TAI Student Noemie Mwanzuzi’s Internship in Brussels

This experience entailed interning for Duval Guillaume, while also assisting Publicis Emil, the global network agency for Daimler, as well as doing an English voiceover for Leo Burnett—all agencies are entities of Publicis Groupe.

My presence has been a bit of a hot topic, as it is uncommon to hear of a Texan girl going all the way to Brussels for an internship. Yet, here I was! But it all started like this…

One random day in April, I found myself googling internships in Brussels. A few agencies peaked my interest, so I spent the next few days sending emails. To my surprise I received a reply from an agency, Duval Guillaume. I was shortly in correspondence with the Account Manager, Axelle Gontier, who oversaw the internship program. A Skype interview was scheduled and that Friday I received word that I had gotten the internship. All of this in the span of a week!

Then on June 3rd, 2019 I arrived at the Publicis building, the office stood tall and looked prestigious. When I walked in I could see the building had an industrial meets modern feel. I would come to learn that it used to be a customs office. I was welcomed by Nathalie, the HR manager, who gave me an office tour which was followed up by a detour to IT, where I received my company laptop. Shortly after, I met the entire Duval team and settled at my desk to start my days as a Duval intern.

As my time here is came to an end, I couldn’t help but to feel this bittersweet feeling. After initially feeling anxious of going into the unknown, I soon found my rhythm. I had my morning routine of taking the Stade 51 tram, walking to the office, talking to the receptionists, getting my morning coffee, and starting my day. I had so many wonderful teachers who were so patient and kind. I interacted with many talented people who gave me great insight about life in this industry.

Here are some of my top moments from my time in Brussels:

  1. Former Publicis Groupe CEO Maurice Lévy walked passed, the glass conference room, I was in as I stared at him
  2. I was asked to do a voiceover for a Greenpeace voiceover, that didn’t end up getting used but nonetheless
  3. I was asked to do another voiceover for a breast cancer charity event
  4. I got credit for managing the PR on a Greenpeace project
  5. I helped Publicis Emil with any tasks they needed me to do
  6. I got to work with the coolest family-like team who welcomed me with open arms and who taught me so much

I was drawn to Brussels as I had fond memories of my time there with family, but I would have never expected to be an intern there. This summer in Brussels, at Duval Guillaume, was truly an experience that I will never forget!

2019 SMU Advertising Awards Luncheon Winners

The annual TAI Student Awards Luncheon on Friday, April 26 was a huge success! We always enjoy honoring our distinguished students for their dedication and accomplishments in the industry. Continue reading to view the award recipients.

President
Dalya Romaner

Vice President
Alissa Llort

Treasurer
Anna Grace Godoy

Events
Hunter Jackson

Outreach
Allie Hartman

 

 

 

Equestrian
Mary Elizabeth Cordia
Sherese Rivait

Volleyball
Meryn Kennedy

 

 

 

SILVER Medal* // Art Direction & Copy
COSTCO / “Prepared for anything.”
Gaelle Gachelin, AD/CW
Anna Rose Corell, AD/CW

HomeAdvisor / “Bridging the gap between you and home repair.”
Anna Rose Corell, AD/CW

Anger Room / “Lose your Cool. Keep your security deposit.”
Megan Cruikshank, AD
Graceley Todd, CW

Instacart / “Groceries delivered fast.”
Isaac Cordova, AD/CW

Sun Bum Sunscreen / “Get out there.”
Ellie Pace, AD/CW
Charlie O’Brien, AD/CW

BIC / “Light your way.”
Abby Coon, AD/CW
Madi Castellano, AD/CW

 

National Student Show
Dyala Ashfour
Allie Hartman

Young Ones Art Directors Club
Dyala Ashfour
Allie Hartman
Brie Bernstein

 

Dallas ADDY Award Winners
Dyala Ashfour
Brie Bernstein
Abby Coon
Megan Cruikshank
Kell Klopp

District 10 ADDY Award Winners:
Megan Cruikshank
Kell Klopp

 

 

 

This Honor Society at SMU recognizes academic excellence and promotes scholarship in journalism and mass communication. Membership must be earned by excellence in academic work and is awarded to the top 10% of seniors graduating with degrees in communication disciplines.

