On Wednesday August 19th the Temerlin Advertising Institute (TAI) spent the day at The Marketing Arm in Dallas. The Director of The Temerlin Advertising Institute, Dr. Steven M. Edwards, implemented a “Dallas Advertising Agency” retreat several years ago to grow deeper relationships with agencies while also encouraging a sharing of knowledge between industry and academia. According to Edwards, “We share insights with the best minds in the industry.” Slingshot, Publicis, The Richards Group and now The Marketing Arm have all played host.
The Marketing Arm Founder & CEO Ray Clark kicked off the morning. We were immersed in the latest in social media and activation experiences with the 20 slide – 20 seconds each PechaKucha presentation style from the Insights & Planning team. The business team discussed some of their difficulties and hiring needs, while Alyson Breslyn, the Recruiting Manager spoke with us about their new training program for recent graduates.
A surprise visit from TAI alumni who heard we were in the building gave a lift to the afternoon. Dr. Steven Edwards said “It is always awesome and rewarding to see our former students happy and thriving in industry.” Much appreciation goes out to The Marketing Arm for sharing their space and their precious time!