Calling all creative advertising students and young professionals! Don’t miss the opportunity to get your portfolio reviewed by Dallas’ best Creative Directors. Join the Temerlin Advertising Institute and TM Advertising for Portfolio Night – Dallas on Wednesday, May 22.
At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been jokingly called “speed-dating for creatives”, it’s really much more than that. In the eleven years since its inception, Portfolio Night has grown to a global event, reaching creative hubs in every continent in an evening where the best of the present meets the best of the years to come.
TAI senior creative advertising student, Monika Hoang, received a Silver Pencil for her “Guantanamo by the Numbers” infographic during The Yong Ones awards on Tuesday, May 7. The Young Ones awards is part of The One Show, which takes place each May in New York, New York.
The One Show is considered one of the most prestigious awards shows in advertising, and its coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.
Ms. Hoang was also recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” which she received merits for.
Three Temerlin Advertising Students won national ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.
Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign. Julia and Alex worked together on the Seagate project.
The 2012 national ADDY Awards show will take place at the Arizona Biltmore Hotel & Spa in Phoenix, Arizona on June 8, 2013 in conjunction with The American Advertising Federation (AAF) National Conference, ADMERICA!.
The ADDY Awards is the world’s largest advertising competition, receiving over 50,000 entries annually. It is unique among other advertising competitions in that it is the only competition that includes three levels of judging: local, regional and national. For more information about AAF and the ADDY Awards, visit: http://www.aaf.org/default.asp?id=18.
As a final project for the Responsibility and Social Entrepreneurship class, three teams of TAI graduate students, under the supervision of Assistant Professor Sidharth Muralidharan, had to create a sound and cost effective advertising campaign proposal for The Book Doctor with the primary emphasis on brand awareness through social responsibility.
The Book Doctoris a local Dallas business located in the Bishop Arts District and for fifteen years have provided custom bookbinding, book restoration, and book and bible repair services to customers nationwide. Their work has been featured in local Dallas publications and more recently in TheNew York Times.
Candice McKay, owner of The Book Doctor, and her team judged the presentations and the team of Chrystalla Georghiou, Hanna Lewin, and Jessica Miller, or ‘GLM’ were selected as the winner. After discussing with the client, Dr. Sid reports that, “GLM really listened to what the client had to say and their proposed strategy and creative appealed to The Book Doctor. The client could also foresee it resonating with their key demographics.” Mckay was very impressed and pleased with GLM’s proposal but adds that each team’s proposals had their own set of unique ideas which they are excited to implement in the near future.
For more information about The Book Doctor, visit www.thebookdr.com