TEMERLIN STUDENTS WIN RECOGNITION IN PRESTIGIOUS NATIONAL AND INTERNATIONAL COMPETITIONS

Cholula Advertisement

By Caroline Pritchard

The Temerlin Advertising Institute is celebrating numerous students who have been recognized by prestigious advertising competitions such as the Dallas Society of Visual Communications National Student Show & Conference, the Society of Publication Design Student Competition, the American Advertising Federation Student Awards and more.

Some ceremonies remain online this year, but it has nevertheless been a successful awards season, proving that Temerlin students continue to stand apart. “We are tied with last year in terms of the number of awards that we’ve won, but we’re not even halfway through the year yet,” says Senior Lecturer Mark Allen.

Allen attributes the success to Temerlin’s exceptionally smart students, as well as the program’s balanced approach. “We focus first and foremost on the concept. The work we are looking for isn’t just eye candy,” he says. “It has to have something smart and strategic behind it, and we also push our students in the area of craftsmanship.”

Students are still waiting to hear back on some competitions, including the Communication Arts Advertising Annual Competition. Several Temerlin students have already made the shortlist of that organization’s Design Annual Competition. Overall, Allen is very optimistic. “I fully expect that this will be our most successful year ever in the awards space,” he says.

This year’s successes also include four wins at the American Advertising Federation Student Awards — the national ADDY Awards — which will be covered in a separate blog post. But continue reading to learn more about some of the student work that caught judges’ eyes at other top competitions this year.

Big Wins at the DSVC National Student Show & Conference

Five Temerlin students had work accepted into this year’s National Student Show & Conference, hosted online in April. “That’s a big deal on its own,” says Allen.

The results were even more remarkable. Temerlin nearly swept the “best of” advertising categories, won two special awards, and took home a total of $1,600 in prize money.

“Even though everything was virtual this year, the show was incredible,” Allen says. “In fact, it didn’t feel like a student show at all—a sentiment that was echoed by several professionals on the jury this year.”

Tupperware Logo — Maria Archundia

Accepted Into Show

Maria Archundia was recognized for her smart and simple Tupperware logo. “The National Student Show is a fiercely competitive, design-centric venue that attracts top four-year graphic design programs from across the country,” Allen says. “The fact that Maria got her Tupperware logo into one of the most difficult categories in the entire show as a graphic design minor speaks volumes about her and our small-but-mighty program.” Archundia was recently hired as an art director at Dieste, an agency in Dallas.

Nair for Men Campaign — Ethan Rios

Accepted Into Show

Rios entered Temerlin last year as an aspiring art director, but recently it’s his copywriting that has made waves. When Allen saw Rios’ campaign for Nair for Men, he immediately knew the headlines were what made it special. “I told him, ‘I know you think of yourself as an art director, but I really think you should enter this in more than one category,’” Allen recalls. “It’s so funny and well written.”

            Gabb Wireless Campaign — Helen Cheever

            Best of Category: Copywriting ($200 Prize)

Helen Cheever’s campaign for Gabb Wireless’ streamlined, kid-friendly phones speaks powerfully to protective parents with headlines like “Sometimes, parents want less for their kids.” What makes it even more impressive is that it’s the first campaign she ever produced. “Copywriting is a specialized skill that usually takes several semesters to hone,” Allen says.

Cholula Hot Sauce Campaign — Sam Zimmerman

            Best of Category: Out of Home ($200 Prize)

Zimmerman had a simple but intriguing idea for a Cholula campaign: Bold flavor stands out. Intriguing enough that commercial photographer Stewart Cohen offered to shoot it for him. “This campaign pushed me out of my stock photo comfort zone and allowed me the experience of the planning and work that goes into executing and producing a campaign,” Zimmerman says, calling it his best experience at Temerlin to date. Cohen later invited him to work as his photography assistant, giving Zimmerman a taste of what it’s like to work for real clients.

