TAI 2017-2018 Student and Faculty Awards

It’s time to celebrate another wonderful year of student and faculty accomplishments. We’ve recognized the achievements that make the Temerlin Advertising Institute an award-winning institute at SMU, and we could not be more proud of our talented students and faculty.

Below are all the industry and special awards earned by our students and faculty during the 2017-2018 academic year.

Industry and Special Awards

Industry Recognition

  • AAF’s Most Promising Multicultural Student – Jennifer Nelson and Eric Sedeño
  • AAF American Advertising Awards (ADDYs) – Samantha Butz, Lucas Crespo, Tiffany Giraudon, Jolie Guz, Madeline Khare, Grace LaMontagne, Grey McDermid, Kirsty McLauchlan, Caroline Moss, Jennifer Nelson, Helen Rieger, Eric Sedeño, Matthieu Smyth.
  • AAF Stickell Internship – Austin Inglett and Dalya Romaner.
  • AFF 10th District Scholarship: Alissa Llort and Avery Lewis
  • Advertising Education Foundation MADE Internship: Eric Sedeño
  • Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Alissa Llort
  • DFW Interactive Marketing Association Scholarship – Hannah Tymochko
  • DSVC National Show Best Print Advertising Campaign, Best Copy & Judge’s Choice – Tiffany Giraudon, Laura Walsh and Caroline Moss.
  • National Student Advertising Competition, SMU-TAI’s Ad Team: Third Place and Special Judges Award for Best Market Segmentation

Student Organizations

  • SMU Ad Club Officers
Joanna Fennessy President
Sara Jane Stephens
and Alex Mackillop
Co-Membership Chairs
Lex Pedraza Treasurer
Peyton Turbeville Event Planning Chair
Eric Sedeño Communications
  • National Student Advertising Competition | Ad Team –
    Hayley Banas, Myla Borden, Mary Charles Byers, Amy Cooley, Rita de Obarrio, Harrison Fiveash, Anne-Marie Geisler, Alissa Llort, Alex Mackillop, London Mercer, Shelby Pointer, Juan Reyes, Sara Jane Stephens, Sara Ann Whiteley and Frank Zhang.

Institute Scholars

  • Engaged Learning Project –  Samantha Butz
  • Morris Hite – Zachary Crosby
  • Roger and Rosemary Enrico – Andrea Rosas

Honors

  • Alpha Delta Sigma – Joanna Fennessy
  • Kappa Tau Alpha – Arin Forstenzer, Tiffany Giraudon, Caroline Moss, Rachel Kainer, Cheyenne Tilford.
  • Hunt Scholar – Riley Blair
  • SMU Mortar Board Top 10 Sophomore – Rachel Kainer and Jolie Guz

Institute Awards

The Best Students. The Best Faculty. The Best Advertising
TAI STUDENT AWARDS:

  • TAI Anchor Award – Given to a student(s) who consistently “pulls more than his/her weight” in bringing projects to fruition: Matthieu Smyth.
  • TAI Donald John Carty Leadership Award –Given to a student(s) in recognition of leadership in the classroom, the Institute and beyond:
    Cheyenne Tilford.
  • Face of TAI Award – Given to a student(s) who represents the Institute within Meadows, SMU and/or the advertising industry:
    Joanna Fennessy
  • TAI Optimizer Award – Given to a student(s) who demonstrates a desire and aptitude to make work better through superior work strategies and iteration: Alissa Llort and Eric Sedeño.
  • TAI Outstanding Graduate Student – Given to a student(s) who best represents the academic and professional pursuit of the field:
    Coral Pisek.
  • TAI Resilience Award – Given to a student(s) who deals effectively with project setbacks while maintaining a positive attitude and demonstrating a resolve to produce outstanding work: Kirsty McLauchlan
  • TAI Social Impact Award –Given to a student(s) who exemplifies aspects of social responsibility in their advertising work and beyond:
    Anna Proctor.
  • TAI Service Award – Given to a student(s) who renders substantial service to the campus at large as well as in the greater community:
    Rita de Obarrio
  • TAI Team Player Award –Given to a student(s) in recognition of contributions to team projects and activities:
    Sara Jane Stephens and Jolie Guz.
  • TAI Outstanding Academic Achievement in CreativeTiffany Giraudon.
  • TAI Outstand Academic Achievement in DigitalRachel Kainer.
  • TAI Outstanding Academic Achievement in Strategic Brand ManagementCheyenne Tilford.
  • TAI Student Marshal at Graduation
    Caroline Moss.
  • TAI Undergraduate Reader at Graduation
    Alex Mackillop
  • TAI Graduate Reader  – Deja Sanders. 

 

TAI FACULTY AWARDS

  • Scholar of the Year  –
    Dr. Hye Jin Yoon
  • Service Exemplar   –
    Professor Mark Allen
  • Teaching Innovator  –
    Professor Cheryl Mendenhall
  • TAI Research Fellows  –
    Dr. Sidharth Muralidharan and Dr. Carrie La Ferle
  • Professor Inspiring Excellence
  • Student Support Superstars –  
    Dr. Alice Kendrick, Professor Mark Allen, and Professor Willie Baronet
  • Adjunct Professor Extraordinaire  – Gordon Law
Awards Lunch Room
Dr. Edwards on Stage

An Evaluation of 2017 Super Bowl Advertising

Whether a football fan or not, advertising professionals and students love to watch the Super Bowl, critiquing each advertisement that comes across the screen. Every year there are majority favorites that are usually run by the same few brands; however, this year there were a few changes to the lineup. Easy to say Super Bowl LI was one for the books!

