TAI Student Camryn La Sala Shares Experience Interning with Southwest Airlines This Fall

Dallas, and surrounding suburbs, is full of headquarters for many large national companies. Many of these companies offer a variety of internships in many different fields. Southwest Airlines is one of those companies, headquartered just fifteen minutes away from SMU’s campus. This fall semester TAI Strategic Brand Management student Camryn La Sala has taken the semester off to intern for Southwest Airlines. La Sala is midway through her internship, and has loved every minute of it.

La Sala on her trip to Chicago for WOW! The Customer Day.

La Sala on her trip to Chicago for WOW! The Customer Day.

La Sala applied for multiple fall internship positions with Southwest Airlines last spring. She was contacted in late April to do a phone interview, and had a final in-person interview in mid-July.

“At the time [of my phone interview] I was taking classes at SMU’s campus in Taos, New Mexico so finding cell service was a bit interesting to say the least, but I made it work!” La Sala said. “After not hearing back from Southwest for weeks, I assumed they found someone else to fill the internship position. Then come mid-July they asked if I was able to come to Headquarters and do an in-person interview. I spent my summer back home in New York, so they graciously flew me down the night before my interview and put me up in a hotel room at the Double Tree not too far from Dallas Love Field Airport and Headquarters. About two weeks after my in-person interview I heard back from the Southwest Airlines hiring team and was offered the position!”

As the Brand Communication Intern, La Sala is part of the greater Brand Management team. Although her responsibilities change on a regular basis, her overall job is the make her supervisor and team’s projects easier by providing them any assistance they may need.

“Every day as a Brand Communications Intern at Southwest Airlines is different,” La Sala said. “No matter what, I know that I will walk into the office every day to a welcoming team that strives to make sure that I have the best internship experience possible. This is my fourth internship, and I definitely could not say that about all my past experiences.”

La Sala has especially enjoyed the culture at Southwest Airlines, where she feels like part of the team and not just an intern.

“Every employee at Southwest Airlines is treated like an equal, including interns,” La Sala said. “When I was working at the Chicago Airport for WOW! The Customer Day last month, my team consisted of two full time employees as well as the Senior Director of Marketing, whom made a point to ask me my name and have a conversation with me. It is important to be nice to everyone because at Southwest Airlines you really never know if you’re talking to an entry level employee or the VP of marketing.”

So far, La Sala’s favorite memory was being flown to Chicago for Southwest’s “WOW! The Customer Day,” part of Southwest’s YES Activation. She was part of a team that gave away prizes to customers, including Rapid Reward vouchers, drink coupons, gift cards from Starbucks, McDonald’s, and Dunkin’ Donuts.

“For the whole day we interacted with Southwest Airlines customers by playing gate games,” La Sala said. “At one point we had a rock, paper, scissors tournament with eight different people! It was just a really awesome feeling handing out free gifts to our customers just because we love them. Southwest Airline’s culture is one of the most important parts about their company and it was nice to go out into the field and show that to people first hand. It was also very cool meeting the CEO of Southwest Airlines, Gary Kelly, when walking through the MDW airport later in the day!”

As Southwest Airlines is a major company, La Sala has found herself working on advertising campaigns that she had previously learned about in her advertising classes at SMU.

“It is super rewarding learning about certain things in a classroom and then coming to work at one of the best companies in the world to see it all play out,” La Sala said. “This internship has taught me to think on my feet. You always need to have your notepad ready, to prepare for the next task. You always want to be prepared. I bring my notebook with me to every meeting!”

Although she is only part of the way through her internship, La Sala is already advocating for Southwest, encouraging other students to apply.

“Interning at Southwest Airlines is worth the hype,” La Sala said. “I could not have asked for a more amazing company to work for. If any other SMU students are thinking about applying to intern or work at Southwest Airlines, do it! It will be a great experience, no matter what the outcome is!”

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Industry Guest Speakers to Visit TAI Professor Kim’s Digital Media Strategy Class

In the upcoming weeks, TAI Professor Eunjin (Anna) Kim will be hosting multiple guest speakers in her Digital Media Strategy 1 class. She is inviting any interested students to come sit in her class on the day of these speakers as well.