Undergraduate
Ellie King
Avery Lewis
Dalya Romaner
Alegra Volpe

Graduate
Cat Scholl

 

AAF Multicultural Advertising Internship Program (MAIP)
Kayla Griffis

Dallas Area Alliance for Women in Media Foundation Scholarship
Kayla Griffis

Vance and Betty Lee Stickell Student Internship
Kayla Griffis

Washington Media Scholars Foundation Scholarship
Kayla Griffis

Most Promising Multicultural Student (MPMS)
Gabby Grubb
Alissa Llort

Dallas Fort Worth Interactive Marketing Association (DFWIMA) Scholarship
Lizzie Venditti

Advertising Education Foundation (AEFH) of Houston iHeart Media Scholarship
Kaleb Mulugeta

AAF Tenth District awarded a Scholarship
Brenda Rivera Franco

Vance and Betty Lee Stickell Student Internship
Kayla Griffis
Cassidy Najarian

Institute Graduate Scholars
Pepper Barker
Joel Garza
Alex Gurasich
Reilly Horsak
Hammond Lake
Cat Scholl

Morris Hite Memorial Scholarship
Hannah Belsinger
Allie Hartman
Isaac Cordova

Roger and Rosemary Enrico Scholarship
Emma Doyle
Katherine Menchaca
Kaleb Mulugeta
Andrew White

TAI Donald John Carty Leadership Award
Dalya Romaner

 

 

 

TAI Anchor Award
Gabby Grubb 

TAI Optimizer Award
Maddy Paul

TAI Social Impact Award
Hillery Lemon

TAI Resilience Award
Allie Hartman

TAI Service Award
Alex Gurasich

 TAI Team Player Award
Wyatt Welch

Face of TAI Award
Kayla Griffis

Graduate Reader
Cat Scholl

Undergraduate Reader
Dalya Romaner

Marshal
Avery Lewis

SMU Advertising Outstanding Senior In Strategic Brand Management
Dalya Romaner

SMU Advertising Outstanding Senior In Creative
Avery Lewis

SMU Advertising Outstanding Senior In Digital Media Strategy
Hannah Tymochko

TAI Outstanding Graduate Student
Cat Scholl

 

2018 Scholar of the Year
Carrie La Ferle

Service Exemplar
Mark Allen
Sandi Edgar

Student Support Super Star
Amber Benson

TAI Student Kayla Griffis Speaks About Her Academic Experiences and Achievements

I am a junior majoring in Advertising with a specialization in Digital Media Strategy with minors in Graphic Design and Spanish. I’m also participating in the 4+1 SMU Advertising program that allows me to take undergraduate and graduate classes simultaneously in order to obtain bachelor’s and master’s advertising degrees in five years. During the 2018-2019 academic year, I received the following honors:

  • 2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship
  • 2019 Washington Media Scholars Foundation Media Fellows Scholarship
  • SMU Pi Beta Phi Foundation Scholarship
  • SMU Decima Chapter of Mortar Board National Honors Society
  • Finalist for 2019 AAF Vance and Betty Lee Stickell Internship
  • Finalist for 4A’s Multicultural Advertising Internship Program

I applied for these scholarships, internships, and honors societies at the end of the fall semester and was extremely nervous during the application processes because of the programs’ prestige and competitiveness. Managing deadlines, requesting letters of recommendation from professors and mentors, staying on top of daily homework assignments, and studying for tests was no easy feat. Nevertheless, I was determined to submit my applications, in case I wasn’t accepted as a junior, to refine my skills and experiences before becoming a senior.

When I was first notified that I received the 2019 Washington Media Scholars Foundation Media Fellows Scholarship, I was shocked! I couldn’t believe it until I spoke with a representative of the foundation who told me that my application was impressive and well-received. And while this was surprising, receiving two other scholarships–the 2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship and Pi Beta Phi Foundation at SMU Scholarship–was even more overwhelming. Additionally, qualifying for the 2019 AAF Vance and Betty Lee Stickell Internship and the 4A’s Multicultural Advertising Internship Program were both amazing opportunities, though I ultimately decided to participate in the 4A’s Multicultural Advertising Internship Program because of its focus to promote inclusion and diversity in the advertising industry. I am very passionate about this. My induction into the SMU Decima Chapter of Mortar Board National Honors Society is a privilege in itself and I am grateful to be a part of this organization that recognizes leadership, community service, and scholarship among students. As a 2019 MAIP Fellow, I will work at Digitas in Boston as a Media Buying and Planning intern this upcoming summer and am extremely excited.

