SMU Advertising Welcomes New Chair and Director

By: Sarah Jane Eckelkamp

Professor Dr. Joe Phua appointed as Endowed Distinguished Chair and Director of the nationally ranked Temerlin Advertising Institute at Southern Methodist University in Dallas, Texas.

Please join the Temerlin Advertising Institute in welcoming Dr. Joe Phua to the Meadows School of the Arts leadership team. 

Dr. Joe Phua’s past experiences include work in the advertising industry and academia. Before earning his Ph.D. from the University of Southern California (2011), where years earlier he earned his undergraduate degree in Cinema-Television, he worked for several major media companies, including MTV Networks, Viacom, IPG, and Paramount Pictures. He said this experience in Hollywood and Los Angeles gave him a “strong understanding of the international media industries and the role of marketing communications within the global economy and in major multinational corporations.”

After earning his Ph.D., Dr. Phua entered the world of academia. He spent over a decade at the University of Georgia Grady College of Journalism and Mass Communication, where he taught classes in digital advertising, strategic planning, social media branding, and others. He simultaneously conducted research focused on using digital media technologies for effective persuasive interventions in health contexts, such as obesity, healthy eating, vaccines, and e-cigarettes, with major externally-funded grants in these areas.

Dr. Phua said he plans to use his past experiences to “help TAI continue to build its stellar reputation as a major center in the United States and internationally for advertising education and research.” As well as to “give SMU advertising students a strong and well-rounded education, so they have the necessary tools and knowledge to become future leaders in advertising.”

He believes that “in order to create great advertising, we need to first experience and know the world around us.” One of the tools the new Director plans to utilize for TAI is Dallas’ status as a major media and arts hub. The strong and emerging tech and innovation scenes increase the attractiveness of the metroplex in which SMU is located, and Dr. Phua “sees many opportunities for TAI moving forward in terms of jobs and internships for advertising students, corporate partnerships for undergrad and graduate programs, and harnessing the location to play a leadership role in nurturing and educating the next generation of advertising and marketing professionals, leaders and innovators.”

His ultimate goals include “making the Temerlin Advertising Institute an International hub for world-class advertising education and research” and he desires to “shape the next generation of leaders in the field” through “training and educating the best students who will go on to change the world through their work.” All while “nurturing research that can exert a positive impact in the world,” as Dr. Phua’s priorities for research include “more varied research opportunities for students and faculty, such as in the areas of data science and artificial intelligence.”

Temerlin’s motto “Better Advertising. Better World” embodies, for Dr. Phua, how “advertisements tell stories and reflect the world around us.” He believes “ads are pieces of art that educate and inform us, while also serving as “mirrors” reflecting who we are as a culture, a country, a world. Advertisements have the ability to persuade and change how people perceive brands, products, and companies. Additionally, advertisements can shape how people think about important social, political, and environmental issues.” Dr. Phua believes “that we can create a better world with better advertising. We can use advertising to create awareness for, advocate, shape ideas, tell stories, and seed conversations around issues of concern in our world, thereby helping to change the world, a little at a time.” SMU’s motto “World changers shaped here” is also meaningful to TAI’s new Chair as he believes “that is exactly what we do at Temerlin. We educate advertising students who will go on to create better advertising and thus change the world. Our responsibility as educators at Temerlin is, therefore, to shape future leaders in advertising who are creative, curious, tenacious, and passionate about the world around them, and who will go on to become world changers.” says Dr. Phua.

We are thrilled to have Dr. Joe Phua joining the Meadows leadership team as Professor and Endowed Distinguished Director and Chair. Please give him a warm Mustang welcome!

A Word From the Director and Chair…

“I would like to tell current, future, and past students to always remember to think big and dream big. Believe in yourself. You have the power and ability to change the world.” -Dr. Joe Phua

SMU Temerlin Advertising Institute Nationally Ranked After Successful Awards Season

Another record-breaking year for SMU Advertising!

Written By: Sarah Jane Eckelkamp

We are only halfway through 2022, and TAI students have already doubled the accomplishments of the previous year. Throughout the semester, Temerlin Advertising Institute students enter their campaigns into various local and national competitions. TAI is celebrating several students who have been recognized by prestigious advertising competitions like Graphis, the American Advertising Federation Student Competition, the National Student Advertising Competition, Young Ones, and more. Even though the past two years were characterized by irregularity due to COVID, this awards season was inspiring and unprecedented. Creative Program Director and Senior Lecturer Mark Allen believes that this year’s success was “built on a long tradition of artistic and strategic excellence within Temerlin’s creative program, resulting in the most successful year we’ve ever had when it comes to student competitions.”

The Student One Show:

Young Ones, aka the Student One Show, is organized by The One Club for Creativity and is the world’s premier creative competition for advertising students. 

Last month, our Young Ones winners took home 24 Shortlists, 3 Merit Awards, and 4 ADC Cubes (2 Gold, 1 Silver, 1 Bronze), earning SMU Temerlin Advertising Institute a Top 5 ranking in the United States and Top 10 in the world.

TAI students represented and were recognized across over a dozen categories, including art direction, copywriting, integrated campaigns, animation, sound design, narrative, film craft, and advertising/design for good. Our creatives cleaned up! Despite only competing in the ADC category, which recognizes campaigns created as coursework during the school year, SMU still obtained extraordinary rankings—which speaks highly of the level and quality of work produced by students through their mentorship from professors in the classroom. Because this category does not assign a particular client or brief, students are able to showcase the exemplary work they produce in the ordinary course of each semester within the Temerlin Advertising Institute. Professor Allen noted that “while it’s fun to win trophies as a reward for all our hard work, awards are really more about verifying (externally) what we already know about our program (internally) through an independent, internationally-renowned group of creative professionals—namely, that TAI  is one of the best advertising programs in the country.” The Student One Show truly recognizes the dedication of our students and faculty to positively shaping the future of the advertising industry. 

Congratulations to those identified below and all who mentored them along the way! And thank you to The One Club for Creativity for supporting students worldwide. 

2022 YOUNG ONES // WINNERS + SHORTLIST

See the winning work here. 

