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Better Advertising. Better World. Faculty Faculty Interviews Professional Development Undergraduate Students

Meet TAI Adjunct Professor & SMU Alumna Elena Andro

Professor Elena Andro is an SMU alumna who is now teaching ADV 2342 Strategic Brand Management 1 for the Temerlin Advertising Institue. Professor Andro has been Manager of Communications for Dallas Area Rapid Transit (DART) for nine years and has experience on both the agency and client side.

What made you want to become a professor?

First, I love SMU and my craft. Being able to return to campus was amazing and to impact tomorrow’s advertising professionals was a perfect way to give back to the university that gave me my start in advertising and marketing. Second, my mother was a university professor in Mexico so I was familiar with what it took to teach from watching her prepare and run her courses. Third, I’d guest lectured for SMU’s MBA program about the importance of public relations in marketing campaigns. This allowed me to “test the water” and I found that I really enjoyed teaching. Lastly, I’ve been a mentor many times at various organizations, and was often involved in the Dallas Advertising League’s Student Tour program. Also, advising people on their career path is something that comes naturally to me. My view is you spend so much time at work, you should really enjoy what you do.

What is your background in the subject you teach?

My career has always had branding as its cornerstone. I began my career in an ad agency my senior year. Professor Chip Besio brought me into his agency to assist with some clients and I loved being in the middle of exciting projects. I then interned at the McKone & Company agency three days a week my last semester, and then went to work for them my first three years out of college. I then worked client side for many years. Then I had my own agency for six years where I had the pleasure of working with Quaker State, Nissan, Sprint and Capital One. For five years I was a bank marketing executive for both Capital One and Wachovia. Then I joined Dallas Area Rapid Transit.

What has been your favorite memory teaching for TAI so far?

Since most students take notes on their laptops, it is easy to wonder if they are engaged in the lecture. My favorite memories are when students would raise their hand to add something that they’d spontaneously researched on their laptop about the topic being discussed. Now that is engagement! It’s very exciting to see that happening.

What is your favorite part about being a professor?

I love the creative brainstorming and ideation that happens organically in class when you are talking about real, to-the-moment branding situations – such as all the brands impacted by the shooting in Vegas. It is also very valuable for me to have the time with the students that represent a very attractive customer segment for the brands I work with.

What made you want to go into advertising? How did you get where you are in your career?

Advertising seems to have been in my blood. My siblings and I started businesses when we were in elementary school and developing the “pitch” and “product” were fun for me. What really helped my career was interning at agencies my junior and senior year. I cannot stress how important it is for students to get real, hands-on experience as it makes your school work better and you stand out from other graduates once you have your diploma.

My career also benefitted from the fact that I was game to do advertising for product categories that other students did not find interesting. For example, my first ad agency specialized in building products – paint, faucets, laminates, etc. It may sound a bit drab, but we were working with magazines such as Interiors, Architectural Record and Remodeling. It was a lot like fashion, with awesome photo shoots, rock star architects, trips to New York and such.

Another strong recommendation I have for TAI students is to get involved in the American Advertising Federation’s Ad2 club. To this day I still treasure and benefit from the connections I made when I was a student and on the Board of this organization. I later became the president of the Dallas Ad League (now AAF Dallas) which again proved invaluable in my career.

How have you seen the advertising industry change since you started?

Media is so hyper fragmented now! You used to be able to do great campaigns that targeted large segments with a relatively small number of creative executions. Now you cannot. And budgets have not kept up with the exponential number of executions needed to reach similarly-sized audience groups.

How do you incorporate aspects from your work into your teaching?

Students don’t often think about government agencies doing branding. So, it is eye opening for them to consider how DART must compete with the private vehicle and now Uber/Lyft for their share of “transportation occasions.” And because I’ve worked in a variety of industries (at ad agencies) and corporations (as a marketing executive), I’ve got many case studies from my own experience from which to draw from. It is also helpful that my career has been almost solely in Dallas as I’ve got contacts to draw from to bring in guest lecturers who can provide another “voice” from our advertising industry.

