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AAF Dallas Awards and Projects Competitions TAI Classes TAI Students

Spotlight on Success: Recap of SMU’s Hosting of The NSAC Competition.

On April 17-19, Southern Methodist University had the honor of hosting the National Student Advertising Competition (NSAC) for the first time on campus in 41 years. NSAC is a collegiate advertising competition sponsored by the American Advertising Federation (AAF). Two hundred seventy-five students participated in this year’s competition, representing 21 universities from Arkansas, Louisiana, Oklahoma, and Texas.  These talented students developed a campaign for Proctor & Gamble’s Tide for this year’s competition and presented it to a panel of judges.

Temerlin Advertising Institute Professor Nicole Haddad directed and led this year’s team. The SMU team showcased its skills and creativity and secured a commendable fourth-place finish. Ben Perry, a student on SMU’s team, earned the impressive title of best presenter in the competition. 

“Seeing myself and others be recognized for the hard work we put in not only this year but throughout our academic careers was truly invigorating. Winning best presenter was an honor that reflected not just my own efforts but especially those of my classmates and team in our pursuit of great work and determination to make each other better every day. Being a Temerlin student is a true blessing.” – Ben Perry

In conjunction with NSAC, Southern Methodist University hosted the AAF’s Mosaic Awards. Companies, agencies, and individuals from District 10 (Arkansas, Louisiana, Oklahoma, and Texas) were recognized. Twenty-one awards were given for their commitment and work to diversity and inclusion. Our Endowed Distinguished Chair and Director of the Temerlin Advertising Institute, Joe Phua, spoke at the ceremony.

Additionally, the American Advertising Federation hosted an awards ceremony for District 10, where students and faculty members were recognized. Dr. Mark Allen was awarded the “Outstanding Educator of the Year” award, which you can read more about [here]. Scholarships, a symbol of academic excellence, were also awarded to students. We are delighted to acknowledge three of our creative students who were among the recipients. These students include Spencer Hogan who was awarded the Jim Goodnight AAF scholarship, Ethan Jones who was awarded the June Cerrato AAF scholarship, and Kailyn Sawhny who was awarded the Harry Ottman AAF scholarship.

“I’m honored and excited to receive this award! Thank you to all the people who have guided me through this journey. I am so excited to further my advertising experience!”  – Kailyn Sawhny

We were thrilled to host this year’s AAF National Student Advertising Competition and are incredibly proud of the SMU’s Tide team and faculty for all their recognitions and accomplishments.

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AAF AAF Dallas Awards and Projects Competitions Professional Organizations Scholarship SMU Creative TAI Students Undergraduate Students

Another Big Win at the 2024 District 10 ADDY Awards!

Our amazing creative students have won 14 ADDY Awards at the 2024 AAF District 10 competition. This is more awards than any other school in Texas, Oklahoma, Arkansas, and Louisiana has won!

What’s even more impressive is that our students won as many awards as all the students from the University of Texas system, Texas A&M system, University of North Texas, Texas Tech University, and Texas Christian University put together!

The ADDY Awards are organized each year by the American Advertising Federation (AAF) and is the advertising industry’s largest and most representative competition. There are three tiers to the competition: local, district, and national. Each student who won Gold or Silver at the district level is now moving on to compete at the national level.

The winners of the national competition will be announced in early May and awards will be distributed at the AAF ADMERICA Conference in Salt Lake City later that month.

We’re so proud of our students and can’t wait to see how they do in the next round!

 The full list of Student AAF District 10 Winners can be found here.

 

SMU AAF DISTRICT 10 ADDY WINNERS:

SPECIAL JUDGE’S AWARDS

Acorns (Special Judge’s Award in Copywriting) Maddie Otero & Morgan Martinez

Amtrak (Special Judge’s Award in Video) Timothy Chae and Blake Lyster

 

GOLD 

Skout’s Honor Pet Odor Eliminator / Helena Hargraves

Truth Initiative / Spencer Hogan, Bella Mac and Allie Weinstein (Art Direction)

Truth Initiative / Spencer Hogan, Bella Mac and Allie Weinstein (Poster Campaign)

Amtrak / Timothy Chae and Blake Lyster

 

SILVER

Mountain House Camping Meals / Emma Clarke

Fender / Kailyn Sawhny and Helena Hargraves

Insomnia Cookies / Ross Yenerich

Seedlip / Callie Oden and Emma Clarke

FTND Pull Back From Porn / Tyler Chapman (Cinematography)

