TAI Students Featured in CMYK Magazine

After a seven-year hiatus, CMYK Magazine is back in publication and better than ever with its first fully digital issue featuring nine Temerlin Advertising students as award winners. This means that more than half of the winners in the Advertising category are TAI students. Congratulations!

SILVER Medal* // Art Direction & Copy
COSTCO / “Prepared for anything.”
Gaelle Gachelin, AD/CW
Anna Rose Corell, AD/CW

HomeAdvisor / “Bridging the gap between you and home repair.”
Anna Rose Corell, AD/CW

Anger Room / “Lose your Cool. Keep your security deposit.”
Megan Cruikshank, AD
Graceley Todd, CW

Instacart / “Groceries delivered fast.”
Isaac Cordova, AD/CW

Sun Bum Sunscreen / “Get out there.”
Ellie Pace, AD/CW
Charlie O’Brien, AD/CW

BIC / “Light your way.”
Abby Coon, AD/CW
Madi Castellano, AD/CW

TAI Alumnus Stirling Barrett named to 2019 Forbes 30 Under 30

TAI Alumnus Stirling Barrett was recently named to Forbes 2019 30 Under 30 list for Art & Style as “one of the brashest entrepreneurs across the United States and Canada.” His creative entrepreneurialism manifested at an early age when he marketed his own photographic collages as a teenager in New Orleans. After receiving a bachelor’s degree in advertising from the Temerlin Advertising Institute in 2011, he returned to his home city and continued creating artwork, flirting with the possibility of opening his own gallery. Instead, he self-financed the 2013 launch of KREWE, a luxury eyewear company that sells sunglasses, prescription glasses, and sports eyewear. The company has opened two stores in New Orleans, one small boutique in Soho, and two traveling tiny house stores. Barrett also recently founded Krewe Foundation, a non-profit organization that provides New Orleans adolescents access to eye care and free prescription eyewear. The company’s celebrity following includes Gigi Hadid, Serena Williams, Beyoncé, and Kendall Jenner. Congratulations, Sterling!

Let’s Save the World from Ineffective Marketing

Knowledge – Intelligence – Benchmarks – Insights – Data

The World Advertising Research Center (WARC) is now available for SMU students, faculty and staff to uncover the latest evidence, expertise and guidance on any marketing issue. Through the library website or from the Advertising Research Guide, you can access the information that thousands of marketers use to make their marketing more effective.

WARC is an information resource that provides knowledge, know-how, and unbiased advice on almost any advertising issue.

  • Best practice and evidence on key issues from expert practitioners.
  • Distilled wisdom from effective brands to support your judgments.
  • Used by major advertising agencies and big advertisers in more than 100 countries.

Overcome your challenges with expert guidance:

  • Take advantage of best practice and ‘how to’ guides to key marketing problems, written by specialists from around the world.
  • Use WARC’s Topic pages to see the latest thinking across 100+ advertising and marketing subjects and issues.
  • Get quick guides to complex challenges through WARC’s exclusive ‘What we know about’ series.

Make your case with the right evidence:

  • Use WARC’s in-depth research papers, including peer-reviewed articles, to find the evidence you need to make the right decision.
  • Get an industry-wide view – WARC blends the best information from research organizations, trade bodies and awards organizers with its own exclusive content.
  • Be the first to see new learning on key advertising issues using our Topic Updates email alerts service.

Investigate Popular Topics by keywords such as: Brand Analysis, Luxury Brands, Youth, Brand Launches, Behavioral Insight, Social Media, Brand Positioning, Challenger Brands, Shopper Insight, Digital Media, and others.

WARC is like a living textbook. It provides…

Quick information to get up to speed on an advertising topic:

It provides succinct articles on many topics in advertising, giving you background information, summarizing what is currently known, or giving you step-by-step how to’s.  Start with WARC instead of Googling when you need to know something about advertising! In WARC, browse the “Topics” or conduct a keyword search.  Look for WARC Best Practice articles at the top of your search results.

 Research assistance for a client project:

Use the Pitch Support tool to quickly get to secondary research for your ad campaign.  This is a great place to start to get articles about your client, the product, the target audience, marketing strategy, and the media mix.

In-depth information on an advertising topic:

WARC also gives you access to research articles and extensive reports. Searching WARC can complement the research you do with our other article databases.  Look for research articles in your search results, or from the WARC homepage, choose Latest and the browse WARC Reports.

Examples of how others solved advertising problems:

Use the Case Finder to explore the thousands of case studies available in WARC. You can filter by category, audience, creative approach, media channel, campaign objectives, and more.  For example, if you were creating a campaign for a non-profit and you want to see how others have generated word of mouth, you can filter for those criteria.

 Examples of award-winning creative work:

The Gunn Report gives you access to a library of award-winning awards as well as WARC’s top 100 effective campaigns.

Need help? Want to know more about research or databases for advertising? Contact Megan.

Super Bowl 2019: Our 5 Favorite Ads

The Super Bowl is advertising’s biggest event of the year. As Sunday’s game became the lowest-scoring championship game in football history, the intermittent ads demonstrated an even more memorable competition. Check out our five favorite commercials below!

1. Bumble: “Serena Williams”

We are proud of Temerlin Alumna Chelsea Cain Maclin and her work as Director of Marketing at Bumble. This commercial empowers women through the words of the world’s strongest female athlete: Serena Williams.

Created By: FlyteVu & VMLY&R

 

2. Burger King: “#EatLikeAndy”

Clipped from Jørgen Leth’s 1982 art film 66 Scenes from America, Burger King’s #EatLikeAndy commercial is one minute of voyeuristic footage featuring Andy Warhol eating a Whopper. It was only a matter of time before this video became commercially repurposed.

Created By: David Miami

 

3. Doritos: “Chance the Rapper x Backstreet Boys”

When you combine Chance the Rapper and Backstreet Boys, you get a really expensive Super Bowl ad. More importantly, you get the catchiest jingle of the year.

Created By: Goodby Silverstein & Partners

 

4. Pepsi: “More than OK”

Is a Pepsi OK? Ohh-kay? Okurr? Yes.

Created By: Goodby Silverstein & Partners

 

5. Google: “100 Billion Words”

The first two Super Bowl commercials advertised Google Translate as a great cultural unifier. This soft and emotional portrayal of the company promotes the human benefits of its services.

Created By: Google Creative Labs