23andMe Digital Campaign — Meredith Welborn and Luke Lockwood

Best of Category: Video/Commercial ($200 Prize)

Best Use of Paper sponsored by Lindenmeyer Monroe Paper ($500 Prize)

Colossal Innovation Award ($500 Prize)

This creative digital commercial campaign used strips of paper and stop motion animation to illustrate how DNA testing reveals personal history. The creators are art director Meredith Welborn and copywriter Luke Lockwood, who were both advanced portfolio students.

“It’s the first time I’m aware of that an advertising campaign has won Best Use of Paper,” Allen says. “This was the award we went nuts over. We just couldn’t believe it because that award always goes to a really high-end graphic design piece like a packaging or book design project.”

While the concept for the 23andMe campaign took months to refine, the actual commercials came together in just a few weeks. “It was a Hail Mary,” Welborn says. “I shot all the photos on the ground with a makeshift tripod and backdrop made from a Post-it easel over Thanksgiving break while I was in California. It really showed me that you don’t need a studio or fancy equipment to create a great ad. It’s all about the idea.

“I feel extremely grateful to have gone through the creative program at SMU,” she continues. “Most people have to go to a separate portfolio school to learn what we learn during undergrad.”

Welborn and Lockwood graduated in May; Welborn is currently interning at BBDO New York, and Lockwood is returning to SMU in the fall to pursue a graduate degree in finance.

See both commercials here and here.

Communication Arts Design Annual Competition: Three Temerlin Students Make the Shortlist

Current Temerlin student Sarah Scambray and recent graduates Anna Rose Corell, Rani Vestal and Maria Archundia made the shortlist for the Communication Arts Design Annual Competition. “This is one of the premier award venues for design,” Allen says.

Archundia once again received recognition for her sleek Tupperware logo, while the other students were acknowledged for book designs. Scambray’s design was for DIVORCED BEHEADED DIED DIVORCED BEHEADED SURVIVED: The Truth About the Wives of King Henry VIII, and Corell and Vestal collaborated on a design for Darkness. Finalists will be announced at the end of this year.

After graduating in May, Corell was hired as a copywriter at The Richards Group in Dallas. Vestal, who graduated in 2020, recently accepted a position as a designer at Paperwhite-Studio in New York.

Applied Arts Magazine Student Awards Competition: Temerlin Breaks Into Publication

For the first time, Temerlin students will be published in Applied Arts magazine. Anna Rose Corell, Rani Vestal and Sarah Scambray received awards for publication design, while Meredith Welborn and Luke Lockwood won for their 23andMe digital campaign. The annual competition is based in Canada and the magazine will come out in November or December.

Allen explains one of the things that makes this honor so special. “Back when I graduated, one of the coolest things was that a lot of award-winning work still got printed in magazines that people could buy,” he says. “There are so few print magazines anymore, but Applied Arts is one of the hold-outs.”

Publication Design Student Competition: Sarah Scambray Takes Third Place

In another Temerlin first, a student has placed in the winner’s circle of this highly competitive international contest judged by representatives of esteemed publications such as The New York Times Magazine, Variety, Fast Company and Cosmopolitan. Graphic design minor Sarah Scambray won third place for her spread featuring professional basketball player James Harden and his signature beard—it’s the same one that will appear in Applied Arts magazine later this year.

“This was one of my favorite projects, mostly because the subject matter presented so many fun possibilities,” Scambray says. “When I found out I received third place I was very surprised and ecstatic—it’s always an honor to have your work validated, especially in a creative industry where everything is so subjective.” Scambray is currently interning as an art director at Slingshot in Dallas.

One Club for Creativity Young Ones Competition: Temerlin Well Represented on Jury, and 23andMe Wins Merit Award

In March, the One Club for Creativity announced the jury for its student Young Ones competition. The jury included Allen, as well as Temerlin alumni Morgan Hoff, Greg Peterson, Helen Rieger, Sofia Rosell, Tanner Thompson and Gabe Towles. Allen points out that these graduates are all under 30 years old, but have already won awards for their work for major brands.