James Moore, Chief Revenue Officer at Simpli.fi

James Moore, Chief Revenue Officer at Simpli.fi

The first guest speaker is James Moore, Chief Revenue Officer at Simpli.fi, specializing in Programmatic Advertising & DSP (Demand-Side Platform). On Tuesday, October 18, Moore will speak about Programmatic Advertising. He will address the evolution of online marketing and how data driven RTB (Real Time Bidding) has changed the way media is bought and sold; common tactics and real life applications for programmatic display, mobile, video, and social; how the target works: Geo-Fencing, Site RT, Search RT, category and keyword contextual; and what’s next in programmatic.

Paul Buckley, President of D Custom

Paul Buckley, President of D Custom

The second guest speaker will be Paul Buckley, President of D Custom, a Content Marketing Subsidiary of D Magazine. On Tuesday October 25, Buckley will speak about Content Marketing. He will be talking about content marketing strategy, trends, challenges and opportunities for digital marketers, and what’s next in content marketing.

The third guest speaker is Mike Wylie, Managing Director Dallas at Wpromote, specializing in Paid Search and SEO (Search Engine Optimization). On Thursday, October 27, Wylie will speak about Search Marketing.

The last guest speaker is Brad B. McCormick, Chief Digital Officer at Moroch, a Dallas-based top 10 independent ad agency. On Tuesday, November 8, McCormick will speak about Social and Mobile Media Marketing.

Detailed topics for the last two speakers will be distributed soon.

While these lectures will occur in Professor Kim’s Digital Media Strategy 1 class, all interested students are welcome to attend any of the lectures. All lectures will be at 12:30pm in ULEE 234.

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TAI Student Tanner Thompson Shares Experience Interning at The Richards Group

Being an advertising student in Dallas, one tends to hear about local agencies a lot. Luckily Dallas is full of great agencies, many of which offer intern positions that provide valuable real world experience. This summer, TAI Creative student Tanner Thompson had the opportunity to work as an Art Director Intern at The Richards Group.

As with most jobs, Thompson applied online, sent in his resume and portfolio, had a phone interview, and finally an in-person interview, where he was offered the job. But Thompson soon learned that this position was not like any other job.

Thompson and a group of interns.

Thompson and a group of interns.

“What’s so fun about being in advertising is that there isn’t a ‘typical day on the job,’” Thompson said. “Every day you get to do something different. I know that’s a cop out though, so I will say that a lot of my time was spent concepting ideas for campaigns, ads, layouts, website content, and the like, as well as doing tons of art direction and layouts for a bunch of different brands.”

Thompson worked on many different brands throughout his internship, including Chick Fil A, The Home Depot, Eyeglass World/Oakley, KeyBank, The Main Event, MD Anderson Cancer Center, Schwab Advisor Services, AAA and Shamrock Farms. But his main clients were TXU Energy and South University.

“My favorite client to work on was Chick Fil A,” Thompson said. “The ‘Eat Mor Chikin’ cows have social media pages, and my copywriter and I came up with all the stuff the cows posted for the month of August, which was a ton of fun. I also go to do some in-house work for the agency. I designed the Snapchat Geofiler for the entire agency, which was a blast.”

As much fun as Thompson’s client work was, his favorite memory involved a task given to Thompson and six other interns finding a creative way to remind fellow employees to get their food out of the fridge on Fridays. They came up with a concept of someone in a giant sandwich costume, called “The Stanwhich” walking around the agency to remind everyone to get their food.

Thompson and other interns walking around with "The Stanwich."

Thompson and other interns walking around with “The Stanwich.”

“We needed to get Stan’s permission to not only let us have a giant sandwich walk around the office every Friday which, as you could imagine, may be a bit distracting, but we also had to get his permission to use his likeness with the name ‘The Stanwich.’” Thompson said. “This meant we [had] to present our idea to Stan. No intern groups had ever presented creative work directly to Stan before, and as honored as we all were, we were also pretty nervous. The full-timers that were helping us with the project were super pumped that we would get to present to Stan, but also warned us that he may kill one or two aspects of the idea. We went into the presentation fully expecting to come out with a few bumps and bruises, but instead he ended up loving our entire idea and we got the ‘go ahead.’ The moment right after Stan walked out of the room, we all stood there for a second, silent, and then just exploded with happiness. Nobody could believe that we had just gotten the Stan Richards to let us have a sandwich walk around the office on a weekly basis. Everybody was jumping around, high-fiving and just laughing like crazy. The stress of the presentation was gone, and it couldn’t have gone better!”

