It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself – for everyone!” What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt, Germany which now has over 150,000 readers worldwide. Today, Lürzer’s Archive is the celebrated creative resource for advertising professionals worldwide which offers a full set of inspirational tools including Lürzer’s Archive magazine.
We celebrate Temerlin’s Kell Klopp and Megan Cruikshank’s Kong campaign which will be featured in the first issue of 2020! With this win, the Temerlin Advertising Institue’s overall Lürzer’s ranking is now #7 in the world and #4 in the United States.
Recent Temerlin graduate Harrison Fiveash landed a full-time role as Sales Coordinator at Ampersand after graduating from SMU this past December. The opportunity arose when his professor, Peter Noble, endorsed the event in class claiming it was essential for advertising students. Looking back, Fiveash recalls, “per the norm – he was right.”
Presented by The Dallas 4A’s Council, the inaugural AdEdge program was conceived to propel graduating DFW advertising and marketing majors into their careers. Before attending the event, Fiveash researched the attending agencies and took notes on where he thought he’d be a good fit: “I had several questions and made small talk with the representatives. I also had a clear plan as to which position I was interested in. Asking, ‘Are you hiring more Sales Coordinators?’ instead of ‘Are you hiring any recent grads?”
The following Monday Fiveash followed up via email and scheduled an informational interview with a professional he met at the event. This is an assignment that students are guided through in ADV 4106- Professional Seminars, a course that teaches students how to navigate the industry and more. A week later, Fiveash received a call from Ampersand informing him of an open Sales Coordinator position and was hired, and accepted, on the spot. This position works with affiliates and agencies, ensuring advertising spots are ordered and run when scheduled. Regarding the new role, Fiveash shares “there’s room to grow vertically and horizontally. It’s a strong cultural fit, and it’s a good hybrid of my media background and potential future in sales.”
Harrison’s Advice for Students Seeking Full-Time Opportunities:
Always be early
Bring a notepad
Thank everyone for their time
Use your professors as resources- they want to help you and they know what they’re doing
Start looking for a job and networking now
Continue to learn. People hire intellectually curious people!
The MPMS class is comprised of exceptional advertising talent across various disciplines who will lend their creativity and voices to inspire a more inclusive workforce as they start their professional, post-college, careers. This program affords students an inside look at the advertising industry where they participate in agency immersions, professional development, The Building Bridges for Our Future Student Awards Luncheon, and an exclusive recruiter’s expo.
“Each year, I have the pleasure of personally mentoring and watching the students simply blossom into the stars that they are. This experience gives multicultural students the confidence and reassurance that they belong in all spaces. The program also shows that our partners are trying to be intentional about bringing diverse talent into the industry. Thanks to Clear Channel Outdoor, this year, the faces of all 50 students made it on to several New York City billboards. Hands down, one of my top 3 moments this year was witnessing their faces in real-time when they saw the billboards. If at any point, they did not feel like they worked hard enough to be selected as Most Promising or believed that they “belonged,” everyone in Times Square sure did! I am extremely proud of these students and always look forward to witnessing the amazing things they will soon accomplish” explains Melony Hughes, Senior Manager of the AAF Mosaic Center & Education Services.
How Do I Apply?
Opportunities like this propel students into the advertising industry and our faculty are happy to take the time to champion our students to achieve these awards. The MPMS application goes live early each Fall. It consists of a resume, two essay questions, a personal tagline, and a recommendation letter from an advisor/mentor who is an AAF Member. Griffis adds, “I highly encourage students to apply to MPMS and other programs like this to get a better understanding of where they want to end up and to become better prepared for when they enter the workforce. My biggest takeaway is learning that I still have time to decide what I want to do, and nothing is set in stone.”
The Clifton StrenghtsFinder is a scientific 177 question assessment that measures an individual’s talents resulting in a unique “thumbprint” analysis of strengths. Understanding the sequence of these strengths is one of the keys to finding and managing a rewarding career. This week, Professor Amber Benson (right), a Gallop-Certified Strengths Coach, led Professor Sandi Edgar’s Advertising Business Communications course through a basic StrengthsFinder workshop. Here, students were guided through various exercises to understand their top strengths and how they may manifest in various aspects of their personal and professional lives. This insight provides an understating of motivations, interactions with others, and the types of team members needed to compliment a person’s strengths. The students will use their individual strengths to explore personal branding with the ultimate goal to become more effective in interviews, networking, and the workplace. This project culminates with the Temerlin Advertising Institute career fair in March. Email to learn more: email@example.com.
SMU’s Temerlin Advertising Institute is home to three undergraduate advertising tracks specializing in their respective disciplines: Creative, Digital Media Strategy and Strategic Brand Management. Mimicking an advertising agency setting, NSAC unites the three tracks to collaborate on a multi-media marketing plan while providing national exposure for students to land internships and full-time opportunities. Hillery Lemon ’19 recounts her time on last year’s winning team as “A really valuable experience. Especially as a creative student, because I got to work with the other advertising specializations and see what it really takes to put a campaign together. It’s so satisfying seeing your work do well!”
