TEMERLIN STUDENTS WIN RECOGNITION IN PRESTIGIOUS NATIONAL AND INTERNATIONAL COMPETITIONS

Cholula Advertisement

By Caroline Pritchard

The Temerlin Advertising Institute is celebrating numerous students who have been recognized by prestigious advertising competitions such as the Dallas Society of Visual Communications National Student Show & Conference, the Society of Publication Design Student Competition, the American Advertising Federation Student Awards and more.

Some ceremonies remain online this year, but it has nevertheless been a successful awards season, proving that Temerlin students continue to stand apart. “We are tied with last year in terms of the number of awards that we’ve won, but we’re not even halfway through the year yet,” says Senior Lecturer Mark Allen.

Allen attributes the success to Temerlin’s exceptionally smart students, as well as the program’s balanced approach. “We focus first and foremost on the concept. The work we are looking for isn’t just eye candy,” he says. “It has to have something smart and strategic behind it, and we also push our students in the area of craftsmanship.”

Students are still waiting to hear back on some competitions, including the Communication Arts Advertising Annual Competition. Several Temerlin students have already made the shortlist of that organization’s Design Annual Competition. Overall, Allen is very optimistic. “I fully expect that this will be our most successful year ever in the awards space,” he says.

This year’s successes also include four wins at the American Advertising Federation Student Awards — the national ADDY Awards — which will be covered in a separate blog post. But continue reading to learn more about some of the student work that caught judges’ eyes at other top competitions this year.

Big Wins at the DSVC National Student Show & Conference

Five Temerlin students had work accepted into this year’s National Student Show & Conference, hosted online in April. “That’s a big deal on its own,” says Allen.

The results were even more remarkable. Temerlin nearly swept the “best of” advertising categories, won two special awards, and took home a total of $1,600 in prize money.

“Even though everything was virtual this year, the show was incredible,” Allen says. “In fact, it didn’t feel like a student show at all—a sentiment that was echoed by several professionals on the jury this year.”

Tupperware Logo — Maria Archundia

Accepted Into Show

Maria Archundia was recognized for her smart and simple Tupperware logo. “The National Student Show is a fiercely competitive, design-centric venue that attracts top four-year graphic design programs from across the country,” Allen says. “The fact that Maria got her Tupperware logo into one of the most difficult categories in the entire show as a graphic design minor speaks volumes about her and our small-but-mighty program.” Archundia was recently hired as an art director at Dieste, an agency in Dallas.

Nair for Men Campaign — Ethan Rios

Accepted Into Show

Rios entered Temerlin last year as an aspiring art director, but recently it’s his copywriting that has made waves. When Allen saw Rios’ campaign for Nair for Men, he immediately knew the headlines were what made it special. “I told him, ‘I know you think of yourself as an art director, but I really think you should enter this in more than one category,’” Allen recalls. “It’s so funny and well written.”

            Gabb Wireless Campaign — Helen Cheever

            Best of Category: Copywriting ($200 Prize)

Helen Cheever’s campaign for Gabb Wireless’ streamlined, kid-friendly phones speaks powerfully to protective parents with headlines like “Sometimes, parents want less for their kids.” What makes it even more impressive is that it’s the first campaign she ever produced. “Copywriting is a specialized skill that usually takes several semesters to hone,” Allen says.

Cholula Hot Sauce Campaign — Sam Zimmerman

            Best of Category: Out of Home ($200 Prize)

Zimmerman had a simple but intriguing idea for a Cholula campaign: Bold flavor stands out. Intriguing enough that commercial photographer Stewart Cohen offered to shoot it for him. “This campaign pushed me out of my stock photo comfort zone and allowed me the experience of the planning and work that goes into executing and producing a campaign,” Zimmerman says, calling it his best experience at Temerlin to date. Cohen later invited him to work as his photography assistant, giving Zimmerman a taste of what it’s like to work for real clients.

