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Student Academic Engagement & Success Student Success & Retention

Undergraduate student marketing campaign to clear enrollment holds begins

Student Academic Engagement and Success (SAES) began a multi-modal marketing campaign on October 13 to encourage undergraduate students to clear enrollment holds.

An enrollment hold is an administrative action that prevents a student from enrolling in classes or changing enrollment. Enrollment holds may be related to tuition or miscellaneous account balances, advising holds, missing paperwork or documentation, or incomplete orientation modules, to name a few.

With spring enrollment appointments beginning October 31 for undergraduates, SAES has already started an email, text message, digital signage, and newsletter campaign to raise awareness of holds that may impede enrollment and class selection.

On the first day of the campaign, 2,021 undergraduate students received a tailored email informing them they had one or more enrollment holds. The email contained details as to the type of hold and how to access their my.SMU Student Dashboard to clear or address the hold with the appropriate administrative office.

Over the next two weeks, students can expect reminders in the SMU Connected Wednesday newsletter, on various yard signs and digital signage across the Hilltop, via text message, and more.

Please encourage students to address any enrollment holds as soon as possible so they have a clear path to enrollment and graduation. Questions about the campaign can be directed to academicsuccess@smu.edu.

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