Through all of these incredible opportunities, Thompson learned valuable lessons about The Richards Group, advertising, and working as an intern.

“I learned more than I could possibly [share], but I’ll try and hit the highlights,” Thompson said. “Unless someone asks, you’re not an intern. Say yes to everything. Nobody wants you to fail, so don’t. Outdoor billboards should never have more than eight words on them. ‘Make the logo bigger.’ Don’t overuse the intern excuse, but don’t underuse it either. Presentations are only scary if you’re unprepared. People are always late to meetings; that doesn’t mean you can be too. Stan Richards is the man. Make friends with everyone. Don’t forget your key card; everyone likes to laugh at the intern stuck in the stairwell.”

Thompson with another group of interns.

Thompson with another group of interns.

As Thompson’s internship provided him with many valuable takeaways, the most important thing he learned was about his future.

“[This internship] showed me that I’m on the right path,” Thompson said. “I had a blast going to work everyday this summer. In part because of the people, as well as the work.”

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TAI Professor Anna Kim and Communication Arts Librarian Megan Heuer Create Information Literacy Certificate

This semester in TAI Professor Eunjin (Anna) Kim’s Digital Media Strategy 1 course, first-year advertising students on the digital track are working towards getting their Information Literacy Certificate. This certificate program is specially designed to help students nurture sophisticated secondary research skills in the field of advertising.

Many colleges across the country have a version of an Information Literacy Certificate or Program, and generally these programs are not specific to one discipline. However, SMU’s Information Literacy Certificate Program, developed by Professor Kim and Communication Arts Librarian Megan Heuer, requires ten hours of training and includes actual practice of research tools as part of the program specifically for advertising.

For more information on the Information Literacy Certificate, go to guides.smu.edu/infolitcertificate.

For more information on the Information Literacy Certificate, go to guides.smu.edu/infolitcertificate.

“When I talked to industry people who were guest speakers in my class, they all said that when kids [like our students] grew up with the Internet they think they know it well,” Professor Kim said. “But they were disappointed by the quality of the research these kids came up with because it wasn’t credible or it took too long. We’re teaching our students how to identify, located, and evaluate information as well as sources and turn information into something more valuable.”

While the new program is being included as part of Professor Kim’s course, Professor Kim and Librarian Heuer hope to offer the program to all interested students next semester. Currently, this program is not in the curriculum of any other courses at SMU; therefore, Librarian Heuer will be offering the program outside of registered SMU classes.

“We did it this semester to get feedback from students on the program,” Librarian Heuer said. “The work that Professor Kim’s students are doing in class now can be done in a workshop setting outside of class. This program offers extra practice, training and understanding of research outside of the classes these students are taking. The program helps them flesh out their skillset.”

To achieve this certificate successfully, students must complete online tutorials, attend sessions and turn in work, and then pass the final assessment. Professor Kim is holding in-class sessions for her students to complete this certificate by the end of the semester. The topics of these sessions include Ethical Use of Information, Basics of Advertising Research, Advanced Internet Search Skills, Finding & Evaluating Statistics, Demographics & Psychographics, and Problem-based Case Studies.

Professor Kim and Librarian Heuer are currently working on creating the final test for completion of the program.

“The test will be setting out research tasks that you might have to research in the real world and tracking how well students do with it,” Librarian Heuer said. “We will look at the answers students got, the quality of information they found, and what their thought process was in conducting research, including strategies, tools, and how they found what they did.”

Upon completion of the program, students will be able to add the certification to their resumes, as well as gaining a digital badge on their LinkedIn profiles.

