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Female students exposed briefly to charismatic career women are inspired to pursue male-dominated field

Easy, inexpensive experiment briefly sent inspiring female role models into intro to econ classes and sharply increased college female interest in the male-dominated, well-paying field of economics.

A low-budget field experiment to tackle the lack of women in the male-dominated field of economics has been surprisingly effective, says the study’s author, an economist at Southern Methodist University, Dallas.

Top female college students were inspired to pursue a major in economics when exposed very briefly to charismatic, successful women in the field, according to SMU economist Danila Serra.

The results suggest that exposing young women to an inspiring female role model succeeds due to the mix of both information and pure inspiration, Serra said.

“The specific women who came and talked to the students were key to the success of the intervention,” she said. “It was a factor of how charismatic and enthusiastic they were about their careers and of how interesting their jobs looked to young women.”

Given the simplicity and low-cost of the intervention, similar experiments could be easily conducted in other male-dominated or female-dominated fields of study to enhance gender diversity.

Serra’s results showed that among female students exposed to the enthusiastic mentors there was a 12-percentage point increase in the percentage of female students enrolling in the upper-level Intermediate Microeconomics course the following year — a 100% increase, or doubling, for that demographic.

Not surprisingly, given that the intervention was targeted to female students, Serra found that the role model visits had no impact on male students.

But astonishingly it had the greatest impact on high-achieving female students.

“If we restrict the analysis to the top female students, the students with a GPA of 3.7 or higher, the impact is remarkable — it is a 26 percentage points increase,” Serra said. “So this intervention was especially impactful on the top female students who perhaps were not thinking about majoring in economics.”

The results were very surprising to Serra, an assistant professor in the SMU Department of Economics in Dedman College who teaches the upper-level class Behavioral and Experimental Economics. Serra’s research relies on laboratory and field experiments, a relatively new methodology in the field of economics. She launched and is co-leader of the Laboratory for Research in Experimental Economics at SMU.

“I didn’t think such limited exposure would have such a large impact,” Serra said. “So this is telling me that one of the reasons we see so few women in certain fields is that these fields have been male-dominated for so long. This implies that it is very difficult for a young woman to come into contact with a woman in the field who has an interesting job in the eyes of young women and is enthusiastic about her major and her work. Young men, on the other hand, have these interactions all the time because there are so many male economics majors out there.”

Co-author on the research is Catherine Porter, associate professor of economics at Heriot-Watt University, Edinburgh, Scotland, and Serra’s former Ph.D. classmate at the University of Oxford.

“The gender imbalance in economics has been in the news a lot lately, and much of the discussion has been very negative,” said Porter. “This study offers something positive: a cheap way of improving the gender balance. The results can hopefully be used by other schools in order to redress the low numbers of women that major in economics – women have a lot to offer and should consider economics as a subject that is interesting and varied for a career.”

Serra reported the findings, “Gender differences in the choice of major: The importance of female role models,” on Jan. 6 in Philadelphia at the 2018 annual meeting of the Allied Social Sciences Association. Hers is one of many findings on gender and gender differences in economics presented at a session organized by the Committee for the Status of Women in the Economics Profession.

Inspiring the individual is the best tool to recruit and retain
Serra launched the study after SMU was one of 20 U.S. universities randomly chosen by Harvard economics professor Claudia Goldin for the Undergraduate Women in Economics Challenge. The project awarded each university a $12,500 grant to develop a program freely chosen by the universities to test the effectiveness of a deliberate intervention strategy to recruit and retain female majors.

Nationally, there’s only about one woman for every three men majoring in economics. SMU has a large number of economics majors for a school of its size, with 160 a year. The gender imbalance, however, is greater at SMU than the national average, with only one woman to every four men.

Serra developed her intervention based on her own experience as a Ph.D. student at the University of Oxford several years ago.

“I started thinking about role models from my personal experience,” Serra said. “As a student, I had met many female professors in the past, but my own experience taught me that inspiration is not about meeting any female professor — it’s about meeting that one person that has a huge charisma and who is highly inspiring and speaks to you specifically.”

Serra said that’s what she experienced as a graduate researcher when she first met Professor Abigail Barr, who later became her Ph.D. advisor.

“I know for a fact that that is why I decided to do a Ph.D. in economics, because I was greatly inspired by this person, her experiences and her research,” she said. “So I thought it would be interesting to see whether the same could work for a general student population.”

Two inspiring women role models, 15 minutes, four classrooms
Serra asked two of her department’s top undergraduate female economics students to take the lead in choosing the role models.

