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Ad Team Better Advertising. Better World. Internships Internships Personal Branding Professional Development SMU Creative TAI Students Undergraduate Students

TAI Student Wade Burton Shares Freelance Design Experience

Many creative advertising students and professionals alike have a working job as a freelance designer. However, not everyone is able to turn it into a successful job outlet. TAI creative advertising student Wade Burton is currently enjoying success as a freelance designer, while balancing the hefty load of schoolwork that comes with his major.

Wade Burton (’18)

Burton didn’t start designing with the intention to be a freelancer. After downloading Adobe Illustrator and playing around with it, he became inspired to constantly create.

“It was a very natural progression from there,” Burton said. “Friends and friends of friends started seeing this work I did, probably on my Instagram or Snapchat, and started reaching out. When labels need to be used, I prefer designer to graphic designer simply because when these people tap me for work, what I have realized they want more than my computer clicking abilities is the way I think, and that’s easily the most rewarding part of the freelance work I do.”

Through his experience freelancing, Burton has become firm in his viewpoint of creativity and creative work. He prefers to take a less mainstream approach to his work for clients.

“My learning experiences freelancing are also fairly nontraditional as far as I understand the industry,” Burton said. “[TAI] Professor Mendenhall once spoke to 99% of graphic design work being able to create on the computer screen what your client dictates to you, and 1% being you executing your vision. I took this to heart, and told myself from the start that I always wanted to operate exclusively in that one percent – to the occasional chagrin of Prof. Mendenhall’s project grading rubrics. I made the conscious decision that if I ever wanted to get into design full-time, I would only do so upon being recognized for my personal style. I hold respect for graphic designers, and I hold even more respect for those who break the mold, going against the status quo and earning recognition and praise for it.”

Created for the Perot Museum, from Burton’s portfolio.

As part of his time in the advertising program, Burton was able to be a member of SMU’s 2016 NSAC Ad Team. Through the Ad Team experience got a glimpse of what it’s like to work under the guidance of superiors.

“Ad Team taught me how to exercise humility and practice respect for authority,” Burton said. “Working under a boss is a subject that my freelance work never really broached on, because I always maintained total control of the product until the contract’s completion. Additionally, Ad Team taught me how rewarding a project’s journey to completion can be once you see it entirely through. Even in summer internships, that feeling of completion is frequently lacking. In the agency world, it can take months or even longer for something like a TV spot to go from project brief to production to airing. Ad Team provided a complete experience of this lifecycle in a single semester, even if it didn’t end on a nationally displayed television commercial.”

TAI’s Creative Advertising program has taught Burton a lot about the creative world, especially the many different approaches to creativity and how to apply that in the advertising industry.

“Temerlin’s Creative program has shaped the way I think about creativity as a whole,” Burton said. “Lots of people will say that you can’t be taught creativity, which I would agree with to some extent. But you can be better taught how to think creatively. Thanks to Mark [Professor Allen] and Willie [Professor Baronet], I have learned to take in everything as inspiration. Whether it’s inspiration for what not to do, or work that I wish I had come up with, I have learned a greater appreciation for everything artistic because sources of inspiration come from all over. Mark and Willie have also taught me the importance of creating good advertising work. Their constant feedback and willingness to help and see us succeed pushes me to always create the best work possible. These are people who I didn’t really know two years ago, and now would be ashamed of disappointing by doing anything short of excelling in this creative program.”

Created for Southwest Acupuncture, from Burton’s portfolio.

Burton is currently an art direction intern at McCann Humancare, a health subsidiary of McCann New York, where he’s been able to put his creativity to the test.

“It’s a pretty common industry stigma to work in health, or pharma as most people will call it,” Burton said. “So I learned quickly to get over that because worrying about other people’s negative opinions of your job can really slow you down and there’s no time for that, especially when you’re working in NYC. I’ve also come to learn that of the most exciting aspects of working ‘pharma’ is that the extensive restrictions breed creative excellence. The second week that I was here, the McCann Health network swept the floor at Cannes, heading home with 25 Lions. Suffice to say, any lingering fears of having to do mundane work subsided upon receipt of that announcement.”