“We started from an ethical point of view because [TAI is passionate about] ‘Better Advertising. Better World.’” Professor Kim said. “So the students will know how to credit their source or provider correctly. They will get a paper certificate itself and Megan [Heuer] is going to create an online badge for LinkedIn. Employers will value this certificate because the students will have formal and strategic training in research. Students will be more prepared for their jobs, where they tend to be doing a lot of research.”

Students have responded very positively to the program and are excited about adding these new skills to their resumes.

“Once they see tasks that they need to be able to do, they appreciate having support to be able to complete those tasks in a better way,” Librarian Heuer said. “[Having this skillset] saves them time and makes them better. There’s not one right way to do research. Students come up with things I haven’t even thought of, and it’s exciting to see.”

“I believe TAI Information Literacy Certificate would not only help me get an internship but would also help me stand out as an intern,” TAI Digital Advertising student Rita de Obarrio said.

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TAI Student Samantha Butz Shares Experience Interning with Weller Media Agency in NYC

Many people in the advertising industry will never experience being a part of creating the new culture at a brand new agency or location. But this summer, TAI Creative student Samantha Butz had this opportunity while interning for Weller Media Agency at their new office in New York City.

One of the walls inside the New York office at Weller Media Agency.

One of the walls inside the New York office at Weller Media Agency.

Weller Media Agency is a digital creative agency headquartered in London that focuses on “connecting brands, talent and audiences”. A year ago, they crossed the pond and opened a new office in New York City (NYC). The opportunity to work alongside major musicians and record labels while simultaneously building and agency created a unique experience for Butz.

“I initially contacted the London office because my other advertising friend had interned with them through SMU the previous summer,” Butz said. “[But] since I couldn’t get a work visa, they offered me a position at their NYC office.”

Butz was hired as a creative intern, and worked with the digital team on different musician’s collateral. Her clients included BØRNS, Zella Day, Vevo, and several other artists.

“The days would fluctuate depending on what was happening in the client’s lives,” Butz said, “so, if one musician was planning on releasing a single, we would focus on that client for the majority of the day to create content for them. Content could be anything from a promotional clip of their music video, a gif from a picture of them, or a poster design from a concert picture. My favorite memory was when my design was chosen for BØRNS’ social media campaign. It was crazy to see my designs on his Facebook page!”

Because the NYC office is so new, there were usually only six people working there on a given day. But this provided Butz the unique opportunity to work directly with the Digital Creative Designer, Senior Digital Strategist, and Head of Digital Marketing and Communications. She also got to help out the London office, working with the Senior Designer and Director of Creative Services in the UK.

Butz enjoying New York City.

Butz enjoying New York City.

“This internship was a great experience for me because it gave me an opportunity to explore a different segment of the industry,” Butz said. “Almost all of my projects were digitally driven which is something I hadn’t had a lot of previous experience with. The internship affirmed that I am interested in a creative career with clients that I’m passionate about.”

Throughout her internship, Butz worked directly on many client projects. She learned a lot about working with various types of clients, how a small but growing agency operates, and how to apply skills she’s developed through her advertising classes.

“I learned a lot of technical skills while also learning a lot about client-designer relationships,” Butz said. “Since a lot of our clients were musicians, they were very particular about all aspects of their band or identity. I had to learn how to absorb a brand’s aesthetic in my designs yet produce new and creative content. The creative skills [I learned in my advertising classes], ideation, brainstorming, concepting, and executing, all came into play during my internship.”

Butz in the Ice Cream Museum in New York.

Butz in the Ice Cream Museum in New York.

Butz also gained valuable life experience, learning what it’s like to live in a big city by herself for an extended period of time.

“More than anything, I learned a ton by just living in New York City by myself for a summer!” Butz said. “It’s a totally different lifestyle than in Dallas, or any other place I’ve visited, and I think it’s a great learning experience for anyone. One of my favorite experiences of the summer was being able to visit the Museum of Ice Cream, the art project that was open for a month. Something I loved about NY was the spontaneity and the ideas there; there are so many people with so many different and amazing ideas, you’re constantly seeing or learning something new every day.”

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TAI Hosts Visiting Scholar Dr. Jooyoung Kim for Lecture on Advertising Engagement

SMU students and faculty with Dr. Kim.