The students, Tracy Nelson and Emily Towler, sorted through rosters of SMU economics alums and shortlisted 18 men and women that they thought were working in interesting fields – which purposely excluded stereotypical jobs in banking and finance – and then carried out scripted interviews with a subset of who agreed to be interviewed via Skype to get additional information about their career path and to assess their charisma.

The students ultimately found two alumnae, Julie Lutz and Courtney Thompson, to be the most inspiring. Lutz, a 2008 graduate, started her career in management consulting but, shortly after, decided to completely change her career path by going to work for an international NGO in Nicaragua, and then as a director of operations at a toy company based in Honduras. Lutz now works in Operations at a fast-growing candy retail company. Courtney Thompson, class of 1991, has had a stellar career in marketing, becoming the senior director of North American Marketing and Information Technology at a large international communications company, with the unique claim of being not only a female econ major at a time when that was exceedingly rare, but also African American in a white dominated field.

Serra invited each woman to speak during the Spring 2016 semester for 10 to 15 minutes to four Principals of Economics classes that she had randomly selected from a set of 10. The Principles classes are very popular, with about 700 students total from a variety of desired majors, and are typically gender balanced. The imbalance, said Serra, starts the following year with Intermediate Microeconomics, which is a requirement for upper-level economics courses and so is a good indicator of a desire to major in economics.

Serra offered each role model an honorarium for speaking, but each woman declined and indicated they were happy to be back on campus sharing with students. Serra told the speakers nothing of the purpose of the research project, but encouraged each one to explain to the class why they majored in economics and to be very engaging. She directed them to approach the students with the following question in mind: “If you had to convince a student to major in economics, what would you say?”

Thompson, Serra said, during her college days played SMU’s costumed Peruna mascot, and today retains a “bubbly, big personality, that makes her extremely engaging.” In her classroom visits, Thompson described her experience working and being extremely successful in marketing with an economics degree, while being surrounded by business majors. Lutz, being still in her 20s, was very easy for the young women in the classrooms to identify with, and her experience working in the non-profit and in developing countries may have been especially appealing to them.

Young women judge best who will inspire them
Serra believes that a key to the success of the intervention was the fact her two female economics students actively participated in the selection of the role models.

“The most important thing about the project was that I realized I needed current female students to choose the role models,” Serra said. “I’m not that young anymore, so I’m probably not the best person to recognize what is inspiring to young women. I think young female students are in the best position to tell us what is most inspiring to them.”

In November the directors and officers of the International Foundation for Research in Experimental Economics honored Serra as the inaugural recipient of the $50,000 Vernon L. Smith Ascending Scholar Prize. The Smith Prize is described by the foundation as a “budding genius” award.

For her highly cited corruption research, Serra uses lab experiments to study bribery, governance and accountability, questioning long-standing assumptions. Some of her findings are that corruption declines as perpetrators take into account social costs of their illegal activities, and as victims share information about specific bribery exchanges through online reporting. Serra’s current research agenda also includes experimental work on gender differences in preferences, behaviors and outcomes. — Margaret Allen, SMU

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SMU economist wins $50,000 “budding genius” prize with highly cited corruption research

Serra questioned long-standing assumptions; found corruption declines as perpetrators take into account social costs of their illegal activities, and as victims share information about specific bribery exchanges through online reporting systems.

Guilt and shame play a role in reducing bribery, according to research by economist Danila Serra, Southern Methodist University, Dallas.

As an economist who has studied bribery behavior extensively, Serra has discovered that bribery declines if potentially corrupt agents are made aware of the negative effects of corruption, and when victims can share specific information about bribe demands through online reporting systems.

An assistant professor in the SMU Department of Economics, Serra’s research methodology is unique — relying on lab experiments in which players gain and lose real money. Her work is frequently cited by other researchers studying the field of bribery.

In November the directors and officers of the International Foundation for Research in Experimental Economics honored Serra as the inaugural recipient of the $50,000 Vernon L. Smith Ascending Scholar Prize. The Smith Prize is described by the foundation as a “budding genius” award.

“Dr. Serra’s accomplishments have marked her as an ascending scholar, teacher, mentor and colleague of exceptional promise,” said a statement from the foundation.

The prize is named for Nobel Laureate Vernon L. Smith, considered the father of experimental economics. It aims to build on his legacy and inspire recipients, early on in their careers, to set the loftiest possible goals for themselves as social-science theorists, practitioners, colleagues, mentors and truth seekers, the foundation said.