What is one interesting fact about you?

I have a Bearded Dragon lizard that likes to ride around in an RC truck, insists on organic grape tomatoes, loves to swim and sleep on top of my cats. I also married my SMU beau five year ago after reconnecting via social media.

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Better Advertising. Better World. Internships Internships Professional Development TAI Students Undergraduate Students

TAI Student Jolie Guz Interning with Read Between the Lines

TAI’s advertising students are encouraged to take advantage of as many internship opportunities as possible. Creative track student Jolie Guz has followed that advice, which has allowed her to gain valuable experience in different industries as well as help shape her career goals for the future.

Photo by: Jennings Ross

This semester, Guz is a copywriting intern for stationery company Read Between The Lines®.

“As a copywriting intern, I help write copy of all kinds!” Guz said. “From email newsletters to blog posts to Instagram captions, I help carry the voice of the Read Between The Lines® brand. Primarily, I focus on Instagram captions for our daily posts which are viewed by over sixteen thousand followers as well as product descriptions for the online portion of our business – we add new products from our favorite makers each week!”

Guz has been fascinated with Read Between The Lines® for a while. She actually won one of their Instagram giveaways when she was in high school. Since starting her internship she has learned even more about the brand.

“I have learned an incredible amount about SEO and how to write copy in our brand voice while still being able to add my own style,” Guz said. “I have also learned the value of gift giving! Each person that comes into the shop has a different story or experience that drives the way they make a purchase. I love hearing customers make comments on certain cards or phrases they find relatable.”

Her priority is writing Instagram captions for daily posts. She also works with the graphic design intern and creative manager to create newsletter emails for the week. Outside of her regular responsibilities she also gets to work with new makers and products and attend maker events.

“When we add new makers and products to the shop, I get to help write the descriptive copy that introduces our customers to the new maker!” Guz said. “I was [also] able to travel to Silo-Bration, which is a huge independent maker shopping event at the Silos in Waco, TX. It was awesome to be able to interact with people who are so passionate about the products we create and to meet all of our Instagram followers in real life!”

Many of her creative courses and professors helped prepare her for a copywriting position, as she’s been able to get lots of practice and feedback.

Jolie Guz with Jennings Ross, and Melinda Jones.
Photo by: Emily Jarvis

“The copywriting practice I gained in [Professor Allen] and [Professor Baronet] Portfolio classes has been insanely helpful when it comes to writing captions and newsletters,” Guz said. “The guidance I’ve received from [Professor] Jason Shipp in his classes has also been influential in the process of writing and re-writing copy of all kinds.”

Prior to this semester, Guz has had several other internship and freelancing positions where she gained experience in several different industries.

“[As a] Branding Intern [for] Page Architecture, I was able to gain experience working within very strict branding guidelines and on architectural photoshoots,” Guz said. “Plus I learned a lot about great architecture! [As a] Design Intern [for] Texas Legends NBA Developmental League Team, I was able to work in the crazy world of sports. I was able to help create stadium signage, jersey designs and merchandise for the team. [As a] Graphic Designer [for] Spirit of America Productions, [a company that] takes high school dance teams to perform in the Macy’s Thanksgiving Day Parade each year, I design postcards and merchandise for the event as well as help walk in the parade in NYC each year!”

With preparation from her courses, previous internship opportunities, and now her position at Read Between The Lines®, Guz has a good idea of the culture she wants in future positions.

“I’ve absolutely loved my time in Temerlin and at SMU,” Guz said. “The people are absolutely priceless in this program, and I wouldn’t trade them for the world! I [also] absolutely love our Read Between The Lines® Team! I know that I want to be surrounded by creative gems of human beings just like them throughout my career.”

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Better Advertising. Better World. Internships Internships Professional Development TAI Students Undergraduate Students

TAI Student Austin Inglett Works as Assistant Media Buyer for Davis Lenz Media

Austin Inglett in the Davis Lenz Media office.