All of his experiences, both school and work-related, have truly helped shape him as a person and guide him towards having a successful career while leading a healthy lifestyle.

“I believe that all of my experiences speak directly to my strengths of independence and adaptability,” Burton said. “Living in New York City is not easy, especially going into a creative field. Being able to live comfortably on my own and constantly roll with the punches has prepared me for life after graduation. I think independence is something extremely undervalued and under-taught. Having friends and a burgeoning social life is fantastic and undeniably necessary to personal health, but finding your own way in this transition out of college into the workforce doesn’t happen if you exclusively live other people’s lives with them and are afraid to be independent.”

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AAF Better Advertising. Better World. Community Outreach Professional Development Professional Organizations Social Responsibility

TAI Sponsors AAF Dallas Shining Stars

Tuesday June 13, Temerlin Advertising Institute attended AAF Dallas’ Shining Stars Award Luncheon as the presenting sponsor of the event. The event honored twenty women in the Dallas advertising industry who have incredible ambition, work ethic, creativity, and leadership.

TAI was proud to be the presenting sponsor of this inaugural event and honor these extraordinary women in our local industry.

“AAF’s 2017 Shining Stars possess a range and depth of experience that is truly impressive,” TAI Professor Peter Noble said. “They are literally stars in the advertising business. They are also ideal role models for our students. SMU’s Temerlin Advertising Institute is proud to sponsor this important celebration of their achievements.”

The event was just one of many partnerships that Temerlin Advertising Institute is a part of in the Dallas area.

“The Institute strongly believes in supporting, rewarding, and recognizing advertising executives and are proud to sponsor this event,” TAI Director Steve Edwards said. “We are involved with industry organizations like AAF Dallas to help support future colleagues. We’re happy to help the AAF build industry in our market in any way we can.”

Click here to view this year’s Shining Star Recipients.

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Better Advertising. Better World. Professional Development SMU Creative TAI Alumni TAI Students Undergraduate Students

TAI Students Attend Alumni Gathering in New York City

TAI Professor Willie Baronet (right) with TAI class of 2016 alums.

Thursday May 18, many TAI students attended an Alumni Gathering event in New York City as part of MayTerm courses in New York. They got to mix and mingle with many SMU and TAI graduates from many different classes. These alumni are now thriving in their careers in New York City and took the opportunity to connect with and talk to current students.

Many TAI students have aspirations of working in New York City after they graduate, so getting to meet with alums who were in there shoes merely a few years ago was very motivational for them.

“The event was such a great way to network with the NYC TAI advertising community,” TAI student Joanna Fennessy said. “Especially as a rising senior wanting to work in advertising in the city post graduation, I found the event extremely useful and inspiring. I was able to talk to all kinds of alums working in agencies, with brands, and for consultancies. It broadened my knowledge of the industry and my network within in a city other than Dallas for a change!”

TAI students Caroline Moss (’18), Morgan Hoff (’17), and Helen Rieger (’17).

Many TAI students on the Creative track appreciated the chance to meet former TAI Creative students and listen to their advice.

“The networking event was an incredible opportunity for the Creative track students,” TAI student Jolie Guz said. “It was crazy to meet other creatives who were in our shoes on the same trip a year ago, but are now working for agencies like Digitas and Wieden+Kennedy. I was not only able to meet SMU alumni in the New York area on this trip, but I also had the chance to get closer with a lot of my friends in the creative track as well.”

All the students on the New York trip appreciated the occasion to bond with fellow students and to learn more about advertising opportunities in New York.

Professor Willie Baronet (right) with current TAI students Kirsty McLauchlan, Jolie Guz, Lucas Crespo, and Matthew Smyth.