SMU students and faculty with Dr. Kim.

Friday September 30, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Jooyoung Kim, an associate advertising professor at University of Georgia. Dr. Kim discussed his research, “Advertising Engagement: Conceptualization and Measurement,” with many SMU students and faculty attending the event. Through his research study, Dr. Kim developed an advertising engagement concept and measurement scale that offers other researchers a ground for further study of engagement. It also provides a useful tool in assessing effectiveness of video advertisements.

“[It was a] fascinating presentation by a visiting scholar covering what advertising engagement really means and how it can be measured,” Program Specialist for SMU CAPE Lea Worth said. “[It was] interesting to see what kind of research is being conducted by other schools and how they approach their research. I look forward to hopefully seeing this method of measuring engagement being adopted by the broader ad industry in the future”

At the University of Georgia, Dr. Kim teaches advertising management, advertising campaigns, advertising research, global advertising, and quantitative research methods for both undergraduate and graduate students. He has been published in various academic journals, including Journal of Advertising, Psychology & Marketing, and Journalism & Mass Communication Quarterly.

Dr. Kim lecturing on engagement.

Dr. Kim lecturing on engagement.

In addition, he has been invited to share his research with several global companies in South Korea such as LG, Hyundai Motor Company, and KT. Recently during summer 2016, he was a visiting professor at Saatchi & Saatchi in New York City through Advertising Educational Foundation (AEF). Dr. Kim is an active member of American Academy of Advertising and serves on the Editorial Review Board of Journal of Advertising, International Journal of Advertising, and Journal of Interactive Advertising.

Temerlin Advertising Institute was honored to host Dr. Kim for a lecture on his research. TAI is passionate about staying informed on all current topics in the advertising industry, hosting guest speakers periodically throughout the year.

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TAI Student Idara Akpan Shares Experience Interning With Razorfish Health

Akpan in the Razorfish Health Office.

Akpan in the Razorfish Health Office.

Many advertising students dream of working in Chicago or New York City, but competition is fierce and many never get the opportunity. This summer TAI Creative Advertising student Idara Akpan took the chance and applied to work in New York City as an intern for Razorfish Health, part of the Publicis Health network.

Akpan applied online, and was then asked to conduct a video interview. The company sent her questions, and she answered them in a short video. She then went through two rounds of phone interviews, including a final interview with the Senior Creative Director.

Working as a copywriting intern, Akpan had the opportunity to participate hands-on on several client projects.

“I created taglines, concepts, and ideas for the Purdue [Pharma] franchise,” Akpan said. “I created guidelines to help with consistency between brands in the Purdue franchise, created and concepted Razorfish Health in-house promotion, and participated in a Publicis Health internship-wide project to create a campaign, Apple Watch app, and phone app for a seasonal allergy OTC product.”

Akpan and a team of fellow interns.

Akpan (far right) and a team of fellow interns.

A typical day on the job included a status meeting regarding all the clients, in which people from the account, strategy, tech, and creative departments would all give updates. Then Akpan would check in with her manager to start working on taglines, brainstorm, or produce copy for the Purdue franchise websites.

“I mostly worked with the creative team, both art directors and other writers,” Akpan said. “I also worked with other interns around the Publicis Healthcare Group Communications network. My favorite memory was staying late for a brainstorming session. It was great to be swapping different ideas next to the Group Creative Director!”

Brainstorming became a big part of Akpan’s internship, and she attributes her brainstorming skills to her advertising classes.

Akpan in the streets of New York City.

“[The biggest skill that I had going into the internship was knowing how to] brainstorm, brainstorm, brainstorm!” Akpan said. “No idea is a bad idea. Put everything – and I mean everything – on the table.”

Her internship also provided a glimpse into what a career in creative advertising is like.

“The internship gave me a better insight on a different side of the industry,” Akpan said. “It was awesome to be in NYC and truly see how each of the departments work together to reach their goal. It also showed me how competitive it is to be a creative in NYC! There are so many creatives, you have to work extra hard to stand out.”

