The annual TAI Awards Luncheon was held in a first-ever virtual ceremony on Friday, May 1st. The event included COVID BINGO, senior superlatives, a video produced by seniors (below), and culminated with the presentation of awards.
The Responsibility and Social Entrepreneurship graduate course leads students to identify the agents of change in the industry, defines responsibility in the advertising field, and demonstrates how responsible advertising evolves into an agent of cultural change.
Dr. Sid teaches this course using the case-study method so that students learn the challenges and benefits of implementing a CSR strategy for a brand. More importantly, students apply studied concepts to a marketing problem faced by a real-world client. He explains: “personally, I enjoy teaching this class because social responsibility ties in with my research agenda (green advertising, domestic violence, etc.) as well as TAI’s mission of ‘Better Advertising, Better World.’ Furthermore, to teach students ‘strategic’ CSR and show how social responsibility can benefit the brand (not just financially), as well as its stakeholders, is truly satisfying. At one point CSR was a point-of-difference but now it has become the norm. However, the initiative’s success largely depends on how to integrate social responsibility objectives with that of the business. Trying to find that balance through unique ideas on a shoe-string budget is challenging but seeing the students’ creativity shine through the entire process is a great experience.”
SMU Advertising students spent their winter vacation exploring the Dallas Advertising Industry.
A special topics course led by Professor Peter Noble delved into current media, advertising agency structure, and agency work culture for six hours per day for eight days as part of SMU’s January Term. A group of select undergraduate and graduate students visited Dallas ad agencies including TracyLocke and The Richards Group to get a backstage tour of the agencies, network and get the insiders’ perspectives from presentations given by agency professionals themselves.
Many students participate in for-credit internships through the Temerlin Advertising Institute Internship Program. “Students are able to find their own internships, but many agencies actively seek out our students as they are ready to contribute from day one,” relayed Professor Noble.
Graduate student Munir Abdurahman describes the power of small courses at Temerlin: “The experience I had at Commerce House is something I’ll always remember about this course. After we toured the agency I spent some time talking to the person that gave us the tour. I asked her some questions about what her experience was like during her graduate career at SMU. Lauren mentioned that it was a wonderful experience and that she wouldn’t be where she is today without being in the program. She also mentioned that I should always network and be involved in the program as opportunities can come out of nowhere!”
SMU Advertising students have recently interned at:
SMU Libraries has just started a subscription to O’Reilly’s Learning Platform for Higher Education, which includes e-books, case studies, videos, and Learning Paths. Topics range from graphic design, software training, leadership, job search, and business strategy. Here is a sampling of what is available:
The 15 project-based step-by-step lessons in this book show users the key techniques for working in InDesign. Designers will build a strong foundation of typographic, color, page layout, and document-construction skills that will enable them to produce a broad range of print and digital publications.
Need help? Want to know more about research or databases for advertising? Contact Megan.
MayTerm or JanTerm courses are not just if you need an extra class or are trying to make up for a failed course. These short courses, 11 class days and eight class days respectively, can be super beneficial and enjoyable. In both situations there are no other courses being taken at the same time so a student’s focus is only on the readings, lecture notes, and assignments of that one specific class.
Mayterm courses are about four class hours a day and JanTerm classes are about eight hours a day, so usually there is no time for extracurricular activities or part-time jobs. At first, this might scare off students, but it is only for 11 or eight class days and you are done with a three credit course for your major or minor as well as potentially a UC requirement. Also, during these two weeks, one’s focus only being on the course material helps learn the concepts well. Students can review material and continually be using and building on material from the day before and the day before that, while the professor can take additional time to review difficult concepts not always possible in class during a regular semester.
I have taught 17 week courses, JanTerm and MayTerm classes as well as 5 week summer sessions. I really think many students do better and enjoy learning the material in a shorter term course when they have only the course material to focus on.
The other element is the bonding that happens between students and also with the faculty member and students. Since people are together every day and for long periods of time, you really become a team in learning the material and working together while almost having a family like feeling. The latter point is further conducive to learning the material while enjoying the time spent learning.
For students unsure about how they would do in a course or nervous about the content, a short semester course is a great option. The average grade when I teach has typically been a little higher than the class average in a regular 17 week long semester because students learn the material better with few outside distractions. Students who sometimes struggle in a bigger class or during a 17 week semester, often find more opportunities within the class to clarify concepts and certainly outside of class time with the opportunity of seeing the professor every day. In many cases, a MayTerm or JanTerm course is smaller during these off semester learning opportunities, which again allows for deeper learning and richer dialogue in the classroom.
