TAI Student Wins Samsung Galaxy S at AAF Dallas Luncheon

Charles Phillips at AAF Dallas Luncheon

Charles Phillips, a member of the SMU Ad Club, won a new Samsung Galaxy S at the 4th Annual AAF (American Advertising Federation) Dallas Emerging Technology Showcase and Luncheon on Tuesday, September 17th. The meeting provided insight into how advertising industry experts are utilizing new technology to develop relationships between brands and consumers. Michael Griffin, Director of User Experience at Bottle Rocket Apps presented “Going Mobile:transforming the way brands communicate with customers.”

Charles Phillips with Samsug Galaxy S
Charles Phillips with Samsug Galaxy S

Consumers expect brands to be as mobile-ready as they are. Meeting this expectation requires new thinking about not just engaging consumers, but the overall customer experience as well. For more information on AAF Dallas, visit: http://www.aafdallas.org.

The SMU Ad Club is a student chapter of the America Advertising Federation (AFF), the US’s oldest advertising trade association. The Ad Club exposes advertising students and aspiring professionals to the industry through agency tours, guest speakers and workshops. For more information about the SMU Ad Club, please email Brice Campbell, Executive-in-Residence for the Temerlin Advertising Institute and the SMU Ad Club Advisor.

Terri Bauer of TM Advertising Visits 2014 MA Cohort

Workshop with Terri Bauer
Workshop with Terri Bauer

Terri Bauer, SVP/Director of Human Resources at TM Advertising, visited on Thursday night with TAI’s second year MA in Advertising Cohort. She provided words of wisdom to the group as they prepare to secure their spring Executive Internships with agencies in Dallas. The workshop focused on resume building tips and interviewing preparation as well as expectations about working in an agency. Each student received one on one time with Ms. Bauer.

Every spring TAI’s second year MA in Advertising Cohort are placed in agencies around Dallas to gain real world experience prior to graduation in May. The process begins in the fall and TAI works with about 20 agencies. The real world experience is invaluable to the students while also providing new ideas and talent to agencies where the students are placed. It’s a win win for everyone.

Terri Bauer with 2014 Cohort
Terri Bauer with 2014 Cohort

TAI Recognized as one of Top 8 Advertising Programs in Digital Marketing/Advertising

image002A recent Interactive Advertising Bureau study of undergrad advertising, marketing and digital media programs recognized the Temerlin Advertising Institute’s B.A. in Advertising with a media emphasis as one of the best in the country.

The study focused on five factors: SMU’s recognition nationally and internationally, the degrees offered, its undergraduate degree requirements, elective courses outside of business, and the ability to take digital media design courses.

SMU was recognized in the top tier with NYU, University of California at Berkeley, Syrcause, and University of Texas at Austin. Tier Two recommendations included: Michigan State University, University of Washington, and the University of Michigan, Dearborn.

image004Along with the undergraduate degree programs, The Temerlin Advertising Institute offers a graduate program focused on responsibility, with a global immersion experience, this year to Hong Kong, and a built in final semester executive internship with Dallas agencies such as: Slingshot, The Richards Group, TM Advertising, Launch, Agency Entourage, Sq1, The Integer Group, Moroch, and others.

Placement has been phenomenal with former students now working at: Publicis Dallas, TM Advertising, The Marketing Arm, The Richards Group, Launch, Loomis, Slingshot, and others.

Apply Now

Educators: We are always looking for bright motivated students, and offer significant scholarships and research assistantships.  Please forward to seniors who might have an interest.

  • Early applications due: January 31, 2014
  • Regular applications due: March 7, 2014

Temerlin Advertising Institute (TAI) invites applications for 2014 research fellows

Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2014 research fellows program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.

The purpose of the TAI research fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!

Who is Eligible? Faculty members on sabbatical, faculty-emeritus, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.

What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000, funding for research up to $2000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.

Deadline for Applications. October 15th – visits to begin the following spring semester; March 1st – visit to begin the following fall semester.

Application Procedure. Please supply the following information to Dr. Steve Edwards (steve@smu.edu), Director of the Temerlin Advertising Institute, by the appropriate deadline:

  1. a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
  2. a current curriculum viate
  3. a two-page description of intended research projects you wish to pursue.

For more information, see the TAI Visiting Fellows Program Announcement 2014.

TAI Alum Celebrates 10 Years of Custom Handbag Business, TAI Faculty Member Invited to Design for Anniversary Collection

Nikki Duong Koenig started her custom, eco-friend vegan handbag and accessories business, Cykochik, in 2003, when she was a student in the Temerlin Advertising Institute’s Creative Advertising program. Ten years later, Cykochik is celebrating a decade of creative and socially responsible design with a new Artists Series 3: 10 Year Collection.

LOVE clutch, designed by Willie Baronet for Cykochik's third Artist Series Collection.
LOVE clutch, designed by Willie Baronet for Cykochik’s third Artist Series Collection.

This new collection will feature the work of six artists from around the world, including TAI’s Visiting Executive-in-Residence, Professor Willie Baronet. Baronet has also designed for Cykochik’s Artists Series 1 and 2. The full collection will be available for customization on Cykochik’s website beginning September 21.

To commemorate a decade of success, Cykochik will host a 10th birthday celebration and Artists Series 3: 10 Year Collection launch party on Saturday, September 21 from 6 – 10pm at the Gallery at MIDTOWN in Dallas. Willie Baronet and Dallas artists Jody Pham and Trung Vuong will be available to talk arm candy and sign personal thank you notes. To attend, please RSVP to RSVP@cykochik.com.

