Marin Berardi, a second year MA student in the Temerlin Advertising Institute’s Strategic Brand Management track, has successfully defended her Advanced Research Project. Marin’s research was titled, “Gender Targeting in NFL Sunday Night Football Commercials: A Content Analysis.” According to the chair of Marin’s committee, Dr. Carrie La Ferle, “The committee was delighted with the work undertaken and even more intrigued by Marin’s findings. There are several avenues for future research and many practical implications for advertisers.”
Congratulations to Rachel Peng!
Second year MA in Advertising student, Rachel Peng, successfully defended her thesis research titled, “The Interaction between Music and Message Frame: A Congruity Approach.”
She has been working on this experimental research for the past year and her results show that when the valence of the mood created by the music and the message frame is congruent, effectiveness of the public service advertisements may increase. She examined this using local animal shelter support as the issue featured in the PSAs.
TAI congratulates Rachel on her successful defense and cheers her on in her exciting journeys ahead!