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TAI & AAF Dallas Co-Host Breakfast Event with Government Affairs Speaker Clark Rector

Wednesday, September 21, Temerlin Advertising Institute, joined with AAF Dallas and 4A’s, hosted an event called “Broccoli for Breakfast.” The event offered breakfast to all attendees and a guest speaker Clark Rector, EVP Government Affairs for AAF, and his lecture “A Targeted Industry in an Unpredictable Political Environment.”


Speaker Clark Rector at the podium.

As the EVP Government Affairs for AAF, Rector is in charge of the grassroots lobbying efforts of the AAF and its’ members. They have been successful in defeating ad tax proposals and other threats to the advertising industry in Congress.

Many industry professionals, including various TAI professors, made their way to the SMU campus to hear Rector speak about the effects of politics on the advertising industry and what the advertising community can do to get involved.

“I really enjoyed Clark’s speech about the role of advertising in our local and national economy,” TAI Professor Eunjin (Anna) Kim said. “As he said, people think [about] advertising negatively, such as advertising promotes materialism, ignores fundamental needs but creates unnecessary desires, and deceives consumers. It’s not easy for us to think about positive side of advertising, even for me. As an advertising faculty, I can say, ‘well advertising provides information, educates consumers, and even sometimes is entertaining.’ But that’s all that I can think of. I haven’t really thought about the economic role of advertising. It creates millions of jobs and boosts sales, representing 15% of the total economic output in the State. Advertising indeed pays a vital role in our society, just like the event name, ‘Broccoli for Breakfast’!”

Attendees in the Martha Mack Proctor Ballroom at SMU.

Attendees in the Martha Mack Proctor Ballroom at SMU.

TAI is passionate about staying informed on all current topics in the advertising industry, hosting guest speakers periodically throughout the year.

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TAI Student Jackson Foley Shares His Experience Interning at “The Late Show with Stephen Colbert”

Rarely do students get the chance to work everyday on the set of one of their favorite television shows. But this summer TAI Creative Advertising student Jackson Foley had that opportunity. Foley worked as a Production Intern at “The Late Show with Stephen Colbert.”

Like many other internships, Foley applied for this position online, through the CBS intern portal. Once he was chosen as a possible candidate for the job, he flew up to New York twice to interview.

“I learned in the process when applying for any job in creative production,” Foley said, “you will always be told when [and] if you got the job on the very last possible day they can tell you. In my case, that was the beginning of May, which gave me two weeks to find a place to live and move everything up there.”

Foley on the set of "The Late Show"

Foley on the set of “The Late Show”

A typical day on the job, if there really was one, involved arriving at the studio at 9am to coordinate with productions managers on the schedule for the day and prepare all the necessary papers and memos for the morning product meeting. After the meeting, Foley would work as a talent assistant or help with a digital shoot for the cold-open until 2pm. Then he would coordinate the progress of the script and print a finalized version for the rehearsal, along with a shot list. He would then run the shot lists to each camera and production staff, and deliver scripts to Stephen Colbert and the executive producers. At 3pm, he would watch rehearsal and then work on production tasks until 4pm, when he would run scripts again—now with the live audience in the theater. Foley would watch the show to make sure nothing in the script was incorrect or troublesome, and then work on digital shoots until 9pm.

“I worked predominately with the production side of the show, so stage managers, production coordinators, show runners and producers,” Foley said. “[Essentially] if the writers are the brain of a TV show, the script manager/runner is the nervous system that delivers the messages to each person that works on the show. Each day I mainly worked as a script manager or digital production assistant.”

Aside from running the scripts every day, Foley had a few more personal interactions with Stephen Colbert throughout the internship.

Foley standing in for a sketch on the show.

Foley standing in for a sketch on the show.

“I was a stand in for a sketch between Stephen and Bryan Cranston, where they acted like villains from a 1920s movie,” Foley said, “and got to speak with him briefly while the set was being finalized. At the end of the internship, he held a ‘seminar’ in a small room for around an hour where we could ask him anything we wanted to know, and he was honestly one of the smartest yet nicest people I’ve ever had the privilege to talk to.”

Foley’s favorite memories from his internship include special live shows “The Late Show” did during both political conventions this summer. Through this internship he realized something very important about his future career aspirations.

