Lexington Herald-Leader: Cuban asks scientist to study physics of flopping
Kentucky's Lexington Herald-Leader covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.
Herald-Leader Journalist Jerry Tipton quoted Weyand in his June 15 UK basketball column on the flopping research, "Cuban asks scientist to study physics of flopping