Each year SMU’s Ad Club hosts a Super Bowl Ad Critique following the game. Members of Ad Club get together to discuss their favorite and least favorite advertisements from the Super Bowl and why. This year’s event was Tuesday, February 7, and a few Ad Club members shared their thoughts about the big changes in 2017.

One of the most surprising differences was that the fan favorite from past years, Doritos, did not participate in this year’s Super Bowl.

“I thought it was interesting [that Doritos did not participate] considering they usually participate through their commercial competition,” TAI student Eric Sedeno said. “I think it was a bad move on their part to not put any ads at all because their ads are ones that get more publicity than most.”

Although Heinz’s “Weiner Stampede” was highly loved last year, they did not run an ad during the Super Bowl. Instead, they have a campaign centered around the game in which they are attempting to make the Monday after the Super Bowl a national holiday. There is even a Change.org petition started by Heinz. While this may seem like a joke to many, Heinz is serious in its commitment to making the Monday after the Super Bowl a national holiday.

Ad Club members at the Ad Club Super Bowl Party.

“I think it was a genius move,” TAI student Alex Gurasich said. “Instead of just having another ad, they are actually trying to make a difference with the dollars they would’ve otherwise spent on a Super Bowl ad. I think it was a great marketing tactic, even if it will probably never work.”

Wendy’s released its first Super Bowl ad in 50 years. Mr. Clean also ran its first ever Super Bowl spot this year, with an interesting theme no doubt.

“I enjoyed the [Mr. Clean] spot very much,” Sedeno said. “It was clever, it hit their target market insanely well, and although it made some people very uncomfortable it got stuck in everyone’s head.”

This year boutique hair care brand It’s A 10 ran their first Super Bowl ad as well – the first ad ever run by a privately owned professional hair care company during the game.

“While this commercial was obviously referencing the president, I believe this one is in good fun,” Gurasich said. “Compared to the other politically fueled ads, this one is pretty tame and I think it works in its favor. I enjoyed the diversity of hairstyles; that was a good introduction to the ‘10’ brand.”

As everyone knows, a popular theme among advertisers was equality and diversity. Although many of the ads were in production before President Trump’s executive order concerning travel and immigration, it is clear that this is a topic that runs deep in America.

“I think that messages filled with love and acceptance were something that America needed to hear this year,” TAI student Jolie Guz said. “I am glad that advertisers could take the stage during commercial breaks and stand up for those whose voices may not be heard.”

Industry veteran Brad Todd shares his insights

SMU Ad Club recently welcomed Mr. Brad Todd, Principal at the Richards Group, to campus to share his insights about the advertising industry, and his experience as a Marketing Director at Frito Lay. To a packed room in the newly renovated Advertising co-working space, Mr. Todd has discussed his more than 40 years of experience, working on both the agency and client side around the country and world (Chicago, Japan, and Dallas to name a few places). He has worked for many big brands, including Hallmark, Kimberly-Clark, Cheetos and Doritos.

IMG_4947From the beginning of his career, Brad learned early to work on anything and everything to gain experience and to try and understand things from the consumer perspective. He claims that being proactive is critical to success. However, being able to step back and look at the situation from an outside perspective will give your work a competitive edge and provide value to your client.

Mr. Todd reminded students that advertising is just aspect of the branding process. He recognizes, “It’s an important piece, but small,” and it is important to understand how a company works overall to ensure the marketing contributes to the larger goals of each organization.

Brand transformations are an especially rewarding experience. By reinventing a brand and making it relevant to consumers, advertising helps move a product from a so so in the minds of consumers, to a household name.

Fortunately, Mr. Todd has had multiple experience with brand transformations, including creating the widely known Sun Chips from a relatively underperforming chip named Pronto.

Students had many questions, so Brad gave advice about moving forward in their careers. His top tip was to make sure that you have internships get the experience needed to set you apart. Internships also let you explore different agencies and departments in agencies to find your passion. He also had great advice in how to choose a job. Some points mentioned were:

  1. to look at the distance between your position and the decision maker to ensure you can impact the brand, and
  2. make sure there is room for you to grow in the long run, either within the agency or as a stepping stone for your career.

Importantly new employees must be flexible. Given the speed at which the industry is changing, students must maintain a willingness to learn and an

active curiosity in order to stay relevant.

Moving forward may be scary, but to win in advertising Mr. Todd implores everyone…“Be curious. Be uncomfortable. Jump In.”Brad_Todd_7_7_15

Brad Todd may be contacted via LinkedIn.

Ad Club Hosts Resume and Interview Workshop

2014-10-22%2020.18.58On October 22, 2014  TAI’s Ad Club held a resume workshop and interview prep event. Students brought their resumes and sipped hot cocoa or coffee while learning valuable resume and interview tips from five professors with specialties in accounts, media and creative fields in advertising. Faculty attending the event included, Dr. Carrie La Ferle giving advice on Accounts; Professor Willie Baronet providing Creative advice; Professor Gordon Law- Media; Professor Bruce Orr– Accounts; and Professor David Hadeler– Accounts. An interesting and productive night was had by all.

 

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Students and Professors at Resume and Interview Workshop
Students and Professors at Resume and Interview Workshop