INDUSTRY CONNECTIONS: Campaigns Class Lands Global Orthodontics Client

This fall, Professor Peter Noble’s undergraduate campaigns course partnered with the world’s largest manufacturer of professional dental products and technologies, Dentsply Sirona, for a unique B2B marketing challenge. In three teams, the students conducted three individual market analyses and audience surveys to conclude their capstone project with a fully developed marketing plan for how to increase visibility and drive attendance to the SureSmile multi-day education event. The winning team, Agency Incite, traveled to SureSmile 2020 in San Diego at the end of February to make their pitch live on stage.

“The submitted concepts provide valuable insights about our industry and user base. As creative strategies, they offer usable models, for example, to leverage user feedback or behavior or point out emerging trends and opportunities. For our company, this partnership returned significant assets in creative, research, and strategy,” said Dominique Mondou, Vice President Traditional and Digital Orthodontics.

Click here to learn more about campaign clients or contact Sandi Edgar for more information.

FACULTY SPOTLIGHT: Praise From a Class Client

Class Clients

In the program capstone course, Advertising Campaigns, our senior students showcase their accumulated knowledge through an intensive practical exercise. Working in small agency groups, they vie for the new business of a client. The client is real, in the room and judging their performance. The problems and the budgets are real. Students investigate, plan, develop strategies, create integrated marketing campaigns and solve clients’ advertising problems. We’ve worked with brands such as American Airlines, Dickey’s Barbecue Pit, Glidden, Nokia, Rockfish, Kinko’s, Hyundai, Postal Vault, Toyota Matrix, Bank of America, Waste Management, Wingstop and FLA USA.

Click to learn more or apply to be a Temerlin Class Client

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Praise from one of last semester’s class clients below…

May 16, 2018

Peter,

From the bottom of my heart, THANK YOU for the marvelous work you and your students did on the marketing campaign for Cox Insurance.  I am thrilled with the results.  All of the campaigns went beyond my expectations and “hit it out of the ballpark.”  At the beginning of the project, you said that no client had ever been disappointed with the results and I am certainly no exception.  Indeed, it is hard to imagine a client being more happy than I am with the results.

All of the campaigns had useful information—some more than others—but the beauty of your method for teaching the students is that the competition generates an overall product which surely goes far beyond what would be possible otherwise.  In other words, the whole project is a brilliant conception, and that redounds to you.

It was very hard to pick a winner since all of the campaigns were extremely well conceived and dug deep into the market.  Red Chair’s winning campaign centered squarely on the reason why I started Cox Insurance in the first place, which is to save people time and give them the respect in the marketplace that such hard-working people deserve but have never had.

Again, thank you so much for helping me find the “nuggets” among Cox’s demographics.  I know that we have to pick a project winner and that’s why I’m writing, but let’s be clear—I’m the real winner here—and I know it.

 

Maria Coello

Cox Insurance Group, LLC