AWARDS: Celebrating Record-Setting Performance in the 2020 National Student Show and Conference

Temerlin Advertising Institute students recently competed in the 16th annual National Student Show and Conference (NSSC), sponsored by the Dallas Society of Visual Communications Foundation. The team of Kell Klopp and Allie Hartman won three awards: Best Overall Copywriting, Best of Advertising Category: Integrated Campaign, and Best of Advertising Category: Copywriting. Isaac Cordova won the prestigious Richard Patrick Memorial Scholarship Prize in Photography, given for the best body of photography work. The participants received their awards at the first NSSC virtual awards gala on April 25.

“This is an exceptionally competitive and prestigious show, and it’s a huge honor just to have your work accepted, let alone win,” said TAI Lecturer Mark Allen. “This year, we had more entries accepted than ever before and won more awards than ever before. We’re incredibly proud of these students!”

The NSSC began in 1957 as a one-day regional competition to give North Texas communication arts students the opportunity to showcase their work, and in the 1970s became the Dallas Society of Visual Communications Student Show. While there were many national competitions for established industry professionals, there were few competitions for up-and-coming students. In response, the DSVC Student Show transformed from a small, regional contest into a three-day national competition and conference in 2004. Now known as the NSSC, it is the largest  advertising and design competition for students in the country, offering over $20,000 in cash prizes and scholarship awards.

The three-day event typically features keynote speakers, breakout sessions and portfolio reviews followed by a dinner reception and awards gala. However, due to the coronavirus, the conference was canceled and the gala was moved online this year.

Allen participated in the DSVC Student Show when he was a student in the late ’90s.  He has taught in the Temerlin Advertising Institute since 2003, and was first brought on to help start the creative program for art directors and copywriters.

“I knew the NSSC was a great place for us to get our name out there and to get our students recognized,” said Allen. “I started encouraging students to compete back when I first came to SMU in 2003, and we’ve been participating ever since. The DSVC also holds a professional show around the same time every year; my fellow advertising colleague Professor Willie Baronet and I have both participated and have been fortunate enough to be recognized for some of the work we’ve done as art directors and designers over the years. It might be a ‘regional’ show but it’s got a national reputation.”

Allen played an influential role in the competition itself this past year.

“For years the only advertising categories that the NSSC recognized were the traditional big three: print, radio and television. So I worked with the DSVC to add several new advertising categories that reflect current industry standards: interactive, out-of-home, experiential and others,” he said.

He also influences his students to consider participating.

“I am the cheerleader who is always telling students to enter their work,” he said, noting that getting one’s work and name recognized with the best of the industry can help propel careers. “I also help them figure out strategically what the best categories are for them to enter. It’s easy if you have a commercial – you put it in the commercial category. But if you have an integrated campaign that has several different pieces, it can be tougher to decide where they should go.  Once we do, the students take it from there.

“The work primarily comes out of the Creative Specialization classes that Willie and I teach like Concepting, Portfolio and Advanced Portfolio, but more and more we’re also getting work into the show from students in our Graphic Design minor,” he said.

Allen said that while he was thrilled with his students’ performance at the competition, the feeling was bittersweet knowing he would soon say goodbye to his graduating seniors.

“I’m just really proud of our students for all kinds of reasons,” he said. “Our program is at a really sweet spot where we’ve got a lot of energy and talent; we’ve got a truly exceptional group all-around right now. You’d figure that we’d get used to this by now, but every year we miss our students when we have to send them off.”

The SMU winning entries are as follows:

Best Use of Copywriting ($500)
Grammarly—Kell Klopp ’20 and Allie Hartman ’20

Best of Category: Copywriting ($200)
Grammarly—Kell Klopp and Allie Hartman

Best of Category:  Integrated Campaign ($200)
Grammarly—Kell Klopp and Allie Hartman

Richard Patrick Memorial Scholarship ($2,500)
Smile Reversal (photography series)—Isaac Cordova ’21

Kell Klopp and Allie Hartman’s Grammarly campaign also won Best Copywriting in TAI’s Portfolio Night & Exhibition. In addition, it is featured on Ads of the World, an advertising archive and community that showcases creative advertising from around the world.

Grammerly Best Copywriting award

“We thought a lot about when it is necessary to use Grammarly and found that the truth is Grammarly is all around the easiest way to be the best you can be,” said Klopp and Hartman in a joint statement. “We wanted our ads to show how simple of an app it is while highlighting the importance of using Grammarly.

“It’s not easy being an advertising student, and to be able to have our work awarded like this means a lot to us. We work hard and try our best, and we couldn’t do such amazing work without our outstanding professors,” the duo said.

