Five Temerlin Advertising Institute students created a marketing plan in their Integrated Marketing Communications course that their class client, Amy Kate Gardens, is implementing into their current business plan. The students, Mira Suarsana, Belle Riley, Briana O’Connor, Adella Winder and Leigh Groeschell, were under the direction of Associate Professor Yongjun Sung.
During the Fall semester, five groups of students in the Integrated Marketing Communications Class created a marketing plan for Amy Kate Gardens, a Southlake – based company that helps individuals create personalized miniature gardens and at home parties.
Amy Kate brought in a panel of industry professionals to judge the groups’ presentations and choose a winner. “The winning team was a truly impressive group. They came up with a number of recommendations for Amy Kate. In fact, many of their ideas were immediately incorporated into Amy Kate’s planning,” reports Dr. Sung. “For example, based on their suggestion, Amy Kate did purchase D Mom Magazine for its first advertising this spring. Also, Amy Kate changed its brand positioning based on our students’ analysis. Per their request, Amy Kate hired a professional PR firm to implement their suggestions.”
“We were so impressed with the creativity and depth of knowledge that the SMU Communications students brought to the project,“ says Bill Chinn, an SMU Executive MBA graduate, who owns Amy Kate Gardens.
For more information about Amy Kate Gardens, visit www.amykategardens.com
Team picture used in their campaign presentation.
The 2013 NSAC Ad Team, led by advisor Brice Campbell, left for Tulsa today to present their campaign at the competition. According to the NSAC website (or National Student Advertising Competition), the contest provides a “real world situation to challenged the students’ critical thinking abilities and creativity.” Students are required to research both the assigned product and its competition to identify problems and opportunities. The team will then pitch their campaign to a panel of industry judges at the competition.
The winning team in the AAF’s 10th district will advance to compete at the national level.
The team consists of Lizzie Andrews, Kayla Dietz, Kevin Do, Taylor Foran, Carmen Golden, Leigh Groeschell, Taylor Harper, Jess Johnson, Kayla Ketelsen, Sarah Mamlouk, Nadia Mansour, Hannah Mitchell, Noelle Mulholland, Jay Neikirk, Gabi Pineda, Lauren Proctor, Sarah Rodriguez, Karla Ruzo, Breea Sharma, Molly Tilton, Morgan Toal, and Adella Winder.
For more information about NSAC please visit the competition website.
Arturo Lee is pursuing a Master of Arts in Advertising at TAI and was part of the winning team that won the Houston Silver Addy at the AAF’s recently concluded 2012 10th District Addy awards. Being a creative, Arturo helped in the concepting and producing of the award-winning TV spot called “Victory Lane” for Walmart. Arturo Durán who is the associate creative director for Lopez Negrete Communications and Arturo’s (Lee) supervisor, says, “Arturo was a great help to the creative team for the Walmart account. He helped develop the creative for the layaway campaign, among others, from ideation to writing to client presentation. The campaign was entered into the Houston Addy Awards and received a Citation of Excellence. The TV spot was so well received by the client, that the agency was tasked with producing a bilingual version to go beyond the Spanish speaking market.” In terms of Arturo’s work ethic, he adds that “Arturo has a great attitude and is always making himself useful. He’s a quick learner, has a great eye for the arts and is constantly trying to deliver top quality work. It was a pleasure working with him.”
Want to major or minor in advertising? We will be offering three On-Site Applications this week, March 21 – 23, for qualified students. You are eligible to register if you have taken or are taking:
- ADV 2374
- DISC 1312 and 1313
- STAT 1301 or 2301 or 2331
You must have a cumulative GPA of 3.0 or better in these four courses, as well as a cumulative SMU GPA of 2.5 or better, to be qualified to sit for the application. Additionally, you must have completed or will complete, by the end of the Spring 2013 term, at least 30 hours.
Register BEFORE 5pm TODAY, Wednesday, March 20, for one of these application sessions:
- Thursday March 21
- Friday March 22
- Saturday March 23
Click HERE to register.
Questions regarding the TAI On-Site Application? Contact us at 214.768.3090 or firstname.lastname@example.org.