Serra’s interest in understanding bribery transformed in 2005 when she became frustrated by measurement problems and the difficulty of finding good data. Her goal was to identify and understand the causes of corruption, and in particular whether non-monetary motivations, social norms and culture play any role in corruption decision-making. During her Ph.D. work at the University of Oxford, economist Abigail Barr exposed Serra to lab experiments, a relatively new methodology for the field of economics.

“I was always interested in corruption. As soon as I discovered the field of experimental economics I decided to design and implement bribery experiments,” Serra said. “I recreate the situation I want to study in a laboratory setting, employing real monetary incentives, which we provide, and with scenarios where the subjects can make corruption decisions that increase their money at the expense of other players. The play is anonymous and they get to bring home the money they earn in the experimental setting.”

Corruption isn’t purely about money
The focus of Serra’s research sharpened further when she began to question the root assumption that guilt and shame don’t play a role in bribery. She found in laboratory experiments that the intrinsic costs of guilt and shame do matter, and that corruption isn’t purely a matter of money.

She found that corruption declines when potentially corrupt agents are made aware of the negative impact of their actions, and when bottom-up anti-corruption mechanisms are in place, such as victims sharing specific information about bribe demands. Serra also found evidence of a significant relationship between corruption and culture.

“In one of my early studies, I employed a sample of international students at the University of Oxford and found among undergraduate students that the level of corruption in their home country predicts their propensity to engage in corruption in my bribery experiment,” she said.

“This is what we’d expect, they have internalized corrupt norms,” Serra said. “But the surprising result is that this wasn’t true for graduate students. We concluded that graduate students do not conform to the prevailing social norms of their home countries and, possibly, they want to distance themselves from such norms.”

Serra’s research has produced 12 papers on bribery and she has edited a book about experimental research on corruption. Her work on corruption has been cited hundreds of times by other researchers in the field. She has also investigated issues related to governance, public service provision and bottom-up accountability in developing countries. More recently, she has embarked on new research exploring gender differences in behaviors and outcomes in a variety of contexts, including students’ choices of major.

Serra launched and is co-leader of the Laboratory for Research in Experimental Economics at SMU’s Economics Department in the Dedman College of Humanities & Sciences.

The Vernon L. Smith Ascending Prize for Serra is a major professional recognition of the profound impact of her pioneering research in the area of experimental public economics and in particular on the understanding of corruption and other forms of rule breaking, said SMU economist Santanu Roy, chair of the SMU Department of Economics and University Distinguished Professor.

“She is one of the most cited economists of her generation,” Roy said. “The prize comes with a $50,000 award which, as far as I know, is the largest amount awarded as a prize for young economists. The fact that Dr. Serra was chosen to receive the inaugural prize named for the father of experimental economics tells us about the high expectations that her peers have about her future research productivity.”

Economics as an empirical discipline
The Smith Prize seeks to inspire early-career scholars to emulate Smith’s joyous zeal for scientific discovery. It may be used flexibly to advance social science in whatever manner a recipient chooses, the foundation said.

The prize is made possible through the Rasmuson Foundation and other contributors.

As a social scientist, Smith was committed to exploring theoretical foundations in economics, social science, and science generally; achievement in the form of quantifiable impacts in transforming economics into an experimental and more empirical discipline; collegiality in funding, mentoring, and collaborating with fellow scholars; and curiosity in looking beyond traditional disciplinary boundaries in search of truth.

“The International Foundation for Research in Experimental Economics heartily congratulates Dr. Serra and looks forward to following her career in the years to come,” the statement said. — Margaret Allen, SMU

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Commerce Department selects scientific team to conduct independent abundance estimate of red snapper in Gulf of Mexico

The initiative addresses one of the most pressing issues currently facing U.S. Gulf of Mexico fisheries management, as the iconic red snapper supports one of the most economically valuable finfish fisheries in the Gulf.

An expert team of university and government scientists will determine the abundance of red snapper in the U.S. waters of the Gulf of Mexico, as availability of the fish is vital to the region’s economy.

“Red snapper have great economic value to all the gulf states,” said SMU statistician Lynne Stokes, a member of the team. “Maintaining the health of the species is vitally important, so it’s necessary to ensure species are fished at the right level.”

As an expert in surveys, polls and sampling, Stokes’ role in the project is to help design ways to sample the vast expanse of the gulf efficiently so that good estimates of abundance can be produced.

“The gulf is very diverse, and different sampling methods are needed for different habitats, which makes the sample design problem interesting,” said Stokes, a professor in the SMU Department of Statistical Science. “The cheapest way to collect data about the health of a marine fish species is by asking a sample of anglers about their catch. However, if fish are present in places where anglers are not, other methods are needed. There is some uncertainty about all the places red snapper exist in the gulf, so it is not known if catch-based methods provide accurate estimates of abundance.”