“Getting to see how each night came together was extremely satisfying,” Foley said. “From getting to see the writers bring in an actor look-alike for Melania Trump for the Republican Convention, to meeting and talking with John Stewart during the Democratic Convention. Working with ‘The Late [Show]’ really helped me discover my love for working at a place where each day is something entirely different from the day before, as well as how much I want to work in an industry that makes content people can laugh at and ultimately connect with.”

Foley attributes a lot of his internship success to skills he learned in his Advertising courses.

“Understanding how media buying and partnerships work was an incredibly helpful skill for helping set up a partnership between the show and Giphy,” Foley said. “Also, knowing how to layout information in an easy-to-understand [and] aesthetically pleasing way helped me get noticed while making posters/documents internally for the show, which led to a couple of conversations that got me more important [and] interesting jobs.”

Foley also learned some incredibly important lessons that serve as good advice to anyone working in a new position.

Foley with his fellow interns at "The Late Show"

Foley with his fellow interns at “The Late Show”

“In all honesty, what I learned the most from the internship is to always be up for ‘boring’ or ‘uninteresting’ jobs,” Foley said. “I was one of fourteen interns, half of which went to Ivy League schools, the other half being those with actual production experience, and the best way I became noticed was by doing the tasks that most didn’t clamor to have. Through that, I was given more and more jobs with increased importance, like costume runs or script deliveries, and eventually served as an interim writer’s assistant during the Live Shows. To make it short: Want to be noticed in a pool of talented [and] interesting people? Be proactive, even when you don’t have to be.”

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TAI Creative Advertising Students Meet with Industry Professionals for Critique

On Monday, September 12, first-year TAI Creative Advertising students in Professor Mark Allen’s Concepting class were given an opportunity that many students will never get – to show their work to multiple industry professionals and get feedback from people who are currently working in the field.

Professor Allen calls it “Speed-Dating Critique.” Each professional is stationed at a separate table to speak one-on-one with the students, who will each have a stack of 50-60 concept sketches loosely organized by similar concepts and themes. Students spend roughly ten minutes with at least three to four different professionals throughout the class period, receiving feedback on which of their ideas are most promising.

Professor Allen's Concepting class during "Speed-Dating Critique."

Professor Allen’s Concepting class during “Speed-Dating Critique.”

“I do this event twice every semester,” Professor Allen said. “But this time the response from the local advertising community has been overwhelming—we typically have 4-5 professionals volunteer to review work, but this time I [had] 14-16!”

Some of the professionals who participated in the critique include: Steve Grimes, Creative Director (CD) at The Richards Group; Shelby Tamura, Art Director (AD) at The Richards Group; Dr. Ben Wyeth, Copywriter at The Richards Group and SMU Adjunct Professor; Randall Kenworthy, Freelance Copywriter; Greg Hunter, Group Creative Director (GCD) and Principal at Firehouse; Julie Bowman, Senior CD at Slingshot; Jose Benitez, Senior Copywriter at Dieste; Arturo Lee, AD at Dieste; Jason Shipp, GCD at Moroch and SMU Adjunct Professor; Matt Villanueva, Associate Creative Director at Moroch; and Matt Lindner, Copywriter at Moroch.

“I gained some priceless advice after talking with industry professionals during Concepting,” sophomore TAI student Jolie Guz said. “I still cannot believe that in my third week in the Creative program, we were able to put our work in front of art directors and copywriters from The Richards Group, Moroch and more. I am looking forward to being able to meet more and more Dallas area creatives during my time in Temerlin!”

Several of these advertising professionals are alums of TAI, having attended SMU for their undergraduate and/or graduate degrees. Having successful professionals visit an undergraduate class to provide input on student work is an incredible experience. However, having successful professionals who were once in your exact same position (in the same program at the same school) is an invaluable experience, providing students with even more motivation and confidence to be successful in their careers after graduation.

The Temerlin Advertising Institute offers students the opportunity to earn a BA in Advertising while specializing their knowledge in one of three key industry areas: Creative, Digital Media Strategy, and Strategic Brand Management. The major is designed to provide students with the optimal blend of theory and practice. Learn more about the major and specializations here.

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