The NSSC was the first competition in which Isaac Cordova has entered his Smile Reversal series.

asian girl not smiling in black and white photo on gray background

“This photographic series explores the emotions we feel behind closed doors, going beyond the mask of ‘picture-perfectism,’” said Cordova. “On a path to become my most authentic self, this series came to life as I became more and more uncomfortable with how people wear a ‘mask’ meant to hide how they really feel inside. There is nothing more beautiful than a genuine expression.

“Winning the overall photography award at the NSSC is beyond rewarding. I’m proud to represent SMU and I take it as a sign to never stop creating!” Cordova said.

Altogether, nine SMU entries were accepted into this year’s competition. The full list of accepted work is as follows:

Integrated Campaign Category
Grammarly—Kell Klopp and Allie Hartman
Kong Chew Toys— Kell Klopp and Megan Cruikshank ’19

Out-of-home Category
Beyond Meat—Sam Smith ’21, Avery Bouch ’21 and Elijah Niemczyk ’21

Video / Commercial Category
Diptyque—Anna Rose Corell ’21 and Gaëlle Gachelin ’19
SelfControl App—Kell Klopp and Megan Cruikshank
Vinyl Me, Please—Charlie O’Brien ’20 and Will Sutter ’21

Copywriting Category 
Grammarly—Allie Hartman and Kell Klopp
Kong Chew Toys—Kell Klopp and Megan Cruikshank

Photography Category 
Smile Reversal (series)—Isaac Cordova

AWARDS: 2020 SMU Advertising Awards Luncheon Winners

The annual TAI Awards Luncheon was held in a first-ever virtual ceremony on Friday, May 1st. The event included COVID BINGO, senior superlatives, a video produced by seniors (below), and culminated with the presentation of awards.

2020 Award Recipients Include:

STUDENT AWARDS

Undergraduate Reader // ALLIE HARTMAN
Graduate Reader // PIPER HAMILL
Student Marshal // KAYLA GRIFFIS

Outstanding Achievement in Brand Management // MEGAN ROBERTSON
Outstanding Achievement in Digital Media // KAYLA GRIFFIS
Outstanding Achievement in Creative Advertising // ALLIE HARTMAN

TAI Outstanding Graduate Student // PIPER HAMILL

TAI Outstanding Graphic Designer // RANI VESTAL

Continue reading “AWARDS: 2020 SMU Advertising Awards Luncheon Winners”

STUDENT SPOTLIGHT: Temerlin Students Featured in 2020 Lürzer’s Archive

It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself – for everyone!” What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt, Germany which now has over 150,000 readers worldwide. Today, Lürzer’s Archive is the celebrated creative resource for advertising professionals worldwide which offers a full set of inspirational tools including Lürzer’s Archive magazine.

We celebrate Temerlin’s Kell Klopp and Megan Cruikshank’s Kong campaign which will be featured in the first issue of 2020! With this win, the Temerlin Advertising Institue’s overall Lürzer’s ranking is now #7 in the world and #4 in the United States.

Preview the award-winning work here: Continue reading “STUDENT SPOTLIGHT: Temerlin Students Featured in 2020 Lürzer’s Archive”

INDUSTRY CONNECTIONS: Networking Students to Full-Time Positions

Recent Temerlin graduate Harrison Fiveash landed a full-time role as Sales Coordinator at Ampersand after graduating from SMU this past December. The opportunity arose when his professor, Peter Noble, endorsed the event in class claiming it was essential for advertising students. Looking back, Fiveash recalls, “per the norm – he was right.”

Presented by The Dallas 4A’s Council, the inaugural AdEdge program was conceived to propel graduating DFW advertising and marketing majors into their careers. Before attending the event, Fiveash researched the attending agencies and took notes on where he thought he’d be a good fit: “I had several questions and made small talk with the representatives. I also had a clear plan as to which position I was interested in. Asking, ‘Are you hiring more Sales Coordinators?’ instead of ‘Are you hiring any recent grads?”

The following Monday Fiveash followed up via email and scheduled an informational interview with a professional he met at the event. This is an assignment that students are guided through in ADV 4106- Professional Seminars, a course that teaches students how to navigate the industry and more. A week later, Fiveash received a call from Ampersand informing him of an open Sales Coordinator position and was hired, and accepted, on the spot. This position works with affiliates and agencies, ensuring advertising spots are ordered and run when scheduled. Regarding the new role, Fiveash shares “there’s room to grow vertically and horizontally. It’s a strong cultural fit, and it’s a good hybrid of my media background and potential future in sales.”