On this last point, the smaller and more intensive structure allows for interesting projects to arise that may not always be possible during a longer session or with a larger class size. One year, my MayTerm ethics in advertising course undertook a volunteer opportunity to help clean up a nearby park. In the process, they learned about the park and the neighborhood in order to create a marketing plan for how to engage the community in using and taking care of the park. This past MayTerm (2018) we tackled the issue of Mental Health and students developed proposals for matching brands with different facets of Mental Health with the goal of bringing awareness to the issues and to help normalize the conversation.
Please consider a short-semester course in your future. The Temerlin Advertising Institute often offers courses in Ethics, Production, Advertising in Dallas or Advertising in NYC as well as Campaigns. Check out your course catalogue online to see what might be available for you.
By Carrie La Ferle, Ph.D.
Distinguished Teaching Professor
Temerlin Advertising Institute
Saturday August 27, TAI hosted a barbeque welcoming new students to the graduate program. Graduate Program Coordinator and Professor Peter Noble opened up his home to host invited faculty, staff, and students.
“TAI’s Annual Graduate Student Cookout was an opportunity to get our grad students and faculty/staff together for social, non-academic purposes,” Professor Noble said. “Getting to know more about each other outside of the classroom was an important goal. Great food, bright conversations, and shared discoveries of interests allowed everyone to feel a part of the TAI family.”
The event provided students with a wonderful chance to meet and bond with each other, as well as their professors and the head of their program. Graduate student Coral Pisek really valued the opportunity to get better acquainted with the program and its members.
“My experience at this year’s TAI Grad Student BBQ was very enjoyable and informative,” Pisek said. “Everywhere I go, I try to gain and learn as much as I can. Once I spotted the familiar faces from the first week of classes, I immediately began talking with them about how the past week went, how I thought I’d be the youngest one, and how the classes so far sounded interesting. I got to meet and discuss the future of advertising with Professor Edwards and meet Dalya, a really cool undergraduate student that’s combining her BA and MA in advertising. I had the opportunity to sit down and eat my juicy hamburger with Professors Kim and Edwards [and discuss] what got them interested in advertising in the first place. We also debated the ways advertising is not dead. I later discussed my future advertising aspirations with Professors La Ferle and Noble. It was very important to me to see how they can guide me to work on my passion in the future. The BBQ was an interesting opportunity to talk personally with many intellectuals in one house. I am very glad I went. I left the BBQ full, eager and hopeful for the future.”
TAI is always looking for opportunities to enhance our students’ experiences, and we can’t wait to host more events like this!
It’s been a wonderful year here at Temerlin Advertising Institute. With so many creative, industry, and SMU awards earned by our students, we could not be prouder. Along with external awards, we’ve recognized some of our students who go above and beyond what is required of them. Below are all the awards, external and internal, earned by our students during the 2016-2017 academic year.
4A’s Multicultural Advertising Internship Program (MAIP) – Idara Akpan
AAF’s Most Promising Multicultural Student – Marisol Moran-Sendra & Sofia Rosell
AAF American Advertising Awards (ADDYs) – Helen Rieger, Jackson Foley, Liz Martinelli, Morgan Hoff, Samantha Butz, Tiffan Giraudon
AAF Stickell Internship – Alex Gurasich
Advertising Education Foundation of Houston Scholarship – Matthew Smyth, Gyeryeong Kim
Alliance for Women in Media (AWM) Dallas Irene Runnels-Paula McStay Scholarship – Rita De Obarrio
DFW Interactive Marketing Association Scholarship – Rita De Obarrio
DSVC National Show Best Print Advertising Campaign & Best Copy – Morgan Hoff & Tanner Thompson
SMU Mortar Board Top 10 Sophomore – Jolie Guz
Engaged Learning Project – Samantha Butz
Hunt Scholar – Jessica Giraudon
TAI Student Marshal at Graduation – Paige Brown
TAI Undergraduate Reader at Graduation – Tanner Thompson
TAI Anchor Award – Julia Christen, Kelsi Jiang
TAI Donald John Carty Leadership Award – Jessica Giraudon
Face of TAI Award – Marisol Moran-Sendra, Tanner Thompson
TAI Optimizer Award – Helen Rieger
TAI Outstanding Academic Achievement in Creative – Helen Rieger
TAI Outstand Academic Achievement in Digital – Paige Brown
TAI Outstanding Academic Achievement in Strategic Brand Management – Marison Moran-Sendra
TAI Outstanding Graduate Student – Lauren Lombardo
TAI Resilience Award – Laura Walsh
TAI Responsibility Award – Idara Akpan, Rachel Kainer
TAI Service Award – Ryan Blitzer
TAI Team Player Award – Matthew Smyth
Alpha Delta Sigma – Amy Cooley, Bari Kesner, Gifford Mellick, Greyeong Kim, Helen Rieger, Jessica Giraudon, Joanna Fennessey, Julia Christen, Laura Walsh, London Mercer, Marisol Moran-Sendra, Matthew Smyth, Nicholas McCall, Paige Brown, Rachel Kainer, Tiffany Giraudon
This Spring Break, TAI students and faculty went to South by Southwest (SXSW) to attend the SXSW Conference, which included sessions on Brands & Marketing, Design, Development & Code, Experiential Storytelling, VR/AR and the Intelligent Future.
