TAI Hosts Visiting Scholar Dr. Grace Ahn for Lecture on Virtual Interactions

Dr. Ahn starting her lecture.

Thursday April 13, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Grace Ahn, assistant professor at University of Georgia. Dr. Ahn discussed her research, “Virtual Interactions that Impact Physical Behaviors: Applications in Consumer Psychology and Health Contexts,” with many SMU students and faculty attending the event.

“I was very intrigued by Dr. Ahn’s research on virtual environments and how the interaction between virtual and actual reality can provide benefits to one’s personal health, education, and the natural environment,” TAI Professor Sidharth Muralidharan said. “We were fortunate to have Dr. Ahn make the trip to Dallas and discuss her cutting-edge research. ”

Through her research study, Dr. Ahn assesses how interactive digital media transform traditional rules of communication and social interactions, looking at how virtual experiences shape the way people think, feel, and behave in the physical world.

“Dr. Grace Ahn’s cutting-edge research is of major importance to a wide variety of fields,” TAI Professor Peter Noble said. “Her ability to convey the essence of her research into virtual reality and its application to the real world made it both accessible and understandable.”

Her ongoing work includes a NSF funded project exploring the application of virtual agents to promote STEM learning for children in informal learning environments, such as children’s museums. Her work has been published in a number of flagship outlets, including Journal of Advertising, Journal of Computer-Mediated Communication, Communication Research, Journal of Health Communication, Human-Computer Interaction, and Media Psychology.

Temerlin Advertising Institute was honored to host Dr. Ahn for a lecture on her research. TAI is passionate about staying informed on all current topics in the advertising industry, hosting guest speakers periodically throughout the year.

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