For more information about Cykochik and their 10th birthday celebration and series launch party, visit: https://www.facebook.com/Cykochik?group_id=0. To order your own custom handbag and accessories, including the Artist Series 3, visit: http://www.custom-handbags.com.

TAI Faculty Member Willie Baronet Named Winner of 2013 Fellow Award from AIGA DFW

Willie Baronet
Willie Baronet

The DFW chapter of AIGA, the nation’s largest professional design organization, has announced that Willie Baronet, visiting executive-in-residence at the Temerlin Advertising Institute, will receive the 2013 AIGA Fellow Award, the highest honor bestowed by an AIGA chapter upon one of its members. The award honors senior-level members who have made “a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community,” and takes into account their work in education,

“Our chapter is honored to present the Fellow Award to not just one, but two members who have helped build the foundation for great design in Dallas-Fort Worth,” says Gus Granger, chair of the 2013 Fellow Award Celebration, AIGA DFW president and principal and founder of 70kft. “They have not only built a great name for themselves and their companies, but they have greatly influenced many of the design leaders of our community today, and continue to do so. They’re a major part of our community’s footprint in design, both regionally and nationally.”

During Design Week, Baronet and Temerlin adjunct lecturer Suzanne Larkin will each give a presentation on helping professionals grow as designers and problem solvers. The talks will be presented on September 24 beginning at 7:15 p.m. at 2625 Main St. in Dallas and are open to the public. For tickets and more information, visit http://aigadfwdw.org/.

For the full story, visit: http://www.smu.edu/News/2013/willie-baronet-05sept2013

TAI Faculty & Staff Hold Annual Retreat at Publicis Dallas

TAI Members Hold Retreat at Publicis
TAI Members Hold Retreat at Publicis

Faculty and Staff of the Temerlin Advertising Institute spent August 20, 2013 with Publicis Dallas for their annual departmental retreat. The event happens once a year at different agencies in Dallas allowing for relationships between the Institute and Dallas professionals to be formed and to grow stronger. According to Dr. Steven M. Edwards, Director of the Temerlin Advertising Institute, “The exchange of ideas is invaluable and is one of the key success points to the cutting edge curriculum of the advertising program at SMU.”

Boardroom Brainstorming
Boardroom Brainstorming

Agency professionals typically spend the morning presenting the background of the agency, their vision and work as well as discussing any challenges facing the business. This time is followed by breakout sessions to examine trends and opportunities. After a nice lunch at a local restaurant it is back to work with faculty brainstorming on the year ahead and planning for enhancements to curriculum and other value adding initiatives from workshops to high profile sponsored events.

Cool Community Sharing Area
Community Sharing Area

The experience at Publicis Dallas this year was outstanding with the likes of Sue, Shon, Ros, Steve and a slew of other talented people giving of their time to share their knowledge and insights with us. We look forward to a long relationship with the agency and share in the mutual goal of wanting to help grow the next generation of industry professionals and the Dallas advertising industry.

To learn more about Publicis Dallas, check out their website at http://www.publicisdallas.com.

TAI Students Selected for Publication in CMYK Magazine

Recent Master of Art in Advertising graduate Alex Jarzemsky’s and recent Bachelor of Art in Advertising graduate Monika Hoang’s portfolio works were selected for publication in CMYK’s Top 100 New Creatives. The Top 100 Creatives contest is a worldwide portfolio contest that is open to current students, recent graduates and the self-taught. Categories include art direction, copywriting, illustration, graphic design and photography. Award-winning VP/Creative Director Dave Holloway of Seattle, Washington, selected the works to be published for this particular contest.

Alex graduated from the Temerlin Advertising Institute’s MA in Advertising program in May 2013. He is currently working as an Art Director for Johnson & Sekin in Dallas. Monika graduated from Temerlin Advertising Institute’s BA in advertising program in May 2013, and is currently working as an Art Direction intern at Goodby Silverstein & Partners in San Francisco. TAI is proud of both Alex and Monika and their impressive accomplishments. You can find their work in CMYK Magazine’s Issue #56, which will hit newsstands in October.

For more information on CMYK Magazine and their contests, visit: https://www.cmykmag.com.

TAI Student Participates in Portfolio Night All Star Week in New York

TAI Student Paul Curry attends PN All Star Week

At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Hand picked from Portfolio Night 11, twenty-three creative students from across the country assembled in Manhattan for the purpose of completing a week-long creative advertising challenge, one of whom was TAI’s very own Paul Curry.

The Portfolio Night All-Stars competition was sponsored by Ford and Adobe. The week began with the presentation of the creative assignment on August 5th. After five long, hard days and a few sleepless nights, the All-Stars presented their creative concepts on Friday August 10th. Each team had ten minutes to present to a panel of representatives from Ford, Team Detroit and the Art Directors Club.

Senior TAI student Paul Curry reflects on his experience at Portfolio Night All Star Week: “The trip was frustrating, hard, stressful, awesome, freeing, long, short, and exactly what I thought it was gonna be. It was the kind of experience that gives you experience. Personally I loved talking to these people from all over the country and world about advertising and just life in general. I learned a lot about my own creativity, as well as how to relish frustrating things.”

Curry was selected as Dallas’ All Star on May 22 at Portfolio Night Dallas, which was held at TM Advertising and sponsored by the Temerlin Advertising Institute. His portfolio was ranked highest amongst other top young creatives in the Dallas/Fort Worth advertising community.

To read more about Portfolio Night All Stars and their collaboration with Ford Motor Company, check out their website at http://portfolionight.com/11/archives/10085.

2013 Portfolio Night All Stars
Participants in Portfolio Night All Stars Week