23andMe Digital Campaign — Meredith Welborn and Luke Lockwood

Best of Category: Video/Commercial ($200 Prize)

Best Use of Paper sponsored by Lindenmeyer Monroe Paper ($500 Prize)

Colossal Innovation Award ($500 Prize)

This creative digital commercial campaign used strips of paper and stop motion animation to illustrate how DNA testing reveals personal history. The creators are art director Meredith Welborn and copywriter Luke Lockwood, who were both advanced portfolio students.

“It’s the first time I’m aware of that an advertising campaign has won Best Use of Paper,” Allen says. “This was the award we went nuts over. We just couldn’t believe it because that award always goes to a really high-end graphic design piece like a packaging or book design project.”

While the concept for the 23andMe campaign took months to refine, the actual commercials came together in just a few weeks. “It was a Hail Mary,” Welborn says. “I shot all the photos on the ground with a makeshift tripod and backdrop made from a Post-it easel over Thanksgiving break while I was in California. It really showed me that you don’t need a studio or fancy equipment to create a great ad. It’s all about the idea.

“I feel extremely grateful to have gone through the creative program at SMU,” she continues. “Most people have to go to a separate portfolio school to learn what we learn during undergrad.”

Welborn and Lockwood graduated in May; Welborn is currently interning at BBDO New York, and Lockwood is returning to SMU in the fall to pursue a graduate degree in finance.

See both commercials here and here.

Communication Arts Design Annual Competition: Three Temerlin Students Make the Shortlist

Current Temerlin student Sarah Scambray and recent graduates Anna Rose Corell, Rani Vestal and Maria Archundia made the shortlist for the Communication Arts Design Annual Competition. “This is one of the premier award venues for design,” Allen says.

Archundia once again received recognition for her sleek Tupperware logo, while the other students were acknowledged for book designs. Scambray’s design was for DIVORCED BEHEADED DIED DIVORCED BEHEADED SURVIVED: The Truth About the Wives of King Henry VIII, and Corell and Vestal collaborated on a design for Darkness. Finalists will be announced at the end of this year.

After graduating in May, Corell was hired as a copywriter at The Richards Group in Dallas. Vestal, who graduated in 2020, recently accepted a position as a designer at Paperwhite-Studio in New York.

Applied Arts Magazine Student Awards Competition: Temerlin Breaks Into Publication

For the first time, Temerlin students will be published in Applied Arts magazine. Anna Rose Corell, Rani Vestal and Sarah Scambray received awards for publication design, while Meredith Welborn and Luke Lockwood won for their 23andMe digital campaign. The annual competition is based in Canada and the magazine will come out in November or December.

Allen explains one of the things that makes this honor so special. “Back when I graduated, one of the coolest things was that a lot of award-winning work still got printed in magazines that people could buy,” he says. “There are so few print magazines anymore, but Applied Arts is one of the hold-outs.”

Publication Design Student Competition: Sarah Scambray Takes Third Place

In another Temerlin first, a student has placed in the winner’s circle of this highly competitive international contest judged by representatives of esteemed publications such as The New York Times Magazine, Variety, Fast Company and Cosmopolitan. Graphic design minor Sarah Scambray won third place for her spread featuring professional basketball player James Harden and his signature beard—it’s the same one that will appear in Applied Arts magazine later this year.

“This was one of my favorite projects, mostly because the subject matter presented so many fun possibilities,” Scambray says. “When I found out I received third place I was very surprised and ecstatic—it’s always an honor to have your work validated, especially in a creative industry where everything is so subjective.” Scambray is currently interning as an art director at Slingshot in Dallas.

One Club for Creativity Young Ones Competition: Temerlin Well Represented on Jury, and 23andMe Wins Merit Award

In March, the One Club for Creativity announced the jury for its student Young Ones competition. The jury included Allen, as well as Temerlin alumni Morgan Hoff, Greg Peterson, Helen Rieger, Sofia Rosell, Tanner Thompson and Gabe Towles. Allen points out that these graduates are all under 30 years old, but have already won awards for their work for major brands.

