Mustangs Moving the World Through Sport

Marc Patrick entered his lecture from the middle of the audience, one of the many ways he sets the tone for a riveting performance. He led the track-and-field team as a student-athlete at SMU and has since moved on to lead global brand activations for 20+ years at The Nike World Headquarters, where Patrick served as Senior Director of Global Brand Communications. His journey began when he graduated from SMU in ’93 with degrees in Advertising and African American Studies.

 On the night of November 6th, Temerlin Advertising Institute welcomed Patrick back to the Hilltop as the ExxonMobil Lecture Series guest speaker. It was a wonderful night, complete with networking, a moving lecture, and lively after-party, but this sold-out event was months in the making.

Two of my classmates (Meryn Kennedy and Susan Slaton) and I were selected to represent Temerlin Advertising Institute at The Nike World Headquarters this Summer. My preparation for the trip consisted of studying Patrick’s background in advertising, writing interview questions on conference calls with my partners, and reading Phil Knight’s Shoe Dog to better understand the origin of Nike’s brand.

Together we strolled through Nike’s campus, nestled in Beaverton, Oregon. Sprawling over 286 acres and 75 buildings, we ran (quite literally) into world-class athletes like Galen Rupp, before reaching Patrick’s office for our highly anticipated interview.

We were given a look inside the brand, his time at SMU, and how he navigated the ad industry before landing his role at Nike. This interview is featured in the Fall 2019 Meadows MPRINT Magazine, and the TAI podcast, but he saved the gems for the grand finale: his keynote at the Angelika Film Center, packed with SMU students, esteemed alumni, and advertising professionals from across the country.

Patrick’s presentation was electric: he recounted how his advertising degree led him into decades of brilliant branding opportunities. From his start as an intern at The Dallas Morning News, then to Account Coordinator at TBWA, Burrell, and DDB, all the way to Nike World Headquarters. His story served as a testament to what is on the other side of an SMU Advertising degree. My classmates and I left feeling inspired and encouraged, knowing that our hard work will soon pay off.

The night culminated with a TAI exclusive after-party at Centre. Three lucky TAI students won free Nike kicks and the unlucky bunch left with $100 gift cards. 

This year’s event was put together with help from our outstanding partners at Richards/Lerma, AAF Dallas, EKIN, BBB, Marcus Graham Project, Circulo Creativo, and Centre.

 

 

 

 

 

 

 

 

 

Event photos can be found here.

 

TAI hosts 14th Annual Exxon Mobil Lecture Series with David Baldwin

 Tuesday, February 6, 2018 TAI hosted “Navigating the Belief Economy” with David Baldwin at the Angelika Film Center.

Each year TAI hosts lectures and events, as part of the ExxonMobil Lecture Series, to promote corporate and advertising ethics. This series is one of many ways that TAI advocates its motto “Better Advertising. Better World.”

Baldwin is the founder of Baldwin&, a Raleigh, N.C.-based company that was named Small Agency of the Year twice in its first five years by Ad Age and the 4A’s. The former chairman of the One Club in NYC, Baldwin was also an executive producer for the Emmy-winning film Art & Copy, and an associate producer for the Emmy and Peabody Award-winning film The Loving Story. His advertising has been recognized by The One Show, Cannes, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kellys, Communication Arts and more.

At this year’s ExxonMobil Lecture Series, Baldwin shared insights about The Belief Economy and discussed the power of a belief-driven brand, the era of consumerism, shared beliefs, giving back to society, and more. A Belief Driven Brand is a brand that stands for something bigger than what they do “by attaching profit to the simple idea of making good things happen for people, we can transform the world,” Baldwin explained.

TAI undergrads and faculty enjoying the event
TAI’s MA in Advertising Program

 

 

 

 

“If you had the chance to make the world better, why wouldn’t you? – David Baldwin.

In case you missed the event, you can learn more about “Baldwin&” here, and obtain a copy of his new acclaimed book The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In here.

2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers. 

640px-Chikin_is_Brain_Food_Cow_Chick-fil_A-with-Portrait Expand your marketing know-how and share some brain food.

Insights from the man who helped build Chick-fil-A into the marketing powerhouse it is today.

  • Wednesday, February 4 at 6:30 p.m. Lecture at 7:00 p.m.
  • Drinks & Finger Foods Served
  • Angelika Theater – Mockingbird Station, 5321 E. Mockingbird Ln., Dallas
  • Free Parking

Free and open to the public, RSVP requested.