SMU Advertising has provided me with amazing opportunities to network with professionals and connect with my peers as we prepare for future careers in the advertising industry. I hope to help foster a world where minorities are celebrated and accurately represented. I believe that I will make a difference in the industry, as a voice for minorities, and receiving these honors is just the beginning.

Alumnus Feature: Lucas Crespo ’18

I graduated with degrees in Creative Advertising and Film and Media Arts. Both majors involve conceptual thinking and storytelling. I am thankful that these areas of study are both in the Meadows School of the Arts. I utilized the school’s film equipment and knowledge from my production classes to build my advertising portfolio. Furthermore, my two respective but connected majors allowed me to focus my four years as an undergraduate student on the art and science of storytelling. 
 
During my senior year, I applied to over forty advertising agencies across the United States. Temerlin’s excellent professors, curriculum, and networking opportunities helped me secure a position as the art direction intern at BBDO in New York City. This is the first time that I have worked in a large agency with prominent clients. So far, the experience has been overwhelming but worth every second.

TAI Creative Student Jennifer Nelson Shares Copywriting Experience with Award-Winning Ad Agency: McGarryBowen

Last summer, TAI creative advertising student Jennifer Nelson worked as a Copywriting Intern at McGarryBowen’s headquarters in New York City, NY. Internship experiences can give you a greater understanding of how a large agency functions according to Nelson.

Jennifer Nelson at McGarryBowen’s office

“I was hired as a Copywriting Intern so I was responsible for writing headlines/taglines/commercial scripts, concepting ideas, assisting my Art Director partner, and working on the summer-long intern project,” Nelson said. “I was put on the Chevron and Brand USA accounts, but I ended up working on mainly Chevron as well as a bit of United Airlines. There is a commercial that will air for the Sochi Olympics this winter and I helped write the script!”

Nelson learned many important skills from this internship, but she claims that by far the most important skill she learned was working with others. She partnered with a talented Art Director intern and worked on every project almost entirely through collaboration. “If I needed help with a headline, I would ask for her opinion. If she was stuck on some art, I would give her ideas,” Nelson said. Through this method, Nelson was always prepared for client meetings.

Every day was different depending on Nelson’s schedule, but she typically got to work at 9 A.M. and headed home at 6 P.M. Once she got to the agency, she made herself oatmeal and coffee, checked her e-mail for any meetings she could have, and talked with her intern partners about their plan for the day. In the mornings, she and her Art Director partner gave each other feedback on their concepts and worked on them until lunch. Sometimes the interns had informational meetings that allowed them to learn about the different departments and roles within the office. For lunch, she typically ate outside with the interns and then headed to a client meeting.

One of her favorite memories from her internship experience was working with other interns to present an Intern Project to the agency. “It was basically a campaign pitch for Champion. The interns were split up into three teams so it got pretty competitive,” Nelson said. “To set my group apart, I wrote a rap for us to perform at the beginning our presentation. We received a huge round of applause as well a couple chuckles. A few of the executives even praised my rap writing skills when we finished.” This experience allowed Nelson to sharpen her presentational skills.

Nelson has learned how to be a good team player from her advertising classes, and this helped her be the best partner she could in the internship.

During her internship, Nelson primarily worked with the Chevron creatives who became like a family for her. Nelson and her Art Director partner developed concepts for Snapchat games, videos, gifs, and more. Nelson also worked on a Chevron STEM (Science, Technology, Engineering, Mathematics) event for women in Washington D.C. “That was super cool because I learned so much about the rich history of women in STEM,” Nelson said. “My partner and I ended up having the most accepted concepts for both Fresno and STEM on the team!”

On the creative floor

This internship gave Nelson amazing opportunities to create work, and was therefore allowed to experience the duties of a copywriter. In the future, she sees herself working for an advertising agency in a big city as a copywriter.

