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Post-Gazette: Bearing an eternal summer: Marketers target people’s mind-set, not age

The research of Thomas E. Barry, vice president for executive affairs at SMU and professor of marketing in the Edwin L. Cox School of Business, was featured in the Pittsburgh Post-Gazette. The Oct. 14 feature story “Marketers target people’s mind-set, not age” by journalist Teresa F. Lindeman explores the concept “you’re as old as you feel.”

Barry and a colleague studied college-educated Japanese 55 years old and above and found those who were psychologically younger had more positive attitudes toward life satisfaction and aging than those whose “cognitive ages” were older.

Read the full story.

EXCERPT:

By Teresa F. Lindeman
Pittsburgh Post-Gazette

A hot red Chevy pulls up to a house, and a graying man climbs out. He knocks on the door, only to be greeted by a suspicious younger man. A white-haired woman, the younger guy’s mother, comes out smiling eagerly, and the couple rush to the car. For just a moment there’s a glimpse of them as attractive, young adults. “Just drive,” she urges her date.

The TV commercial illustrates the marketer’s challenge in a country packed with maturing adults. Just because people look one way on the outside — or their driver’s license says they’ve passed the half-century mark — that may not be how they see themselves.

Not to be trite, but “you’re as old as you feel,” according to Thomas E. Barry, vice president for executive affairs and professor of marketing at Southern Methodist University in Dallas.

He’s got the research to back that up.

Mr. Barry and a colleague from Florida Gulf Coast University studied college-educated Japanese 55 years old and above. They found those who were psychologically younger had more positive attitudes toward life satisfaction and aging than those whose “cognitive ages” were older.

Four factors went into determining a person’s cognitive age: health and how people feel; what chronological age they look; how engaged they are socially; and their interests and hobbies.

“Because somebody is 65 doesn’t mean you market to them as if they are,” Mr. Barry said. “They may cognitively be 50 or 55.”

Read the full story.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

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Salon: What baseball tells us about racism

Best-selling author, syndicated columnist and progressive talk-radio host David Sirota has covered the research of SMU’s Dr. Johan Sulaeman, an expert in labor economics and discrimination. The article published in the Sept. 30 issue of Salon. Other places it published include Truthout, Denver Post, Nation of Change and Tahoe Daily Tribune.

The Sirota article was also picked up and a shortened version published in the Chicago Tribune, “Study: Umpires are definitely not blind.”

An assistant professor of finance in the Cox School of Business, Sulaeman and his co-authors analyzed 3.5 million Major League Baseball pitches and found that racial/ethnic bias by home plate umpires lowers the performance of Major League’s minority pitchers, diminishing their pay compared to white pitchers.

The study found that minority pitchers reacted to umpire bias by playing it safe with the pitches they throw in a way that actually harmed their performance.

Read the full article in Salon.

EXCERPT:

By David Sirota
Salon

Despite recent odes to “post-racial” sensibilities, persistent racial wage and unemployment gaps show that prejudice is alive and well in America. Nonetheless, that truism is often angrily denied or willfully ignored in our society, in part, because prejudice is so much more difficult to recognize on a day-to-day basis. As opposed to the Jim Crow era of white hoods and lynch mobs, 21st century American bigotry is now more often an unseen crime of the subtle and the reflexive — and the crime scene tends to be the shadowy nuances of hiring decisions, performance evaluations and plausible deniability.

Thankfully, though, we now have baseball to help shine a light on the problem so that everyone can see it for what it really is.

Today, Major League Baseball games using QuesTec’s computerized pitch-monitoring system are the most statistically quantifiable workplaces in America. Match up QuesTec’s accumulated data with demographic information about who is pitching and who is calling balls and strikes, and you get the indisputable proof of how ethnicity does indeed play a part in discretionary decisions of those in power positions.

This is exactly what Southern Methodist University’s researchers did when they examined more than 3.5 million pitches from 2004 to 2008. Their findings say as much about the enduring relationship between sports and bigotry as they do about the synaptic nature of racism in all of American society.