“Morgan Hoff graduated in 2017. But she has already produced Super Bowl commercials for Snickers. Top commercials that everybody is talking about,” Allen says. “Some of these students have only been out of school three or four years, so it’s quite impressive that they were asked to be judges in a competition at this level.” Competition results were announced in June, and the 23andMe campaign by Meredith Welborn and Luke Lockwood won a “Merit” award.

Lürzer’s International Archive: Kong Dog Toys Campaign Nominated for Student of the Year Award

Temerlin alumni Kell Klopp ’20 and Megan Cruikshank ’19 were nominated for the Lürzer’s International Archive Student of the Year Award for their campaign for rubber dog toy manufacturer Kong. “There are tough questions in life that no one may ever be able to answer, which we connected to the durability of Kong toys,” Cruikshank says. The result is an illustrated campaign featuring philosophical dog-thoughts and the clever tagline “That’s a lot to chew on.” “It’s just a fun and light-hearted campaign that’s hard not to like,” Allen says.

2021 Temerlin Awards Honor Star Students

At the end of the school year, faculty gathered to vote on the students who stood out among all three Temerlin disciplines: Creative, Digital Media Strategy and Strategic Brand Management. One student whom Allen was particularly impressed by this year is Zainab Noshahi (creative), who received Temerlin’s Social Impact Award.

“This is an award that goes to somebody who, both on campus and off campus, makes a contribution from a social responsibility perspective,” he says. “Over the past year, Zainab started a group that helps students navigate the complexities of being a student of color at SMU, and specifically within the advertising industry.”

See the full list of winners honored at the May 5 ceremony below.

  • Outstanding Academic Achievement in Digital Media Strategy – Hannah Sung
  • Outstanding Academic Achievement in Creative Advertising – Sophie Vos
  • Outstanding Academic Achievement in Strategic Brand Management – Molly Mosby
  • Outstanding Graduate Student – Hillery Lemon
  • Outstanding Graphic Design Minor – Daniel Heard
  • Donald John Carty Leadership Award – Ankita Padarthy
    • The award and stipend are presented to a graduating student in recognition of leadership in the classroom, the Temerlin Advertising Institute, and beyond.
  • TAI Anchor Award – Anna Rose Corell
    • Given to a student who consistently “pulls more than his/her weight” in bringing projects to fruition.
  • TAI Optimizer Award – Abigail Norton
    • Given to a student who demonstrates a desire and aptitude to make work better through superior work strategies and iteration.
  • TAI Social Impact Award – Zainab Noshahi
    • Given to a student who exemplifies aspects of social responsibility in their advertising work and beyond.
  • TAI Resilience Award – Molly Mosby
    • Given to a student who deals effectively with project setbacks while maintaining a positive attitude and demonstrating a resolve to produce outstanding work.
  • TAI Service Award – Kathryn Chavez
    • Given to a student who renders substantial service to the campus at large as well as in the greater community.
  • TAI Team Player Award – Preston Riley
    • Given to a student in recognition of contributions to team projects and activities.
  • Face of TAI Award – Meredith Welborn
    • Given to a student who represents the best of what the Temerlin Advertising Institute is meant to be within Meadows, SMU and/or the advertising industry.

AWARDS: Creative Students Win 9 AAF Dallas American Advertising Awards

The AAF American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. Temerlin creative students won NINE American Advertising Awards (ADDYs) at the 2020 AAF Dallas awards show last week. “Our students represented us well in front of the Dallas advertising community tonight and with so many gold, silver and Best of Show winners advancing on, we’ll keep representing SMU at the regional and national levels” explains Professor Mark Allen.

Creative students have worked very hard over the past semester to produce several award-winning campaigns, and we couldn’t be happier to see them succeed. Professor Willie Baronet shares: “I’m so proud of all our students for killing it tonight, especially Gaelle and Anna Rose for taking home BEST OF SHOW!  And kudos to the TAI team for creating space for these students to flex their creative brilliance!”

