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New York Daily News: Dallas Mavericks owner Mark Cuban funds flopping study

NY Daily News Cuban flopping 400x300

New York Daily News journalist Amara Grautski covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Dallas Mavericks owner Mark Cuban funds flopping study,” was posted June 7.

Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials. Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.

The phenomenon is considered a widespread problem in professional basketball and soccer. To discourage the practice, the National Basketball Association in 2012 began a system of escalating fines against NBA players suspected of flopping, including during the playoffs, “NBA announces anti-flopping rules for playoffs.”

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

Read the story

EXCERPT:
By Amara Grautski
New York Daily News

Instead of just wondering whether players like LeBron James or Lance Stephenson are intentionally hitting the hardwood, Mark Cuban is taking action by funding research that will delve into the fine art of flopping.

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to biomechanics experts at Southern Methodist University, so they can carry out an 18-month research study on the subject.

On Friday, the Mavericks owner said on Twitter, “Is it a flop ? Let the scientists figure it out . im paying for the research to find out.”

The NBA began fining players this year for trying to fool referees into calling fouls, and the league introduced an even stronger anti-flopping policy just before the 2013 playoffs. The postseason policy removes a warning for first-time offenders and now assesses fines immediately.

James, Stephenson and the Pacers’ David West were all fined $5,000 by the NBA on May 30 for violating the league’s anti-flopping policy during the Eastern Conference finals. Grizzlies guard Tony Allen was also hit with a $5,000 fine during the Western Conference finals against the Spurs. But before Game 1 of the NBA Finals, commissioner David Stern said the penalties still aren’t enough.

How could the research Cuban is funding help clear things up? In a statement, SMU biomechanics expert Peter G. Weyand said the “findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines.

“It may be possible to enhance video reviews by adding a scientific element, but we won’t know this until we have the data from this study in hand.”

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SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

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Yahoo! Sports: Mark Cuban’s $100K sponsors a university’s study on the mechanics and fallout of NBA flopping

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Yahoo! Sports journalist Kelly Dwyer covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Mark Cuban’s $100K sponsors a university’s study on the mechanics and fallout of NBA flopping,” was posted June 7.

Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials. Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.

The phenomenon is considered a widespread problem in professional basketball and soccer. To discourage the practice, the National Basketball Association in 2012 began a system of escalating fines against NBA players suspected of flopping, including during the playoffs, “NBA announces anti-flopping rules for playoffs.”

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

Read the full story

EXCERPT:
By Kelly Dwyer
Yahoo! Sports

Dallas Mavericks owner Mark Cuban apparently agrees with about one hundred percent of basketball’s fandom when it comes to the practice of flopping to draw a foul call. In the years since he became Maverick owner in Jan. of 2000, Cuban has lightened his aggressive touch when it came to harassing refs from the sideline, or (if you’ll recall, from autumn of 2000) posting screenshots of a missed call on his team’s scoreboard following a loss for everyone to see.

Cuban is shooting for a more well-heeled, and subsequently more well-researched route these days. He’s sponsoring a team of biomechanics experts at Southern Methodist University, as they research the forces behind and end-result bottom lines from all of this flippity-flopping. […]

[…] Good work, Mr. Cuban, professors, Peter, the elderly, Vlade.

I can safely say that I’m just about all out of patience with the art around flopping. Not the art of flopping, that grew tiresome in the late 1990s even before the NBA put the semi-circle around the basket to make block/charge calls easier. Rather, the unending, eye-rolling amount of chatter from mainstream bloggers, on-air analysts, and chanting fans.

Guys, we get it. NBA players flop. This is the end result of attempting to call a contest featuring the world’s greatest athletes properly.

The NBA’s referees, in a reaction to the clutch-and-grab style that made so many mid-1990s NBA games so rough to watch, started to more aggressively call contact. That decision made the games infinitely more watchable, but as a result players learned that the occasional quick movement following implied contact, or overstated reaction to real contact (or, as SMU puts it, the “deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials”), could lead to a quick whistle from a ref that doesn’t know that he or she had been duped.

That’s the price you pay for accurately called games. Refereeing in the NBA is impossibly tough, and refs are forced into making split-second decisions with their whistles that they’ll sometimes regret. And even if it’s obvious in real time that this particular move was a flop and not a foul-worthy bit of contact, it hardly matters – referees are human, and humans make mistakes. Especially when they’re asked by their bosses to make calls instantly and with no hesitation, with an emphasis on discouraging physical play.

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For more information, www.smuresearch.com.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

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Dallas Observer: Mark Cuban and SMU Are Teaming Up for an Important Scientific Study of NBA Flopping

Journalist Eric Nicholson with the Dallas Observer covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Mark Cuban and SMU Are Teaming Up for an Important Scientific Study of NBA Flopping,” was posted June 7.

Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials. Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.

The phenomenon is considered a widespread problem in professional basketball and soccer. To discourage the practice, the National Basketball Association in 2012 began a system of escalating fines against NBA players suspected of flopping, including during the playoffs, “NBA announces anti-flopping rules for playoffs.”

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

Read the full story.

EXCERPT:
Eric Nicholson
Dallas Observer

Taking a charge in basketball is an art, and it has been for a long time. A not-insignificant portion of high school basketball practices — at least as of a decade ago — are dedicated to training players on coming to an abrupt stop, setting one’s feet just so, and falling as if they’ve been clothes-lined by a freight train. Taking a charge at the right moment can turn a game.