First and foremost, SMU found that home-plate umpires call disproportionately more strikes for pitchers in their same ethnic group. Because most home-plate umpires are white, this has been a big form of racial privilege for white pitchers, who researchers show are, on average, getting disproportionately more of the benefit of the doubt on close calls.

Second, SMU researchers found that “minority pitchers reacted to umpire bias by playing it safe with the pitches they threw in a way that actually harmed their performance and statistics.” Basically, these hurlers adjusted to the white umpires’ artificially narrower strike zone by throwing pitches down the heart of the plate, where they were easier for batters to hit.

Finally, and perhaps most importantly, the data suggest that racial bias is probably operating at a subconscious level, where the umpire doesn’t even recognize it.

To document this, SMU compared the percentage of strikes called in QuesTec-equipped ballparks versus non-QuesTec parks. Researchers found that umpires’ racial biases diminished when they knew they were being monitored by the computer.

Read the full article in Salon.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

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In These Times: How Baseball Explains Modern Racism

Best-selling author, syndicated columnist and progressive talk-radio host David Sirota has covered the research of SMU’s Dr. Johan Sulaeman, an expert in labor economics and discrimination. The article published in the Sept. 30 issue of In These Times.

An assistant professor of finance in the Cox School of Business, Sulaeman and his co-authors analyzed 3.5 million Major League Baseball pitches and found that racial/ethnic bias by home plate umpires lowers the performance of Major League’s minority pitchers, diminishing their pay compared to white pitchers.

The study found that minority pitchers reacted to umpire bias by playing it safe with the pitches they throw in a way that actually harmed their performance.

Read the full article at In These Times.

EXCERPT:

By David Sirota
In These Times

Despite recent odes to “post-racial” sensibilities, persistent racial wage and unemployment gaps show that prejudice is alive and well in America. Nonetheless, that truism is often angrily denied or willfully ignored in our society, in part, because prejudice is so much more difficult to recognize on a day-to-day basis. As opposed to the Jim Crow era of white hoods and lynch mobs, 21st century American bigotry is now more often an unseen crime of the subtle and the reflexive???and the crime scene tends to be the shadowy nuances of hiring decisions, performance evaluations and plausible deniability.

Thankfully, though, we now have baseball to help shine a light on the problem so that everyone can see it for what it really is.

Today, Major League Baseball games using QuesTec’s computerized pitch-monitoring system are the most statistically quantifiable workplaces in America. Match up QuesTec’s accumulated data with demographic information about who is pitching and who is calling balls and strikes, and you get the indisputable proof of how ethnicity does indeed play a part in discretionary decisions of those in power positions.

This is exactly what Southern Methodist University’s researchers did when they examined more than 3.5 million pitches from 2004 to 2008. Their findings say as much about the enduring relationship between sports and bigotry as they do about the synaptic nature of racism in all of American society.

First and foremost, SMU found that home-plate umpires call disproportionately more strikes for pitchers in their same ethnic group. Because most home-plate umpires are white, this has been a big form of racial privilege for white pitchers, who researchers show are, on average, getting disproportionately more of the benefit of the doubt on close calls.

Second, SMU researchers found that “minority pitchers reacted to umpire bias by playing it safe with the pitches they threw in a way that actually harmed their performance and statistics.” Basically, these hurlers adjusted to the white umpires’ artificially narrower strike zone by throwing pitches down the heart of the plate, where they were easier for batters to hit.

Finally, and perhaps most importantly, the data suggest that racial bias is probably operating at a subconscious level, where the umpire doesn’t even recognize it.

To document this, SMU compared the percentage of strikes called in QuesTec-equipped ballparks versus non-QuesTec parks. Researchers found that umpires’ racial biases diminished when they knew they were being monitored by the computer.