CUBE / LEGO: When did you stop building? > Film Craft: Animation / Elizabeth Skrmetta and Ethan Rios

CUBE / LEGO: When did you stop building? > Film Craft: Narrative / Elizabeth Skrmetta and Ethan Rios 

CUBE / LEGO: When did you stop building? > Television / Film / Online Video / Elizabeth Skrmetta and Ethan Rios 

CUBE / LEGO: When did you stop building? > Advertising: Craft in Video – Visual / Elizabeth Skrmetta and Ethan Rios 

MERIT / Half Price Books > Integrated Campaign / Sarah Scambray, Palmer Beldy and Sam Zimmerman 

MERIT / Band-Aid > Advertising: Television / Film / Online Video / Tessa Conti and Avery Levoyer 

MERIT / Band-Aid > Advertising: Direct / Tessa Conti and Avery Levoyer

SHORTLIST / Inkbox Temporary Tattoos > Magazine Advertising / Anika Crouser and Sophie Heidenreich

SHORTLIST / Rent the Runway: In Every Season > Out of Home / Sophie Heidenreich

SHORTLIST / The One Club: Pay Your Interns >Design for Good: Advertising / Grace Peek and Palmer Beldy

SHORTLIST / The One Club: Pay Your Interns > TV / Film / Online Video / Grace Peek and Palmer Beldy

SHORTLIST / Ring Video Doorbell > Integrated Campaign / Ra Kazadi

SHORTLIST / Temerlin Advertising Institute > Out-Of-Home / Posters / Tessa Conti

SHORTLIST / Lodge Cast-Iron Skillets > Integrated Campaign / Caroline Soja and Ceci Luther

SHORTLIST / Gabb Wireless Phones for Kids > Copywriting / Helen Cheever

SHORTLIST / Dad Grass: Low Dose Hemp Joints > Integrated Campaign / Sarah Scambray and Sam Zimmerman

SHORTLIST / Waffle House > Out-of-Home Poster / Megan Ferm and Brooke Betik

SHORTLIST / Story Corps / NPR Podcast > Out-Of-Home / Brittany Cooksey and Grace Peek 

SHORTLIST / Band-Aid > Motion / Film Craft: Short Video / Tessa Conti and Avery Levoyer

SHORTLIST / Band-Aid > Advertising: Craft in Video / Audio: Sound / Tessa Conti and Avery Levoyer 

SHORTLIST / Dungeons & Dragons > Out of Home Poster / Siena Marek and Olivia Porsch

SHORTLIST / US Postal Service > Out of Home Print / Ethan Rios and Palmer Beldy

SHORTLIST / US Postal Service > Copywriting / Ethan Rios and Palmer Beldy

SHORTLIST / Netflix > Design for Good: Advertising / Mariana Midolo

Graphis New Talent Annual: 

It doesn’t stop there…The Graphis New Talent Annual is a competition that showcases some of the most talented industry newcomers. Since 1944, Graphis has awarded some of the most influential work in the communication arts and, through the New Talent Annual, recognizes “rising stars.” The recognized students come from around the world, and the awarded work is published in a printed hardback volume each spring. 

One of TAI’s rising stars was Sarah Scambray (’22), now Junior Art Director at Slingshot agency, who had five campaigns recognized in the Graphis competition. Scambray said, “It was a huge honor to have work selected from such a wide pool of talented people – especially considering the fact that the judging for these competitions can feel so subjective, and each project is so unique.” Students Ethan Rios, Grace Peek, Palmer Beldy, Sam Zimmerman, Meriel Upton, Helen Cheever, and Elizabeth Skrmetta also placed in several divisions or with more than one campaign. They were alongside Scambray, who said, “Sometimes pieces that win gold in one competition won’t even place in another, so it was encouraging to see work do well across the board.”

SMU Advertising won in multiple categories across both Advertising and Graphic Design this year, taking home 25 awards in the 2022 Graphis New Talent Annual: 7 Golds, 10 Silvers, and 8 Honorable Mentions — the awardees are listed below. Congratulations to all the rising stars! A title which, according to Scambray, “encourages students not to become complacent, but to keep pushing to create better and better work.” Thank you, Graphis!

2022 GRAPHIS NEW TALENT ANNUAL WINNERS

See the winning work here.

GOLD (7)

Sarah Scambray / Divorced Beheaded / Publication

Sharese Rivait / Milkbone Minty Brushing Chews / Integrated 

Sarah Scambray / Rod the Father / Poster

Ethan Rios and Elizabeth Skrmetta / LEGO / Commercial

Sarah Scambray / Huggies / Logo

Grace Peek and Palmer Beldy / Pay Your Interns / Social Video

Sarah Scambray and Sam Zimmerman / Dad Grass / Integrated

SILVER (10)

Emily Elhilow / Krylon High Heat / Integrated

Grace Peek / All Terrain Poison Ivy Cream / Out-of-Home    

Ra Kazadi / Ring Video Doorbell / Integrated   

Ethan Rios / Nair for Men / Out-of-Home

Palmer Beldy, Sarah Scambray & Sam Zimmerman / Half-Priced Books Integrated

Megan Ferm and Brooke Betik / Waffle House / Integrated

Natalie Castillo / Quadpay / Integrated 

Meriel Upton / Fight the New Drug/ Integrated 

Lodge Cast-Iron Skillets / Caroline Soda & Ceci Luther / Out-of-Home

Meriel Upton and Olivia Hernandez / Girl Scouts /  Print

HONORABLE MENTION (8)

Elizabeth Skrmetta and Charlotte Jernigan / Trust & Will / Integrated

Scarborough Renaissance Festival // Elizabeth Skrmetta / Out-of-Home

Wolffe Bonewell and Maggie Daly / Apartments.com / Out-of-Home

Helen Cheever and Palmer Beldy / Genesis Women’s Shelter / Poster

The Beard / Sarah Scambray / Publication

Gabb Wireless / Helen Cheever / Integrated

Meredith Welborn and Luke Lockwood / 23andMe / Commercial Campaign

Thida Sok / Purple Mattress / Logo

American Advertising Federation Student Competition (ADDYs):

The New Talent Annual wasn’t the final stage our students shined on. After winning 30 awards, more than any school in the history of the Dallas ADDY competition in February, dozens of our student campaigns moved onto the District and National levels. SMU competes in District 10, comprised of powerhouse schools from Texas, Oklahoma, Arkansas, and Louisiana – including UT, Texas A&M, TCU, UNT, and LSU. 

Despite being significantly smaller than many competing schools, TAI brought home 21 awards from the District 10 competition: This includes the Overall Student Best of Show Award! The District level performance resulted in a dozen entries, Gold and Silver, qualifying to advance and represent SMU at the National level in Nashville.