Students attending enrolled in a course, got a student discount and will be receiving 3 hours of pass/fail credit for the experience. The speakers and sessions at the SXSW Conference explore the newest trends and what’s next in entertainment, culture, and technology.
“The most relevant thing I learned was to create interesting content,” TAI graduate student Peyton Meersman said. “I think every session mentioned that content has to be original, creative, and interesting in order for it to be successful.”
While SXSW offers a wide variety of session topics, students attending found the sessions diverse and fascinating. A big topic discussed in many sessions was virtual reality and artificial intelligence.
“AI was a big theme at SXSW,” SMU student Katherine Scarpulla said. “I felt the most reasonable and crucial point I was presented was the healthy equation of AI. Chris White of Microsoft Digital Crimes Unit argued during his Lighting Up The Dark Web session that in order to solve our human created social problems, we must incorporate a healthy mix of data, AI and human interaction. He also stressed the importance of data literacy and the beneficence of data narrative to better illustrate social problems.”
Along with the SXSW experience, TAI students got to shadow members of Agency Entourage, a Dallas-based creative digital agency, during sessions and attend a Boat Party hosted by the agency.
“The Agency Entourage boat party was a lovely experience,” Scarpulla said. “This experience enabled SMU Temerlin students to network with members of Agency Entourage as well as other professionals attending SXSW. I personally had to opportunity to talk with Austin, an AE member, who I had attended a session with earlier that day. I appreciated the occasion to discuss my experiences and thoughts about SXSW Interactive with advertising professionals and hear their thoughts and comments. It enabled me to view the information I gained during sessions from multiple viewpoints and understand its application to fields/industries other than mine.”
This was the first year that students could attend SXSW through TAI while receiving course credit. Many students were excited about the opportunity and greatly enjoyed their time spent in Austin.
“My SXSW Interactive experience was absolutely amazing,” Scarpulla said. “I cannot imagine not having attended this event because of the knowledge and relationships I gained as a result. I would encourage other Temerlin Students to apply for the course as it is an opportunity to apply your academics to real-time experiences.”
All students want to have a unique internship experience that they can brag about and proudly place on their resumes. An internship that sets you apart and is out of the ordinary. This semester, TAI graduate student Lauren Lombardo is doing just that while completing her Executive Internship at the Dallas Zoo.
Lombardo is working one of few indoor jobs at the zoo as the Communications and Marketing Intern. Her job responsibilities include writing editorial content, writing features for the blog, and participating in social media efforts.
“I’ve learned a lot about taking on different voices and writing for different audiences,” Lombardo said. “I create content for a variety of outlets at the Zoo, and each one needs to be tailored specifically for that outlet. I’ve also learned to be a better interviewer. A lot of the content I write is dependent on what I can get out of people, and my supervisors have shown me how to ask more robust questions in order to dig a little deeper.”
While this internship shares similar responsibilities to that of many other marketing internships, Lombardo’s position at the Dallas Zoo offers her unique experience working for a very different type of brand than typically taught in advertising courses.
“A typical day at the Zoo is probably a little different than most of other internships,” Lombardo said. “Usually, I come in to the administration office and check e-mail, respond to inquiries, and catch up with my supervisors as they’ll often assign me special projects to work on. I might write a blog post, which involves calling and interviewing a keeper or possibly going to an event. I usually try to draft an engaging social media post to go along with a blog. Every Zoo employee has a radio, so we’ll often receive radio calls about important events, like an elephant introduction, and head over to watch it during the workday. Other times, there might be a behind the scenes tour for interns that I’ll go to. I like to eat my lunch by the Sumatran Tigers or on Cat Green by the native Texas cats and walk around the Zoo. I usually finish up my day by working on the member newsletter, which means I have to contact the different Zoo departments to get the latest scoop on what they’re doing. Overall, a typical day is full of lots of writing and animals!”
Lombardo’s love for animals and conservation has made her experiences at the Zoo incredibly special for her. Since she gets to spend a lot of time around the Zoo, she has seen several special events and exciting moments.
“My favorite moment from the internship has been attending the Zoo’s Cheetah Encounter,” Lombardo said. “As an intern, I was allowed to watch the Encounter from a VIP viewing area, so I was up close and personal for the whole experience. Winspear, the Zoo’s cheetah, took off running from one end of the exhibit to the other, and it was so amazing to see this athletic animal in action. I could even hear him purr at one point! Winspear also has a canine friend named Amani, who helps keep him calm [because] cheetahs are naturally nervous animals. The keepers took the time to talk with me about cheetah conservation and tell me more about the relationship between Winspear and Amani. Conservation is extremely important to me, especially when it comes to big cats (big cats are my favorite animals), so this was an extremely insightful and fun event. I often attend events like this and write blogs or social media posts about the experience.”