Read the full article at In These Times.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

Categories
Culture, Society & Family Economics & Statistics Researcher news SMU In The News

Dallas Morning News: Economic Freedom is Waning in the United States

Dallas Morning News editorial writer Jim Mitchell has written about the research of SMU economist Robert Lawson, co-author on the new report Economic Freedom of the World: 2011 Annual Report.

Lawson is the Jerome M. Fullinwider Chair in Economic Freedom in the O’Neil Center for Global Markets and Freedom at the SMU Cox School of Business.

Lawson has co-authored the widely-cited Economic Freedom of the World annual report for 20 years. The report provides an economic freedom index for over 140 countries. He helped found and still blogs periodically for www.divisionoflabour.com.

He and his co-researchers penned a commentary for The Huffington Post, “Economic Freedom of the World: Lessons for the U.S..”

DMN subscribers can see the editorial.

EXCERPT:

By Jim Mitchell
Dallas Morning News

So what nation has the greatest economic freedom? Surely it must be the United States, the land of capitalism and rugged individualism?

Well it isn’t, according to a study by SMU researcher Robert Lawson and co-authors of Economic Freedom of the World Index. Key measurements of economic freedom include Size of Government: Expenditures, Taxes, and Enterprises; Legal Structure and Security of Property Rights; Access to Sound Money; Freedom to Trade Internationally; and Regulation of Credit, Labor, and Business.

By this framework, Hong Kong tops the list, for the highest rating for economic freedom, followed in order by Singapore; New Zealand; Switzerland; Australia; Canada; Chile; United Kingdom; Mauritius; and the United States. In fact in the last 10 years, the report notes, the world’s largest economy, the United States, has suffered one of the largest declines in economic freedom due mostly to higher government spending and borrowing and lower scores for the legal structure and property rights components.

And why is this important? According to the report:

  • nations in the top quartile of economic freedom had an average per-capita GDP of $31,501 in 2009, compared to $4,545 for those nations in the bottom quartile, in constant 2005 international dollars.
  • nations in the top quartile of economic freedom had an average growth in per-capita GDP between 1990 and 2009 of 3.07%, compared to 1.18% for those nations in the bottom quartile, in constant 2005 international dollars.
  • In the top quartile, the average income of the poorest 10% of the population was $8,735, compared to $1,061 for those in the bottom quartile, and the average income of the poorest 10 percent in the top quartile is almost double the overall income per capita in the bottom quartile ($4,5459) and the poorest people in the most economically free countries are nearly twice as rich as the average people in the least free countries.

DMN subscribers can see the editorial.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

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Report: U.S. Economic Freedom Continues Fall; Global Average Declines

Levels of economic freedom have decreased around the globe, according to a new report released today by the Fraser Institute, Canada’s leading public policy think-tank.

Economic Freedom of the World: 2011 Annual Report shows that the average economic freedom score fell to 6.64 in 2009, the lowest in nearly three decades, from 6.67 in 2008.

The United States in particular dropped from No. 6 to No. 10 in the ranking.

“The big news this year is that economic freedom in the United States continues to fall,” said SMU economist Robert A. Lawson, an author on the research who has helped compile the annual report since 1997. “For the last decade the United States’ rating has been falling. On our 0-to-10 scale, the U.S. rating has fallen by about a point. This is a big change. In fact for the first time ever Canada ranks higher than the United States.”

The global average also is falling, Lawson said. For the past two years it’s fallen after rising for the last 20 to 30 years, he said.

“This is really important because all of the research that we have done and that others have done tells us one thing: Economic freedom really matters,” Lawson said.

To do well on the index, a country’s taxes must be low, regulations moderate, property rights secure and money sound, with free trade domestically and abroad.

“In response to the American and European debt crises, governments around the world are embracing perverse regulations and this has huge, negative implications for economic freedom and financial recovery,” said Fred McMahon, Fraser Institute vice-president of international policy research.

Hong Kong again ranked number one for economic freedom, followed by Singapore and New Zealand, Switzerland, and Australia.

