TAI Student Su Hyun Han Completes Internship at McCann Detroit

In February, SMU junior and Advertising major Su Hyun Han was selected for the 2015 Multicultural Advertising Intern Program (MAIP) for the summer and has now completed her internship. Read about her experience below.

“I didn’t know whphoto-2[1]at to expect from my first agency experience let alone in Birmingham, Michigan, but I loved it! The people at McCann Detroit were so kind and welcoming and accommodating. When I realized that I didn’t want to do account management they let me help out in creative. I became close friends with the fellow interns who were in creative. We brainstormed together, ate lunch together and came up with our first ads together.  I felt truly sad to leave McCann Detroit, but I am so thankful to have my first internship there. Detroit also has so much to offer as a city. It is growing and the people there are proud of their city. Going to New York was also a great experience. I heard from so many inspiring people in the industry and was able to make connections at the career fair. Our group also won the Nike X Wieden+Kennedy campaign. We called ourselves the Elite 6, and it was so rewarding to find out our win after countless hours we spent on the project. I am so glad that I was able to do MAIP because it gave me so many experiences and opportunities I would not have otherwise.”

IMG_1464[1]The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.

TAI Faculty & Staff Hold August Annual Retreat at The Marketing Arm

On Wednesday August 19th the Temerlin Advertising Institute (TAI) spent the day at The Marketing Arm in Dallas. The Director of The Temerlin Advertising Institute, Dr. Steven 2015-08-19 TAI-TMA-LunchM. Edwards, implemented a “Dallas Advertising Agency” retreat several years ago to grow deeper relationships with agencies while also encouraging a sharing of knowledge between industry and academia. According to Edwards, “We share insights with the best minds in the industry.” Slingshot, Publicis, The Richards Group and now The Marketing Arm have all played host.

Ray Clark-CEO TMAThe Marketing Arm Founder & CEO Ray Clark kicked off the morning. We were immersed in the latest in social media and activation experiences with the 20 slide – 20 seconds each PechaKucha presentation style from the Insights  & Planning team. The business team discussed some of their difficulties and hiring needs, while Alyson Breslyn, the Recruiting Manager spoke with us about their new training program for recent graduates.

A surprise visit from TAI alumni who heard we were in the building gave a lift to the afternoon. Dr. Steven Edwards said “It is always awesome and TAI Faculty visit with TAI Alumni @ TMArewarding to see our former students happy and thriving in industry.” Much appreciation goes out to The Marketing Arm for sharing their space and their precious time!