TAI digital media strategy student Austin Inglett turned his summer internship with Davis Lenz Media into a permanent Assistant Media Buyer position, where he has conducted media buys for various clients including music festivals and political campaigns.

“During [the] spring semester, I honestly just applied everywhere I could for internships that aligned with what I am studying here at SMU, Advertising and Markets & Culture,” Inglett said. “Haley Beth Davis, my boss and also my ‘work mom,’ liked my résumé and cover letter I sent in, and invited me to her office for an interview. The rest is history! Ironically enough, I was hired even before I was formally accepted into the Temerlin Advertising Institute, though I was fortunately formally accepted a couple weeks later in April 2017.”

A typical day for Inglett is almost entirely task-based. With some tasks taking longer than others, Inglett has learned that the reward is worth the time and effort.

“Getting rewarded for your hard work is one of the best feelings you can have,” Inglett said. “During the summer, I was working on a very complex Excel document for one of our clients, Voodoo Music Festival – one in which I had to call numerous stations and continuously update the statistics and information – and it was incredibly exhausting. After spending a ton of time on it and sending it to the client, I was thrilled to hear that Voodoo loved my work, and to celebrate, my boss took me out to get some sushi! It was super satisfying!”

Juggling school and work has also been a challenging yet rewarding experience for Inglett, who has learned the value of time management while trying to balance assignments for both.

Inglett’s office.

“I have had to complete some assignments over a couple weeks in advance so I wouldn’t overload myself during the times where work was busy,” Inglett said. “Keeping a planner or a to-do list is definitely the best way to juggle work and school! Furthermore, in my experience, I feel that the education I am receiving at SMU is excellent; however, more recently, I have found that the true learning comes from the combination of work experience and the classes you take. Gaining a thorough understanding of the operations of agencies, as well as client-side organizations, and getting lots of hands-on experience using the tools you read about in your textbooks is absolutely crucial to setting yourself up for success.”

During his time at Davis Lenz Media, Inglett has learned irreplaceable lessons about working in advertising, and working in the “real world” in general.

“Be friendly and form positive relationships with those you work with,” Inglett said. “This will help you to complete tasks at an even faster rate! To go along with [that], a little bit of trust goes a long way, especially with those whom you work with. Don’t simply double-check your work before you send it to a client – quadruple-check it at the very least! Accuracy is vital in media buying & planning! Cherish the quiet times – life can be rather stressful when everything gets busy. This sounds super generic, but practice does indeed make perfect. Once you get into a rhythm with all the software and tools you need to use, everything gets easier and more refined.”

Inglett at his desk.

All of these experiences have helped solidify Inglett’s desire to work in the advertising industry as well as his love of advertising.

“Since I took my first advertising class, I really felt ‘at home’ with it,” Inglett said. “I, of course, hope to continue working in advertising as a media buyer/planner, or another position I feel I can excel at. Agencies like The Richards Group and Leo Burnett have been tremendous inspirations for me, so I can certainly see myself working at a larger agency. I’ve had a wonderful experience working in the world of advertising so far, so why stop now?”

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Better Advertising. Better World. Internships Internships Personal Branding Professional Development TAI Students Undergraduate Students

TAI Student Amy Cooley Interning with Kidd Kraddick Morning Show

TAI student Amy Cooley is spending this fall as a social media intern with the Kidd Kraddick Morning Show. Far from an average internship, Cooley is active with the radio show, on-air and off.

Cooley and singer Rita Ora.

“As the social media intern, my primary responsibilities include live-tweeting the show,” Cooley said, “so yes, I’m there at 6:00AM Monday, Wednesday, and Friday, also scheduling tweets with the content from that day’s show for the rest of the day, and writing posts with the content for the show’s affiliates – stations other than 106.1 that play the show around the state and country. Other tasks are keeping their followers engaged on Instagram and Snapchat stories.”

Cooley has had many unique opportunities throughout her internship so far, including meeting musicians and getting to go on the air.