At the beginning of June, several students journeyed to Nashville to accept 8National ADDYs – 3 Gold and 5 Silver! Setting a new Temerlin record and winning more than any other university in the country. Elizabeth Skrmetta was one of several students whose work made it to the final stage and said, “It has been beyond humbling to have had a campaign recognized by so many industry leaders across the competition circuit.” She and classmate Ethan Rios crafted a LEGO campaign that received a plethora of attention, ultimately receiving Gold at every level of the ADDYs and many other accolades. Skrmetta graduated in May and said she is “so grateful to the faculty and staff of Temerlin, and would not be the creative [she] is today without each and every one of them.” She feels the “When did you stop building?” campaign is a true culmination of all of the knowledge and skills learned from everyone in TAI, but especially Professor Mark Allen, who was a guiding light throughout the creation of this campaign.” 

Temerlin is grateful for the American Advertising Federation and its continued support for the next generation of advertising professionals. Listed below are the District and National ADDY Award Winners! Congratulations to all! 

National ADDY Winners List: 

GOLD / LEGO: Ethan Rios and Elizabeth Skrmetta

GOLD / Obsessed with the Beard Feature: Sarah Scambray

GOLD / Sooty Corps NPR Podcast: Grace Peek and Brittany Cooksey

SILVER / Lodge Cast-Iron Skillet: Caroline Soja and Ceci Luther 

SILVER / The One Club: Pay Your Interns PSA: Palmer Beldy and Grace Peek

SILVER / LEGO: When did you stop building?: Ethan Rios and Elizabeth Skrmetta 

SILVER / Angi’s List: Alexa May

AAF DISTRICT 10 WINNERS LIST: 

Watch the Best of Show Winner here.

Best of Show // LEGO: When did you stop building? / Ethan Rios & Elizabeth Skrmetta 

Student Special Judges Award // LEGO: When did you stop building? / Ethan Rios & Elizabeth Skrmetta

Gold / The One Club: Pay Your Interns PSA / Integrated Campaign / Palmer Beldy & Grace Peek

Gold / Temerlin Advertising Institute / Art Direction / Campaign Tessa Conti

Gold / LEGO: When did you stop building? / Animation or Special Effects / Ethan Rios & Elizabeth Skrmetta

Gold / Obsessed with the Beard / Publication Design / Sarah Scambray

Gold / LEGO: When did you stop building? / Art Direction / Ethan Rios & Elizabeth Skrmetta

Gold / Lodge Cast-Iron Skillets / Integrated Campaign / Caroline Soja & Ceci Luther

Silver / Your House Away From Home / Integrated Campaign / Megan Ferm & Brooke Betik

Silver / LEGO: When did you stop building? / Television Advertising / Ethan Rios & Elizabeth Skrmetta

Silver / Angi’s List / Magazine Campaign / Alexa May

Silver / Trust & Will Online Estate Planning / Copywriting / Elizabeth Skrmetta & Charlotte Jernigan

Silver / Gabb Wireless Phones for Kids / Copywriting / Helen Cheever

Silver / Story Corps / NPR Podcast / Out-of-Home Poster Campaign / Grace Peek & Brittany Cooksey

Bronze / Dad Grass: Low Dose Hemp Joints / Integrated Campaign / Sarah Scambray & Sam Zimmerman

Bronze / US Postal Service: Through it All / Magazine Campaign / Palmer Beldy & Ethan Rios

Bronze / Dallas Ballet Academy / Out-of-Home Campaign / Thida Sok & Ceci Luther

Bronze / Half Price Books / Integrated Campaign /Sarah Scambray, Sam Zimmerman, & Palmer Beldy

Bronze / QuadPay: Indulge Yourself / Art Direction / Natalie Castillo

Bronze / Apartments.com / Copywriting / Maggie Daly & Wolffe Bonewell

Bronze / Temerlin Advertising Institute / Out-of-Home Poster Campaign / Tessa Conti

National Student Advertising Competition (NSAC): 

The American Advertising Federation also supports the next generation of advertisers through the National Student Advertising Competition (NSAC.) This year, Professor Nicole Haddad mentored a team of students from across all three advertising tracks – digital media strategy, strategic brand management, and creative – Cox School of Business, and Dedman College as they created a campaign for Meta Quest by Facebook. The 2022 SMU team members were Palmer Beldy, Amber Bormann, Rachael Briner, Helen Cheever, Grant De Paoli, Kalena Dorgan, Jackson Ferris, Emme Rothberg, Brendan Shelley, Bailey Sullivan, Meriel Upton, Brooke Weber, and Sophie Yuill.

For the first time since 2019, the competition occurred in person, and the team ventured to Houston, Texas, where they presented their semester of research, insights, and ideas to a panel of judges and the brand. Professor Haddad felt that “The team conducted powerful primary research to uncover unique insights while the creative team members brought it to life through digital advertising and media activations. The special sauce that made this team work so well together was the chemistry and bond that everyone had. So much fun was had together, and those bonds ultimately fueled incredible teamwork.”

This year, SMU won the District 10 Third Place prize and the Judge’s Special Award from Meta for the “Most Uncomfortable Truths.” The Judge’s Special Award was awarded for the boldest idea rooted in an insight that made the client the “most uncomfortable.” Professor Haddad claims the special award “illustrated how successful the team was in identifying and honing in on a key insight, and marrying that insight to create bold, truth-telling content.” 

A job well done…!

The success of Temerlin’s students this year was outstanding. Professor Mark Allen believes, “If we’re fortunate enough to keep this tradition going, it makes SMU a place that new students want to study and galvanizes our alumni base—and this keeps the whole cycle going.” 

Congratulations again to all, and thank you to all who made this year possible.Especially Mark Allen – Senior Lecturer and Creative Program Director, Willie Baronet – Stan Richards Professor in Creative Advertising, Cheryl Mendenhall – Senior Lecturer and Program Director for Graphic Design Minors, Tami Fowler – Senior Program Specialist, and Gordon Law – Executive in Residence and 2021-2022 Interim Chair. What a year!

 

Oh, to be Young!

Written by: Stella Cofoid

Creative Program Director and Senior Lecturer Dr. Mark Allen Named to Young Ones Jury. 