“Morgan Hoff graduated in 2017. But she has already produced Super Bowl commercials for Snickers. Top commercials that everybody is talking about,” Allen says. “Some of these students have only been out of school three or four years, so it’s quite impressive that they were asked to be judges in a competition at this level.” Competition results were announced in June, and the 23andMe campaign by Meredith Welborn and Luke Lockwood won a “Merit” award.

Lürzer’s International Archive: Kong Dog Toys Campaign Nominated for Student of the Year Award

Temerlin alumni Kell Klopp ’20 and Megan Cruikshank ’19 were nominated for the Lürzer’s International Archive Student of the Year Award for their campaign for rubber dog toy manufacturer Kong. “There are tough questions in life that no one may ever be able to answer, which we connected to the durability of Kong toys,” Cruikshank says. The result is an illustrated campaign featuring philosophical dog-thoughts and the clever tagline “That’s a lot to chew on.” “It’s just a fun and light-hearted campaign that’s hard not to like,” Allen says.

2021 Temerlin Awards Honor Star Students

At the end of the school year, faculty gathered to vote on the students who stood out among all three Temerlin disciplines: Creative, Digital Media Strategy and Strategic Brand Management. One student whom Allen was particularly impressed by this year is Zainab Noshahi (creative), who received Temerlin’s Social Impact Award.

“This is an award that goes to somebody who, both on campus and off campus, makes a contribution from a social responsibility perspective,” he says. “Over the past year, Zainab started a group that helps students navigate the complexities of being a student of color at SMU, and specifically within the advertising industry.”

See the full list of winners honored at the May 5 ceremony below.

  • Outstanding Academic Achievement in Digital Media Strategy – Hannah Sung
  • Outstanding Academic Achievement in Creative Advertising – Sophie Vos
  • Outstanding Academic Achievement in Strategic Brand Management – Molly Mosby
  • Outstanding Graduate Student – Hillery Lemon
  • Outstanding Graphic Design Minor – Daniel Heard
  • Donald John Carty Leadership Award – Ankita Padarthy
    • The award and stipend are presented to a graduating student in recognition of leadership in the classroom, the Temerlin Advertising Institute, and beyond.
  • TAI Anchor Award – Anna Rose Corell
    • Given to a student who consistently “pulls more than his/her weight” in bringing projects to fruition.
  • TAI Optimizer Award – Abigail Norton
    • Given to a student who demonstrates a desire and aptitude to make work better through superior work strategies and iteration.
  • TAI Social Impact Award – Zainab Noshahi
    • Given to a student who exemplifies aspects of social responsibility in their advertising work and beyond.
  • TAI Resilience Award – Molly Mosby
    • Given to a student who deals effectively with project setbacks while maintaining a positive attitude and demonstrating a resolve to produce outstanding work.
  • TAI Service Award – Kathryn Chavez
    • Given to a student who renders substantial service to the campus at large as well as in the greater community.
  • TAI Team Player Award – Preston Riley
    • Given to a student in recognition of contributions to team projects and activities.
  • Face of TAI Award – Meredith Welborn
    • Given to a student who represents the best of what the Temerlin Advertising Institute is meant to be within Meadows, SMU and/or the advertising industry.

AWARDS: Celebrating Record-Setting Performance in the 2020 National Student Show and Conference

Temerlin Advertising Institute students recently competed in the 16th annual National Student Show and Conference (NSSC), sponsored by the Dallas Society of Visual Communications Foundation. The team of Kell Klopp and Allie Hartman won three awards: Best Overall Copywriting, Best of Advertising Category: Integrated Campaign, and Best of Advertising Category: Copywriting. Isaac Cordova won the prestigious Richard Patrick Memorial Scholarship Prize in Photography, given for the best body of photography work. The participants received their awards at the first NSSC virtual awards gala on April 25.