KILZ Primer / Spencer Hogan

Acorns / Maddie Otero & Morgan Martinez

 

HONORABLE MENTION

Venmo /Juan Silva & Kaitlyn Blan

FTND Pull Back from Porn (TV Advertising) / Tyler Chapman

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AAF Dallas Awards and Projects Competitions News TAI Students Undergraduate Students

TAI TAKES HOME 30 AWARDS AT THE DALLAS ADDYS

Written by: Stella Cofoid

“The weight and distinction of these awards are marked not only by the talents of the students, but also by the win over many large and world-renowned agencies that were also in direct competition” 

Amongst the extraordinary, with an extravaganza to match, the annual ADDY’s was held on February 26, 2022. An exuberant and staggering 30 of the 38 student awards were awarded to Temerlin Advertising Institutes undergraduates at the annual symposium. Students took home twelve bronze awards, twelve silver, five gold, and the “Best of Show” award. TAI’s students, amongst professionals and other institutes of higher enrollment, was the only undergraduate program to take home a gold award. The weight and distinction of these awards are marked not only by the talents of the students, but also by the win over many large and world-renowned agencies that were also in direct competition from the Dallas-Ft-Worth metroplex.

When asked about the distinction and rigor of this competition, undergraduate professor Dr. Mark Allen stated that he was “very proud of this group of students and my TAI colleagues who have helped nurture our small-but-mighty program.” Dr. Allen pays special tribute to Willie Baronet and Cheryl Mendenhall, as it is through their creative guidance that “Temerlin continues to punch in a much heavier weight class than our size would typically allow. What other universities attempt to do with hundreds of students and dozens of faculty, we’ve been able to accomplish with a highly-skilled “special ops” group,” Dr. Allen states.

The praise won’t stop here. The winners of these awards will move to the District Ten competition, of which include all finalists from Texas, Louisiana, Arkansas, and Oklahoma. From there, Nationals will follow suit showcasing the best talent from across the United States on both the undergraduate and professional level. 

Congratulations to the following Dallas ADDY Winners for 2022. You are a part of what gives Temerlin its astute distinction and credibility in such a subjective field. 

Bravo! 

 

