The Big iDeas program empowers students to transform their entrepreneurial ideas into impactful ventures. We recently caught up with Ryland Adzich, a first-year student at SMU who jumped into her co-curricular journey early — not only as a Big iDeas participant but also as an Engaged Learning Fellow. Ryland shared the inspiration behind her philanthropic organization and gave us a glimpse into the meaningful work she is implementing across the DFW metroplex.
In Fall 2024, Ryland was the top winner of the Big iDeas Pitch Competition, earning $1,000 from the Big iDeas Program, along with an additional $1,000 Boost Award from the Spears Institute for Entrepreneurial Leadership for having the “Most Inspiring Idea” of the competition. In the upcoming academic year, Ryland will serve as the President of the Women’s Innovative Network – a new student organization and network that empowers women to innovate, connect, and support each other in their entrepreneurial and research endeavors.
Q: You’re wrapping up your first year at SMU! Tell us about what why you chose SMU in the first place.
Being invited as a Dedman Scholar, it was nice to feel wanted by a community and wanted by SMU as much as I wanted them. The research opportunities with faculty as an undergraduate student was another big one. I also love Dallas. I love the community of people and the students here. I really feel like people are trying to work together to uplift students to succeed on a national and international level.
Q: What is the organization you started and what inspired the social impact element of it?
The Creative Destination is a philanthropic organization that works to create literacy spaces in underserved communities and in laundromats. Think books, shelves, and posters — essentially a mini library. The reason why we chose laundromats was because those can be everyday spaces to children. Many times, children are spending significantly more time in those “everyday spaces” than in the classroom. So if we can encourage reading and parent-to-child communications, that will increase success in and outside of the classroom.
While I was in high school, I worked with a professor at the NYU Steinhardt School of Education in one of my tech labs in school. She had introduced this idea about literacy spaces in laundromats on the East Coast, but I wanted to adapt that so it would make sense for The Creative Destination and underserved communities in California. I was already thinking about my idea before the tech lab, but seeing this on a smaller scale on the East Coast gave me inspiration to go through with it.
Q:Tell us about your recent partnership with The Creative Destination and The Hockaday School in Dallas?
The Hockaday School already has an Institute for Social Impact. I was interested in mentoring younger students but also getting feedback for The Creative Destination. I get to work with girls who are already interested in giving back to their community. If I can enhance that and help them hold on to that through having them help me build these literacy spaces in laundromats across the city, then that’s important to me.
Q: What has been the most rewarding part about starting your own philanthropic organization from the ground up?
Getting to work with other data-driven people has been very exciting. Also, getting to see the benefits to people that are frequenting these laundromat spaces. Whether that be customers, or laundromat owners seeing their spaces be improved by encouraging reading, I just go back to how important building community to me. Laundromats can be a great place of building community. You know, you’re sitting there for maybe an hour and a half waiting for your clothes to dry and maybe talking to people. Hopefully just a little bit of time every day to read instead of being on a phone or a tablet can encourage kids to keep reading.
Q: What have you been able to do with the award money you received from The Big iDeas Program?
That funding has been helpful because we have been able to fund 5 new literacy spaces in laundromats across the country. Four will be in Dallas and one will be in California. Some of the girls that I’m mentoring at The Hockaday School are helping me with the Dallas spaces. I’m hopeful for next year as I continue to establish myself more in Dallas to grow my laundromat network.
In the next three months, I hope to give The Creative Destination a fresh new look. I want to use some of the funding to do logo and media updates to prepare for the upcoming year. I highly recommend bringing your ideas to the Big iDeas Pitch Competition.
What advice would you give to a first year student, specifically a student in Dedman, who is wanting to build their business when they come to SMU?
I would say don’t box yourself into one set way to think about a business. Business principles can be applied to organizations, programs, and initiatives that are outside of a traditional business framework. Operating The Creative Destination as a business is something that I want to continue to work on. Also, I would encourage students to just have fun on campus. Time really does fly, so take stock and enjoy all of the resources on campus. It’s all at our fingertips and we can make so many different connections.
Interested in bringing your ideas to life? Learn more about Big iDeas and other opportunities through The Office of Engaged Learning by visiting our website.