“This is an exceptionally competitive and prestigious show, and it’s a huge honor just to have your work accepted, let alone win,” said TAI Lecturer Mark Allen. “This year, we had more entries accepted than ever before and won more awards than ever before. We’re incredibly proud of these students!”

The NSSC began in 1957 as a one-day regional competition to give North Texas communication arts students the opportunity to showcase their work, and in the 1970s became the Dallas Society of Visual Communications Student Show. While there were many national competitions for established industry professionals, there were few competitions for up-and-coming students. In response, the DSVC Student Show transformed from a small, regional contest into a three-day national competition and conference in 2004. Now known as the NSSC, it is the largest  advertising and design competition for students in the country, offering over $20,000 in cash prizes and scholarship awards.

The three-day event typically features keynote speakers, breakout sessions and portfolio reviews followed by a dinner reception and awards gala. However, due to the coronavirus, the conference was canceled and the gala was moved online this year.

Allen participated in the DSVC Student Show when he was a student in the late ’90s.  He has taught in the Temerlin Advertising Institute since 2003, and was first brought on to help start the creative program for art directors and copywriters.

“I knew the NSSC was a great place for us to get our name out there and to get our students recognized,” said Allen. “I started encouraging students to compete back when I first came to SMU in 2003, and we’ve been participating ever since. The DSVC also holds a professional show around the same time every year; my fellow advertising colleague Professor Willie Baronet and I have both participated and have been fortunate enough to be recognized for some of the work we’ve done as art directors and designers over the years. It might be a ‘regional’ show but it’s got a national reputation.”

Allen played an influential role in the competition itself this past year.

“For years the only advertising categories that the NSSC recognized were the traditional big three: print, radio and television. So I worked with the DSVC to add several new advertising categories that reflect current industry standards: interactive, out-of-home, experiential and others,” he said.

He also influences his students to consider participating.

“I am the cheerleader who is always telling students to enter their work,” he said, noting that getting one’s work and name recognized with the best of the industry can help propel careers. “I also help them figure out strategically what the best categories are for them to enter. It’s easy if you have a commercial – you put it in the commercial category. But if you have an integrated campaign that has several different pieces, it can be tougher to decide where they should go.  Once we do, the students take it from there.

“The work primarily comes out of the Creative Specialization classes that Willie and I teach like Concepting, Portfolio and Advanced Portfolio, but more and more we’re also getting work into the show from students in our Graphic Design minor,” he said.

Allen said that while he was thrilled with his students’ performance at the competition, the feeling was bittersweet knowing he would soon say goodbye to his graduating seniors.

“I’m just really proud of our students for all kinds of reasons,” he said. “Our program is at a really sweet spot where we’ve got a lot of energy and talent; we’ve got a truly exceptional group all-around right now. You’d figure that we’d get used to this by now, but every year we miss our students when we have to send them off.”

The SMU winning entries are as follows:

Best Use of Copywriting ($500)
Grammarly—Kell Klopp ’20 and Allie Hartman ’20

Best of Category: Copywriting ($200)
Grammarly—Kell Klopp and Allie Hartman

Best of Category:  Integrated Campaign ($200)
Grammarly—Kell Klopp and Allie Hartman

Richard Patrick Memorial Scholarship ($2,500)
Smile Reversal (photography series)—Isaac Cordova ’21

Kell Klopp and Allie Hartman’s Grammarly campaign also won Best Copywriting in TAI’s Portfolio Night & Exhibition. In addition, it is featured on Ads of the World, an advertising archive and community that showcases creative advertising from around the world.

Grammerly Best Copywriting award

“We thought a lot about when it is necessary to use Grammarly and found that the truth is Grammarly is all around the easiest way to be the best you can be,” said Klopp and Hartman in a joint statement. “We wanted our ads to show how simple of an app it is while highlighting the importance of using Grammarly.

“It’s not easy being an advertising student, and to be able to have our work awarded like this means a lot to us. We work hard and try our best, and we couldn’t do such amazing work without our outstanding professors,” the duo said.

