SMU.edu and SEO: A Constant Evolution

A major part of maintaining SMU’s web presence is ensuring that our website stands out in search engine results. I recently sat down with OIT’s Director for Web Application Services, Aren Cambre, to go over some of the recent progress made in getting our www.smu.edu the attention it deserves in web results. Continue reading SMU.edu and SEO: A Constant Evolution

Web Design: Using Data to Inform Design

Before and After images of the SMU Current Students page
Before (left) and after (right).

The SMU Current Students page recently received a facelift.  This page receives thousands of hits each week, making it one of the most popular pages on the University website. In this redesign, we used data to assess how students were using the page and inform the future user experience.

Continue reading Web Design: Using Data to Inform Design