“The New York trip gave me key insights to not only what some of the top agencies in the industry are about, but helped better my understanding of what kind of agency I want to work for,” TAI student Samantha Shearson said. “I was so impressed with this trip and all of the SMU alums’ generosity on taking time out of their days to make this trip special for us. This trip exceeded all my expectations and will inspire me to work harder on my book.”

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AAF Awards and Projects Better Advertising. Better World. Community Outreach Engaged Learning Graduate Students Professional Organizations Scholarship Scholarships SMU Creative TAI Students Undergraduate Students

TAI 2016-2017 Student Awards

It’s been a wonderful year here at Temerlin Advertising Institute. With so many creative, industry, and SMU awards earned by our students, we could not be prouder. Along with external awards, we’ve recognized some of our students who go above and beyond what is required of them. Below are all the awards, external and internal, earned by our students during the 2016-2017 academic year.

INDUSTRY:

TAI Assistant Director Amy Dahmann and TAI Team Player Award Winner Matthew Smyth

4A’s Multicultural Advertising Internship Program (MAIP) – Idara Akpan

AAF’s Most Promising Multicultural Student – Marisol Moran-Sendra & Sofia Rosell

AAF American Advertising Awards (ADDYs) – Helen Rieger, Jackson Foley, Liz Martinelli, Morgan Hoff, Samantha Butz, Tiffan Giraudon

AAF Stickell Internship – Alex Gurasich

Advertising Education Foundation of Houston Scholarship – Matthew Smyth, Gyeryeong Kim

Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Rita De Obarrio

DFW Interactive Marketing Association Scholarship – Rita De Obarrio

DSVC National Show Best Print Advertising Campaign & Best Copy – Morgan Hoff & Tanner Thompson

SMU:

TAI Professor Muralidharan, Assistant Director Amy Dahmann, and TAI Donald Carty Leadership Award Recipient Jessica Giraudon

SMU Mortar Board Top 10 Sophomore – Jolie Guz

Engaged Learning Project – Samantha Butz

Hunt Scholar – Jessica Giraudon

TAI Student Marshal at Graduation – Paige Brown

TAI Undergraduate Reader at Graduation – Tanner Thompson

TAI:

TAI Anchor Award – Julia Christen, Kelsi Jiang

TAI Donald John Carty Leadership Award – Jessica Giraudon

Face of TAI Award – Marisol Moran-Sendra, Tanner Thompson

TAI Optimizer Award – Helen Rieger

TAI Professor Mark Allen and TAI Resilience Award Recipient Laura Walsh

TAI Outstanding Academic Achievement in Creative – Helen Rieger

TAI Outstand Academic Achievement in Digital – Paige Brown

TAI Outstanding Academic Achievement in Strategic Brand Management – Marison Moran-Sendra

TAI Outstanding Graduate Student – Lauren Lombardo

TAI Resilience Award – Laura Walsh

TAI Responsibility Award – Idara Akpan, Rachel Kainer

TAI Service Award – Ryan Blitzer

TAI Team Player Award – Matthew Smyth

HONOR SOCIETIES:

Alpha Delta Sigma – Amy Cooley, Bari Kesner, Gifford Mellick, Greyeong Kim, Helen Rieger, Jessica Giraudon, Joanna Fennessey, Julia Christen, Laura Walsh, London Mercer, Marisol Moran-Sendra, Matthew Smyth, Nicholas McCall, Paige Brown, Rachel Kainer, Tiffany Giraudon

TAI Alpha Delta Sigma Honor Society Members

Kappa Tau Alpha – Arden Leone, Marisonl Moran-Sendra, Mustafiz Rahman, Paige Brown, Samantha Butz

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Better Advertising. Better World. Internships Professional Development TAI Students Undergraduate Students

TAI Student Ryan Blitzer Graduating with MA in Popular Film and BA in Advertising

Click the picture to view Ryan Blitzer’s website.