Advertising students are strongly encouraged to complete an internship prior to graduation. The hands-on experience allows students to learn about the advertising industry outside the classroom. Nelson highly recommends TAI students to apply for McGarryBowen’s summer internship!

Check the TAI Weekly Update for current internship opportunities.

 

 

TAI Student Jolie Guz Interning with Read Between the Lines

TAI’s advertising students are encouraged to take advantage of as many internship opportunities as possible. Creative track student Jolie Guz has followed that advice, which has allowed her to gain valuable experience in different industries as well as help shape her career goals for the future.

Photo by: Jennings Ross

This semester, Guz is a copywriting intern for stationery company Read Between The Lines®.

“As a copywriting intern, I help write copy of all kinds!” Guz said. “From email newsletters to blog posts to Instagram captions, I help carry the voice of the Read Between The Lines® brand. Primarily, I focus on Instagram captions for our daily posts which are viewed by over sixteen thousand followers as well as product descriptions for the online portion of our business – we add new products from our favorite makers each week!”

Guz has been fascinated with Read Between The Lines® for a while. She actually won one of their Instagram giveaways when she was in high school. Since starting her internship she has learned even more about the brand.

“I have learned an incredible amount about SEO and how to write copy in our brand voice while still being able to add my own style,” Guz said. “I have also learned the value of gift giving! Each person that comes into the shop has a different story or experience that drives the way they make a purchase. I love hearing customers make comments on certain cards or phrases they find relatable.”

Her priority is writing Instagram captions for daily posts. She also works with the graphic design intern and creative manager to create newsletter emails for the week. Outside of her regular responsibilities she also gets to work with new makers and products and attend maker events.

“When we add new makers and products to the shop, I get to help write the descriptive copy that introduces our customers to the new maker!” Guz said. “I was [also] able to travel to Silo-Bration, which is a huge independent maker shopping event at the Silos in Waco, TX. It was awesome to be able to interact with people who are so passionate about the products we create and to meet all of our Instagram followers in real life!”

Many of her creative courses and professors helped prepare her for a copywriting position, as she’s been able to get lots of practice and feedback.

Jolie Guz with Jennings Ross, and Melinda Jones.
Photo by: Emily Jarvis

“The copywriting practice I gained in [Professor Allen] and [Professor Baronet] Portfolio classes has been insanely helpful when it comes to writing captions and newsletters,” Guz said. “The guidance I’ve received from [Professor] Jason Shipp in his classes has also been influential in the process of writing and re-writing copy of all kinds.”

Prior to this semester, Guz has had several other internship and freelancing positions where she gained experience in several different industries.

“[As a] Branding Intern [for] Page Architecture, I was able to gain experience working within very strict branding guidelines and on architectural photoshoots,” Guz said. “Plus I learned a lot about great architecture! [As a] Design Intern [for] Texas Legends NBA Developmental League Team, I was able to work in the crazy world of sports. I was able to help create stadium signage, jersey designs and merchandise for the team. [As a] Graphic Designer [for] Spirit of America Productions, [a company that] takes high school dance teams to perform in the Macy’s Thanksgiving Day Parade each year, I design postcards and merchandise for the event as well as help walk in the parade in NYC each year!”

With preparation from her courses, previous internship opportunities, and now her position at Read Between The Lines®, Guz has a good idea of the culture she wants in future positions.

“I’ve absolutely loved my time in Temerlin and at SMU,” Guz said. “The people are absolutely priceless in this program, and I wouldn’t trade them for the world! I [also] absolutely love our Read Between The Lines® Team! I know that I want to be surrounded by creative gems of human beings just like them throughout my career.”

TAI Student Austin Inglett Works as Assistant Media Buyer for Davis Lenz Media

Austin Inglett in the Davis Lenz Media office.

TAI digital media strategy student Austin Inglett turned his summer internship with Davis Lenz Media into a permanent Assistant Media Buyer position, where he has conducted media buys for various clients including music festivals and political campaigns.

