At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Hand picked from Portfolio Night 11, twenty-three creative students from across the country assembled in Manhattan for the purpose of completing a week-long creative advertising challenge, one of whom was TAI’s very own Paul Curry.
The Portfolio Night All-Stars competition was sponsored by Ford and Adobe. The week began with the presentation of the creative assignment on August 5th. After five long, hard days and a few sleepless nights, the All-Stars presented their creative concepts on Friday August 10th. Each team had ten minutes to present to a panel of representatives from Ford, Team Detroit and the Art Directors Club.
Senior TAI student Paul Curry reflects on his experience at Portfolio Night All Star Week: “The trip was frustrating, hard, stressful, awesome, freeing, long, short, and exactly what I thought it was gonna be. It was the kind of experience that gives you experience. Personally I loved talking to these people from all over the country and world about advertising and just life in general. I learned a lot about my own creativity, as well as how to relish frustrating things.”
Curry was selected as Dallas’ All Star on May 22 at Portfolio Night Dallas, which was held at TM Advertising and sponsored by the Temerlin Advertising Institute. His portfolio was ranked highest amongst other top young creatives in the Dallas/Fort Worth advertising community.
SMU advertising major Paul Curry will join 23 other designated All-Stars from around the world in August to compete in a special Art Directors Club challenge to create the best advertising campaign for Ford Motor Company.
Curry, a senior at the Temerlin Advertising Institute in SMU Meadow’s School of the Arts, won a slot in the competition and was named an All-Star on May 23 at the regional “Portfolio Night/Dallas.”
“This is the next generation of young creatives,” says Curry. “I look forward to working with them and I’m going to work hard when I’m there.”
Portfolio Night was founded in 2002 by ihaveanidea and is presented by the New York-based Art Directors Club. The event is held annually in multiple cities around the world on the same night. The Dallas Portfolio Night has been hosted by SMU Meadows’ Temerlin Advertising Institute (TAI) for the past two years; this year’s Dallas event partner was TM Advertising.
“Any time you get an opportunity like this you have to treat it like it’s your big break,” Curry says. “I’m going into it with full expectations that I – and my team – can win.”
“We will be watching back in Dallas to see the exploits of a hometown hero,” says Steven Edwards, director of the Temerlin Advertising Institute. “Paul represents the best TAI has to offer and we are glad his work will be showcased in the global competition.”
Curry built his portfolio with knowledge gained at SMU in classes such as Concepting and Art Direction Studio. His student projects include campaigns for Texas Instruments and Sherwin-Williams Paint.