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AAA Better Advertising. Better World. Faculty Social Responsibility

Dr. Carrie La Ferle Recognized for Career Promoting Advertising Ethics and Social Responsibility

Dr. Carrie La Ferle of the Temerlin Advertising Institute at Southern Methodist University was awarded the prestigious Kim Rotzoll Award for Advertising Ethics and Social Responsibility. The award has only been given nine times since 2004 with La Ferle following the likes Ivan L Preston (2005), Herbert Jack Rotfeld (2006), Richard W. Pollay (2007), Wally Snyder (2009), Les Carlson (2010), Meme Drumwright (2013), Jerome Williams (2018) and Kim Sheehan (2019). Carrie said she was honored and absolutely beaming with gratitude to be included among these esteemed colleagues.

Kim Rotzoll spearheaded the teaching and research of ethics in advertising, from media ethics to the study of advertising as a social and economic institution in society. He was Dean of the College of Communications at the University of Illinois Urbana-Champaign for over ten years and prior to that, head of the department of advertising, one of the best ranked research advertising programs in the country. Kim died in 2003 at the age sixty-eight and the award was created to recognize individuals demonstrating an outstanding commitment to advertising ethics and social responsibility.

Dr. La Ferle was praised for….over twenty years of teaching ethics in advertising to undergraduate and graduate students, contributing to the design and now thriving MA in Advertising program at TAI with social responsibility at its core, her outstanding contribution to research, and her continued active service to the profession nationally and internationally, promoting teaching and research in ethics and social responsibility in advertising.

The American Academy of Advertising is the top advertising organization for advertising scholars interested in advertising research and education. It oversees many advertising journals, including the premier journal in the field, the Journal of Advertising.

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AAA Conference Faculty Presentations Faculty Research

Faculty Highlights: 2021 Conference of the American Academy of Advertising

During the annual American Academy of Advertising conference held virtually from March 18-20, 2021, Dr. Quan Xie of SMU’s Temerlin Advertising Institute captivated a global audience with her research titled, “Advocating Corporate Social Responsibility in these Uncertain Times of Covid-19? The Moderating Effect of Threat Persuasion in CSR Advertising.” Dr. Xie also is an active member of the AAA Membership Committee, helping to interact and grow the existing membership, currently located across 20+ countries.

Contributing to this growth, Dr. Sid Muralidharan and Dr. Carrie La Ferle joined in meetings with their Global & Multicultural Committee members to foster research and teaching across a broad range of local, national, and international cultural issues. 

Distinguished Chair, Professor of Advertising and Director of the Temerlin Advertising Institute, Dr. Steven M. Edwards was also front and center at the American Academy of Advertising Conference, being thanked for his past service as Treasurer on AAA’s Executive Committee, continued support of doctoral research awards.