“During [the] spring semester, I honestly just applied everywhere I could for internships that aligned with what I am studying here at SMU, Advertising and Markets & Culture,” Inglett said. “Haley Beth Davis, my boss and also my ‘work mom,’ liked my résumé and cover letter I sent in, and invited me to her office for an interview. The rest is history! Ironically enough, I was hired even before I was formally accepted into the Temerlin Advertising Institute, though I was fortunately formally accepted a couple weeks later in April 2017.”

A typical day for Inglett is almost entirely task-based. With some tasks taking longer than others, Inglett has learned that the reward is worth the time and effort.

“Getting rewarded for your hard work is one of the best feelings you can have,” Inglett said. “During the summer, I was working on a very complex Excel document for one of our clients, Voodoo Music Festival – one in which I had to call numerous stations and continuously update the statistics and information – and it was incredibly exhausting. After spending a ton of time on it and sending it to the client, I was thrilled to hear that Voodoo loved my work, and to celebrate, my boss took me out to get some sushi! It was super satisfying!”

Juggling school and work has also been a challenging yet rewarding experience for Inglett, who has learned the value of time management while trying to balance assignments for both.

Inglett’s office.

“I have had to complete some assignments over a couple weeks in advance so I wouldn’t overload myself during the times where work was busy,” Inglett said. “Keeping a planner or a to-do list is definitely the best way to juggle work and school! Furthermore, in my experience, I feel that the education I am receiving at SMU is excellent; however, more recently, I have found that the true learning comes from the combination of work experience and the classes you take. Gaining a thorough understanding of the operations of agencies, as well as client-side organizations, and getting lots of hands-on experience using the tools you read about in your textbooks is absolutely crucial to setting yourself up for success.”

During his time at Davis Lenz Media, Inglett has learned irreplaceable lessons about working in advertising, and working in the “real world” in general.

“Be friendly and form positive relationships with those you work with,” Inglett said. “This will help you to complete tasks at an even faster rate! To go along with [that], a little bit of trust goes a long way, especially with those whom you work with. Don’t simply double-check your work before you send it to a client – quadruple-check it at the very least! Accuracy is vital in media buying & planning! Cherish the quiet times – life can be rather stressful when everything gets busy. This sounds super generic, but practice does indeed make perfect. Once you get into a rhythm with all the software and tools you need to use, everything gets easier and more refined.”

Inglett at his desk.

All of these experiences have helped solidify Inglett’s desire to work in the advertising industry as well as his love of advertising.

“Since I took my first advertising class, I really felt ‘at home’ with it,” Inglett said. “I, of course, hope to continue working in advertising as a media buyer/planner, or another position I feel I can excel at. Agencies like The Richards Group and Leo Burnett have been tremendous inspirations for me, so I can certainly see myself working at a larger agency. I’ve had a wonderful experience working in the world of advertising so far, so why stop now?”

TAI Student Amy Cooley Interning with Kidd Kraddick Morning Show

TAI student Amy Cooley is spending this fall as a social media intern with the Kidd Kraddick Morning Show. Far from an average internship, Cooley is active with the radio show, on-air and off.

Cooley and singer Rita Ora.

“As the social media intern, my primary responsibilities include live-tweeting the show,” Cooley said, “so yes, I’m there at 6:00AM Monday, Wednesday, and Friday, also scheduling tweets with the content from that day’s show for the rest of the day, and writing posts with the content for the show’s affiliates – stations other than 106.1 that play the show around the state and country. Other tasks are keeping their followers engaged on Instagram and Snapchat stories.”

Cooley has had many unique opportunities throughout her internship so far, including meeting musicians and getting to go on the air.

“It’s been a really interesting opportunity,” Cooley said. “Because my daily tasks are so trivial – literally did the cliché coffee and breakfast run a couple of times – but at the same time I’ve had really cool opportunities to meet incredible artists that I am now a huge fan of their music, like Rita Ora and MAX. I’ve also started my own podcast with my co-intern. I even got to go on the radio to promote the podcast, which was probably the coolest moment of my entire life.”

The experience of working for a radio show is very different than working for an agency. Having done both, Cooley has learned how the culture varies at each workplace.

Cooley and singer MAX.

