A great time was had by new and returning MA in advertising students as well as TAI Faculty & Staff last week at the home of Professor Noble, Co-ordinator of the TAI MA in Advertising program.
Students representing several states and countries from as far away as Bangladesh and mainland China attended. The weather was great and everyone had a chance to mix and mingle before the hard work begins.
For more information on the TAI Master’s in Advertising program, click here.
On Thursday August 20th, the Temerlin Advertising Institute (TAI) held orientation for newly admitted advertising majors. Over 50 students attended along with the entire team of faculty & staff. Institute t-shirts were given away to these exceptional students while faculty presented their backgrounds along with faculty expectations of this selected group of majors.
Students pursuing a B.A. in advertising now have the opportunity to focus their studies in one of three areas: creative, digital media strategy or strategic brand management. Director of the Temerlin Advertising Institute, Dr. Steve Edwards claims, “We are creating students who are a value-add to agencies and marketing companies right from graduation.”
The new students had to undertake a competitive advertising application as well ascomplete a video application for the specialization. TAI Faculty reviewed all applications to select the best candidates to admit. Edwards, said “The new curriculum is cutting edge and intended to make our students even more valuable in the field. We are training them in all the important traditional areas of advertising, but also working to better meet the demands of a technology inundated, fast paced, and results driven 21st Century advertising industry.”
Courses in the new curriculum range from Digital Media Landscapes to Digital Media Strategy and Media Measurement and Metrics as well as Strategic Brand Management, Research, Account Planning and Business Communication. All tracks will take a capstone campaigns course where they will work to solve a problem for a real world client.
For more information about the undergraduate curriculum in advertising, click here!
Week 3 in Hong Kong found the MA in Advertising Students visiting OMG’s OMD, which won Agency of the Year in 2014.
The group also engaged in a fun night with a group of students from Queensland University (QUT) in Brisbane, Australia. They first shopped in the Ladies Market and then toured the city in an Open Air Big Bus. For dinner, they headed to the ferry docks for a boat cruise with the famous light show in the Harbor.
Our month in Hong Kong was a great experience with advertising knowledge, culture and personal growth.
Stay tuned for more stories of our MA student summer experiences and news on our incoming Fall 2015 Cohort.
Dr. Carrie La Ferle.
The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell. The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial a
rt, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10). TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!” The AEFH received submissions from 17 different schools within the AAF-District 10 region. We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition. On achieving such a prestigious scholarship 
Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!
Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.
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The Advertising Education Foundation of Houston (AEFH) awards scholarships to college sophomores, juniors and seniors pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial art, public relations or related fields. The AEFH Board of Directors received a record number of applications. The board carefully considered participant’s applications, educational aspirations and overall qualifications. As a result, Olga Romanova, majoring in Studio Arts and Creative Advertising at SMU, was awarded a Baxter + Korge Education Scholarship 2015.
Congratulations!!
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas based agency. Read Morgan’s story below.
Morgan Baden: TM Advertising
As an intern at TM Advertising, I have really been able to get my feet wet in the industry and be a part of a team that cares a lot about finding the “beautiful truth” for each brand we work with. Working on the Account Management team, I have been able to work on accounts like American Airlines Credit Union. For this client, I develop Creative Briefs, Assignment Sheets, and Change Notices for the TM creative department. This account has provided me with a lot of responsibility and has taught me a great deal about how different departments all come together to create these Direct Mail pieces.
I have also had the opportunity to work with the client Captain D’s Seafood Restaurant, where I developed food shoot plan books. Plus, I was able to attend the photo shoot to see how much hard work actually goes into just setting up a plate of seafood for TV and print!
TM has an awesome culture. It is not too small and not too big. There is a reason they were voted Ad Age’s best place to work in 2012 and 2014 and it is because they care more about what’s best for the client in the long run rather than just getting the job done.
I am so grateful to have the opportunity to work with great clients and even better people!
Check back soon for updates from other students and their MA in Advertising Executive Internships!
In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Kirks’s story below.
Kirk Dunlap: The Marketing Arm
At The Marketing Arm, I’ve had the opportunity to be part of the Frito-Lay marketing team for the Lay’s Do Us A Flavor Campaign, doing data analysis on millions of flavor inspirations submitted from all across the USA. I’ve also had the opportunity to arrange promotional partnerships with global brands for the upcoming summer campaign.
Check back soon for updates from other students and their MA in Advertising Executive Internships!