Mustangs Moving the World Through Sport

Marc Patrick entered his lecture from the middle of the audience, one of the many ways he sets the tone for a riveting performance. He led the track-and-field team as a student-athlete at SMU and has since moved on to lead global brand activations for 20+ years at The Nike World Headquarters, where Patrick served as Senior Director of Global Brand Communications. His journey began when he graduated from SMU in ’93 with degrees in Advertising and African American Studies.

 On the night of November 6th, Temerlin Advertising Institute welcomed Patrick back to the Hilltop as the ExxonMobil Lecture Series guest speaker. It was a wonderful night, complete with networking, a moving lecture, and lively after-party, but this sold-out event was months in the making.

Two of my classmates (Meryn Kennedy and Susan Slaton) and I were selected to represent Temerlin Advertising Institute at The Nike World Headquarters this Summer. My preparation for the trip consisted of studying Patrick’s background in advertising, writing interview questions on conference calls with my partners, and reading Phil Knight’s Shoe Dog to better understand the origin of Nike’s brand.

Together we strolled through Nike’s campus, nestled in Beaverton, Oregon. Sprawling over 286 acres and 75 buildings, we ran (quite literally) into world-class athletes like Galen Rupp, before reaching Patrick’s office for our highly anticipated interview.

We were given a look inside the brand, his time at SMU, and how he navigated the ad industry before landing his role at Nike. This interview is featured in the Fall 2019 Meadows MPRINT Magazine, and the TAI podcast, but he saved the gems for the grand finale: his keynote at the Angelika Film Center, packed with SMU students, esteemed alumni, and advertising professionals from across the country.

Patrick’s presentation was electric: he recounted how his advertising degree led him into decades of brilliant branding opportunities. From his start as an intern at The Dallas Morning News, then to Account Coordinator at TBWA, Burrell, and DDB, all the way to Nike World Headquarters. His story served as a testament to what is on the other side of an SMU Advertising degree. My classmates and I left feeling inspired and encouraged, knowing that our hard work will soon pay off.

The night culminated with a TAI exclusive after-party at Centre. Three lucky TAI students won free Nike kicks and the unlucky bunch left with $100 gift cards. 

This year’s event was put together with help from our outstanding partners at Richards/Lerma, AAF Dallas, EKIN, BBB, Marcus Graham Project, Circulo Creativo, and Centre.

 

 

 

 

 

 

 

 

 

Event photos can be found here.

 

Home is a Journey Recap

“I literally look homeless right now.”

Words overheard from a classmate in my 9:30 am Logo Design class.

Her outfit: a pair of sweatpants and a loose-fitting t-shirt.

The word “homeless” carries such a heavy stigma, and that weight falls on the shoulders of those who have been there.

Creative Advertising professor, Willie Baronet, has been buying and collecting homeless signs for a project titled WE ARE ALL HOMELESS which he created in 1993. To me, this project acts as a gesture to humanize the people who have unwillingly been made invisible. While interacting with a homeless person on a street corner, I’m certain I’m not the only one who fiddles with my A/C, pretends to see something important on my phone, or just looks the other way. The people who find themselves in such adverse circumstances are completely ignored. Reduced to nothing but sharpies on cardboard.

On a chilly November morning, Willie Baronet brought Home is a Journey to SMU. The first annual walk to raise awareness about homelessness, compassion, gratitude and privilege. Students and supporters marched from Doak Walker Plaza to Dallas Hall Lawn, carrying authentic homeless signs, created and held by someone experiencing homelessness. A lineup of compelling speakers shared their stories about experiencing homelessness, an eye-opening and humbling experience for everyone in attendance.

Baronet recounts the event, “The most poignant moment of the whole march was when we turned right on the boulevard. I looked back and saw a line of 120 people, nobody smiling, nobody talking, all carrying signs…the gravity of that image was so powerful.”

This week, the majority of SMU’s student body will go home for the holidays.

Which prompts the question: What is home?

Is it a group of people? A familiar location? A feeling?

Whatever home means to you, this project intends to shift your perspective, remove the stigma around homelessness and create a sense of gratitude for what you do have.

 

 

 

 

 

 

 

 

 

http://www.weareallhomeless.org/

 

Photos:

This past weekend was the Home is a Journey event which held the first annual SMU walk to raise awareness about…

Posted by SMU Meadows School of the Arts on Monday, November 4, 2019

 

TAI Students’ Takeaways from Summer Internships

BRENDA RIVERA (Dec ’19)

“I spent this summer working at Marina Maher Communications as a Digital Marketing Intern in New York City. At Marina Maher, I was able to work with big brands daily, such as Novartis and PlanB One Step. I conducted extensive research and in-depth analyses of different brands. I learned about the healthcare industry, and grew proficient in several tools including Brandwatch and Unmetric.”