Winners Include:

BEST OF SHOW

Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)

GOLD WINNERS

Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)

Sydney Bottum & Sophie Vos / Hello Fresh! (Magazine Advertising)

SILVER WINNERS

Olivia Childs / Keurig (Magazine Advertising)

Abby Coon & Charlie O’Brien / Slip (Poster)

Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Integrated Campaigns)

Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Illustration)

Olivia Childs & James Klopp / Native Deodorant (Illustration)

Anna Rose Corell & Gaëlle Gachelin / Diptyque (Animation or Special Effects)

AWARDS: TAI 2017-2018 Student and Faculty Awards

It’s time to celebrate another wonderful year of student and faculty accomplishments. We’ve recognized the achievements that make the Temerlin Advertising Institute an award-winning institute at SMU, and we could not be more proud of our talented students and faculty.

Below are all the industry and special awards earned by our students and faculty during the 2017-2018 academic year.

Industry and Special Awards

Industry Recognition

  • AAF’s Most Promising Multicultural Student – Jennifer Nelson and Eric Sedeño
  • AAF American Advertising Awards (ADDYs) – Samantha Butz, Lucas Crespo, Tiffany Giraudon, Jolie Guz, Madeline Khare, Grace LaMontagne, Grey McDermid, Kirsty McLauchlan, Caroline Moss, Jennifer Nelson, Helen Rieger, Eric Sedeño, Matthieu Smyth.
  • AAF Stickell Internship – Austin Inglett and Dalya Romaner.
  • AFF 10th District Scholarship: Alissa Llort and Avery Lewis
  • Advertising Education Foundation MADE Internship: Eric Sedeño
  • Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Alissa Llort
  • DFW Interactive Marketing Association Scholarship – Hannah Tymochko
  • DSVC National Show Best Print Advertising Campaign, Best Copy & Judge’s Choice – Tiffany Giraudon, Laura Walsh and Caroline Moss.
  • National Student Advertising Competition, SMU-TAI’s Ad Team: Third Place and Special Judges Award for Best Market Segmentation

Student Organizations

  • SMU Ad Club Officers
Joanna Fennessy President
Sara Jane Stephens
and Alex Mackillop
Co-Membership Chairs
Lex Pedraza Treasurer
Peyton Turbeville Event Planning Chair
Eric Sedeño Communications
  • National Student Advertising Competition | Ad Team –
    Hayley Banas, Myla Borden, Mary Charles Byers, Amy Cooley, Rita de Obarrio, Harrison Fiveash, Anne-Marie Geisler, Alissa Llort, Alex Mackillop, London Mercer, Shelby Pointer, Juan Reyes, Sara Jane Stephens, Sara Ann Whiteley and Frank Zhang.

Institute Scholars

  • Engaged Learning Project –  Samantha Butz
  • Morris Hite – Zachary Crosby
  • Roger and Rosemary Enrico – Andrea Rosas

Honors

  • Alpha Delta Sigma – Joanna Fennessy
  • Kappa Tau Alpha – Arin Forstenzer, Tiffany Giraudon, Caroline Moss, Rachel Kainer, Cheyenne Tilford.
  • Hunt Scholar – Riley Blair
  • SMU Mortar Board Top 10 Sophomore – Rachel Kainer and Jolie Guz

Institute Awards

The Best Students. The Best Faculty. The Best Advertising
TAI STUDENT AWARDS:

