Eight Temerlin Advertising Institute (TAI) graduate students spent three weeks in Hong Kong this summer to study advertising in another culture. The program was led by TAI faculty members Dr. Carrie La Ferle, Director of Graduate Studies and Professor, and Dr. Steve Edwards, Director and Professor. All first-year Master’s students took part in this global immersion experience, which was designed to expand industry knowledge and refine cultural sensitivities in a dynamic foreign market.
Students completed an international advertising class, taught by Dr. Carrie La Ferle, during their stay and participated in a number of agency visits and cultural tours to further leverage their coursework. They attended presentations by industry experts at top agencies, including Mindshare, Publicis, Omninom Group Inc. and Create Hong Kong. Other cultural highlights included hiking in the surrounding mountains, dining at local restaurants, and spending a weekend in Macau.
The Temerlin Advertising Institute offers one of the only MA in Advertising programs with a built in global immersion experience. Established in 2009, the Master of Arts in Advertising program in the Temerlin Advertising Institute at SMU incorporates theory and practice from every major discipline within advertising and filters it through the lens of social and corporate responsibility. The leaders coming out of TAI recognize their responsibility to their brands, their consumers, their industry and their society.
For more information on the MA in Advertising at SMU, visit: http://smu.edu/temerlin/graduate/index.asp.