Harrison’s Advice for Students Seeking Full-Time Opportunities:

  • Always be early
  • Bring a notepad
  • Thank everyone for their time
  • Use your professors as resources- they want to help you and they know what they’re doing
  • Start looking for a job and networking now
  • Continue to learn. People hire intellectually curious people!

STUDENT SPOTLIGHT: How to Land Your Face in Times Square at 22

Temerlin’s own Kayla Griffis (’20) just returned from New York City as a member of the 2020 American Advertising Federation’s (AAF) Most Promising Multicultural Student (MPMS) program.

The MPMS class is comprised of exceptional advertising talent across various disciplines who will lend their creativity and voices to inspire a more inclusive workforce as they start their professional, post-college, careers. This program affords students an inside look at the advertising industry where they participate in agency immersions, professional development, The Building Bridges for Our Future Student Awards Luncheon, and an exclusive recruiter’s expo.

“Each year, I have the pleasure of personally mentoring and watching the students simply blossom into the stars that they are. This experience gives multicultural students the confidence and reassurance that they belong in all spaces. The program also shows that our partners are trying to be intentional about bringing diverse talent into the industry. Thanks to Clear Channel Outdoor, this year, the faces of all 50 students made it on to several New York City billboards. Hands down, one of my top 3 moments this year was witnessing their faces in real-time when they saw the billboards. If at any point, they did not feel like they worked hard enough to be selected as Most Promising or believed that they “belonged,” everyone in Times Square sure did! I am extremely proud of these students and always look forward to witnessing the amazing things they will soon accomplish” explains Melony Hughes, Senior Manager of the AAF Mosaic Center & Education Services.

How Do I Apply?

Opportunities like this propel students into the advertising industry and our faculty are happy to take the time to champion our students to achieve these awards. The MPMS application goes live early each Fall. It consists of a resume, two essay questions, a personal tagline, and a recommendation letter from an advisor/mentor who is an AAF Member. Griffis adds, “I highly encourage students to apply to MPMS and other programs like this to get a better understanding of where they want to end up and to become better prepared for when they enter the workforce. My biggest takeaway is learning that I still have time to decide what I want to do, and nothing is set in stone.”

Learn more about the program here.

INDUSTRY CONNECTIONS: Preparing Students for their Careers with StrengthsFinder

The Clifton StrenghtsFinder is a scientific 177 question assessment that measures an individual’s talents resulting in a unique “thumbprint” analysis of strengths. Understanding the sequence of these strengths is one of the keys to finding and managing a rewarding career. This week, Professor Amber Benson (right), a Gallop-Certified Strengths Coach, led Professor Sandi Edgar’s Advertising Business Communications course through a basic StrengthsFinder workshop. Here, students were guided through various exercises to understand their top strengths and how they may manifest in various aspects of their personal and professional lives. This insight provides an understating of motivations,  interactions with others, and the types of team members needed to compliment a person’s strengths. The students will use their individual strengths to explore personal branding with the ultimate goal to become more effective in interviews, networking, and the workplace. This project culminates with the Temerlin Advertising Institute career fair in March. Email to learn more: sandi@smu.edu.

STUDENT SPOTLIGHT: Introducing the 2020 SMU NSAC Adobe Team

By Kaleb Mulugeta

SMU’s Temerlin Advertising Institute is home to three undergraduate advertising tracks specializing in their respective disciplines: Creative, Digital Media Strategy and Strategic Brand Management. Mimicking an advertising agency setting, NSAC unites the three tracks to collaborate on a multi-media marketing plan while providing national exposure for students to land internships and full-time opportunities. Hillery Lemon ’19 recounts her time on last year’s winning team as “A really valuable experience. Especially as a creative student, because I got to work with the other advertising specializations and see what it really takes to put a campaign together. It’s so satisfying seeing your work do well!”

The National Student Advertising Competition (NSAC) is the premier collegiate competition founded by the American Advertising Federation (AAF). Led by Professor Amber Benson, each team is asked to devise a completely integrated campaign and pitches their work to savvy advertising professionals which are judged at the district, semi-final, and national levels. Prior NSAC clients include Ocean Spray, Snapple, Nissan, Coca-Cola, State Farm (and more). This year it’s Adobe. Yes, that Adobe.

Collaboration, presentation, and strategic planning are invaluable skills for students preparing to enter the ad industry. The SMU Ad Team exists to nurture these skills and give students a chance to present their work to a real client and a panel of industry experts. And we’ve been pretty successful. Last year, SMU won 1st place at the NSAC District 10 Competition and was a national finalist with an insightful advertising campaign for Wienerschnitzel.