The NSSC was the first competition in which Isaac Cordova has entered his Smile Reversal series.

asian girl not smiling in black and white photo on gray background

“This photographic series explores the emotions we feel behind closed doors, going beyond the mask of ‘picture-perfectism,’” said Cordova. “On a path to become my most authentic self, this series came to life as I became more and more uncomfortable with how people wear a ‘mask’ meant to hide how they really feel inside. There is nothing more beautiful than a genuine expression.

“Winning the overall photography award at the NSSC is beyond rewarding. I’m proud to represent SMU and I take it as a sign to never stop creating!” Cordova said.

Altogether, nine SMU entries were accepted into this year’s competition. The full list of accepted work is as follows:

Integrated Campaign Category
Grammarly—Kell Klopp and Allie Hartman
Kong Chew Toys— Kell Klopp and Megan Cruikshank ’19

Out-of-home Category
Beyond Meat—Sam Smith ’21, Avery Bouch ’21 and Elijah Niemczyk ’21

Video / Commercial Category
Diptyque—Anna Rose Corell ’21 and Gaëlle Gachelin ’19
SelfControl App—Kell Klopp and Megan Cruikshank
Vinyl Me, Please—Charlie O’Brien ’20 and Will Sutter ’21

Copywriting Category 
Grammarly—Allie Hartman and Kell Klopp
Kong Chew Toys—Kell Klopp and Megan Cruikshank

Photography Category 
Smile Reversal (series)—Isaac Cordova

AWARDS: 2020 SMU Advertising Awards Luncheon Winners

The annual TAI Awards Luncheon was held in a first-ever virtual ceremony on Friday, May 1st. The event included COVID BINGO, senior superlatives, a video produced by seniors (below), and culminated with the presentation of awards.

2020 Award Recipients Include:

STUDENT AWARDS

Undergraduate Reader // ALLIE HARTMAN
Graduate Reader // PIPER HAMILL
Student Marshal // KAYLA GRIFFIS

Outstanding Achievement in Brand Management // MEGAN ROBERTSON
Outstanding Achievement in Digital Media // KAYLA GRIFFIS
Outstanding Achievement in Creative Advertising // ALLIE HARTMAN

TAI Outstanding Graduate Student // PIPER HAMILL

TAI Outstanding Graphic Designer // RANI VESTAL

Continue reading “AWARDS: 2020 SMU Advertising Awards Luncheon Winners”

AWARDS: Creative Students to Showcase Winning Work at the 2020 DSVC National Student Show and Conference

Congratulations to the following Temerlin Students who’ve won 2020 DSCV National Student Show awards! This program is a professionally judged creative competition and conference built for students and their educators. Stay tuned to see the award-winning work!

Avery Bouch

Isaac Cordova

Anna Rose Corell

Megan Cruikshank

Gaëlle Gachelin

Allie Hartman

Kell Klopp

Elijah Niemczyk

Charlie O’Brien

Sam Smith

Will Sutter

 

STUDENT SPOTLIGHT: Temerlin Students Featured in 2020 Lürzer’s Archive

It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself – for everyone!” What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt, Germany which now has over 150,000 readers worldwide. Today, Lürzer’s Archive is the celebrated creative resource for advertising professionals worldwide which offers a full set of inspirational tools including Lürzer’s Archive magazine.

We celebrate Temerlin’s Kell Klopp and Megan Cruikshank’s Kong campaign which will be featured in the first issue of 2020! With this win, the Temerlin Advertising Institue’s overall Lürzer’s ranking is now #7 in the world and #4 in the United States.

Preview the award-winning work here: Continue reading “STUDENT SPOTLIGHT: Temerlin Students Featured in 2020 Lürzer’s Archive”

AWARDS: 2019 SMU Advertising Awards Luncheon Winners

The annual TAI Student Awards Luncheon on Friday, April 26 was a huge success! We always enjoy honoring our distinguished students for their dedication and accomplishments in the industry. Continue reading to view the award recipients.

