The American Advertising Federation (AAF) hosts the annual ADDY Awards, which are the biggest and most prestigious competition in the advertising business. The competition is divided into three levels: local, district, and national. The District 10 competition took place in Dallas, Texas, back in March. Acorns campaign by Maddie Otero and Morgan Martinez won SILVER; Fender had Helena Hargraves and Kailyn Sawhny win SILVER; Skout’s Honor Pet Odor Eliminator campaign earned Helena Hargraves win GOLD; and Truth Initiative’s campaign led by Spencer Hogan, Bella Mac and Allie Weinstein win GOLD. Every student who placed Gold or Silver in the district level advances to the national competition.
Early in May, the national competition winners were revealed, and later that month, in Salt Lake City, Utah, during the AAF ADMERICA Conference, awards were presented.
At the National ADDY Awards, Truth Initiative campaign by Spencer Hogan, Bella Mac and Allie Weinstein was recognized with a SILVER ADDY. Acorns by Maddie Otero and Morgan Martinez earned a SILVER National ADDY. Helena’s campaign for Skout’s Honor Pet Odor Eliminator took home the SILVER , while Helena’s and Kailyn’s campaign for Fender took home the GOLD National ADDY Award.
We are beyond thrilled that Spencer, Bella, Allie, Morgan, Maddie, Helena and Kailyn’s campaigns received national recognition and brought four National ADDY Awards to SMU!