Temerlin Faculty Member Awarded Outstanding Service Award

Dr. Alice Kendrick and Dr. Jami Fullerton with their Outstanding Service Award in Advertising
Dr. Alice Kendrick and Dr. Jami Fullerton with their Outstanding Service Award in Advertising

This August, Dr. Alice Kendrick, Professor for the Temerlin Advertising Institute, was awarded the Outstanding Service Award in Advertising by the Association for Education in Journalism and Mass Communication (AEJMC) in Washington D.C.

Dr. Kendrick serves as co-editor of the AEJMC’s Journal of Advertising Education alongside Dr. Jami Fullerton, Associate Professor for the School of Journalism and Broadcasting at Oklahoma State University – Tulsa. Together they took an already-good journal and increased its visibility, impact, and rigor. They also expanded its distribution and solidified its financial base.  From an education standpoint, both work to improve the interactions between media professionals and advertising students.

Each year the Advertising Division of AEJMC honors a member for their dedication to the arts and sciences of advertising teaching, research and service. Dr. Kendrick joins a distinguished list of educators who have been recognized for her efforts.

For more information on the Association for Education in Journalism and Mass Communication, visit: http://www.aejmc.org/home/.

TAI Faculty Member Willie Baronet featured in D Magazine September Issue

An example of a homeless sign purchased by Baronet
An example of a homeless sign purchased by Baronet

Visiting Executive-in-Residence Professor Willie Baronet has been buying and collecting signs made by homeless people for the past 20 years. While this started off as a hobby, he now uses his purchases as artwork to “talk about the concept of home”.

Baronet owned his own advertising firm for 16 years before selling it in 2006, when he decided to go to graduate school at UTD for an MFA in arts and technology. In 2009, he had his first solo art show featuring the signs he purchased from the homeless at Hal Samples Gallery in Deep Ellum.

“It felt like I was coming home,” he says. “For me, art—artistic expression and creativity—that’s where I’ve always felt safe.”

Baronet currently teaches several classes for the Temerlin Advertising Institute, including Introduction to Creativity, Word & Image and Portfolio. He encourages his students to discover their own hobbies and creative passions.

To read the full article and learn more about Baronet’s artistic adventure, please visit:


Before becoming a professor at SMU, Baronet ran his own advertising firm.
Before becoming a professor at SMU, Baronet ran his own advertising firm.

Temerlin Advertising Institute MA in Advertising Students Study in Hong Kong

Eight Temerlin Advertising Institute (TAI) graduate students spent three weeks in Hong Kong this summer to study advertising in another culture. The program was led by TAI faculty members Dr. Carrie La Ferle, Director of Graduate Studies and Professor, and Dr. Steve Edwards, Director and Professor.  All first-year Master’s students took part in this global immersion experience, which was designed to expand industry knowledge and refine cultural sensitivities in a dynamic foreign market.

Class of 2014 leaps into their future in advertising with global immersion experience.
Class of 2014 leaps into their future in advertising with global immersion experience.

Students completed an international advertising class, taught by Dr. Carrie La Ferle, during their stay and participated in a number of agency visits and cultural tours to further leverage their coursework. They attended presentations by industry experts at top agencies, including Mindshare, Publicis, Omninom Group Inc. and Create Hong Kong. Other cultural highlights included hiking in the surrounding mountains, dining at local restaurants, and spending a weekend in Macau.

The Temerlin Advertising Institute offers one of the only MA in Advertising programs with a built in global immersion experience.  Established in 2009, the Master of Arts in Advertising program in the Temerlin Advertising Institute at SMU incorporates theory and practice from every major discipline within advertising and filters it through the lens of social and corporate responsibility.  The leaders coming out of TAI recognize their responsibility to their brands, their consumers, their industry and their society.

For more information on the MA in Advertising at SMU, visit: http://smu.edu/temerlin/graduate/index.asp


Temerlin senior Paul Curry named Advertising All-Star

SMU advertising major Paul Curry will join 23 other designated All-Stars from around the world in August to compete in a special Art Directors Club challenge to create the best advertising campaign for Ford Motor Company.


Curry, a senior at the Temerlin Advertising Institute in SMU Meadow’s School of the Arts, won a slot in the competition and was named an All-Star on May 23 at the regional “Portfolio Night/Dallas.”

“This is the next generation of young creatives,” says Curry. “I look forward to working with them and I’m going to work hard when I’m there.”

Portfolio Night was founded in 2002 by ihaveanidea and is presented by the New York-based Art Directors Club. The event is held annually in multiple cities around the world on the same night. The Dallas Portfolio Night has been hosted by SMU Meadows’ Temerlin Advertising Institute (TAI) for the past two years; this year’s Dallas event partner was TM Advertising.

“Any time you get an opportunity like this you have to treat it like it’s your big break,” Curry says. “I’m going into it with full expectations that I – and my team – can win.”

A camera crew will shoot the entire week of the competition and post webisodes on the Portfolio Night website.

“We will be watching back in Dallas to see the exploits of a hometown hero,” says Steven Edwards, director of the Temerlin Advertising Institute. “Paul represents the best TAI has to offer and we are glad his work will be showcased in the global competition.”

Curry built his portfolio with knowledge gained at SMU in classes such as Concepting and Art Direction Studio. His student projects include campaigns for Texas Instruments and Sherwin-Williams Paint.

To read the full SMU and Art Directors Club press releases, visit: http://www.smu.edu/News/2013/paul-curry-28june2013.

Join Us for Portfolio Night – Wednesday, May 22

Calling all creative advertising students and young professionals!  Don’t miss the opportunity to get your portfolio reviewed by Dallas’ best Creative Directors.  Join the Temerlin Advertising Institute and TM Advertising for Portfolio Night – Dallas on Wednesday, May 22.

At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been jokingly called “speed-dating for creatives”, it’s really much more than that. In the eleven years since its inception, Portfolio Night has grown to a global event, reaching creative hubs in every continent in an evening where the best of the present meets the best of the years to come.

What: Portfolio Night

When: Wednesday, May 22

Time: 6:00 – 10:15pm

Where: TM Advertising, 3030 Olive Street, 400 Victory Plaza East, Dallas, TX 75219

Cost: $30 (includes portfolio reviews with Dallas’ best Creative Directors, food, drinks, and official Portfolio Night gear.  We promise – it’ll be worth every penny!)

Click here to register by Tuesday, May 21! 

Questions?  Contact the Temerlin Advertising Institute at temerlin@smu.edu


TAI Student Wins Silver Pencil at the One Show

TAI senior creative advertising student, Monika Hoang, received a Silver Pencil for her “Guantanamo by the Numbers” infographic during The Yong Ones awards on Tuesday, May 7.  The Young Ones awards is part of The One Show, which takes place each May in New York, New York.

The One Show is considered one of the most prestigious awards shows in advertising, and its coveted Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries in categories including print, television, billboards and radio. Only the best of the best make the cut—Gold, Silver and Bronze Pencils are given out to fewer than 100 entries every year.

Ms. Hoang was also recognized for two other pieces of work, “The Global Refugee Crisis” and “Comparing Values,” which she received merits for.


Three TAI Creative Students Win National ADDY Awards

Three Temerlin Advertising Students won national ADDY awards for their work on Seagate and Crayola campaigns. The campaigns were produced in their Advanced Portfolio class, instructed by Dev Gupta.

Nicole Hodges (undergraduate senior), Julia Kilgore Heath and Alex Jarzemsky (graduate students) collaborated on the Crayola campaign. Julia and Alex worked together on the Seagate project.

The 2012 national ADDY Awards show will take place at the Arizona Biltmore Hotel & Spa in Phoenix, Arizona on June 8, 2013 in conjunction with The American Advertising Federation (AAF) National Conference, ADMERICA!.

The ADDY Awards is the world’s largest advertising competition, receiving over 50,000 entries annually.  It is unique among other advertising competitions in that it is the only competition that includes three levels of judging: local, regional and national.  For more information about AAF and the ADDY Awards, visit: http://www.aaf.org/default.asp?id=18.

Nicole Hodges
Nicole Hodges
Julia Kilgore Heath
Julia Kilgore Heath
Alex Jarzemsky
Alex Jarzemsky

Want to major or minor in Advertising? Register by 5:00pm TODAY to sit for the TAI On-Site Application this week!

Want to major or minor in advertising? We will be offering three On-Site Applications this week, March 21 – 23, for qualified students. You are eligible to register if you have taken or are taking:

  • ADV 2374
  • DISC 1312 and 1313
  • STAT 1301 or 2301 or 2331

You must have a cumulative GPA of 3.0 or better in these four courses, as well as a cumulative SMU GPA of 2.5 or better, to be qualified to sit for the application.  Additionally, you must have completed or will complete, by the end of the Spring 2013 term, at least 30 hours.

Register BEFORE 5pm TODAY, Wednesday, March 20, for one of these application sessions:

  • Thursday March 21
  • Friday March 22
  • Saturday March 23

Click HERE to register.

Questions regarding the TAI On-Site Application? Contact us at 214.768.3090 or temerlin@smu.edu.