Lombardo got her undergraduate degrees in English and Geography from the University of Texas, and is now getting her Masters in Advertising from SMU. Her internship with Dallas Zoo provides her a perfect opportunity to combine her interests.
“The internship speaks to my two very specific areas of interest – writing and conservation,” Lombardo said. “My [undergraduate] Geography coursework specifically focused on sustainability. I never thought I would find an internship that incorporated these interests so well, but it’s made my time at the Zoo even more special and invaluable in terms of experience.”
In the future Lombardo hopes to work in the field of advertising and marketing as a professional copywriter.
“I would like to work for a either a non-profit or an agency that specializes in non-profit advertising and marketing,” Lombardo said. “My internship at the Zoo has provided me with direct experience in crafting copy for a non-profit and appealing to the members/donors that support the 501(c) community. I would also specifically like to work on campaigns that revolve around conservation and social responsibility, which is a major area of focus in the content I produce for the Zoo.”
Most advertising students dream of having an amazing job opportunity, working for a huge brand, like Nike or Coca-Cola, or even getting the chance to work with celebrities. This summer, TAI student Nicki Fletcher had that opportunity. Fletcher is an Advertising major on the Creative track, and this past summer she had the opportunity to intern on tour with Steven Tyler and the Loving Mary Band.
While visiting her mother in Maui last Christmas, Fletcher met Kari Smith and Marti Frederiksen, the band manager and lead singer of the Loving Mary Band. Fletcher has always dreamed of working in the music industry, the same industry in which her mother works, and meeting Smith and Frederiksen gave her the perfect opportunity to break in.
“I had told Kari and Marti that I was interested in working in the music industry,” Fletcher said. “And they said if there’s ever an opportunity we’ll let you know. Then not too long after that they contacted me and said ‘We’re going on tour this summer, do you want to come? You can be the tour intern and learn the whole business.’”
Fletcher started working with the Loving Mary Band in May at CMA Fest in Nashville, where she was then given the opportunity to go along with them on tour during the summer. On July 1, Fletcher headed off on a month-long journey living on tour with famous musicians.
While on tour, Fletcher worked as an assistant to the musicians, as well as running the Loving Mary Band social media accounts, creating promotional graphics for the band and tour, and helping run band merchandise. A typical day for Fletcher involved starting work around 11am, making sure the bus was ready to go and everything was in place. She would get to the venue, which mostly consisted of large theaters, around 2-3pm and start working on sound checks and other miscellaneous preparations. After the concert was over, she would help bring VIP guests backstage and then pack up the bus to head to the next city, not staying in a single city for more than four days.
“I did a lot of flyers and promotional pieces that went out on Loving Mary’s Instagram, Facebook, Twitter, and website,” Fletcher said. “I helped with merchandise for the band mainly, so I learned a lot in the way of managing all of that. We did that through shows, at the venues, at the big concerts, and at Loving Mary’s smaller concerts and through the website. It was a lot of learning how to manage all of those parts and pieces too.”
Fletcher used many of the skills she’d learned from her participation in Ad Team, as well as advertising classes she has taken at SMU, while on tour. Going into the job she already knew the importance of keeping a campaign consistent, an important skill she attributes to her time on Ad Team. She also knew the importance of planning ahead and being detail-oriented, which helped her as she was preparing content that would be viewed by thousands of people.
Fletcher also learned valuable new lessons through this opportunity.
“You get thrown into this crazy world of rock-and-roll musicians,” Fletcher said. “And it’s so important to have professionalism no matter what the industry is. Even if it is an entertainment industry where the people around you, like the fans, are super excited all the time.” She learned how to balance staying focused and professional with taking the time to enjoy the amazing experiences she was having.
On top of that, Fletcher got to spend a lot of time with Steven Tyler.
“We’d be in the city, and we’d all go and have a family day and go and do something together,” Fletcher said. “He’s a really fun person to be around. He’s really sweet. He really just loves the band so much, and he’d get on our bus in the middle of the night and hang out or he’d ride with us from place to place.”
Her favorite memories from the internship involve the contrast between the “calm, beautiful morning” and “playing a show at a huge sold out concert venue” that night. Although she really enjoyed visiting Northern and Southern California, Canada, Seattle, Boston, and New York, one of her favorite shows was a corporate event at an outdoor venue in Minnesota.
After the amazing experience Fletcher had, she wants to encourage her fellow classmates to reach for amazing opportunities as well.
“Don’t be afraid to ask,” Fletcher said. “Always use your resources, ask them questions. Don’t be afraid to take a crazy chance. You can learn a lot from something that is so unconventional.”