Tuesday, February 6, 2018 TAI hosted “Navigating the Belief Economy” with David Baldwin at the Angelika Film Center.
Each year TAI hosts lectures and events, as part of the ExxonMobil Lecture Series, to promote corporate and advertising ethics. This series is one of many ways that TAI advocates its motto “Better Advertising. Better World.”
Baldwin is the founder of Baldwin&, a Raleigh, N.C.-based company that was named Small Agency of the Year twice in its first five years by Ad Age and the 4A’s. The former chairman of the One Club in NYC, Baldwin was also an executive producer for the Emmy-winning film Art & Copy, and an associate producer for the Emmy and Peabody Award-winning film The Loving Story. His advertising has been recognized by The One Show, Cannes, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kellys, Communication Arts and more.
At this year’s ExxonMobil Lecture Series, Baldwin shared insights about The Belief Economy and discussed the power of a belief-driven brand, the era of consumerism, shared beliefs, giving back to society, and more. A Belief Driven Brand is a brand that stands for something bigger than what they do “by attaching profit to the simple idea of making good things happen for people, we can transform the world,” Baldwin explained.
In case you missed the event, you can learn more about “Baldwin&” here, and obtain a copy of his new acclaimed book The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In here.
On November 12, 2013, TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. Following the film, a panel made of up Rosalyn Rawitscher, VP and Group Planning Director at Publicis Dallas, and Steve McGehee, SVP and Group Account Director discussed the creation of the documentary and the implementation of the work to help clients such as CiCi’s better position their brands to this consumer group. Dr. Carrie La Ferle also spoke on the panel highlighting how advertisers can use this informative information to build stronger relationships between consumers and brands by speaking to consumers where they are and with the needs they are currently experiencing.
In case you missed the event, here’s a video of the panel discussion following the short documentary by Publicis Dallas. Sally Kennedy, CEO of Publicis Dallas introduced the documentary. The video is shown in two parts.