Tag: Digital Marketing

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Graduate Students Masters in Advertising Program TAI Alumni

ALUMNI UPDATE: Leah Smith takes on role at the The Richards Group and is starting a PhD in Information Science

Since graduating with an MA in Advertising from the Temerlin Advertising Institute in 2018, Leah Smith has worked in a variety of digital marketing roles. She has done everything from social media, to content marketing, to search engine marketing, and communications. She recently accepted a new role as a Brand Manager for The Richards Group here in Dallas.

In addition, Leah has been accepted as a doctoral student at UNT for fall 2021 in the PhD in Information Science program which she is extremely excited (and nervous) for starting. Leah explained that, “I hope while there, I can apply my mixed background in journalism (BA in Journalism from SMU) and marketing/advertising in the research I undertake.”

According to Dr. Carrie La Ferle, “Leah will be a value add to the UNT doctoral program with her sold work experience, enthusiastic personality and quick to learn nature.” La Ferle went on to add, “Leah will bring fresh and impactful eyes as she works to merge her interests across communication, social media and critical media studies during her doctoral studies.”

Leah reports that, “I no doubt attribute my success and some of the opportunities I’ve had professionally to my time at SMU. I’ve been very intentional in trying to maintain relationships with professors and classmates. No matter what industry you’re in, relationship-building is critical. I also routinely lean back on former professors for their wisdom and wealth of knowledge. ”

Leah wrapped up her update by concluding, “While I will ALWAYS be a Mustang, I really look forward to this new chapter as a UNT Eagle.”

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Better Advertising. Better World. Conference Engaged Learning Faculty Faculty Research Professional Development

WPromote: “Profit Driven Marketing with Facebook”

Wpromote is a digital marketing agency headquartered in California has regional offices in Dallas, San Francisco, Chicago, New York, etc. It is also known as the challenger agency and focuses on search marketing, paid & earned social media, and marketing intelligence. This April, Wpromote partnered with Facebook and held its first profit-driven marketing summit. It was an invitation based exclusive event, and two of our TAI faculty, Anna Kim and Hye Jin Yoon were invited. Last year, the agency had a similar event with Google.  

Dr. Kim and Dr. Yoon at the Event.

It was an all-day event and well-attended by industry professionals. It is interesting to note that Dr. Yoon and Dr. Kim were the only academic professionals. They said, they really enjoyed the program. “The summit not only offered us an excellent opportunity to meet industry professionals but also informed us many interesting new trends as well as challenges that today’s media industry is facing. Keynote speeches and sessions were organized around the following three themes: leveraging profit-driven marketing & customer lifetime value (LTV), new customers acquisition, and visual storytelling through video.” 

 
Here are some notes from Dr. Yoon and there’s a link in the bottom where you can download some of the presentations from Wpromote. Unfortunately, presentations from Facebook are not provided due to the sensitive nature of some of the content, it is Facebook’s policy not to distribute their presentations.
 
  • Businesses need to adopt mobile first strategies: consumers are increasingly discovering products through mobile, there is 41% faster content consumption on mobile than desktop, and on average, consumers search fewer products on smartphones than desktops before making a purchase.
  • eCommerce goes global: cross-border e-commerce with emerging economies have taken off; businesses need to be there effortlessly across the globe; these countries never had strong desktop culture and have leaped on to mobile, which creates a different set of opportunities.
  • Mobile video content is exploding: video is a primary way to discover and buy products and leverage video as merchandising tool affords highly dynamic immersive experiences.
  • Visual storytelling through video creative that converts: customers want to see themselves in your product; visuals are processed 60K times faster than text by the human brain; visual storytelling can help every stage of the consumer’s journey; great video isn’t about things, it’s about action (verbs before nouns); focus on people, their goals, and how the brand can help accomplish them.

Summit Promote Presentations (click the link for download)
Click here to learn more about Wpromote and its first-ever profit-driven marketing summit.