“It’s been a really interesting opportunity,” Cooley said. “Because my daily tasks are so trivial – literally did the cliché coffee and breakfast run a couple of times – but at the same time I’ve had really cool opportunities to meet incredible artists that I am now a huge fan of their music, like Rita Ora and MAX. I’ve also started my own podcast with my co-intern. I even got to go on the radio to promote the podcast, which was probably the coolest moment of my entire life.”

The experience of working for a radio show is very different than working for an agency. Having done both, Cooley has learned how the culture varies at each workplace.

Cooley and singer MAX.

“Most of us that intern at agencies have the benefit of really feeling like a part of the team, being fully embraced and given real work on projects,” Cooley said. “Over the summer [interning at greenlight ad] I felt like I already worked at the agency full-time. Here, I’m getting a very different experience, which I need to take bigger advantage of, to learn more about radio. But it’s not as tight-knit because everyone is so busy doing their individual tasks. There isn’t as much time for mingling. It takes time to become closer to the people here because everything is happening in real-time.”

That being said, working at the Kidd Kraddick Morning Show has taught Cooley many lessons that she might not have learned at an agency.

“It’s been interesting to see how advertising ties into the actual medium,” Cooley said, “like knowing the specific requirements for a radio promotion, how the promotions affect the ratings of the show, and hearing the hosts of the show record their radio spots. As Temerlin students, we’re obviously so used to hearing it all from the theoretical perspective on the advertising side, but now I’m seeing it in action. I’m also learning, in case I ever wanted to go into radio, what makes for good content and how to keep a conversation going and make it interesting through doing the podcast.”

Cooley recording her podcast.

Like many students, Cooley is taking advantage of doing multiple internships to help decide what path she wants to take after graduation, completing an account service internship at an agency and now a social media internship for a radio show.

“I’ve got account service under my belt, now I want to see what something completely different is like!” Cooley said. “I’ve always loved performing, growing up doing theater, and maybe radio is a combination of this and advertising? But I’m always going to be interested in brand strategy. I’ve thought about exploring entertainment marketing, so this experience kind of ties into that. Social media plays such a big role in everything in general so this helps for that, too. Overall, I just thought this was an opportunity that I couldn’t pass up, since this is such a well-known name, that the internship could only help me no matter what.”

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Better Advertising. Better World. Personal Branding Professional Development TAI Students Undergraduate Students

TAI Student Anna Proctor Runs Successful Jewelry Company “Beads By Anna”

TAI student Anna Proctor started a jewelry business, Beads By Anna, during her freshman year at SMU. What first started as a small side project turned into a successful business with growth every year since it was founded 2014.

Proctor at SMU KKG’s Holiday Bazaar.

“During my freshman year, I loved browsing all the boutiques in Dallas and discovering the unique jewelry pieces,” Proctor said. “However, I thought the pieces were overpriced for such simply-crafted necklaces and bracelets. One weekend, my roommate and I ventured to a craft store and purchased some beads and strings. She never made the necklace she intended to for her grandmother – she actually ended up giving me the beads – but after one necklace, I was hooked. At first, I never intended to sell the necklaces I made, which were simple, just beads strung together with a pendant on the end. But, after interest from my friends, I thought I might have an interesting idea on my hands.”

Throughout these periods of growth, Proctor fine-tuned her business through a process of trial and error. In 2015-16 Proctor’s biggest sales ventures were through trunk shows. Then she established her first brick-and-mortar presence in Tennessee. Today, her business is larger than ever before.

“When I first began, all my pieces were made to order,” Proctor said. “I quickly learned that people wanted to buy what they could see, so I began designing pieces and posting them on Instagram. I got a lot more sales that way. 2017 has been my biggest year yet because of my partnership with Sarah Cannon Cancer Research Centers. I created sandalwood and lotus seed bracelets with rose quartz and amethyst stones. 20% of [the] proceeds benefit the American Cancer Society. The campaign with Sarah Cannon is called ‘Band Against Cancer,’ led by this year’s spokesperson Brad Paisley. The goal is to empower communities to fight cancer together. My bracelets have become a mechanism to share that message and band together. I spent my summer beading an average of 8 hours a day, in order to complete the order of 5,000 bracelets. It was like having a full-time job!”

