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Better Advertising. Better World. Professional Development SMU Creative TAI Alumni TAI Students Undergraduate Students

TAI Students Attend Alumni Gathering in New York City

TAI Professor Willie Baronet (right) with TAI class of 2016 alums.

Thursday May 18, many TAI students attended an Alumni Gathering event in New York City as part of MayTerm courses in New York. They got to mix and mingle with many SMU and TAI graduates from many different classes. These alumni are now thriving in their careers in New York City and took the opportunity to connect with and talk to current students.

Many TAI students have aspirations of working in New York City after they graduate, so getting to meet with alums who were in there shoes merely a few years ago was very motivational for them.

“The event was such a great way to network with the NYC TAI advertising community,” TAI student Joanna Fennessy said. “Especially as a rising senior wanting to work in advertising in the city post graduation, I found the event extremely useful and inspiring. I was able to talk to all kinds of alums working in agencies, with brands, and for consultancies. It broadened my knowledge of the industry and my network within in a city other than Dallas for a change!”

TAI students Caroline Moss (’18), Morgan Hoff (’17), and Helen Rieger (’17).

Many TAI students on the Creative track appreciated the chance to meet former TAI Creative students and listen to their advice.

“The networking event was an incredible opportunity for the Creative track students,” TAI student Jolie Guz said. “It was crazy to meet other creatives who were in our shoes on the same trip a year ago, but are now working for agencies like Digitas and Wieden+Kennedy. I was not only able to meet SMU alumni in the New York area on this trip, but I also had the chance to get closer with a lot of my friends in the creative track as well.”

All the students on the New York trip appreciated the occasion to bond with fellow students and to learn more about advertising opportunities in New York.

Professor Willie Baronet (right) with current TAI students Kirsty McLauchlan, Jolie Guz, Lucas Crespo, and Matthew Smyth.

“The New York trip gave me key insights to not only what some of the top agencies in the industry are about, but helped better my understanding of what kind of agency I want to work for,” TAI student Samantha Shearson said. “I was so impressed with this trip and all of the SMU alums’ generosity on taking time out of their days to make this trip special for us. This trip exceeded all my expectations and will inspire me to work harder on my book.”

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AAF Awards and Projects Better Advertising. Better World. Community Outreach Engaged Learning Graduate Students Professional Organizations Scholarship Scholarships SMU Creative TAI Students Undergraduate Students

TAI 2016-2017 Student Awards

It’s been a wonderful year here at Temerlin Advertising Institute. With so many creative, industry, and SMU awards earned by our students, we could not be prouder. Along with external awards, we’ve recognized some of our students who go above and beyond what is required of them. Below are all the awards, external and internal, earned by our students during the 2016-2017 academic year.

INDUSTRY:

TAI Assistant Director Amy Dahmann and TAI Team Player Award Winner Matthew Smyth

4A’s Multicultural Advertising Internship Program (MAIP) – Idara Akpan

AAF’s Most Promising Multicultural Student – Marisol Moran-Sendra & Sofia Rosell

AAF American Advertising Awards (ADDYs) – Helen Rieger, Jackson Foley, Liz Martinelli, Morgan Hoff, Samantha Butz, Tiffan Giraudon

AAF Stickell Internship – Alex Gurasich

Advertising Education Foundation of Houston Scholarship – Matthew Smyth, Gyeryeong Kim

Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Rita De Obarrio

DFW Interactive Marketing Association Scholarship – Rita De Obarrio

DSVC National Show Best Print Advertising Campaign & Best Copy – Morgan Hoff & Tanner Thompson

SMU:

TAI Professor Muralidharan, Assistant Director Amy Dahmann, and TAI Donald Carty Leadership Award Recipient Jessica Giraudon

SMU Mortar Board Top 10 Sophomore – Jolie Guz

Engaged Learning Project – Samantha Butz

Hunt Scholar – Jessica Giraudon

TAI Student Marshal at Graduation – Paige Brown

TAI Undergraduate Reader at Graduation – Tanner Thompson

TAI:

TAI Anchor Award – Julia Christen, Kelsi Jiang

TAI Donald John Carty Leadership Award – Jessica Giraudon

Face of TAI Award – Marisol Moran-Sendra, Tanner Thompson

TAI Optimizer Award – Helen Rieger

TAI Professor Mark Allen and TAI Resilience Award Recipient Laura Walsh

TAI Outstanding Academic Achievement in Creative – Helen Rieger

TAI Outstand Academic Achievement in Digital – Paige Brown

TAI Outstanding Academic Achievement in Strategic Brand Management – Marison Moran-Sendra