“Most of us that intern at agencies have the benefit of really feeling like a part of the team, being fully embraced and given real work on projects,” Cooley said. “Over the summer [interning at greenlight ad] I felt like I already worked at the agency full-time. Here, I’m getting a very different experience, which I need to take bigger advantage of, to learn more about radio. But it’s not as tight-knit because everyone is so busy doing their individual tasks. There isn’t as much time for mingling. It takes time to become closer to the people here because everything is happening in real-time.”

That being said, working at the Kidd Kraddick Morning Show has taught Cooley many lessons that she might not have learned at an agency.

“It’s been interesting to see how advertising ties into the actual medium,” Cooley said, “like knowing the specific requirements for a radio promotion, how the promotions affect the ratings of the show, and hearing the hosts of the show record their radio spots. As Temerlin students, we’re obviously so used to hearing it all from the theoretical perspective on the advertising side, but now I’m seeing it in action. I’m also learning, in case I ever wanted to go into radio, what makes for good content and how to keep a conversation going and make it interesting through doing the podcast.”

Cooley recording her podcast.

Like many students, Cooley is taking advantage of doing multiple internships to help decide what path she wants to take after graduation, completing an account service internship at an agency and now a social media internship for a radio show.

“I’ve got account service under my belt, now I want to see what something completely different is like!” Cooley said. “I’ve always loved performing, growing up doing theater, and maybe radio is a combination of this and advertising? But I’m always going to be interested in brand strategy. I’ve thought about exploring entertainment marketing, so this experience kind of ties into that. Social media plays such a big role in everything in general so this helps for that, too. Overall, I just thought this was an opportunity that I couldn’t pass up, since this is such a well-known name, that the internship could only help me no matter what.”

TAI Student Sara Jane Stephens Interned with Trader Joe’s

This summer, TAI student Sara Jane Stephens worked as a Marketing and Merchandising Intern at the Trader Joe’s headquarters in Monrovia, California.

Stephens at the grand opening of the Trader Joe’s store at USC Village.

Her regular responsibilities in the marketing department included drafting articles for the Trader Joe’s Fearless Flyer, assisting with marketing promotions and communications on social media, the Trader Joe’s website, and radio advertisements. But before she could start any of that, she worked as a crew member at the store level for one week.

“[Working as a crew member] allowed me to see how the store is run and was a great opportunity for me to interact with customers and other crew members,” Stephens said. “Working at store level was essential to my success in the office because without truly observing and understanding the operation of a Trader Joe’s store or interacting with customers, I wouldn’t have truly understood the Trader Joe’s brand. Once in the office, I divided my time between drafting articles for the Fearless Flyer, assisting the Marketing department with marketing communications, and responding to customer emails with the Customer Relations team. Each day was completely different, which was exciting!”

Outside of her regular responsibilities, Stephens had the opportunity to participate in many different aspects of Trader Joe’s business, including a food and wine tasting, judging a photo competition on Instagram, and visiting suppliers.

Stephens and a co-worked on a supplier tour.

“There were so many fun and memorable moments,” Stephens said. “I was able to go on a tour of one of the Trader Joe’s snack suppliers in Southern California, which I would say was my favorite memory from the summer. The supplier that we toured makes tons of snacks for TJ’s and it was really fun to see the process of how everything is made and packaged before being sent off to all Trader Joe’s stores around the country. It was also fun to take an ‘off-campus’ field trip with the rest of the Marketing team. Another favorite memory of mine was participating in a food and wine tasting. There’s so much thought, time, and energy that goes into choosing and evaluating each and every product or bottle of wine that hits Trader Joe’s shelves, and I loved observing the process. After seeing the diligence in selecting food and wine for the stores, I can understand why everything at TJ’s is so delicious and well-priced!”

Being on the Strategic Brand Management track of TAI’s advertising program, Stephens has learned a lot about the importance of brand image and brand loyalty for a company’s success. And she was able to apply many of the principles learned in class during her internship.

“I would say that my internship at Trader Joe’s allowed me to see all of the work and collaboration that goes into portraying brand image and ensuring brand loyalty amongst consumers,” Stephens said. “The Trader Joe’s brand is their store, so the brand image of Trader Joe’s is not only demonstrated through their marketing communications such as the Fearless Flyer, social media, or radio advertisements, but also at store level through their friendly, knowledgeable crew members, delicious products, and the unique design and feel of each store, all of which lead to highly loyal Trader Joe’s customers. My internship at Trader Joe’s was a wonderful opportunity to observe the many facets of brand management that I have learned in my TAI advertising classes.”

