In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read their stories below and see what they are up to!!
Erin Hedrick – The Richards Group
I am currently interning at The Richards Group in the Brand Management department on The Home Depot account. As a Brand Management intern, I collaborate with other Brand Managers, Planners, Creatives and Project Managers to complete television, radio, digital, and branding projects from start to finish. I am also responsible for creating and presenting a weekly competitive summary presentation to alert top management of any changes in competitors’ advertising strategies, as well as conducting competitive store audits with analysis for The Home Depot. TRG is a fast-paced, but truly fun, working environment, and I am learning more and more each day about how to work and communicate effectively as a team. I am very grateful for the opportunity to work on such an exciting account here at TRG, and I am looking forward to seeing these projects I’ve been working on come to life!
Check back soon for updates from other students and their
MA in Advertising Executive Internships!
Jingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. She has just secured a part-time position as a Graphic Designer with SMU’s Lyle School of Engineering. It is a paid position where she will be gaining real world experience and skills as well as building her resume.
Snow’s duties include creating graphic design concepts for marketing instruments and publications, creating layouts and design concepts for dedicated websites, designing presentations for new product marketing, collaborating with photographers and writers covering engineering summits, researching educational marketing strategies and much more.
Stay tuned for more updates on our program when we highlight our second year MA in Advertising students undertaking their Executive Internships with agencies in Dallas.
Jim McKinnis, Chief Marketing Officer at Splash Media, guest lectured for the students of Professor Bunting’s Advertising Technology class. In speaking with Professor Bunting’s class, Jim felt that the lead competitive edge students need to train for is content development. He further elaborated that the current generation has a very intimate knowledge of social media platforms, which will give them an advantage over people who have been in the field longer. Being able to think quickly and provide relevant content is what will allow a student to stand apart from others in the job marketplace.
Jim McKinnis, Chief Marketing Officer at Splash Media
Jim brings more than 25 years of creative thinking and marketing experience to his role as CMO. Steeped in the foundation of brand advertising, Jim previously served as Chief Creative Officer for TracyLocke/DDB Dallas before embracing big data as CCO North America at the CRM powerhouse, RAPP. Then grew to run the RAPP LA office for 8 years of explosive growth. Now the latest stage of his career finds Jim helping to lead the first true global agency driving business solutions through social platforms, Splash Media.
Professor Mark Bunting (left) has a Q&A session with Jim McKinnis (right)
Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).
Su Hyun Han
The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
Tien accepted a copywriting internship with Publicis Healthcare Communications Group in New York City while Su accepted an account management internship at McCann Erickson Detroit in Birmingham, Michigan.
Please join the Temerlin Advertising Institute in congratulating Tien and Su on their outstanding achievement.
Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2015-2016 Research Fellows Program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.
The purpose of the TAI Research Fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!
Who is Eligible? Faculty members on sabbatical, faculty-emeriti, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.
What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000-$2000, funding for research up to $5000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.
Deadline for Applications. March 1st – visit to begin the following fall semester. October 15th – visits to begin the following spring semester;
Application Procedure. Please supply the following information to Dr. Steve Edwards (email@example.com), Director of the Temerlin Advertising Institute, by the appropriate deadline:
- a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
- a current curriculum viate
- a two-page description of intended research projects you wish to pursue.
For more information, see the Visiting Fellows Program Announcement 2015-2016.
TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feeling more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.
Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.
On February 2nd, TAI Professor, Willie Baronet made an appearance on the Street View Podcast to talk about his homeless project and to discuss the meaning of home. To learn more about this project and to listen to Professor Baronet’s powerful definition please visit http://streetviewpodcast.com/2015/02/02/season-2-episode-4-what-does-home-mean-to-you/.
TAI Student Jazmin Vazquez presented her Engaged Learning Project titled, “Distorted Beauty: Advertising and Women’s Self Concepts in the U.K. and U.S.,”on January 28, 2015 at Hughes-Trigg. Her mentor Dr. Carrie La Ferle elaborated briefly about the project stating, “Jazmin was awarded funding to undertake research last year in the U.K. focusing on advertising regulation in the UK and the portrayal of women in advertisements.” Vazquez’s findings “reveal that the more strict regulation of advertising in the UK of ‘soft issues’ may make women in the UK less persuaded by ads and the ads were found less believable than their American counterparts. In the end though, Jazmin believes soft issues such as stereotypes in ads and objectification of women in ads should be regulated more in the US and other parts of the world,” reported La Ferle.
Please join the Temerlin Advertising Institute in congratulating Jazmin Vazquez on this outstanding achievement.
From left to right: Carrie Miller, Education Chair AAF Dallas; Kelsey Morrison, Morris Hite Scholarship winner from UTD; Larry Brantley, President of AAF Dallas; Sue Han, Morris Hite Scholarship winner from SMU, Kryslyn Burks, Tracy Locke representative, Julie Haworth, Profess and Mentor at UTD.
On January 13, the American Advertising Federation of Dallas awarded the Morris Hite Memorial Scholarship to two deserving students at their monthly luncheon. The Morris Hite Memorial Scholarship presented by Tracy Locke is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. To receive the $3,000 scholarship, candidates must be exceptional students who carry an overall GPA of 3.0 or higher, submit a diverse and unique portfolio of work, and complete an essay that describes where they want to grow in the field of marketing and communications.
A team of three, experienced, advertising professionals serve as judges for the scholarship, which is awarded annually each spring. This year the award has been split due to a tie down to the 13th decimal. Sue Hyun Han, a junior attending Southern Methodist University, and Kelsey Morrison, a junior attending University of Texas at Dallas, will each receive the $1500 scholarship to continue their scholarly studies in the fields of creative advertising and marketing respectively.
Please join the Temerlin Advertising Institute in congratulating Sue on this outstanding achievement.