The National Student Advertising Competition (NSAC) is the premier collegiate competition founded by the American Advertising Federation (AAF). Led by Professor Amber Benson, each team is asked to devise a completely integrated campaign and pitches their work to savvy advertising professionals which are judged at the district, semi-final, and national levels. Prior NSAC clients include Ocean Spray, Snapple, Nissan, Coca-Cola, State Farm (and more). This year it’s Adobe. Yes, that Adobe.
Collaboration, presentation, and strategic planning are invaluable skills for students preparing to enter the ad industry. The SMU Ad Team exists to nurture these skills and give students a chance to present their work to a real client and a panel of industry experts. And we’ve been pretty successful. Last year, SMU won 1st place at the NSAC District 10 Competition and was a national finalist with an insightful advertising campaign for Wienerschnitzel.
The SMU 2020 Ad Team: Professor Amber Benson, Kathryn Chavez, Sarah Jane Eckelkamp, Jackson Ferris, Avery Fuller-Monk, Sebastian Gutierrez, Caillie Horner, Sarah Katsikas, Meryn Kennedy, Lauren Kobayashi, Erin McCraw, Abhinav Nadella, Ankita Padarthy, Riley Preston, Susan Slaton, Lizzie Venditti, and Whitney Wilkerson.
How do I join?
Temerlin’s highest-performing students need to apply to compete on the NSAC stage. Applications open each fall, keep an eye on your email. Pony Up Team Adobe!
SMU Advertising students spent their winter vacation exploring the Dallas Advertising Industry.
A special topics course led by Professor Peter Noble delved into current media, advertising agency structure, and agency work culture for six hours per day for eight days as part of SMU’s January Term. A group of select undergraduate and graduate students visited Dallas ad agencies including TracyLocke and The Richards Group to get a backstage tour of the agencies, network and get the insiders’ perspectives from presentations given by agency professionals themselves.
Many students participate in for-credit internships through the Temerlin Advertising Institute Internship Program. “Students are able to find their own internships, but many agencies actively seek out our students as they are ready to contribute from day one,” relayed Professor Noble.
Graduate student Munir Abdurahman describes the power of small courses at Temerlin: “The experience I had at Commerce House is something I’ll always remember about this course. After we toured the agency I spent some time talking to the person that gave us the tour. I asked her some questions about what her experience was like during her graduate career at SMU. Lauren mentioned that it was a wonderful experience and that she wouldn’t be where she is today without being in the program. She also mentioned that I should always network and be involved in the program as opportunities can come out of nowhere!”
SMU Advertising students have recently interned at:
During my four years at SMU, I majored in Strategic Brand Management through the Temerlin Advertising Institute and minored in business and international studies. I have had several internships and my most recent position, before securing a job in Dallas, was with M&C Saatchi PR Worldwide in London.
My studies at Temerlin helped me obtain this internship position. I learned how to market myself for professional opportunities – an invaluable skill that all students should master as early as possible. Temerlin also taught me how to behave in a professional environment and how to respond to real world, real life, and real job situations.
My responsibilities at M&C Saatchi PR in London encompassed a wide range of activities. I wrote press releases, attended influencer events, and initiated one of the biggest energy drink activations in Europe. I worked with multi-national multi-billion-dollar companies including Red Bull and Foot Locker.
Currently, I am employed at another globally leading PR firm, Weber Shandwick, which is located in the Dallas American Airlines Center.
Temerlin not only prepared me to know the acronyms people use in meetings and to meet deadlines, but also how to position myself professionally, how to be successfully interact with clients and colleagues, and how to market myself in this industry.
This is my advice for current Temerlin students: don’t wait for the job hunt. I encourage you to secure an internship as soon as possible because all experience is good experience. I had five internships in college and I believe that I now work at Weber Shandwick because of this extensive experience. Oh, and also listen to your professors. One day, you might need to know what they taught you.
I ran into a former student, who had just received her masters degree, at the bookstore after graduation this past May. She was telling me how much she was using the skills learned in one of my graphic design classes at her job – which she hadn’t expected but found that the skills came in handy in her somewhat unrelated field.
Awhile back another former student told me how excited she was to be able to use her graphic design skills at her copy writing internship. Being able to pitch in on projects in a different capacity than was expected made her an even more valuable asset to the team.
Why am I telling you this? Well, while you may know that TAI offers an interdisciplinary minor in graphic design, you may not realize how many fields of study can benefit from these skills. You might be interested in pursuing graphic design as a career but even if you aren’t, learning to become a better visual communicator can enhance a variety of career paths.
It’s so much more than learning the software used in the industry. It is about cultivating your ideas; using design principles of composition and layout; learning about typography, imagery and color choices along with a little psychology to best present your ideas. We discuss and practice all of these skills to build a powerful toolbox to help create messages that inspire, inform, tell stories or engage your audience.
You might want to consider how these skills can enhance your interests and career path. You can learn more about the graphic design minor here.
Images Courtesy of:
Currency Redesign, Cho Kim, Intro to Graphic Design
Event Poster, Tanner Thompson, Intro to Graphic Design
This year SMU will be competing again in the National Student Advertising Competition (NSAC). Students were selected by Ad Team manager Professor Amber Benson to be a part of SMU’s award-winning Ad Team. The Ad Team will be working together to create a full campaign applying the scrum methodology. This year’s client is Ocean Spray and the challenge is to drive relevancy of the brand for millennials across both food and beverages.