  • TAI Anchor Award – Given to a student(s) who consistently “pulls more than his/her weight” in bringing projects to fruition: Matthieu Smyth.
  • TAI Donald John Carty Leadership Award –Given to a student(s) in recognition of leadership in the classroom, the Institute and beyond:
    Cheyenne Tilford.
  • Face of TAI Award – Given to a student(s) who represents the Institute within Meadows, SMU and/or the advertising industry:
    Joanna Fennessy
  • TAI Optimizer Award – Given to a student(s) who demonstrates a desire and aptitude to make work better through superior work strategies and iteration: Alissa Llort and Eric Sedeño.
  • TAI Outstanding Graduate Student – Given to a student(s) who best represents the academic and professional pursuit of the field:
    Coral Pisek.
  • TAI Resilience Award – Given to a student(s) who deals effectively with project setbacks while maintaining a positive attitude and demonstrating a resolve to produce outstanding work: Kirsty McLauchlan
  • TAI Social Impact Award –Given to a student(s) who exemplifies aspects of social responsibility in their advertising work and beyond:
    Anna Proctor.
  • TAI Service Award – Given to a student(s) who renders substantial service to the campus at large as well as in the greater community:
    Rita de Obarrio
  • TAI Team Player Award –Given to a student(s) in recognition of contributions to team projects and activities:
    Sara Jane Stephens and Jolie Guz.
  • TAI Outstanding Academic Achievement in CreativeTiffany Giraudon.
  • TAI Outstand Academic Achievement in DigitalRachel Kainer.
  • TAI Outstanding Academic Achievement in Strategic Brand ManagementCheyenne Tilford.
  • TAI Student Marshal at Graduation
    Caroline Moss.
  • TAI Undergraduate Reader at Graduation
    Alex Mackillop
  • TAI Graduate Reader  – Deja Sanders. 

 

TAI FACULTY AWARDS

  • Scholar of the Year  –
    Dr. Hye Jin Yoon
  • Service Exemplar   –
    Professor Mark Allen
  • Teaching Innovator  –
    Professor Cheryl Mendenhall
  • TAI Research Fellows  –
    Dr. Sidharth Muralidharan and Dr. Carrie La Ferle
  • Professor Inspiring Excellence
  • Student Support Superstars –  
    Dr. Alice Kendrick, Professor Mark Allen, and Professor Willie Baronet
  • Adjunct Professor Extraordinaire  – Gordon Law
Awards Lunch Room
Dr. Edwards on Stage

TAI Students Win 16 Dallas ADDY Awards

The Temerlin Advertising Institute won 16 ADDYs, including Best of Show and a special Judge’s pick, in the student category of The 56th Annual American Advertising Federation (AAF) Dallas American Advertising Awards on March 8th at The Bomb Factory in Deep Ellum.

The ADDY Awards is the world’s largest advertising competition, receiving over 40,000 entries annually. It is unique among other advertising competitions in that it is the only competition that includes three levels of judging: local, regional and national. For more information about AAF and the ADDY Awards, visit: http://www.americanadvertisingawards.com/

TAI won more awards than all the other 4 schools combined and beat its own all-time record as a program for the number of wins from 2010.

Winning entries were as follows:

STUDENT BEST OF SHOW

CLIENT: An ad for an air purifier
CREDITS: Matthieu Smyth and Jennifer Nelson

JUDGE’S CHOICE

CLIENT: EPIC Meat Snacks
CREDITS: Tiffany Giraudon and Helen Rieger

GOLD AWARD // ART DIRECTION

CLIENT: An ad for an air purifier
CREDITS: Matthieu Smyth and Jennifer Nelson

GOLD AWARD // OUT OF HOME

CLIENT: An ad for an air purifier
CREDITS: Matthieu Smyth and Jennifer Nelson

SILVER AWARD // OUT OF HOME

CLIENT: Zero Gravity Poster Series
CREDITS: Samantha Butz

SILVER AWARD // ONLINE INTERACTIVE

CLIENT: National Parks Service
CREDITS: Eric Sedeño and Madeline Khare

SILVER AWARD // CROSS PLATFORM CAMPAIGN

CLIENT: VH1 Save the Music
CREDITS: Tiffany Giraudon and Caroline Moss

SILVER AWARDS // PRINT

CLIENT: Dr. Bronners
CREDITS: Grace LaMontagne and Jolie Guz

SILVER AWARDS // PRINT

CLIENT: Philips Hue Lighting
CREDITS: Eric Sedeño, Kirsty McLauchlan, Grey McDermid