Many students take on the impressive challenge of double majoring or completing a 4+1 program during their college careers. TAI student Ryan Blitzer has been able to do both in his four years at SMU. Last May, after his third year at SMU, Blitzer completed a BFA in Film & Media Arts. This May, he will be graduating with a Masters degree in Popular Film and Media Studies along with another Bachelors degree in Advertising.

“I will be the first to graduate with a new +1 MA in Popular Film and Media Studies,” Blitzer said. “I actually completed my undergraduate degree in film in 3 years, so I’ll be graduating in 4 years with my Masters degree from SMU. The program focuses on application of techniques and commonalities among different types of film. The classes often help to drive specialization of a study of a certain genre (i.e. horror), and most who graduate with this degree will pursue a Ph.D. in Film. While the program does not have a lot of production, I’ve been able to take electives to satisfy my on-set urges and work 1:1 with professors in the film department. It’s been an awesome experience; I’ve even been able to present in Las Vegas on one of the papers I wrote!”

Blitzer became interested in film in high school when he took a set of classes in TV production, which eventually required him to make short films. From there, he applied to film schools across the country.

Shot from one of Blitzer’s specs for Wii U. Click the picture to see the full spec.

“My favorite thing about filmmaking is the ability to connect with people through a medium that people accept readily,” Blitzer said. “The idea that someone could tell a story that truly impacts someone’s life is humbling, and I love that there are so many opportunities to create different types of films.”

Blitzer chose to add an advertising degree later in his college career. Initially viewing the major as a “backup” to a career in film, Blitzer quickly realized that he very much enjoys advertising, especially creating commercials.

“My favorite thing about advertising is that the skills are adaptable to a wide range of applications,” Blitzer said. “Learning to tell stories through one spot or one print ad is very difficult, and when you combine both skill sets [advertising and film] you are able to tell a more cohesive and stronger story that connects with more people.”

During his past four years at SMU, Blitzer has had impactful professors that have helped him realize his goals for the future.

“If I were to pick a mentor in each department, for film, it would be Professor Troy Perkins, and for advertising, it would be Professor Willie Baronet,” Blitzer said. “Their support has driven me to be more acutely creative and accelerate the refinement of skills I’ve learned. They really taught me about the stories behind the pretty pictures, and how to form the stories that can impact the most people emotionally and realistically.”

Post-graduation, Blitzer has accepted a paid internship position with Mary Kay and hopes to eventually move into freelancing. He is currently interning with charlieuniformtango, a commercial product and post-production company located in downtown Dallas.

Photograph by Ryan Blitzer as part of collection called “A Different Perspective”

“My internship with charlieuniformtango [CUT for short] has been phenomenal,” Blitzer said. “CUT is mainly known for post-production; several spots they edited were in the Super Bowl this year. I was able to shadow many of the post-production editors, graphics artists, etc., but my principal duties were in production. I worked with several of the directors and executive producers on sets including the Texas Rangers, Mary Kay, Dr. Pepper and Gamestop. Being in a professional environment allowed me to refine skills and see a slightly different workflow to commercial and short filmmaking than what I was used to. I’ll be able to adapt and use those skills in future freelancing.”

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Better Advertising. Better World. SMU Creative TAI Students Undergraduate Students

Sisters Jessica and Tiffany Giraudon Attend the TAI Program Together

Going to school with a sibling is an experience that many siblings have in their lifetime. However, more rarely do students have the experience of attending the same college as their siblings. Even more rarely are siblings in the same program and major at the exact same time. TAI students and sisters Jessica and Tiffany Giraudon share this experience.

Tiffany and Jessica outside Dallas Hall.

With only a one-year difference in age, Jessica and Tiffany were admitted to the program at the exact same time. The only difference is that Jessica is specializing in Strategic Brand Management while her younger sister Tiffany is on the Creative track.

“Jessica and I have always been competitive but in the best way possible,” Tiffany said. “We don’t want to beat each other as much as we want to push the other to perform at their fullest potential. Having classes together has definitely fostered our competitive side, but also fostered a want to help and see the other succeed. Jessica and I have always had different habits when it comes to school and how we like to get things done so it has been nice to see the way we have evolved and worked together through group projects and various courses.”