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Better Advertising. Better World. Community Outreach Faculty Professional Development TAI Classes Technology

SMU’s Inaugural Digital Accelerator Program

Entrepreneurship in Dallas is catching on like wildfire. Even Fortune 500s like AT&T are seeking a start-up culture to drive innovation. Innovation is great but must be managed effectively for business to succeed. Ever-changing technology landscapes and customer expectations means firms must understand how to harness these changes and create new valuable customer experiences that will thrive in the digital world.

Designed to meet the increasing demand for digital skills, the SMU Digital Accelerator trains working professionals in the skills needed to make sense of the complexity of real-world interactions and to apply what is learned to increase ROI within their company/organization. The Temerlin Advertising Institute’s first offering of the SMU Digital Accelerator was held at SMU-in-Plano November 14-17.

“We are pleased with the results of the inaugural Digital Accelerator program,” Managing Director of the SMU Digital Accelerator program Eric Greenberg said. “The feedback from the 30 executives who attended was very positive, and many firms have signed up for additional seats for the Winter and Spring sessions. While we are glad that the experience during the program was positive and getting repeat customers is fantastic, we are looking forward to following our alumni as they implement the ideas generated during the session back at their firm.”

The program had 30 participants representing 19 different companies. Most participants serve as directors/managers within their firm’s marketing/advertising, development or operations division(s). The four full-day in-person program provided interdisciplinary and hands on learning in eight topics: digital strategy, customer experience, design thinking, digital marketing, social media, driving innovation, big data, and digital transformation. Industry subject matter experts facilitated each module. The stand-out module that was a hit among participants was design thinking.

“We are also delighted with the caliber of senior thought leaders who participated as faculty for our inaugural program,” Greenberg said. “For example, Nicki Purcell, the Chief Digital Officer at the Dallas Morning News, did an outstanding job leading executives from firms such as Salesforce.com, Fedex, Cisco, AT&T, and Ericsson, through the design thinking module. Engaging them with hands-on exercises, they learned the tools and principles of design thinking generating innovative ideas to take back to their firms. We are privileged to have business leaders like Nicki as part of our faculty team, who are not only experts on the topics, but also bring real world experiences to share with the class.”

Some of the participants’ testimonials are featured below in a video about the Digital Accelerator.

https://www.youtube.com/watch?v=1HBPP3Y1Yx0&feature=youtu.be

For more information on the SMU Digital Accelerator program or to register for the next session, visit our website.

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TAI Recognized as one of Top 8 Advertising Programs in Digital Marketing/Advertising

image002A recent Interactive Advertising Bureau study of undergrad advertising, marketing and digital media programs recognized the Temerlin Advertising Institute’s B.A. in Advertising with a media emphasis as one of the best in the country.

The study focused on five factors: SMU’s recognition nationally and internationally, the degrees offered, its undergraduate degree requirements, elective courses outside of business, and the ability to take digital media design courses.

SMU was recognized in the top tier with NYU, University of California at Berkeley, Syrcause, and University of Texas at Austin. Tier Two recommendations included: Michigan State University, University of Washington, and the University of Michigan, Dearborn.

image004Along with the undergraduate degree programs, The Temerlin Advertising Institute offers a graduate program focused on responsibility, with a global immersion experience, this year to Hong Kong, and a built in final semester executive internship with Dallas agencies such as: Slingshot, The Richards Group, TM Advertising, Launch, Agency Entourage, Sq1, The Integer Group, Moroch, and others.

Placement has been phenomenal with former students now working at: Publicis Dallas, TM Advertising, The Marketing Arm, The Richards Group, Launch, Loomis, Slingshot, and others.

Apply Now

Educators: We are always looking for bright motivated students, and offer significant scholarships and research assistantships.  Please forward to seniors who might have an interest.

  • Early applications due: January 31, 2014
  • Regular applications due: March 7, 2014