see you continue to excel as you enter into the next chapter of your story.
While you move on from the campus and the TAI physical location, you are always a part of the TAI family and we know you will go out and make us all proud.
Best wishes and congratulations to all!
The Temerlin Advertising Institute!
Better Advertising. Better World.
Congratulations to Marin Berardi, MA in Advertising student!
Marin Berardi, a second year MA student in the Temerlin Advertising Institute’s Strategic Brand Management track, has successfully defended her Advanced Research Project. Marin’s research was titled, “Gender Targeting in NFL Sunday Night Football Commercials: A Content Analysis.” According to the chair of Marin’s committee, Dr. Carrie La Ferle, “The committee was delighted with the work undertaken and even more intrigued by Marin’s findings. There are several avenues for future research and many practical implications for advertisers.”