The project will obtain angler-independent data about red snapper abundance by sampling their potential habitat, Stokes said. The team will collect data on red snapper numbers by direct observation of a sample of transects on the sea bottom and structures on the sea floor, using remotely controlled video cameras. Stokes will help determine how extensive the observation must be.

The team of scientists was selected by an expert review panel convened by the Mississippi-Alabama Sea Grant Consortium to conduct the independent study.

“American communities across the Gulf of Mexico depend on their access to, as well as the long term sustainability of, red snapper,” said U.S. Secretary of Commerce Wilbur Ross. “I look forward to the insights this project will provide as we study and manage this valuable resource.”

Recreational anglers and commercial fishers will play a key role
The research team, made up of 21 scientists from 12 institutions of higher learning, a state agency and a federal agency, was awarded $9.5 million in federal funds for the project through a competitive research grant process. With matching funds from the universities, the project will total $12 million.

“We’ve assembled some of the best red snapper scientists around for this study,” said Greg Stunz, the project leader and a professor at the Harte Research Institute for Gulf of Mexico Studies at Texas A&M University – Corpus Christi. “The team members assembled through this process are ready to address this challenging research question. There are lots of constituents who want an independent abundance estimate that will be anxiously awaiting our findings.”

Recreational anglers and commercial fishers will be invited to play a key role in collecting data by tagging fish, reporting tags and working directly with scientists onboard their vessels.

“The local knowledge fishermen bring to this process is very valuable and meaningfully informs our study,” Stunz said.

Some stakeholder groups have expressed concerns that there are more red snapper in the Gulf than currently accounted for in the stock assessment. The team of scientists on this project will spend two years studying the issue.

In 2016, Congress directed the National Sea Grant College Program and NOAA Fisheries to fund independent red snapper data collections, surveys and assessments, including the use of tagging and advanced sampling technologies. Sea Grant and NOAA Fisheries worked collaboratively to transfer federal funds to Mississippi-Alabama Sea Grant to administer the competitive research grant process and manage this independent abundance estimate.

“Today’s announcement is welcome news for all red snapper anglers in the Gulf of Mexico,” said Sen. Richard Shelby of Alabama. “As Chairman of the U.S. Senate Appropriations Subcommittee on Commerce, Justice, Science and Related Agencies, I was proud to author and secure federal funding to address the need for better data, which is a fundamental issue plaguing the fishery. The management of red snapper must be grounded in sound science if we want to provide fair access and more days on the water for our anglers. It is my hope that these independent scientists will be able to accurately determine the abundance of red snapper in the Gulf of Mexico once and for all.”

Project team will determine abundance and distribution of red snapper
The research will be driven largely by university-based scientists with partners from state and federal agencies, Stunz said.

The funding will allow the scientists to carry out an abundance estimate using multiple sampling methods with a focus on advanced technologies and tagging for various habitat types, he said.

“I’m pleased to see that the independent estimate is moving forward and including the expertise of recreational fishermen,” said Rep. John Culberson of Texas. “I will continue to work with Texas fishermen and NOAA to address the inadequate access to red snapper.”

The project team will determine abundance and distribution of red snapper on artificial, natural and unknown bottom habitat across the northern Gulf of Mexico.

As a statistician chosen for the team, SMU’s Stokes is also an expert in non-sampling survey errors, such as errors by interviewers and respondents. She recently conducted research on evaluating the accuracy of contest judges and on improving estimates of marine fishery yields by the National Oceanic and Atmospheric Administration.

Stokes also contributes to the National Assessment of Educational Progress, or “Nation’s Report Card,” examining the way schools and students are selected for the large study.

Besides SMU, others on the team include Texas A&M University, University of Florida, University of South Alabama, Louisiana State University, Florida International University, NOAA Fisheries, Auburn University, Mississippi State University, Louisiana Department of Wildlife and Fisheries, College of William and Mary, University of Southern Mississippi, and the University of South Florida. — Mississippi-Alabama Sea Grant and Southern Methodist University

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Elira Kuka, SMU economics professor, appointed to prestigious national research organization

SMU economics professor wins prestigious appointment to nation’s premier organization for impartial economic research, the National Bureau of Economic Research.

The National Bureau of Economic Research, the nation’s leading nonprofit economic research organization, has appointed SMU Assistant Professor Elira Kuka a faculty research fellow.

Kuka is in the SMU Department of Economics. She will be a fellow in the NBER’s research program on children, a key policy area.

NBER, founded in 1920, is a private, non-profit, non-partisan organization dedicated to conducting economic research and to disseminating research findings among academics, public policy makers and business professionals.