President
Dalya Romaner

Vice President
Alissa Llort

Treasurer
Anna Grace Godoy

Events
Hunter Jackson

Outreach
Allie Hartman

 

 

 

Equestrian
Mary Elizabeth Cordia
Sherese Rivait

Volleyball
Meryn Kennedy

 

 

 

SILVER Medal* // Art Direction & Copy
COSTCO / “Prepared for anything.”
Gaelle Gachelin, AD/CW
Anna Rose Corell, AD/CW

HomeAdvisor / “Bridging the gap between you and home repair.”
Anna Rose Corell, AD/CW

Anger Room / “Lose your Cool. Keep your security deposit.”
Megan Cruikshank, AD
Graceley Todd, CW

Instacart / “Groceries delivered fast.”
Isaac Cordova, AD/CW

Sun Bum Sunscreen / “Get out there.”
Ellie Pace, AD/CW
Charlie O’Brien, AD/CW

BIC / “Light your way.”
Abby Coon, AD/CW
Madi Castellano, AD/CW

 

National Student Show
Dyala Ashfour
Allie Hartman

Young Ones Art Directors Club
Dyala Ashfour
Allie Hartman
Brie Bernstein

 

Dallas ADDY Award Winners
Dyala Ashfour
Brie Bernstein
Abby Coon
Megan Cruikshank
Kell Klopp

District 10 ADDY Award Winners:
Megan Cruikshank
Kell Klopp

 

 

 

This Honor Society at SMU recognizes academic excellence and promotes scholarship in journalism and mass communication. Membership must be earned by excellence in academic work and is awarded to the top 10% of seniors graduating with degrees in communication disciplines.

Undergraduate
Ellie King
Avery Lewis
Dalya Romaner
Alegra Volpe

Graduate
Cat Scholl

 

AAF Multicultural Advertising Internship Program (MAIP)
Kayla Griffis

Dallas Area Alliance for Women in Media Foundation Scholarship
Kayla Griffis

Vance and Betty Lee Stickell Student Internship
Kayla Griffis

Washington Media Scholars Foundation Scholarship
Kayla Griffis

Most Promising Multicultural Student (MPMS)
Gabby Grubb
Alissa Llort

Dallas Fort Worth Interactive Marketing Association (DFWIMA) Scholarship
Lizzie Venditti

Advertising Education Foundation (AEFH) of Houston iHeart Media Scholarship
Kaleb Mulugeta

AAF Tenth District awarded a Scholarship
Brenda Rivera Franco

Vance and Betty Lee Stickell Student Internship
Kayla Griffis
Cassidy Najarian

Institute Graduate Scholars
Pepper Barker
Joel Garza
Alex Gurasich
Reilly Horsak
Hammond Lake
Cat Scholl

Morris Hite Memorial Scholarship
Hannah Belsinger
Allie Hartman
Isaac Cordova

Roger and Rosemary Enrico Scholarship
Emma Doyle
Katherine Menchaca
Kaleb Mulugeta
Andrew White

TAI Donald John Carty Leadership Award
Dalya Romaner

 

 

 

TAI Anchor Award
Gabby Grubb 

TAI Optimizer Award
Maddy Paul

TAI Social Impact Award
Hillery Lemon

TAI Resilience Award
Allie Hartman

TAI Service Award
Alex Gurasich

 TAI Team Player Award
Wyatt Welch

Face of TAI Award
Kayla Griffis

Graduate Reader
Cat Scholl

Undergraduate Reader
Dalya Romaner

Marshal
Avery Lewis

SMU Advertising Outstanding Senior In Strategic Brand Management
Dalya Romaner

SMU Advertising Outstanding Senior In Creative
Avery Lewis

SMU Advertising Outstanding Senior In Digital Media Strategy
Hannah Tymochko

TAI Outstanding Graduate Student
Cat Scholl

 