SILVER AWARD // COPYWRITING

CLIENT: Help USA
CREDITS: Laura Walsh and Caroline Moss

BRONZE AWARD // PRINT

CLIENT: EPIC Meat Snacks
CREDITS: Tiffany Giraudon and Helen Rieger

BRONZE AWARD // COPYWRITING

CLIENT: VH1 Save the Music
CREDITS: Tiffany Giraudon and Caroline Moss

BRONZE AWARD // OUT OF HOME

CLIENT: Ancestry DNA
CREDITS: Tiffany Giraudon and Jolie Guz

BRONZE AWARD // OUT OF HOME

CLIENT: Help USA
CREDITS: Laura Walsh and Caroline Moss

BRONZE AWARD // OUT OF HOME

CLIENT: Airbnb
CREDITS: Laura Walsh and Helen Rieger

BRONZE AWARD // PRINT

CLIENT: Duolingo
CREDITS: Eric Sedeño and Lucas Crespo

TAI Creative Student, Eric Sedeño, said he was thrilled to have won three ADDY Awards this year. “Receiving awards for my work has been so spectacular. It really affirms that I have chosen the right major and the fact that Temerlin has given me an opportunity to be successful outside of the classroom,” he said. “I am so proud of my work and I am so glad other people like it as much as I do. I can’t wait to see if my student campaigns proceed to win more awards!”

The 2018 national ADDY Awards show will take place in Chicago, Illinois on June 8, 2018 in conjunction with The American Advertising Federation (AAF) National Conference, ADMERICA!.

 

TAI 2016-2017 Student Awards

It’s been a wonderful year here at Temerlin Advertising Institute. With so many creative, industry, and SMU awards earned by our students, we could not be prouder. Along with external awards, we’ve recognized some of our students who go above and beyond what is required of them. Below are all the awards, external and internal, earned by our students during the 2016-2017 academic year.

INDUSTRY:

TAI Assistant Director Amy Dahmann and TAI Team Player Award Winner Matthew Smyth

4A’s Multicultural Advertising Internship Program (MAIP) – Idara Akpan

AAF’s Most Promising Multicultural Student – Marisol Moran-Sendra & Sofia Rosell

AAF American Advertising Awards (ADDYs) – Helen Rieger, Jackson Foley, Liz Martinelli, Morgan Hoff, Samantha Butz, Tiffan Giraudon

AAF Stickell Internship – Alex Gurasich

Advertising Education Foundation of Houston Scholarship – Matthew Smyth, Gyeryeong Kim

Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Rita De Obarrio

DFW Interactive Marketing Association Scholarship – Rita De Obarrio

DSVC National Show Best Print Advertising Campaign & Best Copy – Morgan Hoff & Tanner Thompson

SMU:

TAI Professor Muralidharan, Assistant Director Amy Dahmann, and TAI Donald Carty Leadership Award Recipient Jessica Giraudon

SMU Mortar Board Top 10 Sophomore – Jolie Guz

Engaged Learning Project – Samantha Butz

Hunt Scholar – Jessica Giraudon

TAI Student Marshal at Graduation – Paige Brown

TAI Undergraduate Reader at Graduation – Tanner Thompson

TAI:

TAI Anchor Award – Julia Christen, Kelsi Jiang

TAI Donald John Carty Leadership Award – Jessica Giraudon

Face of TAI Award – Marisol Moran-Sendra, Tanner Thompson

TAI Optimizer Award – Helen Rieger

TAI Professor Mark Allen and TAI Resilience Award Recipient Laura Walsh

TAI Outstanding Academic Achievement in Creative – Helen Rieger

TAI Outstand Academic Achievement in Digital – Paige Brown

TAI Outstanding Academic Achievement in Strategic Brand Management – Marison Moran-Sendra

TAI Outstanding Graduate Student – Lauren Lombardo

TAI Resilience Award – Laura Walsh

TAI Responsibility Award – Idara Akpan, Rachel Kainer

TAI Service Award – Ryan Blitzer

TAI Team Player Award – Matthew Smyth

HONOR SOCIETIES:

