By: Sarah Jane Eckelkamp
Gordon Law, Dallas advertising and marketing executive with over 40 years of experience, has been named interim chair of the Temerlin Advertising Institute at SMU Meadows School of the Arts.
Law began his career in education with SMU in 2011. After eight years of being an adjunct and two years of being a visiting professor of practice, he cannot imagine his life without teaching and feels this is where he is meant to be. Professor Law will continue to teach several classes on various topics, including Internet and Mobile Advertising, Advertising Media, Digital Media Strategies, and Strategic Brand Management.
“Teaching is the absolute greatest blessing I have had in my professional career: The classroom is my happy place, and being in a position to help my students and fellow faculty in and outside the classroom is what I enjoy most,” said Law.
After graduating from Oklahoma State University with a degree in advertising and public relations, Law began his professional career and has had the opportunity to work with several national advertising agencies: Moroch, Grey, Backer & Spielvogel, and Bozell. For the past six years, he has served as president of Swimming Duck, a marketing and media service based in Dallas. He has also lent his expertise in media strategies, agency management, business, and brand development to other regional agencies like Keller Crescent Company; Hadeler, Sullivan & Law; and Slingshot.
Law’s hopes for this new role are high, and after being in business for more than four decades, he is excited to step into a position that consistently gives him new perspectives to learn while also providing him the honor of teaching. Students have shared their excitement for his increased involvement in the Temerlin Advertising Institute, and we are delighted to have someone with such significant experience overseeing our operations.