The Strategic Brand Management and Creative tracks have very different style classes and subject matter. The Creative track has very hands-on courses that have student constantly producing ads, logos, and other relevant design work. The Strategic Brand Management track focuses more on the account side of advertising, including strategic planning, business development, and brand management. Because of the differences in tracks, Jessica and Tiffany have grown to appreciate the work each other does.

“It wasn’t until I took the Creative Production class that I realized how much time, dedication and skill it takes to produce high quality creative work,” Jessica said. “I view my work in brand management and planning as the precursor to strong creative work. Our job is to provide consumer insight and direction so that the creatives can develop ways to engage consumers by creating an actual ad.”

While many of the classes they take differ because of their specializations, they have taken many of the general core advertising courses together. This has allowed them to grow their relationship in a new way.

“It was always a relief to have a sister in class for multiple reasons,” Tiffany said. “I always had an automatic group partner I knew would pull their weight, I always had a buddy to sit by in class, and I always had someone who understood the work I was doing and could push me to do my best work. It has definitely made the program enjoyable and allowed me to get to know my sister in a new, academic setting.”

Both sisters agree that having a sibling in their same program influenced their experiences for the better.

“Having Tiffany in the advertising program enhanced my experience in the program,” Jessica said. “It equipped me with a better understanding of and appreciation for other disciplines within advertising. It’s interesting to hear her talk about what she’s learning in her classes and impressive to see the work she’s producing.”

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Better Advertising. Better World. Internships Internships Professional Development TAI Students Undergraduate Students

TAI Students Elissa Evanich and Bella Pepin Intern with D Custom

Every semester multiple SMU and TAI students intern with D Magazine, as they have a wide variety of positions available to students and allow them to gain experience during the school year. This semester, two TAI students on the Strategic Brand Management track, Elissa Evanich and Bella Pepin, are both interning with D Custom, a content marketing agency owned by D Magazine.

Evanich (left) and a group of interns at D Custom.

Evanich serves as a Content Marketing Intern, while Pepin is a Social Media Intern. Both work on social media but different aspects of it. Evanich does competitive research and social media analytics, while Pepin primarily produces content for D Custom’s social media platforms. That being said, the average day of an intern is similar regardless of position.

“I come in and check my email first,” Pepin said. “There are always emails about happenings or free stuff from the D Magazine team downstairs, so I look out for those. I write, edit, and schedule out social for the week. I go to all the meetings my manager attends, which is a lot. We have an intern project due at the end of the semester, so we work on that during work hours too.”

As the internship has progressed, Evanich has learned the importance of certain skills to the world of content marketing.

“Content marketing is interesting because it learning how to write as the voice of the brand,” Evanich said. “This internship has given me additional experience in writing and speaking professionally. I think being able to not just sell yourself but also your ideas is very important. ”

Evanich also emphasized the importance of Google certifications in content marketing and encourages anyone interested in the field to pursue the Analytics certification as soon as possible.

Along with specific skills relevant to content marketing, Pepin has learned some broader lessons that apply to all agencies and jobs.

“[I’ve learned that] not every person is right for every job,” Pepin said. “Agency culture and workplace culture are of supreme importance. The industry can change in an instant, but I like knowing that I am learning whatever I can today to be better tomorrow. [I’ve also learned that] I love Dallas more than I thought.”

A unique aspect of working for D Magazine or D Custom is having other TAI students going through the same experience as you. While most interns all have a separate title and purpose, they work together and help each other out during the workday.

“We work together on a lot of stuff,” Pepin said. “It is nice to have a familiar face and someone to talk to if I’m struggling. Sometimes there are ah-ha moments when things that we’ve learned at TAI are applicable to what we are doing, and it’s cool to know that she gets it.”