The Young Ones Competition critiques and scores the essentials of Advertising: portfolios, briefs, and art direction. The partnership between One Club and Southern Methodist University dates back to 2005, around the same time as the groundbreaking of the Temerlin Advertising Institute. Dr. Mark Allen, an undergraduate and graduate-level professor, has been selected for the fourth year in a row to be on the Young Ones jury. He has served in several different capacities each time he has been chosen. This year, he is serving in the “Portfolio Competition,” which recognizes the world’s best student portfolios. The portfolios are examined and scored based on the entirety of their content, not just one singular campaign. When asked his thoughts on working alongside some of his former students as a juror, Dr. Mark Allen states that he feels “proud and humbled, as contradictory as that sounds.” Proud and humbled, complementary terms rather than contradictory, serve to prove the eloquence and pour of knowledge that professors at the Temerlin Advertising Institute instill into their students as the students become respected colleagues. Alumni that have also served in this capacity are Greg Peterson, Morgan Hoff, and Tanner Thompson, just to name a few. These students have gone on to lead impeccable careers and are widely respected in their fields. Through moving up in agencies, curating Super Bowl commercials, and more, their success signifies the due diligence of their own internal drive and the professors that showed them how to be passionate about their work. 

 The “Student One Show” is an exclusive exhibition of the top portfolio programs in the country. As Temerlin grew, so did the talent of the students, readily preparing them for a competition of this scale. In 2010, this sentiment proved true as the Temerlin Advertising Institutes students had more than twice as many pieces accepted into the show than a graduate-level program competitor. The competition shifted once it went to an invitation-only, international competition in 2015, to which our students still kept up and shattered undergraduate barriers and were awarded based on their creative and strategic excellence. 

This global creative competition is no walk on the yellow brick road. It is magnificently packed with the world’s most creative talent. Dr. Mark Allen, aware of the talent that this competition attracts, plays on this to get his students ready for the quest. Berghs School of Communication in Stockholm is a strong stand-out competitor year after year. Dr. Allen stated that to rile his students up to go up against the smart and creative work of Berghs in 2008-2010, he made the passwords on all of the creative studio computers “beat_the_swedes.” Witty and passion-driven, the 15 creative students selected each year earn their keep. There is no formulaic trick to the creativity that each cohort of students brings to the table. The reason and difference with the students of Temerlin? Dr. Allen declares it is because of the family atmosphere that the program promotes and maintains between students and faculty. It is the differentiating factor between TAI students and professors’ work and others that enter the competition. 

Please help congratulate Temerlin’s very own Dr. Mark Allen on his contribution to the Young Ones Competition throughout the years, being selected for the fourth time as a juror, and for his continued success in contributing to the passions and creativity of his students. 

Cheers, Dr. Mark Allen! 

TAI TAKES HOME 30 AWARDS AT THE DALLAS ADDYS

Written by: Stella Cofoid

“The weight and distinction of these awards are marked not only by the talents of the students, but also by the win over many large and world-renowned agencies that were also in direct competition” 

Amongst the extraordinary, with an extravaganza to match, the annual ADDY’s was held on February 26, 2022. An exuberant and staggering 30 of the 38 student awards were awarded to Temerlin Advertising Institutes undergraduates at the annual symposium. Students took home twelve bronze awards, twelve silver, five gold, and the “Best of Show” award. TAI’s students, amongst professionals and other institutes of higher enrollment, was the only undergraduate program to take home a gold award. The weight and distinction of these awards are marked not only by the talents of the students, but also by the win over many large and world-renowned agencies that were also in direct competition from the Dallas-Ft-Worth metroplex.

When asked about the distinction and rigor of this competition, undergraduate professor Dr. Mark Allen stated that he was “very proud of this group of students and my TAI colleagues who have helped nurture our small-but-mighty program.” Dr. Allen pays special tribute to Willie Baronet and Cheryl Mendenhall, as it is through their creative guidance that “Temerlin continues to punch in a much heavier weight class than our size would typically allow. What other universities attempt to do with hundreds of students and dozens of faculty, we’ve been able to accomplish with a highly-skilled “special ops” group,” Dr. Allen states.

The praise won’t stop here. The winners of these awards will move to the District Ten competition, of which include all finalists from Texas, Louisiana, Arkansas, and Oklahoma. From there, Nationals will follow suit showcasing the best talent from across the United States on both the undergraduate and professional level. 

Congratulations to the following Dallas ADDY Winners for 2022. You are a part of what gives Temerlin its astute distinction and credibility in such a subjective field. 

Bravo! 

 

