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Introducing a flexible program with evening schedules for full and part-time students who want to develop the knowledge and skills needed for a successful career. With small class sizes, industry professionals as professors, and unique networking opportunities, Temerlin Advertising Institute graduate classes give you a real-world education for real-world results. Students combine core courses with electives to meet individual needs.

Core classes include:

  • Consumer Insight and Persuasion
  • Advertising as a Cultural Force
  • Strategic Communications Management
  • Social Media Engagement Strategies
  • One research or analysis class (e.g. Digital Marketing Analytics)
  • One capstone class project, thesis, or internship


Choose six electives to build expertise in the areas of Agency Leadership, Consumer Insight, Digital Marketing, or other specializations.

[icon_text box_type=”normal” icon=”fa-flag” icon_type=”circle” icon_position=”left” icon_size=”fa-lg” use_custom_icon_size=”no” title=”M.A. IN ADVERTISING” title_tag=”h5″ text=”Flexible program (36 Credit Hours)
6 Core Classes + 6 Elective Classes” link=”https://blog.smu.edu/temerlingrad/full-time-program/” link_text=”Learn More” target=”_self” link_icon=”yes” icon_background_color=”#e51837″ title_color=”#000000″ text_color=”#6b6b6b” icon_border_color=”#e51837″ icon_hover_color=”#ffffff” icon_hover_background_color=”#e51837″ icon_color=”#ffffff” link_color=”#e51837″]
[icon_text box_type=”normal” icon=”fa-pencil” icon_type=”circle” icon_position=”left” icon_size=”fa-lg” use_custom_icon_size=”no” title=”GRADUATE CERTIFICATE PROGRAM” title_tag=”h5″ text=”Flexible program (18 Credit Hours)
3 Core Classes + 3 Elective Classes” link=”https://blog.smu.edu/temerlingrad/part-time-program/” link_text=”Learn More” target=”_self” link_icon=”yes” icon_background_color=”#e51837″ title_color=”#000000″ text_color=”#6b6b6b” icon_border_color=”#e51837″ icon_color=”#ffffff” icon_hover_color=”#ffffff” icon_hover_background_color=”#e51837″ link_color=”#e51837″]

[image_with_text title_tag=”h5″ image=”15024″ title=”MASTERS PROGRAM” title_color=”#000000″]Complete your degree in one calendar year. Learn side-by-side with Dallas professionals in small class sizes, build your network, and gain hands-on knowledge through a project, thesis or internship in a Top 5 media market.

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[image_with_text title_tag=”h5″ image=”15111″ title=”GRADUATE CERTIFICATE PROGRAM” title_color=”#000000″]Fit working and learning into your schedule with evening classes.
Take a class on the topic of most interest. Continue with classes on your schedule. Credits can be applied toward a graduate certificate as a Strategic Advertising Specialist, and then toward the Masters Degree. 
Whether you’re a recent grad wanting a competitive advantage, an industry veteran adding new skills, or an agency leader looking to develop your staff’s talent, Temerlin Advertising Institute is an ideal choice.

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[image_with_text title_tag=”h5″ image=”15253″ title=”LOCATION AND CONNECTION” title_color=”#000000″]Dallas is the 5th largest media market, home to many Fortune 500 companies, and has a vibrant advertising industry. TAI offers better networking, close contact with current agency professionals, and access to the careers you seek.

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More about the MA Degree, Graduate Certificate, or Institute.


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