Sharing the internship experience, Evanich and Pepin have been able to learn and grow together, applying what they’ve learned in their Strategic Brand Management classes as well as learning new skills.

“We both have a similar skill set since we have been in the same classes,” Evanich said. “So if I don’t know how to do something, she doesn’t either. In that way, we both can ask another employee to help us out, and we both learn from the experience.”

Both Evanich and Pepin have enjoyed learning and growing their skill sets at D Custom. As their internships are almost over, Pepin has advice for any students that are looking to apply there in the future.

“If you are planning to apply to D Custom, know the difference between the agency and D Magazine,” Pepin said. “D Custom is completely separate and different from the publication, and you should know why before [you] apply.”

If you are interested in applying for an internship with D Custom or D Magazine and have any questions about the experience, feel free to contact Elissa Evanich (eevanich@smu.edu) or Bella Pepin (ipepin@smu.edu).

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Better Advertising. Better World. Community Outreach Guest Lecturers Research

TAI Hosts Visiting Scholar Dr. Grace Ahn for Lecture on Virtual Interactions

Dr. Ahn starting her lecture.

Thursday April 13, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Grace Ahn, assistant professor at University of Georgia. Dr. Ahn discussed her research, “Virtual Interactions that Impact Physical Behaviors: Applications in Consumer Psychology and Health Contexts,” with many SMU students and faculty attending the event.

“I was very intrigued by Dr. Ahn’s research on virtual environments and how the interaction between virtual and actual reality can provide benefits to one’s personal health, education, and the natural environment,” TAI Professor Sidharth Muralidharan said. “We were fortunate to have Dr. Ahn make the trip to Dallas and discuss her cutting-edge research. ”

Through her research study, Dr. Ahn assesses how interactive digital media transform traditional rules of communication and social interactions, looking at how virtual experiences shape the way people think, feel, and behave in the physical world.

“Dr. Grace Ahn’s cutting-edge research is of major importance to a wide variety of fields,” TAI Professor Peter Noble said. “Her ability to convey the essence of her research into virtual reality and its application to the real world made it both accessible and understandable.”

Her ongoing work includes a NSF funded project exploring the application of virtual agents to promote STEM learning for children in informal learning environments, such as children’s museums. Her work has been published in a number of flagship outlets, including Journal of Advertising, Journal of Computer-Mediated Communication, Communication Research, Journal of Health Communication, Human-Computer Interaction, and Media Psychology.

Temerlin Advertising Institute was honored to host Dr. Ahn for a lecture on her research. TAI is passionate about staying informed on all current topics in the advertising industry, hosting guest speakers periodically throughout the year.

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Better Advertising. Better World. Personal Branding Professional Development TAI Students Undergraduate Students

TAI Student Emma Clayton Shares Experience Running Fashion/Lifestyle Blog

Image from Clayton’s blog “Dash of Serendipity”

Many people aspire to start a blog, but many are unsuccessful when it comes to turning that blog into a profitable outlet. TAI student Emma Clayton has been running her own blog, Dash of Serendipity, for over five years. She has even been able to make a profit off of her blog through affiliate links and sponsors.

In the beginning, Clayton had no intention of starting a blog, but as she gained a large following she decided to start an official blog, which is a combination of fashion, beauty, and just life in general.

“Back in 2012 I created a Tumblr account, just as all my friends were,” Clayton said. “Slowly I started posting photos of my outfits and gained a pretty large following through that. Eventually I realized I wanted to have the opportunity to write more in-depth posts and moved my blog to a platform more suited for blogging. My first Tumblr username was ‘sweetest-serendipityyy,’ after the Lee DeWyze song ‘Sweet Serendipity.’ As my blog was getting bigger I realized that [it] might not be the most professional name, so I came up with ‘Dash of Serendipity.’”

While running a blog sounds like fun and games, there can be many challenges that arise along the way, especially for a student who is also managing school and extracurriculars.