2018 Scholar of the Year
Carrie La Ferle

Service Exemplar
Mark Allen
Sandi Edgar

Student Support Super Star
Amber Benson

AWARDS: TAI Student Alissa Llort Selected As One Of AAF’s Most Promising Multicultural Students

Alissa Llort

This year I was selected as one of the 50 Most Promising Multicultural Students in the United States. This program was created by the American Advertising Federation (AAF) to immerse dedicated, multicultural students in the advertising industry before graduation. After being selected, I was invited to attend a 5-day conference in New York City. This was a unique experience for me because I visited the offices of various elite agencies and media companies including Wieden + Kennedy, Turner / CNN, Omnicom Group, Sparks and Honey, 72 and Sunny, McCann, FCB, and FCB Health, and IPG. During the visits, I spoke to advertising professionals and recruiters about agency culture, personal and professional experiences, and advocacy for multicultural talent in the industry.

Because this incredible opportunity unites hardworking students from different backgrounds across the country, I was able to connect with 49 students and learn from their experiences in advertising so far. I value these connections because together we are the future generation of advertisers and may work for the same companies someday. I am extremely grateful to have been selected for this opportunity and I encourage all multicultural students to apply next year.

To end, I wanted to share some of the pearls of wisdom that I collected from this trip:

  • “School is never out, keep reading and learning!”
  • “Fear is the indicator you are ready.”
  • “As you enter the professional career, choose several mentors that are not like you and learn from them.”
  • “Speak up. You will never regret speaking up and saying what you think.”
  • And the quote that struck me the most: “If you are here, you have earned it. It is not a matter of luck. Be proud of that and embrace your achievements.“

AWARDS: TAI Students Featured in CMYK Magazine

After a seven-year hiatus, CMYK Magazine is back in publication and better than ever with its first fully digital issue featuring nine Temerlin Advertising students as award winners. This means that more than half of the winners in the Advertising category are TAI students. Congratulations!

SILVER Medal* // Art Direction & Copy
COSTCO / “Prepared for anything.”
Gaelle Gachelin, AD/CW
Anna Rose Corell, AD/CW

HomeAdvisor / “Bridging the gap between you and home repair.”
Anna Rose Corell, AD/CW

Anger Room / “Lose your Cool. Keep your security deposit.”
Megan Cruikshank, AD
Graceley Todd, CW

Instacart / “Groceries delivered fast.”
Isaac Cordova, AD/CW

Sun Bum Sunscreen / “Get out there.”
Ellie Pace, AD/CW
Charlie O’Brien, AD/CW

BIC / “Light your way.”
Abby Coon, AD/CW
Madi Castellano, AD/CW

AWARDS: TAI 2017-2018 Student and Faculty Awards

It’s time to celebrate another wonderful year of student and faculty accomplishments. We’ve recognized the achievements that make the Temerlin Advertising Institute an award-winning institute at SMU, and we could not be more proud of our talented students and faculty.

Below are all the industry and special awards earned by our students and faculty during the 2017-2018 academic year.

Industry and Special Awards

Industry Recognition

  • AAF’s Most Promising Multicultural Student – Jennifer Nelson and Eric Sedeño
  • AAF American Advertising Awards (ADDYs) – Samantha Butz, Lucas Crespo, Tiffany Giraudon, Jolie Guz, Madeline Khare, Grace LaMontagne, Grey McDermid, Kirsty McLauchlan, Caroline Moss, Jennifer Nelson, Helen Rieger, Eric Sedeño, Matthieu Smyth.
  • AAF Stickell Internship – Austin Inglett and Dalya Romaner.
  • AFF 10th District Scholarship: Alissa Llort and Avery Lewis
  • Advertising Education Foundation MADE Internship: Eric Sedeño
  • Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Alissa Llort
  • DFW Interactive Marketing Association Scholarship – Hannah Tymochko
  • DSVC National Show Best Print Advertising Campaign, Best Copy & Judge’s Choice – Tiffany Giraudon, Laura Walsh and Caroline Moss.
  • National Student Advertising Competition, SMU-TAI’s Ad Team: Third Place and Special Judges Award for Best Market Segmentation