Alpha Delta Sigma – Amy Cooley, Bari Kesner, Gifford Mellick, Greyeong Kim, Helen Rieger, Jessica Giraudon, Joanna Fennessey, Julia Christen, Laura Walsh, London Mercer, Marisol Moran-Sendra, Matthew Smyth, Nicholas McCall, Paige Brown, Rachel Kainer, Tiffany Giraudon

TAI Alpha Delta Sigma Honor Society Members

Kappa Tau Alpha – Arden Leone, Marisonl Moran-Sendra, Mustafiz Rahman, Paige Brown, Samantha Butz

TAI Alum Jenny Lanier (’11) Featured in 2016 Communication Arts Advertising Annual

TAI Alum (’11) Jenny Lanier has had a very successful career since her graduation from SMU. In her three years as an Art Director at Moroch, Lanier accomplished a lot, working with clients like McDonald’s, Coca-Cola, and Mattress Giant. Recently, Lanier was featured in the 2016 Communications Arts Advertising Annual.

“I was featured in the Communications Arts Advertising Annual for a billboard for McDonald’s,” Lanier said. “The assignment was to push $1 beverages in markets during the summer. Our client wanted something more special. My team and I thought it would be interesting to have a temperature gauge on the billboard to say that each degree of heat is just another reason to grab a drink at McDonald’s.”

One shot of the McDonald's billboard featured in the Communication Arts Advertising Annual.
One shot of the McDonald’s billboard featured in the Communication Arts Advertising Annual. Photo credit: CA Advertising Annual

To be featured in the Communications Arts Advertising Annual is a very special honor for former advertising students. TAI Creative Advertising Professor Mark Allen, also Lanier’s former professor, refers to it as “the golden ring” for creatives.

“It’s special [to me] because it was a publication I frequently referred to as a student,” Lanier said. “CA Annuals were required books for all of our advertising classes. I remember we would go through and flag the campaigns that resonated with us – ones that we wish we had thought of. To think a student might do that with the project I worked on makes me smile.”

This year, Lanier and her team at Moroch won a gold ADDY in the OOH & Ambient category for their McDonald’s “Refresh” campaign. Lanier also won a silver ADDY in 2014 for an Interactive Web Banner for McDonald’s called “Up and At ‘Em.”

“Everyone loves to be told ‘good job,’ especially when you work really hard,” Lanier said. “These awards are just a little pat on the back that let you know you’re on the right track. I was always proud of my peers for getting published or winning awards. It feels good to experience those honors firsthand.”

Jenny Lanier ('11)
Jenny Lanier (’11)

Lanier attributes a lot of her career success to her time in the creative department at TAI, from the student and faculty connections she made to the practical skills she carried into her career.

“I felt incredibly lucky to be under the tutelage of two amazing professors in the creative department: Mark Allen and Glenn Griffin,” Lanier said. “To say they changed my life is an understatement. When I was in the program, they inspired all of us to want to be great while empowering us to get there ourselves. More practically speaking, the rigor of the program helped prepare me to meet deadlines and practice professionalism with my clients. I also met many talented students who have remained very close friends. Having a tight network of alums is invaluable.”

Currently, Lanier is pursuing her Masters of Fine Arts in Graphic Design at the Savannah College of Art and Design in Atlanta. She’s recently accepted an offer to be a Software Designer at IBM in Austin, which she will be starting next summer.

“It’s an exciting time to work in technology,” Lanier said. “I’m eager for all of the opportunities that await me at IBM. My goals for my career have always been to keep learning, work hard, and be proud of myself at the end of each day. I do see myself teaching somewhere down the line. I remember SMU and SCAD professors who made a huge impact on my life. Having a positive influence on other potential students would be extremely gratifying.”

Throughout her undergraduate, graduate, and career experiences, Lanier has learned valuable lessons that she hopes to impart on people who are in the same position she was once in.