Beads by Anna’s partnership with Band Against Cancer with Sarah Cannon

On top of honing her business skills, her courses at SMU helped prepare her for the advertising and promotional side. Double majoring in Advertising – Strategic Brand Management and PR, Proctor has learned how to brand her company, run social media campaigns, SEO, and more.

“My advertising courses have helped my business tremendously,” Proctor said. “A lot of what we talk about in class, like SEO, promotions, IMC, I use when I’m working on [my company]. My strategic brand management major has helped shape how I think about Beads by Anna. We read loads of case studies about different brands—their trajectories, brand equity, etc., and this is useful in running my own brand. I’m a PR major as well, and my PR classes have helped more with social media campaigns. Advanced Digital Communication with Steve Lee in the [SMU] CCPA department helped me in terms of social media campaigns.”

Along with business, advertising, and promotional skills, Proctor has learned the importance of patience from running her own business.

“I like to see results right away, but life doesn’t always work like that,” Proctor said. “Especially when working on bigger projects for Beads by Anna like I have been recently, it is important to work hard and trust the process.”

Beads by Anna products in retail store in Tennessee.

While unsure about her exact career trajectory, Proctor knows that she wants to work in a boutique PR or advertising firm as an account manager.

“I hope to always make jewelry, though I do not intend for it to ever be my full-time job,” Proctor said. “Part of the fun in beading is it sparks my creativity, and I think making it my full-time job would take a lot of the fun away. But, I hope to always keep beading as a ‘side hustle,’ and see where it goes!”

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Better Advertising. Better World. Community Outreach Professional Development SMU Creative TAI Students Undergraduate Students

TAI Students Work with Executives from Black Eye

Black Eye, a design and marketing communications agency, is celebrating its 20th Anniversary this year. Founded in 1997 by SMU alumnus Chris Stewart (’95, ’97), the agency works for a wide range of clients–from national, blue-chip companies to small local businesses.

(Left to Right, Front Row): Morgan Martin, Black Eye, Black Eye founder Chris Stewart, Glen Gauthier, Black Eye Creative Director, Hank Benzenberg, Black Eye, TAI Advertising Professor Willie Baronet, (Far Left Corner) TAI Advertising Professor Mark Allen, shown with SMU Advertising Students at the Advanced Portfolio Critique and workshop held Monday, October 2, 2017.

To help mark their anniversary, the creative team from Black Eye took the afternoon and evening of October 2 to work with SMU advertising students. Coordinated through SMU Advertising Professors Mark Allen and Willie Baronet, they first assisted in an Advanced Portfolio Critique and later provided an in-depth look at their company and agency-life during a workshop.

“There is nothing like ‘real world’ experience and stories to get our students excited and motivated about their careers,” TAI Professor Willie Baronet said. “Black Eye did a fantastic job of sharing their work, creative approach, and how they got where they are. The students and faculty really enjoyed and appreciated their time and wisdom.”

Black Eye provided food and beverages at the event, which was attended by approximately 25 TAI students. Students were especially interested in advice from creative professionals how to set their portfolios apart, and the differences between working in larger agencies versus smaller studios.

“We’ve never had an entire firm close up shop so they could bring the whole creative team over,” TAI Professor Mark Allen said. “I know our students really appreciated it.”

“We wanted to take a break from our day-to-day, reflect on everything that’s transpired over the last 20 years and give back a little to the University where it all started,” Steward said. “We really enjoyed the experience of working with the students and think they will have bright opportunities.”

The students at Temerlin Advertising Institute greatly appreciated the opportunity to meet and work with creative professionals in the industry.

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Better Advertising. Better World. Internships Internships Professional Development SMU Creative TAI Students Undergraduate Students

TAI Creative Student Riley Frost Interns with Brass Tacks Collective

TAI creative advertising student Riley Frost has been working as an apprentice at Brass Tacks Collective since July. While her experience is considered an internship, it is far from the average agency internship.