 

ILSE AREVALO (May ’20)

“This summer I interned at Blu Creative, which was started by a Temerlin alum! I learned about influencer marketing and social media management on their digital marketing team. I organized photoshoots, created organic growth marketing strategies, and designed social media decks for two clients.”

 

 

WHITNEY WILKERSON (May ’20)

“This summer I interned at Southwest Airlines on the paid media team. I have learned about influencer management from an in-house perspective and worked with a team to coordinate an onsite influencer event!”

 

 

 

MARY ELIZABETH CORDIA                      (May ’20)

“As a social intern at the Infinite Agency, I have worn many hats this summer which has been incredible. I have been able to travel to shoots, work on social calendars and copy for clients, help build out audits for potential new businesses, to even creating and concepting an entire campaign for our intern project. Infinite is truly helping me create a future in advertising!”

 

VICTORIA JACKSON (May ’21)

“As an intern for the Dallas Cowboys, I’ve had the amazing opportunity to see advertising and branding play out on a large scale working for the NFL. I’m happy to say that I’ve gained extensive first-hand experience about how branding works on such a large scale and can’t wait to take this knowledge out into the real world!”

 

SOPHIE MOORE                               (May ’20)

“As the Ad Review Intern for BBB Dallas I’ve been able to apply what I learned in Dr. LaFerle’s Advertising, Society, and Ethics to practice and enhance my knowledge of ethical business practices in advertising and the marketplace.”

 

 

KALEB MULUGETA                         (May ’20)

“As a Copywriting Intern at TracyLocke Chicago, I’ve been learning the art of crafting stories for brands to articulate and amplify their presence in shopper marketing.”

 

 

 

MAX WALTON (Dec ’20)

I had an amazing experience this summer as a Digital Yield Management intern at WarnerMedia, NYC.

I further developed analytical skills and was introduced to many aspects of forecasting and business insights tools. My internship not only taught me about revenue management but also gave me the opportunity to work on creative partnership projects myself.

After many dollar slices, I walk away from NYC with new connections with amazing people and invaluable knowledge that will certainly help my career.

TAI Student Noemie Mwanzuzi’s Internship in Brussels

This experience entailed interning for Duval Guillaume, while also assisting Publicis Emil, the global network agency for Daimler, as well as doing an English voiceover for Leo Burnett—all agencies are entities of Publicis Groupe.

My presence has been a bit of a hot topic, as it is uncommon to hear of a Texan girl going all the way to Brussels for an internship. Yet, here I was! But it all started like this…

One random day in April, I found myself googling internships in Brussels. A few agencies peaked my interest, so I spent the next few days sending emails. To my surprise I received a reply from an agency, Duval Guillaume. I was shortly in correspondence with the Account Manager, Axelle Gontier, who oversaw the internship program. A Skype interview was scheduled and that Friday I received word that I had gotten the internship. All of this in the span of a week!

Then on June 3rd, 2019 I arrived at the Publicis building, the office stood tall and looked prestigious. When I walked in I could see the building had an industrial meets modern feel. I would come to learn that it used to be a customs office. I was welcomed by Nathalie, the HR manager, who gave me an office tour which was followed up by a detour to IT, where I received my company laptop. Shortly after, I met the entire Duval team and settled at my desk to start my days as a Duval intern.

As my time here is came to an end, I couldn’t help but to feel this bittersweet feeling. After initially feeling anxious of going into the unknown, I soon found my rhythm. I had my morning routine of taking the Stade 51 tram, walking to the office, talking to the receptionists, getting my morning coffee, and starting my day. I had so many wonderful teachers who were so patient and kind. I interacted with many talented people who gave me great insight about life in this industry.

Here are some of my top moments from my time in Brussels:

  1. Former Publicis Groupe CEO Maurice Lévy walked passed, the glass conference room, I was in as I stared at him
  2. I was asked to do a voiceover for a Greenpeace voiceover, that didn’t end up getting used but nonetheless
  3. I was asked to do another voiceover for a breast cancer charity event
  4. I got credit for managing the PR on a Greenpeace project
  5. I helped Publicis Emil with any tasks they needed me to do
  6. I got to work with the coolest family-like team who welcomed me with open arms and who taught me so much

I was drawn to Brussels as I had fond memories of my time there with family, but I would have never expected to be an intern there. This summer in Brussels, at Duval Guillaume, was truly an experience that I will never forget!

Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India?