TAI Outstanding Graduate Student – Lauren Lombardo

TAI Resilience Award – Laura Walsh

TAI Responsibility Award – Idara Akpan, Rachel Kainer

TAI Service Award – Ryan Blitzer

TAI Team Player Award – Matthew Smyth

HONOR SOCIETIES:

Alpha Delta Sigma – Amy Cooley, Bari Kesner, Gifford Mellick, Greyeong Kim, Helen Rieger, Jessica Giraudon, Joanna Fennessey, Julia Christen, Laura Walsh, London Mercer, Marisol Moran-Sendra, Matthew Smyth, Nicholas McCall, Paige Brown, Rachel Kainer, Tiffany Giraudon

TAI Alpha Delta Sigma Honor Society Members

Kappa Tau Alpha – Arden Leone, Marisonl Moran-Sendra, Mustafiz Rahman, Paige Brown, Samantha Butz

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Better Advertising. Better World. Internships Professional Development TAI Students Undergraduate Students

TAI Student Ryan Blitzer Graduating with MA in Popular Film and BA in Advertising

Click the picture to view Ryan Blitzer’s website.

Many students take on the impressive challenge of double majoring or completing a 4+1 program during their college careers. TAI student Ryan Blitzer has been able to do both in his four years at SMU. Last May, after his third year at SMU, Blitzer completed a BFA in Film & Media Arts. This May, he will be graduating with a Masters degree in Popular Film and Media Studies along with another Bachelors degree in Advertising.

“I will be the first to graduate with a new +1 MA in Popular Film and Media Studies,” Blitzer said. “I actually completed my undergraduate degree in film in 3 years, so I’ll be graduating in 4 years with my Masters degree from SMU. The program focuses on application of techniques and commonalities among different types of film. The classes often help to drive specialization of a study of a certain genre (i.e. horror), and most who graduate with this degree will pursue a Ph.D. in Film. While the program does not have a lot of production, I’ve been able to take electives to satisfy my on-set urges and work 1:1 with professors in the film department. It’s been an awesome experience; I’ve even been able to present in Las Vegas on one of the papers I wrote!”

Blitzer became interested in film in high school when he took a set of classes in TV production, which eventually required him to make short films. From there, he applied to film schools across the country.

Shot from one of Blitzer’s specs for Wii U. Click the picture to see the full spec.

“My favorite thing about filmmaking is the ability to connect with people through a medium that people accept readily,” Blitzer said. “The idea that someone could tell a story that truly impacts someone’s life is humbling, and I love that there are so many opportunities to create different types of films.”

Blitzer chose to add an advertising degree later in his college career. Initially viewing the major as a “backup” to a career in film, Blitzer quickly realized that he very much enjoys advertising, especially creating commercials.

“My favorite thing about advertising is that the skills are adaptable to a wide range of applications,” Blitzer said. “Learning to tell stories through one spot or one print ad is very difficult, and when you combine both skill sets [advertising and film] you are able to tell a more cohesive and stronger story that connects with more people.”

During his past four years at SMU, Blitzer has had impactful professors that have helped him realize his goals for the future.

“If I were to pick a mentor in each department, for film, it would be Professor Troy Perkins, and for advertising, it would be Professor Willie Baronet,” Blitzer said. “Their support has driven me to be more acutely creative and accelerate the refinement of skills I’ve learned. They really taught me about the stories behind the pretty pictures, and how to form the stories that can impact the most people emotionally and realistically.”

Post-graduation, Blitzer has accepted a paid internship position with Mary Kay and hopes to eventually move into freelancing. He is currently interning with charlieuniformtango, a commercial product and post-production company located in downtown Dallas.

Photograph by Ryan Blitzer as part of collection called “A Different Perspective”

“My internship with charlieuniformtango [CUT for short] has been phenomenal,” Blitzer said. “CUT is mainly known for post-production; several spots they edited were in the Super Bowl this year. I was able to shadow many of the post-production editors, graphics artists, etc., but my principal duties were in production. I worked with several of the directors and executive producers on sets including the Texas Rangers, Mary Kay, Dr. Pepper and Gamestop. Being in a professional environment allowed me to refine skills and see a slightly different workflow to commercial and short filmmaking than what I was used to. I’ll be able to adapt and use those skills in future freelancing.”