The National Bureau of Economic Research (NBER) is the most prestigious and active research organization in economic policy and empirical analysis in the U.S., said University Distinguished Professor Santanu Roy, chair of the SMU Department of Economics. Several Nobel laureates and Chairs of the Council of Economic Advisers (to the White House) have been fellows of the NBER, Roy said.

“To be appointed a Faculty Research Fellow at the NBER is a tremendous recognition for a young scholar like Elira Kuka, who is just completing her second year as assistant professor after her Ph.D. It is a major boost to the SMU Economics Department’s research profile and visibility,” Roy said. “Elira’s work on several important public policy issues related to children’s health, unemployment insurance and education have started appearing in the very top journals of the profession. She is on a firm trajectory to be a star in her research field.”

NBER-affiliated researchers study a wide range of topics and they employ many different methods in their work. Key focus areas include developing new statistical measurements, estimating quantitative models of economic behavior and analyzing the effects of public policies while remaining impartial and foregoing recommendations.

Over the years the NBER’s research agenda has encompassed a wide variety of issues that confront our society. Twenty-six Nobel Prize winners in Economics and 13 past chairs of the President’s Council of Economic Advisers have held NBER affiliations.

The more than 1,400 professors of economics and business now teaching at colleges and universities in North America who are NBER researchers are the leading scholars in their fields.

Kuka joined SMU in 2015. She received an undergraduate degree from Wellesley College, Mass., and her Ph.D. in economics from the University of California at Davis. Her research focuses on understanding how government policy affects individual behavior and wellbeing, the extent to which it provides social insurance during times of need, and its effectiveness in alleviation of poverty and inequality.

Her current research topics include the potential benefits of the federal Unemployment Insurance program, the protective power of the U.S. safety net during recessions and various issues in academic achievement.

Kuka’s appointment was effective May 1, 2017.

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Dallas Fed, SMU and consortium to establish new Federal Statistical Research Data Center

The center will advance scientific knowledge, improve data quality and inform policy in fields ranging from the social, behavioral and economic sciences to health professions, urban planning and engineering.

A consortium of institutions led by the Federal Reserve Bank of Dallas and the University of Texas at Dallas will partner with the U.S. Census Bureau to establish the Dallas-Fort Worth Federal Statistical Research Data Center.

The DFW center is the result of an extensive grant application process involving contributions from each consortium member and a review by the National Science Foundation and the U.S. Census Bureau. One of several planned Federal Statistical Research Data Center locations across the country, the center will be housed at the Dallas Fed and will provide approved researchers with secure access to restricted micro-level data.

“The establishment of this center is the culmination of two years’ worth of effort on the part of the Bank and consortium to bring this important new research facility to North Texas,” said Dallas Fed President Rob Kaplan. “Our role in this project aligns well with the Bank’s strategic priorities of serving as a thought leader in policy-related research and being a leading citizen in the communities we serve.”

The center will advance scientific knowledge, improve data quality and inform policy in fields spanning the social, behavioral and economic sciences and the health professions, and extending to urban planning, and engineering. The cutting-edge research opportunities afforded by the center will raise the profile of participating institutions and assist in attracting and retaining top research talent to the region.

“This is a very positive demonstration of how the major universities and institutions in the DFW area, along with West Texas, can work together to both increase quality research as well as strengthen the ties between consortium members,” said Kurt Beron, professor of economics at UT Dallas, who played a leading role in the grant application process and will help coordinate the consortium.

In addition to the Dallas Fed and UT Dallas, the consortium includes UT Arlington, UT Southwestern Medical Center, Southern Methodist University, Texas Tech University, University of North Texas, Texas Christian University and the Dallas-Fort Worth Hospital Council Foundation.

The DFW center is expected to open in early 2018. Wenhua Di, senior research economist at the Dallas Fed, will serve as executive director of the center.

“There is significant demand in the region for this center,” said Di. “Since researchers need to be physically present to access the data, housing the center at the Dallas Fed will provide excellent security, easy accessibility and collaboration opportunities to a large research community.”

The new data center will encourage greater use of federal statistical data among faculty, researchers and graduate students in the many diverse research institutions in the DFW area, including traditional universities and health institutions. It will also provide access to West Texas and the Panhandle, as well as parts of Oklahoma. In addition, two major airports in the area provide convenient gateways for researchers in the region as well as nationally.

The research data center program is administered by the Census Bureau’s Center for Economic Studies. More information about the FSRDCs is available at https://www.census.gov/fsrdc. — Federal Reserve Bank of Dallas