Student Organizations

  • SMU Ad Club Officers
Joanna Fennessy President
Sara Jane Stephens
and Alex Mackillop
Co-Membership Chairs
Lex Pedraza Treasurer
Peyton Turbeville Event Planning Chair
Eric Sedeño Communications
  • National Student Advertising Competition | Ad Team –
    Hayley Banas, Myla Borden, Mary Charles Byers, Amy Cooley, Rita de Obarrio, Harrison Fiveash, Anne-Marie Geisler, Alissa Llort, Alex Mackillop, London Mercer, Shelby Pointer, Juan Reyes, Sara Jane Stephens, Sara Ann Whiteley and Frank Zhang.

Institute Scholars

  • Engaged Learning Project –  Samantha Butz
  • Morris Hite – Zachary Crosby
  • Roger and Rosemary Enrico – Andrea Rosas

Honors

  • Alpha Delta Sigma – Joanna Fennessy
  • Kappa Tau Alpha – Arin Forstenzer, Tiffany Giraudon, Caroline Moss, Rachel Kainer, Cheyenne Tilford.
  • Hunt Scholar – Riley Blair
  • SMU Mortar Board Top 10 Sophomore – Rachel Kainer and Jolie Guz

Institute Awards

The Best Students. The Best Faculty. The Best Advertising
TAI STUDENT AWARDS:

  • TAI Anchor Award – Given to a student(s) who consistently “pulls more than his/her weight” in bringing projects to fruition: Matthieu Smyth.
  • TAI Donald John Carty Leadership Award –Given to a student(s) in recognition of leadership in the classroom, the Institute and beyond:
    Cheyenne Tilford.
  • Face of TAI Award – Given to a student(s) who represents the Institute within Meadows, SMU and/or the advertising industry:
    Joanna Fennessy
  • TAI Optimizer Award – Given to a student(s) who demonstrates a desire and aptitude to make work better through superior work strategies and iteration: Alissa Llort and Eric Sedeño.
  • TAI Outstanding Graduate Student – Given to a student(s) who best represents the academic and professional pursuit of the field:
    Coral Pisek.
  • TAI Resilience Award – Given to a student(s) who deals effectively with project setbacks while maintaining a positive attitude and demonstrating a resolve to produce outstanding work: Kirsty McLauchlan
  • TAI Social Impact Award –Given to a student(s) who exemplifies aspects of social responsibility in their advertising work and beyond:
    Anna Proctor.
  • TAI Service Award – Given to a student(s) who renders substantial service to the campus at large as well as in the greater community:
    Rita de Obarrio
  • TAI Team Player Award –Given to a student(s) in recognition of contributions to team projects and activities:
    Sara Jane Stephens and Jolie Guz.
  • TAI Outstanding Academic Achievement in CreativeTiffany Giraudon.
  • TAI Outstand Academic Achievement in DigitalRachel Kainer.
  • TAI Outstanding Academic Achievement in Strategic Brand ManagementCheyenne Tilford.
  • TAI Student Marshal at Graduation
    Caroline Moss.
  • TAI Undergraduate Reader at Graduation
    Alex Mackillop
  • TAI Graduate Reader  – Deja Sanders. 

 

TAI FACULTY AWARDS

  • Scholar of the Year  –
    Dr. Hye Jin Yoon
  • Service Exemplar   –
    Professor Mark Allen
  • Teaching Innovator  –
    Professor Cheryl Mendenhall
  • TAI Research Fellows  –
    Dr. Sidharth Muralidharan and Dr. Carrie La Ferle
  • Professor Inspiring Excellence
  • Student Support Superstars –  
    Dr. Alice Kendrick, Professor Mark Allen, and Professor Willie Baronet
  • Adjunct Professor Extraordinaire  – Gordon Law
Awards Lunch Room
Dr. Edwards on Stage