In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas based agency. Read Morgan’s story below.
Morgan Baden: TM Advertising
As an intern at TM Advertising, I have really been able to get my feet wet in the industry and be a part of a team that cares a lot about finding the “beautiful truth” for each brand we work with. Working on the Account Management team, I have been able to work on accounts like American Airlines Credit Union. For this client, I develop Creative Briefs, Assignment Sheets, and Change Notices for the TM creative department. This account has provided me with a lot of responsibility and has taught me a great deal about how different departments all come together to create these Direct Mail pieces.
I have also had the opportunity to work with the client Captain D’s Seafood Restaurant, where I developed food shoot plan books. Plus, I was able to attend the photo shoot to see how much hard work actually goes into just setting up a plate of seafood for TV and print!
TM has an awesome culture. It is not too small and not too big. There is a reason they were voted Ad Age’s best place to work in 2012 and 2014 and it is because they care more about what’s best for the client in the long run rather than just getting the job done.
I am so grateful to have the opportunity to work with great clients and even better people!
Check back soon for updates from other students and their MA in Advertising Executive Internships!