“To the creative track students: take advantage of being in Professor Allen’s class,” Lanier said. “It is rare to find someone who not only cares about your academic development, but also cares about you as an individual. Professor Allen is brilliant and I felt like I became smarter just by breathing the same air as he did! So listen to him. To everyone [all students]: Make good connections with both your classmates and professors. Perform in ways that make people want to be on your team. I think you can get a lot of opportunities by being a kind, honest, and hardworking person. Employers will invest in your education and training if they want to work with you.”

For anyone, student or not, looking for a job or trying to establish a name for themselves, Lanier suggests using social media to help build your personal brand.

“On a more tangible level, use your social media presence as a way to show your personality,” Lanier said. “People will comb the depths of the Internet to look you up, so make sure what you say reflects you accurately. If you love photography, showcase your talents on Instagram. If you fancy yourself a comedian, fill your Twitter with shareable one-liners. There are a lot of ways you can convey your personality online, so take advantage of what’s most appropriate for you. An interviewer once brought up one of my Tweets in a meeting because he thought it was really funny. It sounds silly, but it isn’t. Take your personal brand seriously because you always have an audience.”

TAI Creative Students Win American Advertising/ADDY Awards

AAFWinners
SMU Students win local American Advertising Awards

Students at the Temerlin Advertising Institute at SMU’s Meadows School of the Arts won multiple honors, including Best of Show, in the Student category of the annual American Advertising Federation (AAF) American Advertising Awards local competition, hosted by AAF-Dallas on February 26 at the Hyatt Regency Dallas. The awards were formerly known as the ADDYs.

The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 50,000 entries are submitted in local American Advertising Awards competitions. The Student American Advertising Awards, sponsored by the American Advertising Federation and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.

SMU students won awards in three categories, including one bronze, one silver and one gold. The gold-winning entry, a digital/mobile app developed for Einstein Brothers by Mackenzie Keck (B.A. ’14), was named Student Best of Show.

The SMU winning entries were as follows:

BRONZE AWARD

CLIENT: Scotch Blue Painter’s Tape
CATEGORY: Consumer/Trade Publication Campaign
CREDITS: Alexandra Nowlin and Jaimmy Koroma

SILVER AWARD

CLIENT: Dallas Zoo
CATEGORY: Non-Traditional Campaign
CREDITS: Mackenzie Keck and Paul Curry

GOLD AWARD AND STUDENT BEST OF SHOW

CLIENT: Einstein Brothers
CATEGORY: Digital-Mobile Apps
CREDITS: Mackenzie Keck

“We are proud of the work done by these imaginative and enthusiastic Temerlin students,” said Dr. Steve Edwards, chair of the Temerlin Advertising Institute. “There is no greater visibility for advertising students in Dallas than receiving these beautiful awards in front of 1000 professionals.”

Mackenzie Keck, an advertising/creative major with a double minor in film and graphic design, said she was thrilled to have won both a gold and Student Best of Show. “I am especially honored because there were so many outstanding student entries this year,” she said. “The creative program at SMU Temerlin has helped me so much – it provides well rounded training that most other schools don’t have. It lets us get an undergraduate degree and develop our portfolios at the same time.”

Three TAI Creative Students Win National ADDY Awards

Three Temerlin Advertising Students won national ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.

Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign. Julia and Alex worked together on the Seagate project.

The 2012 national ADDY Awards show will take place at the Arizona Biltmore Hotel & Spa in Phoenix, Arizona on June 8, 2013 in conjunction with The American Advertising Federation (AAF) National Conference, ADMERICA!.

The ADDY Awards is the world’s largest advertising competition, receiving over 50,000 entries annually.  It is unique among other advertising competitions in that it is the only competition that includes three levels of judging: local, regional and national.  For more information about AAF and the ADDY Awards, visit: http://www.aaf.org/default.asp?id=18.

Nicole Hodges
Nicole Hodges
Julia Kilgore Heath
Julia Kilgore Heath
Alex Jarzemsky
Alex Jarzemsky