Another image from “Dash of Serendipity”

“This year trying to juggle the work from my classes and everything else I’m involved in on top of my blog has been difficult,” Clayton said. “I am the Director of Communications at SMU Relay for Life and the Vice President of Public Relations in my sorority, which are both positions that demand a lot of my time. I definitely haven’t posted on my blog as frequently as I would have liked to this year, but that serves as motivation to keep trying to become a better time manager and planner.”

Clayton’s interest in fashion and running a blog led her to major in Advertising with a specialization in Digital Media Strategy and minor in Fashion Media and Graphic Design. With this combination, Clayton is learning all the right skills to continue running her blog for a long time.

“One of the reasons I was interested in pursuing the Digital Media track in Advertising was because of my blog,” Clayton said. “After a few years of having my blog I realized that I was organically teaching myself how to advertise in the digital space as I was promoting and sharing my blog content across many platforms. Now, I see myself using and solidifying the ideas and strategies I’m learning in my classes on my blog almost immediately after learning them.”

Some of the strategies Clayton is learning in her Digital Media Strategy courses include SEO and using Google Analytics to boost her blog on the web.

Image from “Dash of Serendipity”

“Most recently, I’ve been able to use a lot of the skills I learned in my Media, Metrics and Measurements class to more fully understand Google Analytics,” Clayton said. “I’ve been using Google Analytics on my blog for a few years, but was very unfamiliar with the information I was generating. Now, I feel like I have a more solid understanding of the platform.”

Clayton’s favorite part about having a blog is having a place to channel her creativity, and she hopes to continue her blog as long as she can.

“There are times where school gets more busy and difficult where I have to put my blog on the back burner,” Clayton said. “I always realize during these times that I feel like I’m lacking something. Having my blog to put all of my creative energy into is really great.”

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Better Advertising. Better World. Community Outreach Faculty Faculty Research Research Social Responsibility

TAI Professor Suzanne Larkin Shares Experience Creating Program to Aid Learning in Children with Dyslexia

Since graduate school, TAI Professor Suzanne Larkin has had a relationship with Texas Scottish Rite Hospital for Children and prototyped a program to aid learning for children with dyslexia. Professor Larkin got her Masters of Fine Arts degree in Visual Communication from Texas A&M Commerce (downtown Dallas), a program that combines Curriculum Development, Design Research, and Business.

TAI Professor Larkin

“My inspiration came from a challenge as I was acquiring an MFA,” Professor Larkin said. “The challenge was to connect with a ‘giant’ and create something that could benefit them, and do what we call ‘move the needle,’ which means collect data that shows efficacy of what we do as visual communicators. In that challenge I kind of conducted a search, like what people do for thesis topic development. And that started with talking to others to find problems in major organizations where visual narratives or visual solutions could be beneficial. So part of my talking to people came out of tools that we use in the creative industry, like mind maps. I created maps to focus on who to talk to, and in which organizations. I kept running into the same response, and that was that children with dyslexia don’t have enough of the proper resources to help them grow at early diagnosis point, like 2nd and 3rd grade. I was inspired because I love to have fun in my work, and I like to do whimsical concepts. I used to design greeting cards. I’ve done radio, broadcast, outdoor, print. I’ve done it all in my career. So I thought this was a great opportunity to touch a target audience and provide something that hopefully benefits them.”

The Luke Waites Center for Dyslexia at Scottish Rite Hospital for Children is the organization that formulated the first definition of dyslexia, allowing children to be evaluated and diagnosed. When Professor Larkin initially reached out to Scottish Rite, she received a response within 20 minutes, leading her to believe that there was a real need for help.

“I met with Karen Avrit, who is the Education Director,” Professor Larkin said. “We got together during therapy time and talked about what the patients were doing. I asked ‘Why are the children trying to read stories from text when they have reading challenges? Have they ever seen these stories?’ Of course, I’m thinking about this as a visual communicator because pictures say a lot. Karen thought that was a valid question since they didn’t have a visual representation of the fluency stories.”

