March 2020 – SMU Advertising

March 11, 2020March 19, 2020

INDUSTRY CONNECTIONS: Advertising Course Connects Students to Internships

Last week the Temerlin Advertising Institute hosted its annual communications career fair, organized by Temerlin’s Sandi Edgar and held in conjunction with her Business Communications class. The evening began with Ivonne Kinser from Avocados From Mexico and Francisco Cardenas from LERMA/ breaking down their Super Bowl strategy and the cross-collaboration needed to produce their award-winning work. Students then met with agencies hiring for both full-time and internship positions.

Have a position you’d like to share with our students? Learn more here.

Thank you to all who participated:

March 9, 2020March 19, 2020

INDUSTRY CONNECTIONS: Campaigns Class Lands Global Orthodontics Client

This fall, Professor Peter Noble’s undergraduate campaigns course partnered with the world’s largest manufacturer of professional dental products and technologies, Dentsply Sirona, for a unique B2B marketing challenge. In three teams, the students conducted three individual market analyses and audience surveys to conclude their capstone project with a fully developed marketing plan for how to increase visibility and drive attendance to the SureSmile multi-day education event. The winning team, Agency Incite, traveled to SureSmile 2020 in San Diego at the end of February to make their pitch live on stage.

“The submitted concepts provide valuable insights about our industry and user base. As creative strategies, they offer usable models, for example, to leverage user feedback or behavior or point out emerging trends and opportunities. For our company, this partnership returned significant assets in creative, research, and strategy,” said Dominique Mondou, Vice President Traditional and Digital Orthodontics.

Click here to learn more about campaign clients or contact Sandi Edgar for more information.

March 6, 2020March 19, 2020

AWARDS: Creative Students to Showcase Winning Work at the 2020 DSVC National Student Show and Conference

Congratulations to the following Temerlin Students who’ve won 2020 DSCV National Student Show awards! This program is a professionally judged creative competition and conference built for students and their educators. Stay tuned to see the award-winning work!

Avery Bouch

Isaac Cordova

Anna Rose Corell

Megan Cruikshank

Gaëlle Gachelin

Allie Hartman

Kell Klopp

Elijah Niemczyk

Charlie O’Brien

Sam Smith

Will Sutter

March 2, 2020March 2, 2020

AWARDS: Creative Students Win 9 AAF Dallas American Advertising Awards

The AAF American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. Temerlin creative students won NINE American Advertising Awards (ADDYs) at the 2020 AAF Dallas awards show last week. “Our students represented us well in front of the Dallas advertising community tonight and with so many gold, silver and Best of Show winners advancing on, we’ll keep representing SMU at the regional and national levels” explains Professor Mark Allen.

Creative students have worked very hard over the past semester to produce several award-winning campaigns, and we couldn’t be happier to see them succeed. Professor Willie Baronet shares: “I’m so proud of all our students for killing it tonight, especially Gaelle and Anna Rose for taking home BEST OF SHOW! And kudos to the TAI team for creating space for these students to flex their creative brilliance!”