“Brass Tacks Collective runs on a paid apprenticeship program,” Frost said. “My day-to-day job is working with a team lead that acts as a guide throughout the creative process for each project. I work with other apprentices in a collaborative rather than competitive manner, and one of these days will be given the responsibility to lead a project.”

Frost in the Brass Tacks Collective office.

Frost was encouraged to apply for the position by TAI creative advertising Professor Willie Baronet, and she has loved her time there since the beginning.

“Our days at Brass Tacks are full of jokes, sing-a-longs, and tons of fun,” Frost said. “We work for several non-profit organizations around the Dallas area, and those heart-warming experiences are some I will never forget. Our team goes into every meeting with confidence and of course a sense of humor. One thing is for sure; boring days at Brass Tacks do not exist.”

Brass Tacks brands themselves as a “teaching agency” that is made up of paid “apprentices” working on local clients. Since starting, Frost has gained valuable skills that she can apply to her future career.

“It has only been about three months since I started working at Brass Tacks, and I have learned so much,” Frost said. “I have learned how to use new programs such as Sketch and Invision, as well as deepened my understanding of the Adobe Programs. Production skills aside, I have learned how the real world of advertising works. Clients can be difficult, but you have to go into each situation poised and patient.”

Frost has also taken the skills she’s learned in her advertising courses and applied them to her work at Brass Tacks.

“Everything I have learned [in my advertising classes] has come into play in some way or another,” Frost said. “The main one though is the importance of having a concept behind any design or campaign.”

Working for such a unique agency has given Frost a perspective on what she wants for her future career in the advertising world.

“It has taught me that I want to work at a small agency rather than a huge machine of a company,” Frost said. “I want to do work for big clients, but also want to give back to the community. Brass Tacks has taught me how to balance both.”

One thing Frost wanted to make sure that everyone knows is that, “Brass Tacks rocks.”

The Temerlin Advertising Institute for Education and Research (TAI) trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments, design studios and more.

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Better Advertising. Better World. Faculty Faculty Interviews Research TAI Classes

Meet New TAI Professor Dr. Yan Huang

Dr. Yan Huang

What made you want to become a professor?

I am curious. I always want to figure out a few things. I collect information to feed my curiosity. When I meet people with the same questions, I feel excited to share what I have learned with them. The whole process makes me happy. Luckily, these are exactly what professors do.

What class are you teaching this semester?

I am teaching ADV2301 Consumer Behavior this semester. In this class, we discuss theories and concepts of psychology and persuasion as they relate to how and why consumers make certain judgments and decisions. To me, the purpose of the class is two-fold. First, I hope to motivate students to think about the applications of these theories and concepts in advertising/marketing communications. Second, I hope students themselves can become better consumers and make informed decisions with knowledge gained from this class.

What is your area of expertise?

Broadly speaking, my background and expertise are in the area of strategic communication. My research gives special attention to the effects and mechanisms of strategic media messages and technologies in shaping consumer psychology, especially as they relate to health and socially responsible advertising. I am a quantitative researcher. I explore my research questions mostly by doing experiments, surveys, and meta-analyses.

What has been your favorite memory from teaching for TAI so far?

I’ve already had many good experiences with SMU students. Every week I gain something new. It is hard to choose…but if I have to…the favorite memory is when a group of five students came to my office on a Friday afternoon to talk about the different ways to approach their group project. I remember seeing the spark of curiosity and enthusiasm in their eyes.

What is your favorite part about being a professor?

My favorite part is that I get to meet different students every semester, know their stories, share what I’ve learned with them, and help them when they are in need. I hope I can make a valuable contribution to knowledge with my research and use the knowledge to cultivate young minds.

Have you taught before? 

I had taught at Penn State for two years before I came to SMU. I taught a research method class for advertising/public relations majors and also an online course on research analytics in strategic communication.

Are you currently doing any research? 

Yes, I have a few ongoing projects. One important theme is about the effectiveness of narrative advertising. While past research focuses on the immediate impact of stories, my research has revealed that messages telling stories are also more persuasive than argument-based messages in the long term. This is because narrative exposure can trigger more self-related thoughts on the advocated issue by engaging individuals experientially. Moreover, individuals who have read narrative messages will show greater resistance to counterarguments they encounter at a later time.

What is one interesting fact about you?

I used to play a video game named BombSquad with my husband. We had kept the doubles world record for quite a while.

To find out more about Dr. Huang, check out her page on the TAI website.

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Better Advertising. Better World. Internships Internships Professional Development TAI Students Undergraduate Students

TAI Student Laura Walsh Interns with Moroch

Walsh and other Moroch interns.

The summer of 2017 has been filled with many student accomplishments, as we’ve had several students interning at some of the top agencies locally and nationally. TAI Creative Advertising student Laura Walsh spent her summer interning with Moroch Partners at their Dallas office.

“Because Moroch is great at having creatives work on a variety of clients, the entire creative department was basically my team,” Walsh said. “I worked with a specific team depending on the client. There were times that I would concept with the Executive Creative Director and maybe two others for commercials and then there were times where we as a department concepted together. I also worked with other studio and production interns to create content for social posts.”

Walsh supported clients such as Vision Works, Taylor Hooton Foundation, Llano Wines, Teazzer’s Tea, and Cheddar’s Scratch Kitchen. Assisting with the conception and production of several McDonald’s commercials was especially exciting to Walsh.

Walsh covered in McDonald’s french fries for National French Fry Day.

“I learned more than I ever could have imagined,” Walsh said. “Even when there were slow days and I was working on more boring project I still felt like I was learning. I learned more about the creative process in an agency environment, that some clients are awesome and others you want to throw out the 11th floor window. As one of my Creative Directors said “Everything is a teachable moment. Even when you screw up and accidently insult the client’s eating habits during a presentation.”

One of Walsh’s favorite memories from her internship was getting covered in McDonald’s French fries for National French Fry Day. She emphasizes that one of the best things about Moroch was that there was no typical day.

“Some days were filled with kickoff meetings and brainstorm sessions and some days were slower in terms of work than others, but every day was great and something new,” Walsh said. “On any given day you could find me creating logos, ads, website content, branding collateral, content boards, presentation decks etc. I also participated in campaign concepting and brainstorm sessions as well as client photo shoots and video/commercial production.”

Moroch slide
Walsh on the Moroch slide.

A lot of the experience that Walsh has had from class and projects helped her be successful in the internship.

“I think honestly everything I’ve learned came into play at some point or another, especially with my creative core and graphic design classes,” Walsh said. “[The internship] definitely solidified a career in advertising.”

Temerlin Advertising Institute is lucky to be located in a top 5 media market, giving our students easy access to all kinds of agencies in the Dallas-Fort Worth area.

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AAF Better Advertising. Better World. Community Outreach Professional Development Professional Organizations Social Responsibility

TAI Sponsors AAF Dallas Shining Stars

Tuesday June 13, Temerlin Advertising Institute attended AAF Dallas’ Shining Stars Award Luncheon as the presenting sponsor of the event. The event honored twenty women in the Dallas advertising industry who have incredible ambition, work ethic, creativity, and leadership.

TAI was proud to be the presenting sponsor of this inaugural event and honor these extraordinary women in our local industry.

“AAF’s 2017 Shining Stars possess a range and depth of experience that is truly impressive,” TAI Professor Peter Noble said. “They are literally stars in the advertising business. They are also ideal role models for our students. SMU’s Temerlin Advertising Institute is proud to sponsor this important celebration of their achievements.”

The event was just one of many partnerships that Temerlin Advertising Institute is a part of in the Dallas area.

“The Institute strongly believes in supporting, rewarding, and recognizing advertising executives and are proud to sponsor this event,” TAI Director Steve Edwards said. “We are involved with industry organizations like AAF Dallas to help support future colleagues. We’re happy to help the AAF build industry in our market in any way we can.”

Click here to view this year’s Shining Star Recipients.