Careers in the advertising industry heavily rely on networking opportunities; jobs are often found through referrals, former colleagues, and various industry events and organizations. The Meadows School of the Arts recently conducted research that revealed current students want to engage with fellow alumni but don’t always know how to make the first step. With traditional agency tours, internships, and industry events on pause, the need for student networking opportunities is critical. Recently, SMU launched a new platform, The SMU Network, to bridge the gap between current students and alumni.
Nikki Koenig graduated from Meadows in 2005 with her B.A. in Advertising. She founded Cykochik, a handbag, apparel and lifestyle company, from her dorm room during her undergraduate degree at SMU. Koenig used the tools acquired through her advertising courses to build a successful brand and quit her corporate job to focus full-time on Cykochik in 2013.
While Koenig was an SMU student, she also interned at Group Baronet, now MasonBaronet, an agency owned by Willie Baronet. Baronet, now the Stan Richards Professor in Creative Advertising at the Temerlin Advertising Institute, joined SMU in 2014. Over the past sixteen years, they have remained close; now she regularly speaks to his Intro to Creativity students, and guest critiques many of his creative courses and senior portfolios.
“Koenig has inspired many of my students with her edgy and illustrative designs and her passion for brand building with environmentally sustainable materials,” Baronet explains.
Koenig now serves on the Meadows 2050 Council to engage and connect Meadows alumni with students and serves as a mentor for The SMU Network.
To learn more about The SMU Network or sign up, please visit: https://smunetwork.com/