Hayley Banas is an Advertising major on the Strategic Brand Management track with a minor in Psychology.
Myla Borden is an Advertising major on the Strategic Brand Management track with a minor in Graphic Design.
Mary Charles Byers is an Advertising major on the Digital Media Strategy track with a minor in Graphic Design.
Amy Cooley is an Advertising (Strategic Brand Management) and Spanish double major.
Rita de Obarrio is an Advertising (Digital Media Strategy) and Psychology double major with a minor in Business.
Harrison Fiveash is a pre-major in Advertising interested on the Strategic Brand Management track with minors in Communications and Arts Entrepreneurship .
Anne-Marie Geisler is an Advertising major on the Digital Media Strategy track with a minor in Fashion Media.
Conrad Li is an Advertising major on the Digital Media Strategy track.
Alissa Llort is an Advertising major on the Strategic Brand Management track with a minor in Psychology.
Alex MacKillop is an Advertising major on the Strategic Brand Management track with minors in Business and International Studies.
London Mercer is an Advertising major on the Digital Media Strategy track with a minor in Graphic Design.
Shelby Pointer is an Advertising major on the Digital Media Strategy track with a minor in Graphic Design.
Juan Reyes is a Corporate Communications and Public Affairs major with a minor in Advertising.
Sara Jane Stephens is an Advertising major on the Strategic Brand Management track with a minor in Spanish.
Sara Ann Whiteley is a Journalism major with a minor in Advertising.
Frank Zhang is an Advertising (Digital Media Strategy) and Mathematics double major.
Four team members will be selected to present the team’s work in a 20-minute long presentation to a panel of judges made up of industry experts at each level of competition – first at the District level in Corpus Christi, TX in April, then (if they advance) at the National level in Chicago, IL in June.
TAI’s advertising students are encouraged to take advantage of as many internship opportunities as possible. Creative track student Jolie Guz has followed that advice, which has allowed her to gain valuable experience in different industries as well as help shape her career goals for the future.
This semester, Guz is a copywriting intern for stationery company Read Between The Lines®.
“As a copywriting intern, I help write copy of all kinds!” Guz said. “From email newsletters to blog posts to Instagram captions, I help carry the voice of the Read Between The Lines® brand. Primarily, I focus on Instagram captions for our daily posts which are viewed by over sixteen thousand followers as well as product descriptions for the online portion of our business – we add new products from our favorite makers each week!”
Guz has been fascinated with Read Between The Lines® for a while. She actually won one of their Instagram giveaways when she was in high school. Since starting her internship she has learned even more about the brand.
“I have learned an incredible amount about SEO and how to write copy in our brand voice while still being able to add my own style,” Guz said. “I have also learned the value of gift giving! Each person that comes into the shop has a different story or experience that drives the way they make a purchase. I love hearing customers make comments on certain cards or phrases they find relatable.”
Her priority is writing Instagram captions for daily posts. She also works with the graphic design intern and creative manager to create newsletter emails for the week. Outside of her regular responsibilities she also gets to work with new makers and products and attend maker events.
“When we add new makers and products to the shop, I get to help write the descriptive copy that introduces our customers to the new maker!” Guz said. “I was [also] able to travel to Silo-Bration, which is a huge independent maker shopping event at the Silos in Waco, TX. It was awesome to be able to interact with people who are so passionate about the products we create and to meet all of our Instagram followers in real life!”
Many of her creative courses and professors helped prepare her for a copywriting position, as she’s been able to get lots of practice and feedback.
“The copywriting practice I gained in [Professor Allen] and [Professor Baronet] Portfolio classes has been insanely helpful when it comes to writing captions and newsletters,” Guz said. “The guidance I’ve received from [Professor] Jason Shipp in his classes has also been influential in the process of writing and re-writing copy of all kinds.”
Prior to this semester, Guz has had several other internship and freelancing positions where she gained experience in several different industries.
“[As a] Branding Intern [for] Page Architecture, I was able to gain experience working within very strict branding guidelines and on architectural photoshoots,” Guz said. “Plus I learned a lot about great architecture! [As a] Design Intern [for] Texas Legends NBA Developmental League Team, I was able to work in the crazy world of sports. I was able to help create stadium signage, jersey designs and merchandise for the team. [As a] Graphic Designer [for] Spirit of America Productions, [a company that] takes high school dance teams to perform in the Macy’s Thanksgiving Day Parade each year, I design postcards and merchandise for the event as well as help walk in the parade in NYC each year!”
With preparation from her courses, previous internship opportunities, and now her position at Read Between The Lines®, Guz has a good idea of the culture she wants in future positions.
“I’ve absolutely loved my time in Temerlin and at SMU,” Guz said. “The people are absolutely priceless in this program, and I wouldn’t trade them for the world! I [also] absolutely love our Read Between The Lines® Team! I know that I want to be surrounded by creative gems of human beings just like them throughout my career.”