DALLAS ADDY WINNERS 2022

BRONZE / Dallas Ballet Academy > Out-Of-Home Campaign

Ceci Luther and Thida Sok

 BRONZE / Hearing Loss Association of America > Integrated Campaign

Ethan Rios, Ra Kazadi, and Thida Sok

 BRONZE / Inkbox Temporary Tattoos > Magazine Advertising

Anika Crouser and Sophie Heidenreich

BRONZE / Temerlin Advertising Institute > Out-Of-Home Poster Campaign

Tessa Conti

 BRONZE / Lodge Cast-Iron Skillets > Integrated Campaign

Caroline Soja and Ceci Luther

 BRONZE / QuadPay: Indulge Yourself > Art Direction

Natalie Castillo

 BRONZE / Story Corps / NPR Podcast > Out-Of-Home

Brittany Cooksey and Grace Peek

 BRONZE / Temerlin Advertising Institute > Art Direction

Tessa Conti

 BRONZE / Divorced Beheaded Died Survived > Book Design

Sarah Scambray

 BRONZE / US Postal Service: Through it All > Magazine Advertising 

Ethan Rios and Palmer Beldy

 BRONZE / Ring Video Doorbell > Integrated Campaign

Ra Kazadi

 BRONZE / Sabrina Handal Business Card > Stationery 

Sabrina Handal

 SILVER / Trust & Will Online Estate Planning > Integrated Campaigns 

Elizabeth Skrmetta and Charlotte Jernigan

 SILVER / Apartments.com > Out-Of-Home

Maggie Daly and Wolffe Bonewell

 SILVER / Obsessed with the Beard Feature > Publication Design

Sarah Scambray

 SILVER / Protect Your Hearing PSA > Out-Of-Home

Ethan Rios, Ra Kazadi, and Thida Sok

 SILVER / Protect Your Hearing PSA  > Magazine Advertising

Ethan Rios, Ra Kazadi, and Thida Sok

 SILVER / Trust & Will Online Estate Planning > Copywriting 

Elizabeth Skrmetta and Charlotte Jernigan

 SILVER / Angi’s List > Magazine Advertising

Alexa May

 SILVER / Apartments.com > Copywriting

Maggie Daly and Wolffe Bonewell

 SILVER / Dad Grass: Low Dose Hemp Joints > Integrated Campaign

Sarah Scambray and Sam Zimmerman

 SILVER / Gabb Wireless Phones for Kids > Copywriting

Helen Cheever

 SILVER / Girl Scouts > Magazine Advertising 

Meriel Upton and Olivia Hernandez

 SILVER / Half Price Books > Integrated Campaign 

Sarah Scambray, Palmer Beldy and Sam Zimmerman

 GOLD / LEGO: When did you stop building? > Animation or Special Effects 

Elizabeth Skrmetta and Ethan Rios

 GOLD / LEGO: When did you stop building? > Television Advertising 

Elizabeth Skrmetta and Ethan Rios

 GOLD / LEGO: When did you stop building? > Art Direction

Elizabeth Skrmetta and Ethan Rios

 GOLD / The One Club: Pay Your Interns PSA > Integrated Campaigns

Grace Peek and Palmer Beldy

 GOLD / Waffle House: Your House Away From Home > Integrated Campaigns 

Megan Ferm and Brooke Betik

 BEST OF SHOW / LEGO: When did you stop building? 

Elizabeth Skrmetta and Ethan Rios

Best of Show winners Ethan Rios and Elizabeth Skrmetta with professors Willie Baronet and Mark Allen

 

 

 

 

 

 

 

 

Watch the ‘Best of Show’ ad here: https://vimeo.com/654037863

Professor Nicole Haddad Earns Business Leadership Teaching Excellence Award

Temerlin Professor Shares Corporate Experience with SMU Cox Students

Nicole Haddad, Founder and CEO of ArtWorks, presented a seminar titled Grow Your Confidence to Achieve Limitless Possibilities on March 9, 2022, as part of the Edwin L. Cox Business Leadership Center’s programming for Cox MBA students. Through the BLC, Cox graduate students gain insight into various facets of business leadership. BLC instructors are business leaders drawn from prominent national and international companies who come to the SMU campus to share their extensive knowledge with Cox students. BLC Instructors include representatives from ArtWorks, Accenture, Bank of Texas, PepsiCo, Texas Instruments, and many more. Although no class credit is given for attendance, students consistently rate what they have learned from BLC instructors as extremely valuable, and many students say that the BLC was a major factor in their decision to pursue business.

Nicole Haddad earned a Business Leadership Teaching Excellence Award for her presentation, which means that the students attending rated the seminar as a 4.8 or higher out of a possible “perfect” rating of 5.

For additional information on the BLC, visit http://www.cox.smu.edu/web/blc/blc ###

The Business Leadership Center at the Cox School of Business, SMU Kate Hoedebeck, Director

Advertising Executive Gordon Law Named New Temerlin Interim Chair

GordonLaw_Headshot

By: Sarah Jane Eckelkamp

Gordon Law, Dallas advertising and marketing executive with over 40 years of experience, has been named interim chair of the Temerlin Advertising Institute at SMU Meadows School of the Arts.

Law began his career in education with SMU in 2011. After eight years of being an adjunct and two years of being a visiting professor of practice, he cannot imagine his life without teaching and feels this is where he is meant to be. Professor Law will continue to teach several classes on various topics, including Internet and Mobile Advertising, Advertising Media, Digital Media Strategies, and Strategic Brand Management.

“Teaching is the absolute greatest blessing I have had in my professional career: The classroom is my happy place, and being in a position to help my students and fellow faculty in and outside the classroom is what I enjoy most,” said Law.

After graduating from Oklahoma State University with a degree in advertising and public relations, Law began his professional career and has had the opportunity to work with several national advertising agencies: Moroch, Grey, Backer & Spielvogel, and Bozell. For the past six years, he has served as president of Swimming Duck, a marketing and media service based in Dallas. He has also lent his expertise in media strategies, agency management, business, and brand development to other regional agencies like Keller Crescent Company; Hadeler, Sullivan & Law; and Slingshot.

Law’s hopes for this new role are high, and after being in business for more than four decades, he is excited to step into a position that consistently gives him new perspectives to learn while also providing him the honor of teaching. Students have shared their excitement for his increased involvement in the Temerlin Advertising Institute, and we are delighted to have someone with such significant experience overseeing our operations.

Dr. Carrie La Ferle, Temerlin Advertising Institute Professor, Receives National Kim Rotzoll Award for Advertising Ethics and Social Responsibility

Carrie LaFerle

Award presented by the American Academy of Advertising recognizes long-term commitment to ethics in the field 

by Caroline Pritchard 

In March, Temerlin Advertising Institute professor Dr. Carrie La Ferle received the Kim Rotzoll Award for Advertising Ethics and Social Responsibility. 

The award given by the American Academy of Advertising recognizes individuals who have demonstrated an outstanding commitment to advertising ethics and social responsibility throughout their careers. It has only been given eight times since its inception in 2004.

La Ferle has been teaching advertising ethics for over 20 years and also conducts research on how culture impacts advertising effectiveness and consumer behavior. She has more than 50 published articles on culture and a recent book on preaching and advertising. Prior to academia, she worked in the private sector in an advertising agency in Toronto followed by four years in Japan with a licensing and merchandising company.

La Ferle holds a Ph.D. in advertising from The University of Texas at Austin, an M.A. in advertising from Michigan State University and a B.A. in sociology from the University of Western Ontario.

Receiving the Kim Rotzoll Award is especially meaningful to La Ferle because she had a personal connection to the award’s namesake. Rotzoll, who died in 2003 and received the first award posthumously, spearheaded ethics in advertising research. “Kim was a pioneer in the field of advertising ethics,” La Ferle says. “We would frequently discuss ethics at conferences.”

Former recipients are close colleagues of La Ferle’s. “The people who have received the award before me are pretty amazing,” she says. “We use each other’s research or books to further our understanding of advertising ethics and in teaching to impact students entering the field.”

La Ferle was inspired to pursue advertising as a career by her father, who also worked in advertising. But at the time in Canada, advertising degree programs did not exist.

“I had planned on business school — thinking that’s where I would take advertising classes. However, I found two classes in sociology related to advertising,” she recalls, “and this launched my pursuit of advertising and later ethics.”

La Ferle is currently conducting studies in several different areas. A special interest of hers is cultural intelligence.

“The more people know about different cultures — and not just race and ethnicity —the more opportunities there are for messaging that is broader, has a bigger reach and is more effective,” she says.