Charges used to be much rarer than they are today, and it’s fairly widely acknowledged that the pendulum has swung too far in favor of the defensive player, who can draw a whistle by flailing wildly to the ground at the lightest touch.

The NBA has been cracking down on flopping this season, and Commissioner David Stern hopes to increase the penalties against players who do so. The $5,000 fine recently laid on LeBron James isn’t much of a disincentive for someone making $33 million per year.

Complicating matters is the fact that it isn’t always easy to discern who’s faking it and who’s really getting knocked on their ass. To help referees and league officials figure that out, SMU announced today that Mavericks owner Mark Cuban is chipping in $100,000 to fund an 18-month academic study on the biomechanics of flopping.

“The issues of collisional forces, balance and control in these types of athletic settings are largely uninvestigated,” SMU biomechanics expert Peter G. Weyand says in a press release. “There has been a lot of research into balance and falls in the elderly, but relatively little on active adults and athletes.”

Read the full story.

Follow SMUResearch.com on Twitter.

For more information, www.smuresearch.com.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

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Business Insider: Mark Cuban Is Funding A Scientific Study To End Flopping In The NBA

Business Insider covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Mark Cuban Is Funding A Scientific Study To End Flopping In The NBA,” was posted June 7.

Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials. Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.

The phenomenon is considered a widespread problem in professional basketball and soccer. To discourage the practice, the National Basketball Association in 2012 began a system of escalating fines against NBA players suspected of flopping, including during the playoffs, “NBA announces anti-flopping rules for playoffs.”

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

Read the full story.

EXCERPT:
Business Insider

Dallas Mavericks owner Mark Cuban is funding a scientific study into flopping in basketball.

The study will be conducted by biomechanics experts at Southern Methodist University, and it will look into exactly what makes a flop, a flop.

From the university website:

“The researchers will look at how much force is required to cause a legitimate loss of balance. They’ll also examine to what extent players can influence the critical level of force via balance and body control. They will also explore techniques by which the forces involved in collisions might be estimated from video or other motion capture techniques.”

Flopping has become an unseemly part of the NBA game.

The league started fining and publicly shaming floppers this season, but it hasn’t stopped some high-profile flopping incidents in the playoffs.

Right now, determining whether some is or isn’t a flop is largely subjective. It sounds like Cuban and SMU are trying to define the bounds of flopping with science.

Cool!

Read the full story.

Follow SMUResearch.com on Twitter.

For more information, www.smuresearch.com.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.

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Culture, Society & Family Energy & Matter Health & Medicine Learning & Education Researcher news SMU In The News Student researchers

ESPN: Cuban funds flopping study

ESPN covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Cuban funds flopping study,” was posted June 7.

Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials. Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.

The phenomenon is considered a widespread problem in professional basketball and soccer. To discourage the practice, the National Basketball Association in 2012 began a system of escalating fines against NBA players suspected of flopping, including during the playoffs, “NBA announces anti-flopping rules for playoffs.”

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

Read the full story

EXCERPT:
ESPN

While NBA commissioner David Stern says the league needs to expand its anti-flopping rules, Dallas Mavericks owner Mark Cuban is funding a study on the practice.

David Stern’s NBA has been aggressively progressive, moving early on everything from globalization, a number of race issues, women in sports, drug testing and many kinds of technology. And now it’s ready to lead the way again, writes Henry Abbott.

One of Cuban’s companies has provided $100,000 to Southern Methodist University for an 18-month investigation of the forces involved in basketball collisions. The goal is to figure out whether video or other motion-capture techniques can distinguish between legitimate collisions and instances of flopping.

“The research findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines,” SMU biomechanics expert Peter G. Weyand, who leads the research team, said in a statement.

Cuban tweeted: “Is it a flop? Let the scientists figure it out . im paying for the research to find out.”

Stern said Thursday that stronger flopping penalties will be on the agenda when the NBA’s competition committee meets next week in San Antonio.

This season, the league instituted a video-review system that retroactively fined players for flopping. But only five players were fined $5,000 apiece in the regular season, and seven more have been fined that amount in the playoffs.

Dirk Nowitzki joins Fitzsimmons & Durrett live in studio to discuss the moves he expects the Mavericks to make this summer, what his pitch would be to Dwight Howard and Chris Paul, and his upcoming Heroes Celebrity baseball game.

Stern hinted at increasing the penalty for those found guilty of flopping.

“It isn’t enough, it isn’t enough,” Stern said in his annual pre-NBA Finals news conference. “You’re not going to cause somebody to stop it for $5,000 when the average player’s salary is $5.5 million. And anyone who thought that was going to happen was allowing hope to prevail over reason.”

Read the full story

Follow SMUResearch.com on Twitter.

For more information, www.smuresearch.com.

SMU is a nationally ranked private university in Dallas founded 100 years ago. Today, SMU enrolls nearly 11,000 students who benefit from the academic opportunities and international reach of seven degree-granting schools. For more information see www.smu.edu.

SMU has an uplink facility located on campus for live TV, radio, or online interviews. To speak with an SMU expert or book an SMU guest in the studio, call SMU News & Communications at 214-768-7650.