The SMU 2020 Ad Team: Professor Amber Benson, Kathryn Chavez, Sarah Jane Eckelkamp, Jackson Ferris, Avery Fuller-Monk, Sebastian Gutierrez, Caillie Horner, Sarah Katsikas, Meryn Kennedy, Lauren Kobayashi, Erin McCraw, Abhinav Nadella, Ankita Padarthy, Riley Preston, Susan Slaton, Lizzie Venditti, and Whitney Wilkerson.


How do I join?

Temerlin’s highest-performing students need to apply to compete on the NSAC stage. Applications open each fall, keep an eye on your email. Pony Up Team Adobe!

INDUSTRY CONNECTIONS: An Inside Opportunity Most Industry Insiders Would Love.

SMU Advertising students spent their winter vacation exploring the Dallas Advertising Industry.

A special topics course led by Professor Peter Noble delved into current media, advertising agency structure, and agency work culture for six hours per day for eight days as part of SMU’s January Term. A group of select undergraduate and graduate students visited Dallas ad agencies including TracyLocke and The Richards Group to get a backstage tour of the agencies, network and get the insiders’ perspectives from presentations given by agency professionals themselves.

Many students participate in for-credit internships through the Temerlin Advertising Institute Internship Program. “Students are able to find their own internships, but many agencies actively seek out our students as they are ready to contribute from day one,” relayed Professor Noble.

Graduate student Munir Abdurahman describes the power of small courses at Temerlin: “The experience I had at Commerce House is something I’ll always remember about this course. After we toured the agency I spent some time talking to the person that gave us the tour. I asked her some questions about what her experience was like during her graduate career at SMU. Lauren mentioned that it was a wonderful experience and that she wouldn’t be where she is today without being in the program. She also mentioned that I should always network and be involved in the program as opportunities can come out of nowhere!”

SMU Advertising students have recently interned at:

Employers interested in hiring our students, please see the following information about the internship program.

 

ALUMNI UPDATE: Alex Mackillop ’18

During my four years at SMU, I majored in Strategic Brand Management through the Temerlin Advertising Institute and minored in business and international studies. I have had several internships and my most recent position, before securing a job in Dallas, was with M&C Saatchi PR Worldwide in London.

My studies at Temerlin helped me obtain this internship position. I learned how to market myself for professional opportunities – an invaluable skill that all students should master as early as possible. Temerlin also taught me how to behave in a professional environment and how to respond to real world, real life, and real job situations.

My responsibilities at M&C Saatchi PR in London encompassed a wide range of activities. I wrote press releases, attended influencer events, and initiated one of the biggest energy drink activations in Europe. I worked with multi-national multi-billion-dollar companies including Red Bull and Foot Locker.

Currently, I am employed at another globally leading PR firm, Weber Shandwick, which is located in the Dallas American Airlines Center.

Temerlin not only prepared me to know the acronyms people use in meetings and to meet deadlines, but also how to position myself professionally, how to be successfully interact with clients and colleagues, and how to market myself in this industry.

This is my advice for current Temerlin students: don’t wait for the job hunt. I encourage you to secure an internship as soon as possible because all experience is good experience. I had five internships in college and I believe that I now work at Weber Shandwick because of this extensive experience. Oh, and also listen to your professors. One day, you might need to know what they taught you.

PROGRAM FEATURE: Temerlin’s Graphic Design Minor FYI

By: TAI Professor Cheryl Mendenhall

I ran into a former student, who had just received her masters degree, at the bookstore after graduation this past May. She was telling me how much she was using the skills learned in one of my graphic design classes at her job – which she hadn’t expected but found that the skills came in handy in her somewhat unrelated field.

Awhile back another former student told me how excited she was to be able to use her graphic design skills at her copy writing internship. Being able to pitch in on projects in a different capacity than was expected made her an even more valuable asset to the team.

Why am I telling you this? Well, while you may know that TAI offers an interdisciplinary minor in graphic design, you may not realize how many fields of study can benefit from these skills. You might be interested in pursuing graphic design as a career but even if you aren’t, learning to become a better visual communicator can enhance a variety of career paths.

It’s so much more than learning the software used in the industry. It is about cultivating your ideas; using design principles of composition and layout; learning about typography, imagery and color choices along with a little psychology to best present your ideas. We discuss and practice all of these skills to build a powerful toolbox to help create messages that inspire, inform, tell stories or engage your audience.

 

You might want to consider how these skills can enhance your interests and career path. You can learn more about the graphic design minor here.

Images Courtesy of:

Currency Redesign, Cho Kim, Intro to Graphic Design

Event Poster, Tanner Thompson, Intro to Graphic Design

Type Specimen Poster, Alexa Acosta, Typography

Logo, Dani Kubitz, Logo and Trademark

Magazine, Traci Penn, Publication Design