What better way to start off the 2015-2016 academic year than with new and old advertising students, faculty and staff, as well as a great venue and food!
Monday, August 31st, TAI and SMU’s Ad Club hosted a kickoff party at Ozona Grill& Bar. Good food, good friends and good conversations. The pictures capture the fun. Here’s to a successful and productive school year for everyone.
On Wednesday August 19th the Temerlin Advertising Institute (TAI) spent the day at The Marketing Arm in Dallas. The Director of The Temerlin Advertising Institute, Dr. Steven 
M. Edwards, implemented a “Dallas Advertising Agency” retreat several years ago to grow deeper relationships with agencies while also encouraging a sharing of knowledge between industry and academia. According to Edwards, “We share insights with the best minds in the industry.” Slingshot, Publicis, The Richards Group and now The Marketing Arm have all played host.
The Marketing Arm Founder & CEO Ray Clark kicked off the morning. We were immersed in the latest in social media and activation experiences with the 20 slide – 20 seconds each PechaKucha presentation style from the Insights & Planning team. The business team discussed some of their difficulties and hiring needs, while Alyson Breslyn, the Recruiting Manager spoke with us about their new training program for recent graduates.
A surprise visit from TAI alumni who heard we were in the building gave a lift to the afternoon. Dr. Steven Edwards said “It is always awesome and 
rewarding to see our former students happy and thriving in industry.” Much appreciation goes out to The Marketing Arm for sharing their space and their precious time!
The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell. The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial a
rt, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10). TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!” The AEFH received submissions from 17 different schools within the AAF-District 10 region. We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition. On achieving such a prestigious scholarship 
Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!
Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Rachel’s story below!
Rachel Peng: Canonball
I started my journey with Canonball at the beginning of January. I’m currently working as a social media intern where I create and manage content on clients’ social media platforms. My clients include Bolo Italian Grill, Preston Hollow Village Dallas, Christian Brothers Automotive, and Canonball (Yes, Canonball takes its own brand very seriously too). My daily work involves creative writing, research, social listening, analytics, and brand strategy. Canonball also provides interns with free access to Hubspot certificate trainings and Google Analytics. Moving forward, I’ll further sharpen my skills as a social media strategist to help clients win loyal follows and grow measurable business results.
Check back soon for updates from other students and their MA in Advertising Executive Internships!
TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feelin
g more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.
Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.
On February 2nd, TAI Professor, Willie Baronet made an appearance on the Street View Podcast to talk about his homeless project and to discuss the meaning of home. To learn more about this project and to listen to Professor Baronet’s powerful definition please visit http://streetviewpodcast.com/2015/02/02/season-2-episode-4-what-does-home-mean-to-you/.
[youtube]http://youtu.be/TIXGQryeiaA[/youtube]
SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams.
The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of the new minor and major in advertising as well as part of the minor in graphic design.
An advanced course on Creative Problem Solving is also offered as part of the M.A. program at the Institute.
Thanks to Zoë Filutowski!
The National Student Advertising Competition (NSAC) team from SMU competed in the American Advertising Federation (AAF) District 10 regional competition in Austin, Texas on April 17. They placed fourth overall and took home the Best Promotional Strategy trophy in what turned out to be a pressure filled, highly competitive event. The SMU NASC team, taught by Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence, has been hard at work since the beginning of the Spring 2014 semester when they began doing preliminary research and strategy development for Mary Kay, this year’s national client. Using the tagline #RETHINKPINK, the team created a cohesive and memorable campaign designed to change the perception of Mary Kay among young women 18-25 years old. Students focused their efforts in Account Management, Account Planning, Traditional and Social Media, Research, Promotions, Public, and Creative (including casting and photographing the women featured in the ads), producing a comprehensive campaign executed solely by them.
Willie Baronet reflected on the experience, stating, “as a first time faculty in this competition I was overwhelmed by the amount of work required of the students. And impressed by the opportunities they had to present in front of industry leaders, as well as members of the Mary Kay marketing team.” All members of the 2014 SMU NSAC team are pursuing a BA in Advertising from the Temerlin Advertising Institute (TAI). Advertising majors are required to complete ADV 4399 Advertising Campaigns as part of their curriculum. This class combines major advertising theories with practice, allowing students to develop and present an advertising campaign to a real client based on current advertising challenges that the client is facing. Students that take Advertising Campaigns during the Spring semester have the opportunity to participate in the National Student Advertising Competition (NSAC). Recent NSAC clients include Glidden Paint (2013) and JCPenney (2012).
Please join the Temerlin Advertising Institute (TAI) in congratulating this year’s SMU NSAC team on their outstanding work and accomplishments!
Members of the 2014 SMU NSAC team are: (Students) Amelia Ambrose, Katie Bernet, Anne-Marie Clegg, Rachel Delesk, Andrew Fennessy, Kelly Gilliland, Elizabeth Glander, Lauren Goddard, John Ross Gramentine, Ashley Gross, Emily Jedlicka, Hillary Johnson, Jaimmy Koroma, Bernabe Maldonado, Alexandra Nowlin, Margot O’Daniel, Morgan O’Hare, Mary Olson, Ari Passy, Morgan Saxer, Dustin Weil, (and Faculty) Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence.