Leading up to Sunday’s Super Bowl, Executive-in-Residence Amber Benson spoke with CBS 11 regarding her expectations for this year’s ads. In the interview, Benson noted that Super Bowl staples such as Budweiser, Coke and Pepsi chose to sit out the game, which provided space for newer and smaller brands to play. Benson accurately anticipated more humor in this year’s ads, explaining that advertisers know people needed a comedic break this year. What we didn’t expect to see was the humorous Oatly CEO singing off-key in a field, alone.
Professor Mark Allen agrees with Benson’s insights, citing GM’s “No Way Norway” with Will Ferrell as a big winner of the night. “This one had all the ingredients of a classic Super Bowl commercial: big-budget, big celebrities, big laughs. But this spot was much smarter than it may seem on the surface. Instead of interrupting the big game with a drive-by guilting about carbon emissions, fossil fuels and global warming, GM kept us laughing with an appeal to American patriotism and our competitive spirit. But this time it was all in the service of selling electric vehicles (without taking a cheap shot at gas-guzzling muscle cars). And Will Ferrell was perfect for this one—hilarious,” Allen explains.
Temerlin’s Ad Club organized a socially distant ad viewing party on February 10 and invited LERMA/ agency’s Brian Linder and Bill Cochran to share their creative insights with students. Temerlin senior Sarah Scambray helped organize the event. She says, “I’m so glad we were able to host an in-person event because it allowed everyone to see one another’s reactions as we watched the ads and discuss them openly afterward. It was a great break from the impersonal nature of meeting on Zoom. We also invited a couple of industry professionals to give their take, and it was really cool to hear their in-depth perspective on which ads were truly successful or not.”
Ad Club’s mission is to create a student community of those with an interest in and passion for advertising. The club offers agency and advertising-inspired events, career-building workshops and professional panels that give students the opportunity to learn about the advertising industry, develop the necessary skills to earn internships and jobs, and network with fellow students, alumni and industry professionals. To learn more about Ad Club or join, please contact Ad Club President Meredith Welborn at mjwelborn@smu.edu.
Each year SMU’s Ad Club hosts a Super Bowl Ad Critique following the game. Members of Ad Club get together to discuss their favorite and least favorite advertisements from the Super Bowl and why. This year’s event was Tuesday, February 7, and a few Ad Club members shared their thoughts about the big changes in 2017.
