Read about an Executive Internship from our TAI Second Year MA Student, Morgan Baden

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas based agency. Read Morgan’s story below.

Morgan Baden: TM Advertising 

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As an intern at TM Advertising, I have really been able to get my feet wet in the industry and be a part of a team that cares a lot about finding the “beautiful truth” for each  brand we work with. Working on the Account Management team, I have been able to work on accounts like American Airlines Credit Union. For this client, I develop Creative Briefs, Assignment Sheets, and Change Notices  for the TM creative department. This account  has provided me with a  lot of responsibility and has taught me a great deal about how different departments all come together to create these Direct Mail pieces.

I have also had the opportunity to work with the client  Captain D’s Seafood Restaurant, where I developed  food  shoot  plan  books.  Plus, I  was able to attend the photo shoot to see how much hard work actually goes into just  setting up a plate of seafood for TV and print!

TM has an awesome culture. It is not too small and not too big. There is a reason they were voted Ad Age’s best place to work in 2012 and 2014 and it is because they care more about what’s best for the client in the long run rather than just getting the job done.

I am so grateful to have the opportunity to work with great clients and even better people!

Check back soon for updates from other students and their MA in Advertising Executive Internships!

 

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Read about Kirk Dunlap’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Kirks’s story below.

Kirk Dunlap: The Marketing ArmKirk Dunlap

At The Marketing Arm, I’ve had the opportunity to be part of the Frito-Lay marketing team for the Lay’s Do Us A Flavor Campaign, doing data analysis on millions of flavor inspirations submitted from all across the USA. I’ve also had the opportunity to arrange promotional partnerships with global brands for the upcoming summer campaign.

 

Check back soon for updates from other students and their MA in Advertising Executive Internships!

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Read all about Rachel Peng’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Rachel’s story below!

Rachel Peng: Canonball

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I started my journey with Canonball at the beginning of January. I’m currently working as a social media intern where I create and manage content on clients’ social media platforms. My clients include Bolo Italian Grill, Preston Hollow Village Dallas, Christian Brothers Automotive, and Canonball (Yes, Canonball takes its own brand very seriously too). My daily work involves creative writing, research, social listening, analytics, and brand strategy. Canonball also provides interns with free access to Hubspot certificate trainings and Google Analytics. Moving forward, I’ll further sharpen my skills as a social media strategist to help clients win loyal follows and grow measurable business results.

Check back soon for updates from other students and their MA in Advertising Executive Internships!

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Read about an Executive Internship from our TAI Second Year MA Student, David Drown

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read David’s story below!

David Drown – Slingshot

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Right now I’m working over at Slingshot as a copywriting intern — or as they call it, a Slingtern. My days have been pretty busy lately, but in that good “I enjoy the challenge” kind of way. I’ve been able to hop around a lot and try my hand at writing for many different accounts. Some of the accounts that I work more frequently on include Texas Tourism, Taco Bueno, American Home Shield, and Lexol Leather Cleaner. I even recently got the chance to work on location and hand model for a few upcoming Lexol spots. It’s been a great place to work so far, and the people are very in tune with one another — it’s like a big, comfortable family where you’re taught to never take yourself too seriously. I look forward to each day because I know there’s a good chance I’ll learn something entirely new about the advertising business or even myself.

Check back soon for  updates from other students and their MA in Advertising Executive Internships!

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See What our Second Year MA in Advertising Students are Doing in their Executive Internships with Dallas Agencies

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read their stories below and see what they are up to!!

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Erin Hedrick – The Richards Group

 

I am currently interning at The Richards Group in the Brand Management department on The Home Depot account. As a Brand Management intern, I collaborate with other Brand Managers, Planners, Creatives and Project Managers to complete television, radio, digital, and branding projects from start to finish. I am also responsible for creating and presenting a weekly competitive summary presentation to alert top management of any changes in competitors’ advertising strategies, as well as conducting competitive store audits with analysis for The Home Depot. TRG is a fast-paced, but truly fun, working environment, and I am learning more and more each day about how to work and communicate effectively as a team. I am very grateful for the opportunity to work on such an exciting account here at TRG, and I am looking forward to seeing these projects I’ve been working on come to life!

 

Check back soon for  updates from other students and their
MA in Advertising Executive Internships!

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TAI MA in Advertising Student Spotlight

TAI Grad Student - JingxueJingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. She has just secured a part-time position as a Graphic Designer with SMU’s Lyle School of Engineering. It is a paid position where she will be gaining real world experience and skills as well as building her resume.

Snow’s duties include creating graphic design concepts for marketing instruments and publications, creating layouts and design concepts for dedicated websites, designing presentations for new product marketing, collaborating with photographers and writers covering engineering summits, researching educational marketing strategies and much more.

Stay tuned for more updates on our program when we highlight our second year MA in Advertising students undertaking their Executive Internships with agencies in Dallas. 

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Chief Marketing Officer of Splash Media Guest Lectures

Jim McKinnis, Chief Marketing Officer at Splash Media, guest lectured for the students of Professor Bunting’s Advertising Technology class. In speaking with Professor Bunting’s class, Jim felt that the lead competitive edge students need to train for is content development. He further elaborated that the current generation has a very intimate knowledge of social media platforms, which will give them an advantage over people who have been in the field longer. Being able to think quickly and provide relevant content is what will allow a student to stand apart from others in the job marketplace.

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Jim McKinnis, Chief Marketing Officer at Splash Media

 

Jim brings more than 25 years of creative thinking and marketing experience to his role as CMO. Steeped in the foundation of brand advertising, Jim previously served as Chief Creative Officer for TracyLocke/DDB Dallas before embracing big data as CCO North America at the CRM powerhouse, RAPP. Then grew to run the RAPP LA office for 8 years of explosive growth. Now the latest stage of his career finds Jim helping to lead the first true global agency driving business solutions through social platforms, Splash Media.

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Professor Mark Bunting (left) has a Q&A session with Jim McKinnis (right)

 

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TAI Students Tien Dang and Su Hyun Han selected for 2015 Multicultural Advertising Intern Program

Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).

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Su Hyun Han

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The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.

Tien accepted a copywriting internship with Publicis Healthcare Communications Group in New York City while Su accepted an account management internship at McCann Erickson Detroit in Birmingham, Michigan.

Please join the Temerlin Advertising Institute in congratulating Tien and Su on their outstanding achievement.

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Temerlin Advertising Institute (TAI) invites applications for 2015 & 2016 Research Fellows

Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2015-2016 Research Fellows Program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.

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The purpose of the TAI Research Fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!

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Who is Eligible? Faculty members on sabbatical, faculty-emeriti, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.

What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000-$2000, funding for research up to $5000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.

Deadline for Applications. March 1st – visit to begin the following fall semester. October 15th – visits to begin the following spring semester;

Application Procedure. Please supply the following information to Dr. Steve Edwards (steve@smu.edu), Director of the Temerlin Advertising Institute, by the appropriate deadline:

  1. a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
  2. a current curriculum viate
  3. a two-page description of intended research projects you wish to pursue.

For more information, see the Visiting Fellows Program Announcement 2015-2016.

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Honoring Excellence

TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feelinLarkin, Suzanneg more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.

Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.

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