At that point Ms. Avrit and Professor Larkin realized that there could be a way of using visual narrative to help in teaching punctuation.

“Their fluency program already has a brand called ‘Take Flight,’” Professor Larkin said. “So I thought, if I’m going to create intellectual property for the punctuation, I’ll need to give it a brand too. And of course I got really excited, because I love to create brands. Then I started thinking about color, typography, style of graphics, and on and on.”

Ellah’s Tools Logo

From there Professor Larkin developed Ellah’s Tools. Ellah, standing for Experiential Language Learning At Home, could act as an at-home supplement to “Take Flight,” a fluency program developed by the Center for Dyslexia.

“Karen asked me if there was a way to allow parents access to the tools so they could use them at home for supplementing what was being done during therapy time at school,” Professor Larkin said.

Professor Larkin did extensive research and concepting in the process of creating Ellah’s Tools. She had to find a way to animate and teach six basic punctuation marks to children with learning differences, in a way that would keep them engaged.

“Just like with branding, when things are always the same sometimes consumers get tired of it,” Professor Larkin said. “So of course these consumers would be second and third grade children so I want to make it exciting. Every week I gave them a different genre. The comma is based on blues. And I thought, okay, who is someone that inspires me when it comes to blues; well that was BB King. So the song was the style of BB King’s music.”

Throughout the creation process, Professor Larkin never had any sort of budget. She used a combination of her own talents, friends’ talents, and purchasing inexpensive stock music to create prototypes. She used Garage Band to create and edit the music, and Adobe Illustrator, Photoshop, and Flash to create the final product.

Storyboard for Ellah’s Tools

“One of my Professors at Texas A&M actually has a blues band,” Professor Larkin said. “They’ve been around for years, and so Bill Ford was gracious to sing the lyrics for the comma. And sang it in his style to music that sounded like typical BB King blues. Because I don’t have a budget, I used a high definition recorder that I purchased. And we recorded in closets and small office spaces, so that there was limited echo. All of that came together in Flash and what we decided to do was instead of flushing out everything at the beginning, because it’s research…and things change, we thought…let’s do it in segments.”

Ellah’s Tools is designed to be a visual curriculum that reinforces what students learn in therapy. In creating the first prototype, Professor Larkin got parents involved through solicitation with therapists at schools in Wiley, Texas. Each week, she gave the therapists a package that include a DVD for parents to use at home and games to go along with the fluency stories.

“Parents were excited to participate. One parent told me that her daughter kept reminding her not to miss the meeting! I met with them for coaching on how to use the prototypes that we were putting together,” Professor Larkin said. “One of the stories was about different types of animals on a farm, so I [created] a scavenger hunt [game]. Another story was about some kids at the beach, so I created a word and image match game. The parents had that to play with alongside a list of prompts that they could use to excite their kids, what kind of conditions that the environment should be in when the kids are interacting with the tools for best case scenario.”

Professor Larkin was able to get feedback from the parents as well as the therapists collecting data. She created a pre- and a post-test for the therapists to evaluate the students. Both tested students not only on their fluency, but on prosody, and their comprehension of punctuation.

“The post-test revealed encouraging data,” Professor Larkin said. “All of the students showed improvement in their reading abilities and comprehension in at least one area. That was really exciting for what it meant to have children experience learning in a different way. It was multi-sensory and reinforced their therapy at home but in a fun way. When the study was done the parents participated in a survey on Survey Monkey. The feedback was great.”

Professor Larkin is hopeful for the future of design research. Last semester she met with the Budd Center at SMU, looking for the potential of sharing the punctuation prototypes with public schools in Dallas. She is also waiting to hear back from a unique school in Dallas that was created specifically for children with learning differences.

“My hope is that there is a way to be able to share these tools, and create more,” Professor Larkin said. “Right now there still isn’t a budget, so that means grant writing, begging, and convincing. I think visual narratives can assist all learning styles.”