By Courtney Quinn
In March 2013, Dallas Convention & Visitors Bureau launched a new branding campaign to get the Dallas community involved in showing off the great city of Dallas. It was a BIG celebration! Huge block letters of “B” and “G” were placed all over the city and asked people to put themselves in the middle and spell BIG. Dallas’ nickname is the Big D, so it seemed like the most appropriate word to be the foundation of the campaign.
The letters were placed in all districts and hot spots of the city and rotate to new spots after a while. SMU was one of the first locations of the letters! My social media newsfeeds filled up with students posing in their best “I” formation in front of Dallas Hall. I couldn’t wait to get my picture with the letters! However, every time I spotted them it was an inopportune time to begin the photo shoot. Finally, the opportunity arrived! Just last week, my friends and I were driving to campus on SMU Blvd and right in front of the George W. Bush Presidential Center was the “B” and “G”! The Bush Center was having a special event so these letters weren’t going to be there for long. We quickly decided to park the car and run over to get the picture. A professional photographer was standing by and offered to take our picture. She was very helpful on how to properly pose. It was the best impulse decision. Now we have our BIG picture and can finally say we participated in the Dallas campaign. Also, the George W. Bush Presidential Center is the perfect background to show how Dallas and SMU does it BIG!