She’s also studying how consumers respond to religious symbols in advertising, and how both advertising professionals and consumers think about advertising ethics and deception in advertising.

La Ferle came to the Temerlin Advertising Institute in 2007 to help design and grow a master’s program with a focus on social responsibility. She began teaching international advertising and ethics in advertising right away. When the master’s program debuted in 2009 it was one of the first of its kind.

“It just took off and soared,” she says. “People in the industry really appreciated that new perspective — that you can market a product, but do it in a way that is still socially responsible.”

Today, advertising majors at SMU are required to take advertising ethics and minors are encouraged to take it. Some schools have followed suit. The University of Oregon now has a similar program led by fellow Rotzoll Award recipient Dr. Kim Sheehan. However, at many schools advertising ethics is still not offered as a core course.

 

“There are other classes that are thought to be more important to get the students out with the skills they need, like a media class or a campaigns class,” La Ferle says. “But at Temerlin, we feel it should be at the core of everything students learn.”

La Ferle starts her classes by exploring why a person should be ethical. “You can’t expect an ad agency to act ethically if individuals do not understand how ethics impact their lives more broadly,” she says.

Her philosophy is that being ethical has benefits not just for society, but also for the advertising industry, brands — and individuals themselves. “I’m a full believer in the win-win-win,” she says. “Research shows that you are more satisfied with who you are when you follow your own morals and beliefs.

“It’s a win for an individual who behaves ethically and when brought to the profession, brands can then hold their heads high and build stronger relationships with consumers,” she continues. “You don’t want to be friends with someone who’s not honest and truthful. So why would a consumer want to build a relationship with a brand that’s not honest and truthful?”

The same goes for fair representation. “You sell things to people if you’re resonating with them and recognizing what’s important to them,” she says. “Ads selling products for 60-year-olds must understand and then represent the experience of people who are 60 to be most effective.”

Early in La Ferle’s classes, students must contemplate advertising as an institution and how it originated. “We ask, ‘What use did it have? Why did it come about and what problem did it solve?’” she says. “Because that’s usually how an institution arises.”

La Ferle explains that advertising was first used to deal with greater supply than demand: Mass communication created an opportunity to alert broad swaths of people to products that were available and to raise demand for them.

A lack of demand is no longer an issue, but La Ferle says advertising still solves problems by educating consumers and aligning products with a greater purpose important to those consumers.

“Procter & Gamble does it quite well,” she says. “Advertising for the Always feminine hygiene brand helps girls be confident and stay in school, so they can go on to do amazing things.”

In her career, La Ferle has witnessed plenty of changes to the advertising industry and public perception of it. Today, there is more awareness of the concepts she teaches, like fair representation and unconscious bias. And consumers have started expecting brands to be more socially responsible.

“While we grew our program in social responsibility, brands were jumping on the bandwagon with cause-related marketing,” she says. “Students don’t question the need for a class like this today. But I still don’t think they come in understanding the whole range of topics covered in advertising ethics.”

Although consumers are savvier today and more aware of ads that invade their space — by interrupting a show they’re streaming, for example — La Ferle says they aren’t always aware of how pervasive ads are.

“People don’t generally know how much ads influence them,” she says. “I’ll have some students say, ‘Ads don’t really affect me.’ And meanwhile they’re wearing a Gap T-shirt. I’ll say, ‘Well you’re an ad right now.’”

One of the main things La Ferle hopes to impart to students before they graduate is that advertising can be powerful in it messaging ability, yet it is inherently neutral.

“It’s a tool to communicate information and grab attention — and the outcome of an ad can be good or bad. It really depends on the source that’s using it,” she says. “I tell my students to go out and create ads that have great messages, move market share for your brand and move society in a positive way.”

TEMERLIN STUDENTS WIN RECOGNITION IN PRESTIGIOUS NATIONAL AND INTERNATIONAL COMPETITIONS

Cholula Advertisement

By Caroline Pritchard

The Temerlin Advertising Institute is celebrating numerous students who have been recognized by prestigious advertising competitions such as the Dallas Society of Visual Communications National Student Show & Conference, the Society of Publication Design Student Competition, the American Advertising Federation Student Awards and more.

Some ceremonies remain online this year, but it has nevertheless been a successful awards season, proving that Temerlin students continue to stand apart. “We are tied with last year in terms of the number of awards that we’ve won, but we’re not even halfway through the year yet,” says Senior Lecturer Mark Allen.

Allen attributes the success to Temerlin’s exceptionally smart students, as well as the program’s balanced approach. “We focus first and foremost on the concept. The work we are looking for isn’t just eye candy,” he says. “It has to have something smart and strategic behind it, and we also push our students in the area of craftsmanship.”

Students are still waiting to hear back on some competitions, including the Communication Arts Advertising Annual Competition. Several Temerlin students have already made the shortlist of that organization’s Design Annual Competition. Overall, Allen is very optimistic. “I fully expect that this will be our most successful year ever in the awards space,” he says.

This year’s successes also include four wins at the American Advertising Federation Student Awards — the national ADDY Awards — which will be covered in a separate blog post. But continue reading to learn more about some of the student work that caught judges’ eyes at other top competitions this year.

Big Wins at the DSVC National Student Show & Conference

Five Temerlin students had work accepted into this year’s National Student Show & Conference, hosted online in April. “That’s a big deal on its own,” says Allen.

The results were even more remarkable. Temerlin nearly swept the “best of” advertising categories, won two special awards, and took home a total of $1,600 in prize money.

“Even though everything was virtual this year, the show was incredible,” Allen says. “In fact, it didn’t feel like a student show at all—a sentiment that was echoed by several professionals on the jury this year.”

Tupperware Logo — Maria Archundia

Accepted Into Show

Maria Archundia was recognized for her smart and simple Tupperware logo. “The National Student Show is a fiercely competitive, design-centric venue that attracts top four-year graphic design programs from across the country,” Allen says. “The fact that Maria got her Tupperware logo into one of the most difficult categories in the entire show as a graphic design minor speaks volumes about her and our small-but-mighty program.” Archundia was recently hired as an art director at Dieste, an agency in Dallas.

Nair for Men Campaign — Ethan Rios

Accepted Into Show

Rios entered Temerlin last year as an aspiring art director, but recently it’s his copywriting that has made waves. When Allen saw Rios’ campaign for Nair for Men, he immediately knew the headlines were what made it special. “I told him, ‘I know you think of yourself as an art director, but I really think you should enter this in more than one category,’” Allen recalls. “It’s so funny and well written.”