The United States experienced one of the largest drops in economic freedom, falling to 10th place overall from sixth in 2010. Much of this decline is a result of higher spending and borrowing on the part of the U.S. government, and lower scores for legal structure and property rights, the authors said.

Zimbabwe once again received the worst score among the 141 jurisdictions included in the study, followed by Myanmar, Venezuela and Angola.

“The link between economic freedom and prosperity is undeniable: the countries that score highly in terms of economic freedom also offer their people the best quality of life,” McMahon said.

“The political uprisings sweeping across the Arab World are the result of people wanting the outcomes of economic freedom — prosperity, job growth, political freedoms and poverty reduction,” he said.

The annual peer-reviewed Economic Freedom of the World report is produced by the Fraser Institute, Canada’s leading public policy think-tank, in cooperation with independent institutes in 85 nations and territories.

In addition to Lawson, other authors are James Gwartney, Gus A. Stavros Eminent Scholar Chair at Florida State University; and Joshua Hall, Beloit College.

The report uses 42 different measures to create an index ranking of 141 countries around the world based on policies that encourage economic freedom. The cornerstones of economic freedom are personal choice, voluntary exchange, freedom to compete and security of private property. Economic freedom is measured in five different areas: (1) size of government, (2) legal structure and security of property rights, (3) access to sound money, (4) freedom to trade internationally, and (5) regulation of credit, labor and business.

Research shows that individuals living in countries with high levels of economic freedom enjoy higher levels of prosperity, greater individual freedoms and longer life spans.

International Rankings
Hong Kong offers the highest level of economic freedom worldwide, with a score of 9.01 out of 10. The other top scorers are Singapore (8.68), New Zealand (8.20), Switzerland (8.03), Australia (7.98), Canada (7.81), Chile (7.77), the United Kingdom (7.71), Mauritius (7.67) and the United States (7.60).

The rankings and scores of other large economies include: Germany, 21st (7.45); Japan, 22nd (7.44); France, 42nd (7.16); Italy, 70th (6.81); Mexico, 75th (6.74); Russia, 81st (6.55); China, 92nd (6.43); India, 94th (6.40); and Brazil, 102nd (6.19).

Zimbabwe maintains the lowest level of economic freedom among the 141 jurisdictions measured. Myanmar, Venezuela, Angola and Democratic Republic of Congo round out the bottom five nations.

Several countries have substantially increased their economic freedom scores since 1990. Uganda saw the biggest improvement, climbing to 7.10 this year from 3.00 in 1990, followed by Zambia, which rose to 7.35 from 3.52; Nicaragua, which jumped to 6.76 from 2.96; Albania, which climbed to 7.54 from 4.24; and Peru, which increased to 7.29 from 4.13.

Over the same period, economic freedom has steadily regressed in Venezuela, whose score fell to 4.23 from 5.45; Zimbabwe, which dropped to 4.06 from 5.05; the United States, which slipped to 7.58 from 8.43; and Malaysia, which fell to 6.68 from 7.49.
The report notes that among the highest-ranked countries, the average income of the poorest 10 per cent of people was $8,735 (in constant 2005 international dollars), compared to a meagre $1,061 for those living in the least economically free countries.

On average, the poorest 10 per cent of people in the most economically free countries are nearly twice as rich as the average population of the least economically free nations.

About the Economic Freedom Index
Economic Freedom of the World measures the degree to which the policies and institutions of countries are supportive of economic freedom.

This year’s publication ranks 141 nations representing 95 percent of the world’s population for 2009, the most recent year for which data is available. The report also updates data in earlier reports in instances where data have been revised.

For more information on the Economic Freedom Network, data sets, and previous Economic Freedom of the World reports, visit www.freetheworld.com

SMU’s Lawson is in the Cox School of Business as the Jerome M. Fullinwider Chair in Economic Freedom, O’Neil Center for Global Markets and Freedom. — Fraser Institute and Southern Methodist University.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.