DALLAS ADDY WINNERS 2022

BRONZE / Dallas Ballet Academy > Out-Of-Home Campaign

Ceci Luther and Thida Sok

 BRONZE / Hearing Loss Association of America > Integrated Campaign

Ethan Rios, Ra Kazadi, and Thida Sok

 BRONZE / Inkbox Temporary Tattoos > Magazine Advertising

Anika Crouser and Sophie Heidenreich

BRONZE / Temerlin Advertising Institute > Out-Of-Home Poster Campaign

Tessa Conti

 BRONZE / Lodge Cast-Iron Skillets > Integrated Campaign

Caroline Soja and Ceci Luther

 BRONZE / QuadPay: Indulge Yourself > Art Direction

Natalie Castillo

 BRONZE / Story Corps / NPR Podcast > Out-Of-Home

Brittany Cooksey and Grace Peek

 BRONZE / Temerlin Advertising Institute > Art Direction

Tessa Conti

 BRONZE / Divorced Beheaded Died Survived > Book Design

Sarah Scambray

 BRONZE / US Postal Service: Through it All > Magazine Advertising 

Ethan Rios and Palmer Beldy

 BRONZE / Ring Video Doorbell > Integrated Campaign

Ra Kazadi

 BRONZE / Sabrina Handal Business Card > Stationery 

Sabrina Handal

 SILVER / Trust & Will Online Estate Planning > Integrated Campaigns 

Elizabeth Skrmetta and Charlotte Jernigan

 SILVER / Apartments.com > Out-Of-Home

Maggie Daly and Wolffe Bonewell

 SILVER / Obsessed with the Beard Feature > Publication Design

Sarah Scambray

 SILVER / Protect Your Hearing PSA > Out-Of-Home

Ethan Rios, Ra Kazadi, and Thida Sok

 SILVER / Protect Your Hearing PSA  > Magazine Advertising

Ethan Rios, Ra Kazadi, and Thida Sok

 SILVER / Trust & Will Online Estate Planning > Copywriting 

Elizabeth Skrmetta and Charlotte Jernigan

 SILVER / Angi’s List > Magazine Advertising

Alexa May

 SILVER / Apartments.com > Copywriting

Maggie Daly and Wolffe Bonewell

 SILVER / Dad Grass: Low Dose Hemp Joints > Integrated Campaign

Sarah Scambray and Sam Zimmerman

 SILVER / Gabb Wireless Phones for Kids > Copywriting

Helen Cheever

 SILVER / Girl Scouts > Magazine Advertising 

Meriel Upton and Olivia Hernandez

 SILVER / Half Price Books > Integrated Campaign 

Sarah Scambray, Palmer Beldy and Sam Zimmerman

 GOLD / LEGO: When did you stop building? > Animation or Special Effects 

Elizabeth Skrmetta and Ethan Rios

 GOLD / LEGO: When did you stop building? > Television Advertising 

Elizabeth Skrmetta and Ethan Rios

 GOLD / LEGO: When did you stop building? > Art Direction

Elizabeth Skrmetta and Ethan Rios

 GOLD / The One Club: Pay Your Interns PSA > Integrated Campaigns

Grace Peek and Palmer Beldy

 GOLD / Waffle House: Your House Away From Home > Integrated Campaigns 

Megan Ferm and Brooke Betik

 BEST OF SHOW / LEGO: When did you stop building? 

Elizabeth Skrmetta and Ethan Rios

Best of Show winners Ethan Rios and Elizabeth Skrmetta with professors Willie Baronet and Mark Allen

 

 

 

 

 

 

 

 

Watch the ‘Best of Show’ ad here: https://vimeo.com/654037863

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AAF AAF Dallas Awards and Projects Competitions SMU Creative TAI Students Undergraduate Students

AWARDS: Creative Students Win 9 AAF Dallas American Advertising Awards

The AAF American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. Temerlin creative students won NINE American Advertising Awards (ADDYs) at the 2020 AAF Dallas awards show last week. “Our students represented us well in front of the Dallas advertising community tonight and with so many gold, silver and Best of Show winners advancing on, we’ll keep representing SMU at the regional and national levels” explains Professor Mark Allen.

Creative students have worked very hard over the past semester to produce several award-winning campaigns, and we couldn’t be happier to see them succeed. Professor Willie Baronet shares: “I’m so proud of all our students for killing it tonight, especially Gaelle and Anna Rose for taking home BEST OF SHOW!  And kudos to the TAI team for creating space for these students to flex their creative brilliance!”

Winners Include:

BEST OF SHOW

Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)

GOLD WINNERS

Anna Rose Corell & Gaëlle Gachelin / P3 (Magazine Advertising)

Sydney Bottum & Sophie Vos / Hello Fresh! (Magazine Advertising)

SILVER WINNERS

Olivia Childs / Keurig (Magazine Advertising)

Abby Coon & Charlie O’Brien / Slip (Poster)

Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Integrated Campaigns)

Sam Smith, Avery Bouch, EJ Niemczyk / Beyond Meat (Illustration)

Olivia Childs & James Klopp / Native Deodorant (Illustration)

Anna Rose Corell & Gaëlle Gachelin / Diptyque (Animation or Special Effects)

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AAF AAF Dallas Better Advertising. Better World. Community Outreach Professional Organizations Social Responsibility

INDUSTRY CONNECTIONS: What’s it Like to Serve on a Board of Directors?

Temerlin’s Sandi Edgar wanted to know more about the AAF so she started attending events, this quickly evolved into joining the AAF Dallas Board of Directors in 2018. There she met some pretty incredible advertisers and quickly found her way as the AAF Dallas Education Chair.

A board of directors is the governing body of a nonprofit which is responsible for overseeing an organization’s activities. In this case, AAF Dallas board members meet monthly to discuss and vote on the affairs of the chapter. In addition to attending these meetings and AAF events, Edgar creates programs to engage college students and works with other board members to include educational initiatives in their planning. In 2019, AAF Dallas won second place nationally for its 17 educational programs! “Serving on a board is a really fun and rewarding way to serve our industry and community, I strongly recommend everyone connect to a non-profit and give back” Edgar explains.

Edgar has a new AAF position and recently sat down with Ray Schilens, CEO and founder of Radio Lounge, to discuss her role as the first American Advertising Federation District Education chair. As District 10 education chair, Edgar serves as a liaison between AAF national and district educational programs and initiatives. Whether it’s working with local representatives to onboard new NSAC (National Student Advertising Competition) schools, relaying information to professors in the district, or working with clubs to involve students, this role is new for the AAF and continues to evolve. Listen here: https://share.transistor.fm/s/cfae3f24