            Gabb Wireless Campaign — Helen Cheever

            Best of Category: Copywriting ($200 Prize)

Helen Cheever’s campaign for Gabb Wireless’ streamlined, kid-friendly phones speaks powerfully to protective parents with headlines like “Sometimes, parents want less for their kids.” What makes it even more impressive is that it’s the first campaign she ever produced. “Copywriting is a specialized skill that usually takes several semesters to hone,” Allen says.

Cholula Hot Sauce Campaign — Sam Zimmerman

            Best of Category: Out of Home ($200 Prize)

Zimmerman had a simple but intriguing idea for a Cholula campaign: Bold flavor stands out. Intriguing enough that commercial photographer Stewart Cohen offered to shoot it for him. “This campaign pushed me out of my stock photo comfort zone and allowed me the experience of the planning and work that goes into executing and producing a campaign,” Zimmerman says, calling it his best experience at Temerlin to date. Cohen later invited him to work as his photography assistant, giving Zimmerman a taste of what it’s like to work for real clients.

23andMe Digital Campaign — Meredith Welborn and Luke Lockwood

Best of Category: Video/Commercial ($200 Prize)

Best Use of Paper sponsored by Lindenmeyer Monroe Paper ($500 Prize)

Colossal Innovation Award ($500 Prize)

This creative digital commercial campaign used strips of paper and stop motion animation to illustrate how DNA testing reveals personal history. The creators are art director Meredith Welborn and copywriter Luke Lockwood, who were both advanced portfolio students.

“It’s the first time I’m aware of that an advertising campaign has won Best Use of Paper,” Allen says. “This was the award we went nuts over. We just couldn’t believe it because that award always goes to a really high-end graphic design piece like a packaging or book design project.”

While the concept for the 23andMe campaign took months to refine, the actual commercials came together in just a few weeks. “It was a Hail Mary,” Welborn says. “I shot all the photos on the ground with a makeshift tripod and backdrop made from a Post-it easel over Thanksgiving break while I was in California. It really showed me that you don’t need a studio or fancy equipment to create a great ad. It’s all about the idea.

“I feel extremely grateful to have gone through the creative program at SMU,” she continues. “Most people have to go to a separate portfolio school to learn what we learn during undergrad.”

Welborn and Lockwood graduated in May; Welborn is currently interning at BBDO New York, and Lockwood is returning to SMU in the fall to pursue a graduate degree in finance.

See both commercials here and here.

Communication Arts Design Annual Competition: Three Temerlin Students Make the Shortlist

Current Temerlin student Sarah Scambray and recent graduates Anna Rose Corell, Rani Vestal and Maria Archundia made the shortlist for the Communication Arts Design Annual Competition. “This is one of the premier award venues for design,” Allen says.

Archundia once again received recognition for her sleek Tupperware logo, while the other students were acknowledged for book designs. Scambray’s design was for DIVORCED BEHEADED DIED DIVORCED BEHEADED SURVIVED: The Truth About the Wives of King Henry VIII, and Corell and Vestal collaborated on a design for Darkness. Finalists will be announced at the end of this year.

After graduating in May, Corell was hired as a copywriter at The Richards Group in Dallas. Vestal, who graduated in 2020, recently accepted a position as a designer at Paperwhite-Studio in New York.

Applied Arts Magazine Student Awards Competition: Temerlin Breaks Into Publication

For the first time, Temerlin students will be published in Applied Arts magazine. Anna Rose Corell, Rani Vestal and Sarah Scambray received awards for publication design, while Meredith Welborn and Luke Lockwood won for their 23andMe digital campaign. The annual competition is based in Canada and the magazine will come out in November or December.

Allen explains one of the things that makes this honor so special. “Back when I graduated, one of the coolest things was that a lot of award-winning work still got printed in magazines that people could buy,” he says. “There are so few print magazines anymore, but Applied Arts is one of the hold-outs.”

Publication Design Student Competition: Sarah Scambray Takes Third Place

In another Temerlin first, a student has placed in the winner’s circle of this highly competitive international contest judged by representatives of esteemed publications such as The New York Times Magazine, Variety, Fast Company and Cosmopolitan. Graphic design minor Sarah Scambray won third place for her spread featuring professional basketball player James Harden and his signature beard—it’s the same one that will appear in Applied Arts magazine later this year.

“This was one of my favorite projects, mostly because the subject matter presented so many fun possibilities,” Scambray says. “When I found out I received third place I was very surprised and ecstatic—it’s always an honor to have your work validated, especially in a creative industry where everything is so subjective.” Scambray is currently interning as an art director at Slingshot in Dallas.

One Club for Creativity Young Ones Competition: Temerlin Well Represented on Jury, and 23andMe Wins Merit Award

In March, the One Club for Creativity announced the jury for its student Young Ones competition. The jury included Allen, as well as Temerlin alumni Morgan Hoff, Greg Peterson, Helen Rieger, Sofia Rosell, Tanner Thompson and Gabe Towles. Allen points out that these graduates are all under 30 years old, but have already won awards for their work for major brands.

“Morgan Hoff graduated in 2017. But she has already produced Super Bowl commercials for Snickers. Top commercials that everybody is talking about,” Allen says. “Some of these students have only been out of school three or four years, so it’s quite impressive that they were asked to be judges in a competition at this level.” Competition results were announced in June, and the 23andMe campaign by Meredith Welborn and Luke Lockwood won a “Merit” award.

Lürzer’s International Archive: Kong Dog Toys Campaign Nominated for Student of the Year Award

Temerlin alumni Kell Klopp ’20 and Megan Cruikshank ’19 were nominated for the Lürzer’s International Archive Student of the Year Award for their campaign for rubber dog toy manufacturer Kong. “There are tough questions in life that no one may ever be able to answer, which we connected to the durability of Kong toys,” Cruikshank says. The result is an illustrated campaign featuring philosophical dog-thoughts and the clever tagline “That’s a lot to chew on.” “It’s just a fun and light-hearted campaign that’s hard not to like,” Allen says.

2021 Temerlin Awards Honor Star Students

At the end of the school year, faculty gathered to vote on the students who stood out among all three Temerlin disciplines: Creative, Digital Media Strategy and Strategic Brand Management. One student whom Allen was particularly impressed by this year is Zainab Noshahi (creative), who received Temerlin’s Social Impact Award.

