The 2023 ExxonMobil Lecture Series on Sustainability, hosted by the Temerlin Advertising Institute at SMU, is highly anticipated event each year. On Thursday, March 30th, students and industry professionals gathered at the Angelika Theater in Dallas, Texas to hear from a global leader in sustainability, Maddy Kulkarni, Global Marketing Director of Sustainability & Social Impact at PepsiCo.
During the lecture, Maddy discussed how she drives successful and socially responsible brands at PepsiCo, sharing insights from her book, “Social Impact Marketing: The Essential Guide for Changemakers.” She also highlighted the importance of marketing in driving both business and social impact and shared her experiences serving on the Advisory Board of Sustainable Brands and as PepsiCo’s liaison to the World Federation of Advertisers.
Maddy’s impressive background and expertise in sustainability and social impact made her a valuable speaker for this year’s ExxonMobil Lecture Series. Attendees left with a deeper understanding of how businesses can use marketing to drive sustainability and how individuals can make a positive impact in their communities.
In addition to being a thought-provoking lecture, the ExxonMobil Lecture Series provided attendees with a valuable networking opportunity. Before and after the lecture, guests had the chance to mingle and connect with fellow sustainability enthusiasts, students, and industry professionals. Food and drinks were also available, creating a social and welcoming atmosphere for attendees to exchange ideas and build relationships.
This aspect of the event was particularly exciting for students, as it allowed them to connect with potential mentors and industry leaders in a more informal setting. For Dallas area professionals, it was an opportunity to connect with like-minded individuals and stay up-to-date on the latest trends and ideas in sustainability.
The Temerlin Advertising Institute at SMU continues to provide invaluable opportunities for students and professionals to learn about and engage with sustainability. Overall, the ExxonMobil Lecture Series on Sustainability with Maddy Kulkarni was a great success, not just as a lecture but also as a networking opportunity. We look forward to future events that bring together the sustainability community to continue driving positive change in our world.