Throughout the summer, Stephens learned all about the Trader Joe’s company culture, along with many other valuable lessons that she can apply to her future career in advertising and marketing.

Stephens and another Trader Joe’s intern, Taylor Camarena.

“I learned so much from my internship at TJ’s,” Stephens said. “I learned a lot about time management, brand management, and the importance of customer relations, but above all, I learned how good teamwork is essential to the success of a company. Throughout the summer, I was constantly in awe of how closely the marketing team worked with one another to not only ensure the success of their marketing communications, but also the success of one another. Furthermore, Trader Joe’s as a whole is a ‘no bureaucracy’ company and firmly believes that everyone in the company plays an important role in the brand’s success. This “no bureaucracy” mentality, which is a practiced value of all crew members including the CEO, makes Trader Joe’s the company that it is. I am really grateful to have observed and learned how strong teamwork ultimately leads to a strong brand at my internship this summer.”

One day, Stephens hopes to be a part of a marketing team for a big company like Trader Joe’s, and her internship helped to prepare her for that.

“I really like the idea of working for one brand and working to maintain and manage their brand through marketing communications and advertising promotions,” Stephens said. “I loved my internship at Trader Joe’s as much as I love their delicious food, and am very grateful to have had a summer working for such a wonderful company.”

TAI Student Joanna Fennessy Interned with Havas Health & You

Fennessy at Havas Health & You office

This summer, TAI student Joanna Fennessy interned with Havas Health & You in New York City as a Strategy Intern. Working at a health and wellness agency, Fennessy worked on global and US pharmaceutical brands including Sanofi Genzyme’s Lemtrada and Aubagio, and Pfizer’s Crisaborole.

“I developed a global brand positioning recommendation for Pfizer,” Fennessy said. “I operationalized a cutting-edge Research Lab rolling out network-wide early Q4. I was also responsible for secondary research on primary targets and cultural trends.”

During her internship, Fennessy worked with the Strategy Planning and Innovation team, consisting of ten account planners across various levels.

“The agency was in the middle of 2018 brand planning brainstorming sessions for all three accounts,” Fennessy said. “This was exciting because I was able to participate in a lot of the sessions and given the opportunity to give my input. This also required me to really learn the ins-and-outs of the three drugs I was working on, so I could provide insightful and meaningful comments. While this was challenging, since pharmaceutical drugs are not second-nature to know about, it gave me a lot to do on my off time when I wasn’t tasked with something from my supervisor. It was rewarding and exciting to teach myself about a cutting-edge field of advertising that I had never been taught about in school!”

As an intern, she also had to work with the other interns on an Intern Project and present it in front of a large group of Havas employees.

Fennessy with other Havas Health & You interns and employees

“My favorite moment was creating a new cutting-edge Research Lab as part of our end of the program Intern Project,” Fennessy said, “and [then] presenting it in front of the Havas Health & You CEO, top-level executives, fellow interns, and employees at the end of the internship program. The presentation was a huge success and the Research Lab will be rolling out network-wide this year!”

With all of the hands-on experience she gained throughout the internship, Fennessy took away many valuable lessons that she can apply throughout her career.

“I learned that ‘squeaky wheel gets the grease,’” Fennessy said. “Being a curious and ambitious person goes a long way. Even when there are slow days at the office, asking not only your supervisor, but also other colleagues if there is anything you can help them with makes you stand out of the crowd. It shows you are eager to learn, willing to take initiative, and confident.”

Overall, her internship provided her with an amazing experience that confirmed her desire to work in an advertising agency setting and be in the account planning and strategy discipline.

“Working on Madison Ave in New York City, home of the Mad Men, has been a dream of mine!” Fennessy said. “I absolutely loved the corporate culture of Havas and would love to return to the agency, and if not the agency definitely the city, when I graduate.”

Temerlin Advertising Institute prepares its students to become future advertising leaders in all areas of the industry, including growing niches such as healthcare.