“This is an award that goes to somebody who, both on campus and off campus, makes a contribution from a social responsibility perspective,” he says. “Over the past year, Zainab started a group that helps students navigate the complexities of being a student of color at SMU, and specifically within the advertising industry.”

See the full list of winners honored at the May 5 ceremony below.

  • Outstanding Academic Achievement in Digital Media Strategy – Hannah Sung
  • Outstanding Academic Achievement in Creative Advertising – Sophie Vos
  • Outstanding Academic Achievement in Strategic Brand Management – Molly Mosby
  • Outstanding Graduate Student – Hillery Lemon
  • Outstanding Graphic Design Minor – Daniel Heard
  • Donald John Carty Leadership Award – Ankita Padarthy
    • The award and stipend are presented to a graduating student in recognition of leadership in the classroom, the Temerlin Advertising Institute, and beyond.
  • TAI Anchor Award – Anna Rose Corell
    • Given to a student who consistently “pulls more than his/her weight” in bringing projects to fruition.
  • TAI Optimizer Award – Abigail Norton
    • Given to a student who demonstrates a desire and aptitude to make work better through superior work strategies and iteration.
  • TAI Social Impact Award – Zainab Noshahi
    • Given to a student who exemplifies aspects of social responsibility in their advertising work and beyond.
  • TAI Resilience Award – Molly Mosby
    • Given to a student who deals effectively with project setbacks while maintaining a positive attitude and demonstrating a resolve to produce outstanding work.
  • TAI Service Award – Kathryn Chavez
    • Given to a student who renders substantial service to the campus at large as well as in the greater community.
  • TAI Team Player Award – Preston Riley
    • Given to a student in recognition of contributions to team projects and activities.
  • Face of TAI Award – Meredith Welborn
    • Given to a student who represents the best of what the Temerlin Advertising Institute is meant to be within Meadows, SMU and/or the advertising industry.

Executive Internship: TAI Graduate Student Noble Farr Reports after Two Weeks at Firehouse

I arrived at Firehouse bright-eyed and on the wrong floor. After finding the correct lobby, I was given a tour by Steve, an incredibly welcoming gentleman who I knew looked familiar but could not pinpoint exactly who he was. I’ll blame information overload and the absence of caffeine. Only after a 20 minute tour of Firehouse’s incredible office did I finally muster up the courage to ask, “And what is it you do, Steve?” To which he kindly and laughingly responded, “Oh—I’m the CEO.” *insert Homer Simpson backing into the bushes meme.

Now only one more misstep away from throwing myself down the proverbial fire-pole, I sat at my desk and took in the surroundings of my new home for the summer. Bobbleheads of celebrated employees lined a corner wall, countless agency awards were polished and reverberating excellence, and a mural of Lil’ Wayne equally encouraged and unsettled me from his perch as my next-desk neighbor. The agency’s mantra of “work hard, don’t be a dick’ was written on another wall, reminding me of both my favorite and only-known quote by Conan O’Brien: “Work hard, be really kind, and amazing things will happen to you.” Like all good agencies, Firehouse takes this a step further.

Most palpable in that moment, however, was a sense of the agency’s powerful culture. A culture that is made up of so many unique and talented individuals that it has created a sub-culture of its own. All are welcomed and all are accepted, contingent, of course, on one’s willingness to spontaneously pause work for the ever-present (and incredibly competitively) foosball game.

Having been at Firehouse for only two weeks now, I am even more excited to continue working here. As a strategy intern, I’ve already been given so many exciting opportunities to research new clients and help work on creative briefs. Within the first week, I was pulled into

Noble Farr, SMU Graduate Student in Advertising
Noble Farr, SMU Graduate Student in Advertising

meetings where I felt welcomed yet often overwhelmed and undeserving to be in such an unfamiliar and real-stakes environment. I’ve learned that while one can excel in academics and think he knows a lot about the advertising industry, learning to put that knowledge into action can be difficult. Thankfully, that’s what internships are for: to find out what you like and don’t like, learn how to tap into the innate and learned abilities one’s been given, and to conquer (at least attempt to) the imposter syndrome that comes with being surrounded by so many experts in their fields.

I thought it appropriate to write myself a strategy brief to help me through this short summer at Firehouse. After all, writing briefs is my job. It consists of asking questions like, ‘What do I want to learn?’ ‘How can I best accomplish my goals?’ and ‘When I leave, how can I make sure my work has made a lasting and positive impact?’ I hope to find these answers along the way, but until then I’ll just keep bettering my strategy skills, improving my foosball game, and working to make Firehouse a Fire-home (had to drop a dad joke in there somewhere).

My first introduction to Firehouse was during an agency tour with Professor Peter Noble. I’m confident that without his and so many other TAI faculty members’ guidance, this summer would look a lot different. Now putting my degree into action, I’m reminded of all the late night group projects and extensive research papers I’ve worked on, and the professors who challenged us to develop our best, most authentic work. Going back to school to complete a master’s degree when most of your friends and peers are starting their careers is daunting, and I had my fair share of second thoughts. However, I distinctly remember walking out of my first class last fall and thinking to myself, “this is exactly where I’m supposed to be.” And that feeling is even more true today.

Professor Sid Muralidharan Panelist at FTC Workshop


On June 24th, Dr. Sidharth Muralidharan, Associate Professor at the Temerlin Advertising spoke at the Federal Trade Commission (FTC) four-hour business workshop series, Green Lights & Red Flags: FTC Rules of the Road for Business.

The Dallas program continued the popular business workshop series that the FTC has held in past years with regional partners in cities across the county. The workshop focused on trending topics in truth-in-advertising law, social media marketing, data security, business-to-business fraud, and other business basics.

Dr. Sidharth Muralidharan, served as a panelist for the session titled “Avoiding a Promotion Commotion.” The session was moderated by Tom Carter, attorney at FTC Southwest Region, and covered six main topics – e-mail marketing, free offers and negative options, children’s online privacy, customer reviews, social media and influencers, and consumer gag clauses. Other panelists included, Iris Diaz (Chief Marketing Office for the Dallas Mavericks), Edward Hynes (Attorney at FTC Southwest Region), and Lea Williams (Adjunct Professor, Thurgood Marshall School of Law).

Designed for business owners, advertising professionals, attorneys, and others who need to know how established legal principles apply in today’s fast-moving marketplace, the program offers practical insights from Texas business leaders and recognized experts in consumer protection law and cybersecurity.