Dr. Sid Muralidharan co-authored “Can Empathy Offset LowBystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India.” (Journal of Health Communication, 2019)

Abstract:

Domestic violence stems from deeply rooted patriarchal norms and directly conflicts with humanitarian standards. Given that this issue impacts women across the world, many countries have initiated campaigns to heighten awareness and fight this epidemic. Based on Social Cognitive Theory (SCT), we explored whether narrative health messages might prompt bystanders to intervene (e.g., calling a helpline number) when they encounter domestic violence. Using a sample of participants from India, we found that narratives had a stronger impact on attitude toward the ad and reporting intention than non-narratives and such effects were mediated by feelings of empathy. More importantly, the mediating effects of empathy were significantly greater when bystander efficacy was low rather than high.

Click for the full publication: https://www.tandfonline.com/doi/abs/10.1080/10410236.2019.1623645

Dr. Sid’s Latest Publication: What Triggers Young Millennials to Purchase Eco-Friendly Products?

Dr. Sid Muralidharan recently co-authored “What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern.” (Journal of Marketing Communications, Volume 25, 2019, Issue 4)

Abstract:

As the attention to environmental sustainability heightens, marketers increasingly claim that their products help preserve the environment. Without proper understanding of how emerging target markets, such as young Millennials, are triggered to purchase green claims, their efforts may be futile. Accordingly, the current study examined the interrelationships among major environmental antecedents, such as environmental knowledge (EK), perceived consumer effectiveness (PCE), and environmental concern (EC) on environmentally conscious consumer behaviour (ECCB). The results of an online survey with younger Millennials revealed that EK and EC were significant predictors of ECCB, with EC being the stronger predictor. Unlike past literature, PCE was not directly related to ECCB. The study also found a strong mediating role of EC between EK and ECCB, as well as PCE and ECCB. Implications for green marketers are discussed, along with theoretical discussion.

Click for the full publication: https://www.tandfonline.com/doi/abs/10.1080/13527266.2017.1303623

2019 SMU Advertising Awards Luncheon Winners

The annual TAI Student Awards Luncheon on Friday, April 26 was a huge success! We always enjoy honoring our distinguished students for their dedication and accomplishments in the industry. Continue reading to view the award recipients.

President
Dalya Romaner

Vice President
Alissa Llort

Treasurer
Anna Grace Godoy

Events
Hunter Jackson

Outreach
Allie Hartman

 

 

 

Equestrian
Mary Elizabeth Cordia
Sherese Rivait

Volleyball
Meryn Kennedy

 

 

 

SILVER Medal* // Art Direction & Copy
COSTCO / “Prepared for anything.”
Gaelle Gachelin, AD/CW
Anna Rose Corell, AD/CW

HomeAdvisor / “Bridging the gap between you and home repair.”
Anna Rose Corell, AD/CW

Anger Room / “Lose your Cool. Keep your security deposit.”
Megan Cruikshank, AD
Graceley Todd, CW

Instacart / “Groceries delivered fast.”
Isaac Cordova, AD/CW

Sun Bum Sunscreen / “Get out there.”
Ellie Pace, AD/CW
Charlie O’Brien, AD/CW

BIC / “Light your way.”
Abby Coon, AD/CW
Madi Castellano, AD/CW

 

National Student Show
Dyala Ashfour
Allie Hartman

Young Ones Art Directors Club
Dyala Ashfour
Allie Hartman
Brie Bernstein

 

Dallas ADDY Award Winners
Dyala Ashfour
Brie Bernstein
Abby Coon
Megan Cruikshank
Kell Klopp

District 10 ADDY Award Winners:
Megan Cruikshank
Kell Klopp

 

 

 

This Honor Society at SMU recognizes academic excellence and promotes scholarship in journalism and mass communication. Membership must be earned by excellence in academic work and is awarded to the top 10% of seniors graduating with degrees in communication disciplines.

Undergraduate
Ellie King
Avery Lewis
Dalya Romaner
Alegra Volpe

Graduate
Cat Scholl

 

AAF Multicultural Advertising Internship Program (MAIP)
Kayla Griffis

Dallas Area Alliance for Women in Media Foundation Scholarship
Kayla Griffis

Vance and Betty Lee Stickell Student Internship
Kayla Griffis

Washington Media Scholars Foundation Scholarship
Kayla Griffis

Most Promising Multicultural Student (MPMS)
Gabby Grubb
Alissa Llort

Dallas Fort Worth Interactive Marketing Association (DFWIMA) Scholarship
Lizzie Venditti

Advertising Education Foundation (AEFH) of Houston iHeart Media Scholarship
Kaleb Mulugeta

AAF Tenth District awarded a Scholarship
Brenda Rivera Franco

Vance and Betty Lee Stickell Student Internship
Kayla Griffis
Cassidy Najarian

Institute Graduate Scholars
Pepper Barker
Joel Garza
Alex Gurasich
Reilly Horsak
Hammond Lake
Cat Scholl

Morris Hite Memorial Scholarship
Hannah Belsinger
Allie Hartman
Isaac Cordova

Roger and Rosemary Enrico Scholarship
Emma Doyle
Katherine Menchaca
Kaleb Mulugeta
Andrew White

TAI Donald John Carty Leadership Award
Dalya Romaner

 

 

 

TAI Anchor Award
Gabby Grubb 

TAI Optimizer Award
Maddy Paul

TAI Social Impact Award
Hillery Lemon

TAI Resilience Award
Allie Hartman

TAI Service Award
Alex Gurasich

 TAI Team Player Award
Wyatt Welch

Face of TAI Award
Kayla Griffis

Graduate Reader
Cat Scholl

Undergraduate Reader
Dalya Romaner

Marshal
Avery Lewis

SMU Advertising Outstanding Senior In Strategic Brand Management
Dalya Romaner

SMU Advertising Outstanding Senior In Creative
Avery Lewis

SMU Advertising Outstanding Senior In Digital Media Strategy
Hannah Tymochko

TAI Outstanding Graduate Student
Cat Scholl

 

2018 Scholar of the Year
Carrie La Ferle

Service Exemplar
Mark Allen
Sandi Edgar

Student Support Super Star
Amber Benson

TAI Student Kayla Griffis Speaks About Her Academic Experiences and Achievements

I am a junior majoring in Advertising with a specialization in Digital Media Strategy with minors in Graphic Design and Spanish. I’m also participating in the 4+1 SMU Advertising program that allows me to take undergraduate and graduate classes simultaneously in order to obtain bachelor’s and master’s advertising degrees in five years. During the 2018-2019 academic year, I received the following honors:

  • 2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship
  • 2019 Washington Media Scholars Foundation Media Fellows Scholarship
  • SMU Pi Beta Phi Foundation Scholarship
  • SMU Decima Chapter of Mortar Board National Honors Society
  • Finalist for 2019 AAF Vance and Betty Lee Stickell Internship
  • Finalist for 4A’s Multicultural Advertising Internship Program

I applied for these scholarships, internships, and honors societies at the end of the fall semester and was extremely nervous during the application processes because of the programs’ prestige and competitiveness. Managing deadlines, requesting letters of recommendation from professors and mentors, staying on top of daily homework assignments, and studying for tests was no easy feat. Nevertheless, I was determined to submit my applications, in case I wasn’t accepted as a junior, to refine my skills and experiences before becoming a senior.

When I was first notified that I received the 2019 Washington Media Scholars Foundation Media Fellows Scholarship, I was shocked! I couldn’t believe it until I spoke with a representative of the foundation who told me that my application was impressive and well-received. And while this was surprising, receiving two other scholarships–the 2019 Dallas Area Alliance for Women in Media Irene Runnels-Paula McStay College Scholarship and Pi Beta Phi Foundation at SMU Scholarship–was even more overwhelming. Additionally, qualifying for the 2019 AAF Vance and Betty Lee Stickell Internship and the 4A’s Multicultural Advertising Internship Program were both amazing opportunities, though I ultimately decided to participate in the 4A’s Multicultural Advertising Internship Program because of its focus to promote inclusion and diversity in the advertising industry. I am very passionate about this. My induction into the SMU Decima Chapter of Mortar Board National Honors Society is a privilege in itself and I am grateful to be a part of this organization that recognizes leadership, community service, and scholarship among students. As a 2019 MAIP Fellow, I will work at Digitas in Boston as a Media Buying and Planning intern this upcoming summer and am extremely excited.

SMU Advertising has provided me with amazing opportunities to network with professionals and connect with my peers as we prepare for future careers in the advertising industry. I hope to help foster a world where minorities are celebrated and accurately represented. I believe that I will make a difference in the industry, as a voice for minorities, and receiving these honors is just the beginning.

Replace Your “For Dummies” Collection With THIS Online Learning Resource

SMU Libraries has just started a subscription to O’Reilly’s Learning Platform for Higher Education, that includes e-books, case studies, videos, and Learning Paths.  Topics range from graphic design, software training, leadership, job search, and business strategy.  Here is a sampling of what is available:

UX Design – From Beginner to Professional Learning Path

This learning path is designed to teach you basic and advanced concepts in UX design with the help of real-world use cases on process, design, and techniques.

Careers for Creative People: Design and some real world advice from ridiculously talented individuals doing jobs they love

This book provides a comprehensive list of creative jobs in advertising, career best practices, and advice from experts in their field, helping talented creative people.

The Handbook of International Advertising Research

The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

Adobe InDesign CC Classroom in a Book (2019 Release)

The 15 project-based step-by-step lessons in this book show users the key techniques for working in InDesign. Designers will build a strong foundation of typographic, color, page layout, and document-construction skills that will enable them to produce a broad range of print and digital publications.

Need help? Want to know more about research or databases for advertising? Contact Megan.